Member Data Reveals Surprising Truths At Texas Trust Credit Union
February 22, 2021
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A new analytics strategy has fixed misconceptions about members and fuels targeted product creation and marketing.
State
What’s In A Name: Assistant Vice President Of Market Strategy And Analytics
February 22, 2021
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An English major uses business analytics to help develop strategy at CEFCU.
SMCU Distributes Dollars And Dreams During A Destructive Year
February 19, 2021
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When the pandemic hit, San Mateo Credit Union moved quickly to stand up a non-profit fund and move much-needed assistance into the communities it serves.
Steve Bugg On What’s To Come In 2021
February 16, 2021
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The CEO of Great Lakes Credit Union offers lessons on pandemic response, silver linings, and the foundation of credit union success.
Delayed Branch Opening. Deeper Community Connections.
February 15, 2021
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The coronavirus forced Abound FCU to push back a new branch opening and rethink its approach to meeting members and building community connections.
Kathy Duvall On What’s To Come In 2021
February 15, 2021
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The CEO of SF Fire Credit Union talks about seamless experiences, digital optimization, and operational agility in today’s environment.
Dave Larson On What’s To Come In 2021
February 15, 2021
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The CEO of Affinity Plus FCU talks about mission, good begetting good, and leaping forward in the next year.
3 Leaders Weigh In On What’s To Come In 2021
February 15, 2021
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2020 was a complicated year. But it offered plenty of lessons for leaders and has set the stage for an important 2021.
A New Board For A Changing Membership
February 12, 2021
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Backed by a changing FOM and new BOD, One Detroit Credit Union targets programs to bring hope to Detroit’s abandoned neighborhoods.
It’s A Beautiful Day In The Neighborhood
February 12, 2021
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Columbus United FCU joins forces with a national nonprofit to champion housing availability in rural Nebraska.
Member Data Reveals Surprising Truths At Texas Trust Credit Union
A new analytics strategy has fixed misconceptions about members and fuels targeted product creation and marketing.
What’s In A Name: Assistant Vice President Of Market Strategy And Analytics
An English major uses business analytics to help develop strategy at CEFCU.
SMCU Distributes Dollars And Dreams During A Destructive Year
When the pandemic hit, San Mateo Credit Union moved quickly to stand up a non-profit fund and move much-needed assistance into the communities it serves.
Steve Bugg On What’s To Come In 2021
The CEO of Great Lakes Credit Union offers lessons on pandemic response, silver linings, and the foundation of credit union success.
Delayed Branch Opening. Deeper Community Connections.
The coronavirus forced Abound FCU to push back a new branch opening and rethink its approach to meeting members and building community connections.
Kathy Duvall On What’s To Come In 2021
The CEO of SF Fire Credit Union talks about seamless experiences, digital optimization, and operational agility in today’s environment.
Dave Larson On What’s To Come In 2021
The CEO of Affinity Plus FCU talks about mission, good begetting good, and leaping forward in the next year.
3 Leaders Weigh In On What’s To Come In 2021
2020 was a complicated year. But it offered plenty of lessons for leaders and has set the stage for an important 2021.
A New Board For A Changing Membership
Backed by a changing FOM and new BOD, One Detroit Credit Union targets programs to bring hope to Detroit’s abandoned neighborhoods.
It’s A Beautiful Day In The Neighborhood
Columbus United FCU joins forces with a national nonprofit to champion housing availability in rural Nebraska.
Browse Topics
Markets Flip From Pricing Cuts To 50% Chance Of Hikes
Jason Haley
Look beyond the headlines to better understand what is driving current market trends and how they could impact credit union investment portfolios.
Keep The Mortgage. Ditch The Fees.
Savana Morie
A rethink of closing costs, rate relief, and employer partnerships helped 7 17 Credit Union build an affordable housing mortgage program that works.
Home Is Where The Heart (And More) Is
Aaron Passman
Where is mortgage growth coming from right now? This week, CreditUnions.com covers a mix of home equity campaigns, targeted affordability programs, and niche lending strategies that are bringing borrowers back into the market.
3 Ways To Market For HELOC Success
Aaron Passman
Home equity lending is a winning option for credit unions in today’s mortgage environment. Learn how three different shops meet members’ needs.
Small House, Big Opportunity: 2 Takes On Manufactured Home Loans
Aaron Passman
Manufactured home loans can provide members access to affordable housing, including those in rural areas. Two credit unions share how they approach the niche product.
Mortgage Lending Is Back, But It Looks Different
Tony Waltrich
After a prolonged slowdown, signs of life are returning to mortgage lending. Growth is uneven, with first-time buyers and shifting rate dynamics driving activity in select segments.
MSUFCU Turns A Break In Payments Into A Member Experience Moment
Aaron Passman
The Michigan cooperative keeps everyday payments working and members happy by using a common friction point to build brand loyalty.
Insights From The Outside: Don Rositano
Marc Rapport
How a former Sam’s Club finance leader adapted his member-first mindset to a not-for-profit credit union.
What’s In A Name: Vice President Of History And Culture
Aaron Passman
How a novel role instills SchoolsFirst FCU’s future leaders with an appreciation for its past.
Growth Is A Mindset, But Success Is In The Contract
Callahan & Associates
Arriba Advisors co-founder Tom Russell explores how credit unions can bridge the gap between a growth mindset and their technical reality.