The credit union has been running a variety of marketing campaigns aligned with its brand, not just for loans. For example, in April Coastline FCU promoted Swipe to Win in which the credit union paid for five card swipes up to $50 in face value per member. Another program, Hit the Gas, Get the Cash, featured $100 to borrowers for a car loan of at least $10,000, and another $100 if the member added direct deposit and a checking account within 30 days of the loan. Coastline FCU grew members by 2.18% as of March 2023 compared to negative membership growth at the same time in 2022.
