Strategy

Your resource for the credit union industry’s best practices when working with boards and volunteers, regulators, strategy, member value, and CUSOs.

Top Strategy Articles

Reorienting A Credit Union

Changing Oregon Telco to Unitus Community Credit Union is an ongoing overhaul. Some jobs are done, but a deposit mix, segment profitability, and cross-selling are now on the front burner.

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Not All Negative – Northeast Credit Union Sees Record Growth

At the end of 2008 Northeast Credit Union ($643M in Portsmouth, NH) posted 29.8% loan growth, 19.6% share growth and 20.5% member growth. A conversation with their President and CEO, Peter Kavalauskas, revealed the dedication to the cooperative’s success through new initiatives, solid execution, and an excellent market.

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Reorienting A Credit Union

Changing Oregon Telco to Unitus Community Credit Union is an ongoing overhaul. Some jobs are done, but a deposit mix, segment profitability, and cross-selling are ...
Features

Triggering a Portfolio Rescore: Understanding Risk in the Current Environment

After a lengthy re-scoring process of 35,000 credit card holders, SAFE Credit Union used their service bureau's Trigger Alerts to help manage the process.
Features

Holding to a Solid Strategy

Legacy FCU in Birmingham aggressively began positioning itself in the marketplace several years ago and now is reaping rewards.
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A Tipping Point in 2010

North Island Credit Union put in place a rigorous cost-cutting regime as soon as the economic crisis hit.
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Arrowhead’s Demise (And Sudden Resurrection) Generates Questions

On June 25, NCUA put Arrowhead Credit Union into conservatorship. The confusing events that followed leave the Agency's motivations unclear.
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Co-Op Principles from the Very Beginning

Local Government Federal Credit Union makes known its dedication to cooperative principles in the marketplace.
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Knowledge is Power: Preparing for Growth in 2010

Proper training programs are essential to maximizing employee retention and performance in addition to increasing total credit union productivity.
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Extending the Idea of a Credit Union: Interview with John Fenton

Affinity FCU is moving beyond being a transactional institution to that plus an informational one, as well as promising members to make Affinity the easiest ...
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Fresh Perspective on Business Continuity: SVP of Planning & Member Service

William Cook, Senior Vice President for Planning & Member Service, Northwest Federal Credit Union, lays out his approach of working with employees to create a ...
Features

Not All Negative – Northeast Credit Union Sees Record Growth

At the end of 2008 Northeast Credit Union ($643M in Portsmouth, NH) posted 29.8% loan growth, 19.6% share growth and 20.5% member growth. A conversation ...
From left: Dave Valentine, chief lending and strategy officer at Illinois-based Consumers Credit Union, and his dad, Mike Valentine, CEO of BCU.

A Credit Union Bond Beyond Bloodlines

For Mike and Dave Valentine, the family business just happens to be credit unions. The father-son duo talk leadership styles, cooperative values, and the lessons they’ve learned from each other along the way.

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Colorful digital promo for Baton Rouge Telco Federal Credit Union's Era's Tour-inspired HELOC campaign. It features bold “zero out-of-pocket costs” messaging and a call-to-action button.

Home Is Where The Heart (And More) Is

Where is mortgage growth coming from right now? This week, CreditUnions.com covers a mix of home equity campaigns, targeted affordability programs, and niche lending strategies that are bringing borrowers back into the market.

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