Strategy

Your resource for the credit union industry’s best practices when working with boards and volunteers, regulators, strategy, member value, and CUSOs.

Top Strategy Articles

A No Merger Guarantee and a Revulsion for Mutual Bank Conversions

Making a pledge to members in 1997 that Cascade FCU, Seattle, has no intention of merging with another financial institution Dale Kerslake, CEO, promised to pay members $100 if the CU merged and as a result changed its name, a member’s account number or closed a member’s primary branch within a five-year period. Six years and counting and there’s no payout in sight.

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The Power of Data

Quantitative facts covering almost every aspect of credit union activity are abundant—and becoming even more plentiful. Many users of data are seeking answers. The issues range from the general, “How-am-I-doing?” to the specific, such as “Should-Iraise-my-NSF-fee?”

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Leverage Leagues To Meet Compliance Needs

The Ohio Credit Union League offers resources such as discussion groups and file-sharing libraries to ease the burden of complicated regulations.
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A No Merger Guarantee and a Revulsion for Mutual Bank Conversions

Making a pledge to members in 1997 that Cascade FCU, Seattle, has no intention of merging with another financial institution Dale Kerslake, CEO, promised to ...
Features

What is the Member’s Right to Know?

Disclosing executive salaries is not a regulatory issue; rather, it can be a marketplace advantage. Keeping compensation private only suggests that credit unions have something ...
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The Power of Data

Quantitative facts covering almost every aspect of credit union activity are abundant—and becoming even more plentiful. Many users of data are seeking answers. The issues ...
Features

Maintain Healthy Cash Flow

Georgetown University’s student-run credit union is cognizant of the duration of its investments and has developed strong cash positions.
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Management Classic: Controlling The Wind

A hang gliding anecdote from Jim Blaine, CEO of State Employees Credit Union, offers insight into what it takes for a credit union to truly ...
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Evaluate Politicians In Races To Watch

Credit unions have come a long way with their political advocacy, but in many races there’s a need for even more.
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4 Ways To Ensure A Successful Brand After A Credit Union Merger

Concentrate on four key merger elements that take into account all stakeholders.
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Rebrand And Make The Credit Union Relevant To The Members And Communities

The need for member connection is vital, so any changes should complement the credit union’s brand and mission.
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Rebrand And Rename, But First Find Common Core Values

A rebranding effort has to be driven by values, so find out what similarities make the credit unions stand out in their communities.
1Q25 Share Change By Product

5 Takeaways From Trendwatch

With economic uncertainty on the horizon, credit union members are moving money into lower-term deposits and paying down debt, helping to boost margins and lower delinquency across the industry.

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Compliance Without Compromise

Leveraging cutting-edge technology, like AI automation and intelligent document processing, can streamline portfolio protection, minimize disruptions, and ensure accuracy.

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