Washington, PA, January 5, 2026. CHROME Federal Credit Union today announced the appointment of Broc Sleek as its new President and Chief Executive Officer, effective February 2, 2026, concluding a comprehensive national search and marking the beginning of an important new chapter for the organization. Sleek succeeds Robert Flanyak, who is slated to retire in April 2026 after ten years leading CHROME’s cooperative mission and delivering meaningful service to its members across southwestern Pennsylvania.
The Board’s decision reflects a commitment to advancing CHROME’s mission of creating financial well-being for all and continuing the organization’s evolution as a values-led, tech-forward credit union. Board Chair Robert Greek remarked, “Broc brings an exceptional blend of strategic insight, operational experience, and heart for our community. His leadership in fintech and lending, combined with his long-standing connection to CHROME, positions him to guide the credit union into its next era of purpose-driven banking. We are confident he is the right steward to carry our mission forward.”
Sleek brings more than a decade of connection to CHROME. Initially joining the credit union in 2015 as Vice President and Chief Digital Officer, he was instrumental in supporting CHROME’s rebrand and digital transformation. In modernizing the digital banking experience and building crucial data and insight capabilities, his guidance strengthened the credit union’s member-focused service standards, which they are known for today. For the past eight years, he has served as a volunteer member of CHROME’s Board of Directors, contributing to the organization’s strategic planning, digital transformation, and member growth.
He returns to CHROME from his role as Senior Vice President of Lending Operations at LendKey, a national fintech serving more than 300 credit unions. There, he led a team of over 70 employees and helped scale annual loan originations to more than $1 billion while driving improvements in operations, service quality, and the overall customer experience. His earlier leadership roles in consumer finance and mission-driven fintech established him as a purpose-driven leader known for building high-performing teams and driving results through innovation, data, and empathy. Sleek holds an MBA from Salisbury University, a bachelor’s degree in business administration from the University of Pittsburgh, and a certificate in financial crimes investigation from Utica College.
Reflecting on his appointment, Sleek shared his deep appreciation for the opportunity to return to an organization that has shaped his professional journey. “I’m eager to lead a team that genuinely cares about our members and shows up every day to deliver the financial solutions and exceptional service they deserve.”
As CHROME looks ahead, Sleek will lead a talented team and engaged Board in advancing the organization’s core pillars—empowering employees, elevating the member experience, expanding membership, and strengthening long-term resilience. Building on CHROME’s financial strength and stability, his leadership will further deepen CHROME’s commitment to innovation, community stewardship, and purpose-driven service, ensuring every member interaction reflects the credit union’s values and its promise of financial well-being for all.
Highlighting the credit union’s unique market position, he added, “I believe CHROME is one of the best-kept secrets in the Pittsburgh area. We offer the full capabilities of much larger institutions paired with a personal touch and commitment to member success that big banks simply cannot match. Looking ahead, we have a tremendous opportunity to share that story more widely, deepen our relationships with current members, and invite their families, friends, and neighbors to experience what makes CHROME shine.”
Grounded in its legacy and energized by its future, CHROME enters this next chapter ready to deliver more opportunity, access, and moments that truly make a difference in the lives of those it serves.
The search was completed in partnership with Humanidei. Humanidei brings decades of credit union system experience to the recruiting process, ensuring executive placements that will carry organizations forward in fulfillment of their mission. www.humanidei.com
About CHROME Federal Credit Union
CHROME Federal Credit Union is a values-driven financial institution serving southwestern Pennsylvania. From its 1971 roots as the Washington Steel Employees’ Federal Credit Union, CHROME has grown from seven founding members into a $218 million institution serving more than 15,600 members. CHROME delivers modern banking solutions guided by its core values: Caring, Human, Responsible, Open to Change, More Than the Member Expects, and Excellent. With a focus on innovation, financial strength, and meaningful member relationships, CHROME continues to support individuals and families in building brighter financial futures. Learn more at www.chromefcu.org.
Contact:
Ciara LaVelle
ciara@humanidei.com
