Coastal Credit Union has named Michelle Shelton as Chief Operations Officer. In her new role, Shelton will oversee Coastal’s retail branch network, member contact centers, and wealth management division. She will develop and implement strategic plans to deepen member relationships, increase product adoption, and steward member financial well-being. Her teams will collaborate across business units to drive sales, ensure frictionless operations, and build a consultative service mindset across the organization.
A Look Inside Consumer Sentiment
Andrew Lepczyk
