Soup Up Your Pricing Engine
Competitiveness, income, risk, and engagement drive four distinct pricing models.
Competitiveness, income, risk, and engagement drive four distinct pricing models.
Credit unions pay good money for cutting-edge products and services. Here’s how they can avoid being shortchanged upon delivery.
The number of credit union branches has risen since midyear 2014, but deposit market share is holding steady.
Randy Gunderson, CFO for WSECU, discusses selling mortgages to Fannie Mae and participating consumer and commercial loans.
How an auto loan helped this Washington credit union donate more than $14,000 to area schools.
How WSECU turned a coasting RV lending program into a true income vehicle.
Apple Watch is just the beginning for mobile-oriented, blue-sky thinkers in the credit union space.
From in-house video production to cloud-based target marketing, these four credit unions are using leading-edge tools to differentiate and compete.
Women may earn less than men, but they wield greater power as the family’s key financial decision maker.
Members who more readily accept new self-service options are a market segment worth cultivating.

The annual conference offered insights on why service organizations remain a strategic asset for credit unions and how collaboration, AI, and advocacy are shaping what comes next.

Alltru FCU stopped treating education as the end goal. Now, financial empowerment guides product design, access, and risk decisions.

More than 50 million U.S. households earn less than the minimum average income needed to cover basic costs of living.

Automatic enrollment and community partnerships help the credit union foundation expand access to early savings for underserved families.

Studies show credit card debt and Buy Now, Pay Later usage continue to rise. Bigger increases could be around the corner.

The credit union completed a three acre headquarters campus in 2021 that offers 52% more space while consuming a fraction of the resources. It’s a model of how cooperatives can lead on sustainability without sacrificing performance.

CDFI credit unions might be fewer in number, but their impact reaches millions of members, and their footprint highlights how targeted mission can translate into broad, measurable reach.

Preventable fraud losses quietly erode credit union margins. The difference between a 25% and 6% loss rate isn’t risk. It’s execution.

Holy Rosary Credit Union has embedded itself into a local high school’s career and technical education program, offering scholarships, internships, and courses eligible for college credit.

Credit union leaders want to know where peers are placing their focus. These six priorities reflect how leadership teams are responding to change with intention and clarity.