Pasadena, CA, January 23, 2025. Pasadena Federal Credit Union proudly announces Hector Martin as its new Chief Strategy Officer (CSO). Martin will drive the Credit Union’s growth and strategic evolution, focusing on enhancing member and employee experiences, strengthening stakeholder engagement, and advancing the Credit Union’s mission to “Engage, Educate, and Inspire every community member.” Overseeing key member-facing areas such as retail branches, the call center, and business development, Martin will lead modernization and digital transformation efforts, ensuring alignment with the Credit Union’s commitment to innovation and community impact.
“Today marks an important milestone for Pasadena Federal Credit Union as we welcome Hector to our leadership team,” said James Chang, President/CEO of Pasadena Federal Credit Union. “His extensive background in credit union strategic development and passionate commitment to member service aligns perfectly with our vision for the future. I am confident that we will continue to innovate under Hector’s leadership and provide exceptional value to our members. Hector’s role as Chief Strategy Officer will involve collaborating with various stakeholders to identify growth opportunities, optimize operational efficiencies, and enhance the overall member experience. As we move forward, Pasadena Federal Credit Union remains dedicated to its mission to serve the financial needs of our community with integrity and excellence.”
Hector Martin is an accomplished credit union executive with over a decade of experience in driving growth, operational efficiency, and community-focused strategies. In his previous role, he led initiatives to improve liquidity, streamline operations, and enhance governance systems, demonstrating his ability to deliver impactful results. Martin’s expertise spans lending, strategic planning, and employee development, with a proven track record of expanding loan portfolios, improving member services, and fostering community partnerships. With a strong commitment to innovation and empowering communities, Martin is well-positioned to thrive as Pasadena Federal Credit Union’s Chief Strategy Officer, advancing its mission.
“I am honored to join Pasadena Federal Credit Union during such a pivotal time in its journey. Partnering with the talented team here, I am excited to shape strategies that elevate our member experience and solidify our position as a leader in the financial services industry. In today’s fast-changing economic landscape, I will focus on driving innovation while ensuring our members remain at the heart of all we do. I firmly believe sustainable growth comes from deeply understanding our members’ needs and delivering evolving services to meet them. I look forward to collaborating with James and the Leadership Team to promote the financial well-being of our members and create a fulfilling, supportive environment for our team.”
The search was completed in partnership with Humanidei. Humanidei brings decades of credit union system experience to the recruiting process, ensuring executive placements that will carry organizations forward in fulfillment of their mission. www.humanidei.com.
About Pasadena Federal Credit Union
Founded in 1935, Pasadena Federal Credit Union has $380 million in assets and serves over 25,000 members across Pasadena and surrounding communities. Headquartered in Pasadena, California, the Credit Union is dedicated to empowering its members through personalized financial services, education, and a commitment to community well-being. Recognized as the “Best Credit Union” in the San Gabriel Valley multiple times, Pasadena Federal Credit Union continues to be a trusted financial partner for its members. Visit pasadenafcu.org for more information.
Contact:
Ciara LaVelle
ciara@humanidei.com
