The Member Story Project

The Member Story Project celebrates the powerful, personal moments between credit unions and the people they serve. Through heartfelt stories of real-life impact, this initiative highlights the moments when credit unions made a meaningful difference. Whether they offered support during a crisis, helped a dream come true, or simply showed up when it mattered most, these stories speak volumes.

They reflect the essence of the credit union movement: real people helping real people. We hope they inspire you as much as they inspire us.

Do you have a story to share? We’d love to hear it. Submit your story here and be featured on CreditUnions.com.

The Member Story Project is sponsored by Callahan & Associates

Finding The “Yes” In A Complex Car Deal

A member reached out to RCU Auto Services with questions regarding a complicated trade-in and private party purchase he wanted to complete. It involved trading in his current vehicle, which was underwater, while purchasing his brother-in-law’s car at the same time. Due to the complexity of the request, I knew I had to team up […]

The Power Of Priorities And Pressing Pause

I had the privilege of working with a Redwood Credit Union member, Linda, during a recent financial coaching appointment. She sought support in creating a budget to achieve her dream of homeownership while also planning for a comfortable retirement. My goal was to provide her with practical strategies and insights to help her balance these […]

A Business Member’s Journey From Struggle To Strategy

Being a Business Development Officer, I have the pleasure and opportunity to develop impactful relationships, create strategic partnerships, and help provide access to solution-based products and services to our business members and community. I reach out to new business members via a thank you email to ensure they have a resource for any immediate or […]

A Team That Said “Yes” — And Made It Happen.

When Luis and Marisol walked into our community homeownership workshop, they were carrying more than questions — they were carrying urgency. Their lease wasn’t being renewed, their move-out date was approaching fast, and they were expecting their first child any day. The mix of excitement and fear was unmistakable. After the workshop, our homeownership counselor […]

Warmth + Wisdom = Radical Positive Impact

Everwise Credit Union

A couple walked into one of our branches seeking a home equity loan. Their banker learned that to cover their bills and support four young children, one partner worked four jobs and the other worked two. And still they barely made ends meet. The couple hoped to consolidate debt and simplify things with a home […]

An EV Scam Detected And Defeated

While assisting a Patelco Credit Union member at the San Jose branch, Christina learned they were being contacted by PG&E about a rebate opportunity for a pre-owned electric vehicle. The offer immediately raised Christina’s curiosity, prompting her to take a closer look at the member’s transaction history and ask a few more questions. What she […]

Technology

Callahan Introduces Dashboard-Level AI Analysis In Peer Suite

Washington, DC  – Callahan & Associates announced the release of dashboard-level AI Analysis (beta) in Peer Suite, a new capability designed to help ...
Other

Justice Federal Credit Union Recognized as a 2026 Best Place to Work in Virginia

Justice Federal Credit Union, (Justice Federal), is honored to be recognized as a 2026 Best Places to Work in Virginia, ...
Other

Mark L. Robnett Announced as New CUES Board Chair

Justice Federal Credit Union, (Justice Federal), is pleased to announce that Mark L. Robnett, President and CEO will assume the ...
Making A Difference

State Employees’ Credit Union Helps North Carolinians Build Financial Skills Through Free Education Events

In recognition of Financial Literacy Month in April, State Employees’ Credit Union (SECU) is highlighting its free financial education programming ...
Other

Final call for Michigan schools to apply for LAFCU’s $10K Innovation for Education Grant

LANSING, Mich. — Michigan K–12 schools have until May 1 to apply for LAFCU’s 2026 Innovation for Education (LIFE) Grant, ...
Strategic Partnerships

Community Credit Union Renews Core Processing Partnership with Synergent

WESTBROOK, ME (April 1, 2026) – Synergent® has entered into a ten-year hosted Jack Henry™ Symitar® core processing renewal agreement ...
New Product Releases

Quavo Unveils Industry’s First AI-Powered Analyst Delivering End-to-End 24/7 Dispute Automation

Quavo, Inc. (“Quavo”), the leading AI disputes technology partner and strategic advisor for financial institutions and technology companies, today announced ...
Other

CUES Announces Mark Robnett as New Board Chair

MADISON, Wis.—March 31, 2026—CUES is pleased to announce that Mark Robnett, President/CEO of Justice Federal Credit Union, will assume the ...
Other

Virginia Business Announces Chartway Credit Union as One of the 2026 Best Places to Work in Virginia for Second Consecutive Year

