Alix Patterson

As the Chief Experience Officer at Callahan & Associates, Alix Patterson continually pushes the firm’s technology, marketing, media, and advisory services teams to consider how to create a better client experience.

Alix has dedicated more than 25 years to helping Callahan support credit unions and supplier organizations, and she has had a strong hand in shaping the industry-leading resources the firm offers today. She helped launched Callahan’s Executive Roundtables program in 2011 and continues to ensure the discussion, networking, and camaraderie they offer make them among the best events offered in the industry.

Coursework completed while earning an MBA from Oxford highlighted for Alix the link between social entrepreneurship and credit unions, which she sees as the original drivers for community-based solutions to social, cultural, and environmental issues. The relationships she’s cultivated with credit union leaders allow her to identify common challenges, which Callahan then addresses through data, research, articles, and more.

In her time away from credit unions and crew, Alix enjoys rowing, reading, photography, and exploring the world with her two sons and husband of 20+ years.

Blogs

By The Numbers: LICU, CDFI & Juntos Avanzamos

Credit unions undertake all manner of certifications to improve their communities. Here's how three of the most popular intersect.
Blogs

Best Of 2023: Building Vibrant Communities

No matter how a credit union defines its community, strengthening that common bond is a major role for credit unions.
Features

4 Fabulous Onboarding Practices

HR leaders at cooperatives big and small share how they welcome new hires, from breaking bread to explaining the credit union difference.
Industry Insights

How Credit Unions Made Good In 2020

Nearly 20 programs by credit unions helped members survive and thrive in a difficult year.
Commentary

Moral Self-Licensing: Hypocrisy And High-Minded Pledges

Hundreds of corporate pledges signed last year mean little this year. Credit unions don’t need to follow suit.
Commentary

A Talent Imperative Facing Credit Unions

A 2020 challenge: How to deepen relationships between staff, members, and the tech tools that bind, or separate, them.
Commentary

It’s Time For Credit Unions To “Chime” In About Doing The Right Thing

The mobile-only bank’s marketing gambit provides lessons in how to make lemonade out of lemons.
Commentary

Turn That Annual Report Into A Living Report

Credit unions should harness the power of technology to provide real-time updates on their financial and social impact.
Callahan Collections

Data Analytics Doesn’t Need To Be Daunting

Is your credit union considering a dive into the world of analytics? You might be readier than you realize. Tapping into data that will help ...
Commentary

Deposit Hungry? Put A Little BE On It.

Three behavioral economics concepts can boost savings during a liquidity crunch.
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