Strategy

Your resource for the credit union industry’s best practices when working with boards and volunteers, regulators, strategy, member value, and CUSOs.

Top Strategy Articles

The Best Way to Grow Members in 2009

Bank mergers and acquisitions, both large and small, provide a crucial opportunity for increasing membership and deposits in credit unions, as typically twenty percent of the disappearing bank’s deposits will change financial institutions within a year.

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These are Not Statistics; These are Our Members

GTE FCU was founded in 1935 as the credit union for the Peninsular Telephone Company. Headquartered in Tampa, GTE FCU is now the fourth largest credit union in Florida and with more than $2.1 billion in assets one of the largest 60 credit unions in the country. Unfortunately, Tampa was one of the first areas hit with the “credit crisis,” trouble in housing arriving in 2007.

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Reorienting a CU

Pat Smith developed a successful plan that gave Unitus Community CU added recognition in the Portland area.

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Attacking the Soft Areas

Despite excellent local penetration and a healthy economy, Citizens Equity First Credit Union (CEFCU) has identified three weaknesses about it-self and is determined to improve them.

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Features

The Best Way to Grow Members in 2009

Bank mergers and acquisitions, both large and small, provide a crucial opportunity for increasing membership and deposits in credit unions, as typically twenty percent of ...
Features

Looking Bad With a One-Time Hit

In the short-term, Mountain America's ROA plunges but the merger that caused it looks like a long-term winner.
Features

These are Not Statistics; These are Our Members

GTE FCU was founded in 1935 as the credit union for the Peninsular Telephone Company. Headquartered in Tampa, GTE FCU is now the fourth largest ...
Features

Keeping the Lines of Communication Open with your Valued SEGS

The opportunity for face-to-face interaction with SEG employees is becoming increasingly scarce. What methods can credit unions employ to gain the attention of key decision-makers ...
Features

Reorienting a CU

Pat Smith developed a successful plan that gave Unitus Community CU added recognition in the Portland area.
Features

Attacking the Soft Areas

Despite excellent local penetration and a healthy economy, Citizens Equity First Credit Union (CEFCU) has identified three weaknesses about it-self and is determined to improve ...
Features

Capital Options: One Credit Union’s Innovative Solution

One of the most important issues facing credit unions today is capital options. San Francisco Fire CU has developed an innovative solution in the form ...
Features

2Q Results of Two Leading Credit Unions Reflect Strong Commitment to Members

Pentagon and SchoolsFirst post strong second quarter results but how they are achieving such healthy results – by delivering exceptional member value - is more ...
Features

Crafting the Right RBP Program: A Case Study with Ent FCU

Ent FCU provides a strong example of the need to continuously reevaluate one’s RBP program to ensure it meets both the members’ and the credit ...
Features

Waking Up to the Potential of Credit Cards

Turning around a card portfolio is possible. As Community First Credit Union highlights, devoting time and energy to a program can deliver results.

Is Revenge Savings A Fad? Or A Financial Shift?

After years of post-pandemic splurges for the well-to-do and inflationary pain for the less well off, more Americans are shifting to a discipline of saving. Here’s what that means for members and how credit unions can turn the trend into opportunity.

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