Pasadena, CA, September 2, 2025. Pasadena Federal Credit Union (PFCU) is pleased to announce the appointment of Naomi Mead as its new Vice President of Strategic Projects & Process Improvement. In this newly created role, Mead will lead enterprise-wide initiatives designed to enhance organizational effectiveness, optimize member experiences, and position PFCU for long-term growth in an evolving financial services landscape.
“Naomi’s leadership is exactly what PFCU needs as we continue to strengthen our operational foundation and expand the ways we serve our members. She brings the right balance of strategic vision and practical execution to this critical leadership role. Her proven ability to guide teams through complex change while keeping the member experience at the center is invaluable. At PFCU, we are deeply committed to building a culture of continuous improvement, and Naomi’s leadership will accelerate our ability to deliver meaningful solutions for our members and our community.”
Naomi Mead brings more than 30 years of leadership experience in credit unions, financial services, and technology. She most recently served as Vice President, Clients and Relationships at Ultracs Corp, overseeing U.S. operations and global client partnerships, and previously led nationwide credit union relationships at Xpress Data Inc. Earlier in her career, she held senior roles with Wescom Credit Union, Kinecta Federal Credit Union, FSSI, and Samaha & Associates, where she guided major system conversions and enterprise process improvements. Mead studied at California State University–Long Beach and holds the Certified Credit Union Executive (CCUE) designation, reflecting her commitment to advancing the credit union movement.
“I am thrilled to be part of an organization that is so deeply rooted in community and member service,” said Naomi Mead, Vice President of Strategic Projects & Process Improvement. “Pasadena Federal Credit Union has a strong vision for putting people first, and I am eager to help build on that foundation by improving how we work together and deliver value. My goal is to create processes that not only drive operational excellence but also empower employees and enrich every member interaction. I look forward to collaborating with James and the leadership team to bring innovative ideas to life for the benefit of our members and community.”
Naomi Mead’s appointment reflects Pasadena Federal Credit Union’s commitment to advancing innovation and keeping members at the center of every decision. Her proven ability to streamline processes, combined with a passion for people, positions PFCU to enhance the member experience and embrace new opportunities for growth.
The search was completed in partnership with Humanidei. Humanidei brings decades of credit union system experience to the recruiting process, ensuring executive placements that will carry organizations forward in fulfillment of their mission. www.humanidei.com.
About Pasadena Federal Credit Union
Founded in 1935, Pasadena Federal Credit Union has $380 million in assets and serves over 25,000 members across Pasadena and surrounding communities. Headquartered in Pasadena, California, the Credit Union is dedicated to empowering its members through personalized financial services, education, and a commitment to community well-being. Recognized as the “Best Credit Union” in the San Gabriel Valley multiple times, Pasadena Federal Credit Union continues to be a trusted financial partner for its members. Visit https://www.pfcu.org/ for more information.
Contact:
Ciara LaVelle
ciara@humanidei.com
