How Credit Unions Are Coping With Surging Mortgage Rates (Part 2)
With the market shifting and buyers becoming choosier about their lenders, credit unions across the country are shifting how they approach mortgage lending.
With the market shifting and buyers becoming choosier about their lenders, credit unions across the country are shifting how they approach mortgage lending.
Over the past 15 years, Visions Federal Credit Union has coped with an extended local recession and a “500 year” flood. But through these difficulties, the credit union, its members and the larger economy have forged stronger ties that can weather any storm.
Many credit unions develop specialized mortgage products for specific homeowner groups.
Many seniors are concerned about funding their retirement, especially with rising medical and living expenses. A reverse mortgage product allows credit unions help older members address their financial needs.
Credit unions can accommodate their older demographic with reverse mortgages, financial investment services, and elder abuse education.
Credit unions can accommodate their older demographic with reverse mortgages, financial investment services, and elder abuse education.

The Ohio credit union’s Sunshine Community Fund is backing new homes in Dayton, combining financial support, education, and cross-team collaboration to empower first-time buyers.

The 2025 conference gathered vendors, dealers, lenders, and leaders to focus on successful sailing through turbulent seas.

The Minnesota-based cooperative invites high-dollar depositors to turn private prosperity into shared possibility through a savings product designed around social impact.

Josh Haney’s path to CEO at Perfect Circle Credit Union began at the teller line and wound through multiple departments, with each new role preparing him to take the helm.

The California cooperative turned a call center crisis into a success story — starting with cutting the average wait time from 45 minutes to three.

Healthcare coverage and education is a natural extension of the service and advocacy credit unions already provide.

When the postseason heats up, Callanan lets credit union balance sheets take a swing at the 2025 fall classic.

The Wisconsin credit union shares how small shops can do big things to thwart time-tested and changing threats.

Upcoming legislative changes position credit union student lending to meet soaring demand.

Practical tips from marketing pros for navigating brand integration, from aligning messaging and honoring legacy to building trust and more.