For the second year in a row, Virginia Business has named Chartway Credit Union as one of the 2026 Best ...
New Product Releases

Cooperative Credit Union Association Launches Data Strategy Assessment Initiative Powered by Arkatechture

New program gives credit union leaders a clear picture of where their data stands today and a custom playbook for ...
Technology

St. Cloud Financial Credit Union Surpasses 10 Bitcoin in Digital Asset Vault Milestone

St. Cloud Financial Credit Union (SCFCU) has surpassed 10 Bitcoin safeguarded in its CU-Digital Asset Vault™, reaching the milestone within ...
Making A Difference

EECU Supports 8th Annual Laotian Educational Conference

FRESNO, Calif. (March 30, 2026) – Educational Employees Credit Union (EECU) proudly sponsored the Annual Laotian Educational Conference hosted by ...
Industry Analysis & Trends

Baker Market Update – Week in Review: March 27, 2026

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Technology

Quavo Named Winner of the 2026 CreditUnions.com Innovation Series Fraud Prevention and Resolution Category

Quavo, Inc. (“Quavo”), a leading AI disputes technology partner and strategic advisor to financial institutions and technology companies, today announced ...
Personnel Promotions

For Immediate Release – Peake Federal Credit Union Appoints Stacie Sloan as President/CEO

Towson, MD, Friday, March 27, 2026. Peake Federal Credit Union today announced the appointment of Stacie Sloan as its new ...
Other

Vizo Financial’s April 2026 Education Calendar

At Vizo Financial we are committed to providing quality education to credit unions and their staff, which is why we ...
Marketing

CreditUnions.com Wraps Up The 2026 Innovation Series

Washington, DC  – After weeks of online showcases, CreditUnions.com has concluded its 2026 Innovation Series. The series highlighted practical solutions designed to help credit ...

LAFCU to host free Shred Day event April 25

LANSING, Mich. — With tax season in full swing, many individuals are sorting through financial records, receipts and old statements—often ...
Other

36 Innovators, One Transformative Program: Introducing the 2026 CUES Emerge Cohort

MADISON, WI — March 26, 2026 —Thirty-six emerging leaders from across North America have been selected to participate in the ...

2026 ALM First Financial Institute Wraps Up with Insightful Key Takeaways after 3-Days of Learning

Dallas, TX – The 2026 ALM First Financial Institute wrapped up yesterday after three days of educational sessions at The Ritz-Carlton ...

Sound Credit Union Welcomes Jamie Mullenix as SVP/Chief People and Culture Office

TACOMA, Wash. – Sound Credit Union (Sound) has appointed Jamie Mullenix, CCUE-WCMS as its Senior Vice President and Chief People ...
Industry Analysis & Trends

Day 1 of ALM First Financial Institute Kicks Off with Economic Overview, Depository Trends & Timely Insights

Dallas, TX – The first day of ALM First’s Financial Institute kicked off yesterday at The Ritz-Carlton Dallas, Las Colinas with ...
Personnel Promotions

For Immediate Release – Securityplus Federal Credit Union Elevates Strategy and Lending Leadership with Key Executive Moves

Baltimore, MD, March 23, 2026. Securityplus Federal Credit Union, one of Maryland’s largest and most diverse credit unions, announces key ...
Strategic Partnerships

Orsa Credit Union Selects Appli to Modernize Digital Member Experience

Appli, a provider of artificial intelligence-powered financial calculators, announced today that orsa credit union (formerly Community Financial Credit Union) selected ...
Lending

University of Lending: Strengthening Credit Union Lending from the Inside Out

Led by Lorrie Wohlfeil of Lending Solutions Consulting, Inc., the University of Lending equips credit union professionals with the tools ...
Strategic Partnerships

SchoolsFirst FCU Partners with Friends of Sacramento Arts for the 2026 Heroes of Arts Education Gala

SchoolsFirst Federal Credit Union partnered with Friends of Sacramento Arts to honor educators and community advocates at the fourth annual ...
Personnel Promotions

BAXTER CREDIT UNION (BCU) ANNOUNCES CEO SUCCESSION PLAN 

Baxter Credit Union (BCU) today announced that following regular succession planning discussions with the Board of Directors, BCU’s President/CEO, Michael G. Valentine, ...
Strategic Partnerships

Kemba Credit Union Selects Arkatechture as Strategic Data Analytics Partner

Kemba Credit Union has partnered with Arkatechture to build the data foundation needed to operate more proactively, deliver targeted member ...
Personnel Promotions

