Aligning Recruitment Efforts With Boardroom Value
A report from Quantum Governance reveals a gap between board recruitment priorities and the most valuable skills in governance.
Strategy
Your resource for the credit union industry’s best practices when working with boards and volunteers, regulators, strategy, member value, and CUSOs.
Top Strategy Articles
How To Build AI Strategy In Real Time (Part 1)
Six credit union leaders share how they are balancing innovation and governance while deploying new tools.
2 Hot Takes On Member Growth
Member growth is slowing. What can credit unions do about it? Callahan experts explore how purpose and financial wellbeing might be the key to sustainable
No Frills Approach Spawns Niche Market Success
April 28, 2016
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Whitefish Credit Union in Montana ($563m) offers minimal services — no checking accounts or credit cards. Yet last year it experienced 20 percent asset and 29 percent loan growth thanks to its successful strategy.
Continuous Efforts Generate Political Advocates
April 28, 2016
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BECU and Superior FCU believe that the payoff of political activism lasts well beyond any elected official’s term limits. They have successfully implemented year-round efforts to build and maintain relationships with legislators.
Leveraging Our Competitive Difference
April 28, 2016
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Are we ignoring the competitive difference that makes credit unions unique? The largest credit union charter conversion yet will be put to a vote in November – what does an action like this mean for the industry?
Successful Merger Strategies – Part I
April 26, 2016
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The number of credit unions declines every quarter, primarily due to industry consolidation via mergers. There seems to be two different scenarios that act as catalyst for a merger. Often, a smaller credit union is constricted in its ability to offer a full range of services and products to its members, and seeks out a larger credit union with which a merger would develop more complete service for
Pay For Knowledge Creating Efficiencies in Credit Unions
April 26, 2016
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Let me pick up from where I left off from my column in February.
Helping Members Through Life
April 26, 2016
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A car. An education. A home. Wright-Patt helps its members live their lives.
From Start-Up to Big Time
April 26, 2016
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PEFCU took a chance with two young men who developed a portal for financial services companies. The credit union invested through its CUSO, installed the portal in its own credit union, and helped the company sell to others. Passageways has become a successful portal provider.
Steering a Credit Union in a Mortgage-Crisis Area
April 26, 2016
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Community First CU of Florida cuts in some areas and expands in others to be ready for the future.
Don’t Panic. Stick to Your Mission.
April 26, 2016
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We are in the low portion of a normal cycle. Previous good planning should carry you through, but some points to remember: Don’t panic; keep diversified; emphasize service over yield; stick to your mission; and maintain strong contact with members.
Finding Success at “Ministry Banking”
April 26, 2016
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Evangelical Christian CU serves ministries and even considers itself a kind of ministry as well – a ministry that helps other ministries by lending to them.
No Frills Approach Spawns Niche Market Success
Whitefish Credit Union in Montana ($563m) offers minimal services -- no checking accounts or credit cards. Yet last year it experienced 20 percent asset and ...
Continuous Efforts Generate Political Advocates
BECU and Superior FCU believe that the payoff of political activism lasts well beyond any elected official's term limits. They have successfully implemented year-round efforts ...
Leveraging Our Competitive Difference
Are we ignoring the competitive difference that makes credit unions unique? The largest credit union charter conversion yet will be put to a vote in ...
Successful Merger Strategies – Part I
The number of credit unions declines every quarter, primarily due to industry consolidation via mergers. There seems to be two different scenarios that act as ...
Pay For Knowledge Creating Efficiencies in Credit Unions
Let me pick up from where I left off from my column in February.
Helping Members Through Life
A car. An education. A home. Wright-Patt helps its members live their lives.
From Start-Up to Big Time
PEFCU took a chance with two young men who developed a portal for financial services companies. The credit union invested through its CUSO, installed the ...
Steering a Credit Union in a Mortgage-Crisis Area
Community First CU of Florida cuts in some areas and expands in others to be ready for the future.
Don’t Panic. Stick to Your Mission.
We are in the low portion of a normal cycle. Previous good planning should carry you through, but some points to remember: Don’t panic; keep ...
Finding Success at “Ministry Banking”
Evangelical Christian CU serves ministries and even considers itself a kind of ministry as well – a ministry that helps other ministries by lending to ...
Browse Topics
AI Adoption Is Growing. Are Credit Unions Keeping Pace?
Andrew Lepczyk
New data from Gallup shows half of all employees who work for companies that pay for AI tools use them. Credit unions are building their own momentum.
A Credit Union Bond Beyond Bloodlines
Aaron Passman
For Mike and Dave Valentine, the family business just happens to be credit unions. The father-son duo talk leadership styles, cooperative values, and the lessons they’ve learned from each other along the way.
Connection And Caring Matter As Much As Knowledge And Resources
Chris Howard
People who are truly financially thriving have both means and a sense of security that comes from confidence about the future. Building that kind of emotional engagement requires a deliberate design of everyday interactions.
Markets Flip From Pricing Cuts To 50% Chance Of Hikes
Jason Haley
Look beyond the headlines to better understand what is driving current market trends and how they could impact credit union investment portfolios.
Keep The Mortgage. Ditch The Fees.
Savana Morie
A rethink of closing costs, rate relief, and employer partnerships helped 7 17 Credit Union build an affordable housing mortgage program that works.
Home Is Where The Heart (And More) Is
Aaron Passman
Where is mortgage growth coming from right now? This week, CreditUnions.com covers a mix of home equity campaigns, targeted affordability programs, and niche lending strategies that are bringing borrowers back into the market.
3 Ways To Market For HELOC Success
Aaron Passman
Home equity lending is a winning option for credit unions in today’s mortgage environment. Learn how three different shops meet members’ needs.
Small House, Big Opportunity: 2 Takes On Manufactured Home Loans
Aaron Passman
Manufactured home loans can provide members access to affordable housing, including those in rural areas. Two credit unions share how they approach the niche product.
Mortgage Lending Is Back, But It Looks Different
Tony Waltrich
After a prolonged slowdown, signs of life are returning to mortgage lending. Growth is uneven, with first-time buyers and shifting rate dynamics driving activity in select segments.
MSUFCU Turns A Break In Payments Into A Member Experience Moment
Aaron Passman
The Michigan cooperative keeps everyday payments working and members happy by using a common friction point to build brand loyalty.