LAFCU promotes Morgan Pray to vice president of ATM/ITM operations

LANSING, Mich. — LAFCU has promoted Morgan Pray to vice president of ATM/ITM operations recognizing her leadership, operational expertise and ...
Other

Women make up 60% of the workforce at 3Rivers Federal Credit Union

Women make up 60% of the workforce at 3Rivers Federal Credit Union, with representation across roles including leadership and 33% ...
Technology

Callahan Introduces Dashboard-Level AI Analysis In Peer Suite

Washington, DC  – Callahan & Associates announced the release of dashboard-level AI Analysis (beta) in Peer Suite, a new capability designed to help ...
Other

Justice Federal Credit Union Recognized as a 2026 Best Place to Work in Virginia

Justice Federal Credit Union, (Justice Federal), is honored to be recognized as a 2026 Best Places to Work in Virginia, ...
Other

Mark L. Robnett Announced as New CUES Board Chair

Justice Federal Credit Union, (Justice Federal), is pleased to announce that Mark L. Robnett, President and CEO will assume the ...
Making A Difference

State Employees’ Credit Union Helps North Carolinians Build Financial Skills Through Free Education Events

In recognition of Financial Literacy Month in April, State Employees’ Credit Union (SECU) is highlighting its free financial education programming ...
Other

Final call for Michigan schools to apply for LAFCU’s $10K Innovation for Education Grant

LANSING, Mich. — Michigan K–12 schools have until May 1 to apply for LAFCU’s 2026 Innovation for Education (LIFE) Grant, ...
Strategic Partnerships

Community Credit Union Renews Core Processing Partnership with Synergent

WESTBROOK, ME (April 1, 2026) – Synergent® has entered into a ten-year hosted Jack Henry™ Symitar® core processing renewal agreement ...
New Product Releases

Quavo Unveils Industry’s First AI-Powered Analyst Delivering End-to-End 24/7 Dispute Automation

Quavo, Inc. (“Quavo”), the leading AI disputes technology partner and strategic advisor for financial institutions and technology companies, today announced ...
Other

CUES Announces Mark Robnett as New Board Chair

MADISON, Wis.—March 31, 2026—CUES is pleased to announce that Mark Robnett, President/CEO of Justice Federal Credit Union, will assume the ...
Other

Virginia Business Announces Chartway Credit Union as One of the 2026 Best Places to Work in Virginia for Second Consecutive Year

For the second year in a row, Virginia Business has named Chartway Credit Union as one of the 2026 Best ...
New Product Releases

Cooperative Credit Union Association Launches Data Strategy Assessment Initiative Powered by Arkatechture

New program gives credit union leaders a clear picture of where their data stands today and a custom playbook for ...
Technology

St. Cloud Financial Credit Union Surpasses 10 Bitcoin in Digital Asset Vault Milestone

St. Cloud Financial Credit Union (SCFCU) has surpassed 10 Bitcoin safeguarded in its CU-Digital Asset Vault™, reaching the milestone within ...
Making A Difference

EECU Supports 8th Annual Laotian Educational Conference

FRESNO, Calif. (March 30, 2026) – Educational Employees Credit Union (EECU) proudly sponsored the Annual Laotian Educational Conference hosted by ...
Industry Analysis & Trends

Baker Market Update – Week in Review: March 27, 2026

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Technology

Quavo Named Winner of the 2026 CreditUnions.com Innovation Series Fraud Prevention and Resolution Category

Quavo, Inc. (“Quavo”), a leading AI disputes technology partner and strategic advisor to financial institutions and technology companies, today announced ...
Personnel Promotions

For Immediate Release – Peake Federal Credit Union Appoints Stacie Sloan as President/CEO

Towson, MD, Friday, March 27, 2026. Peake Federal Credit Union today announced the appointment of Stacie Sloan as its new ...
Other

Vizo Financial’s April 2026 Education Calendar

At Vizo Financial we are committed to providing quality education to credit unions and their staff, which is why we ...
Marketing

CreditUnions.com Wraps Up The 2026 Innovation Series

Washington, DC  – After weeks of online showcases, CreditUnions.com has concluded its 2026 Innovation Series. The series highlighted practical solutions designed to help credit ...

LAFCU to host free Shred Day event April 25

LANSING, Mich. — With tax season in full swing, many individuals are sorting through financial records, receipts and old statements—often ...
Other

36 Innovators, One Transformative Program: Introducing the 2026 CUES Emerge Cohort

MADISON, WI — March 26, 2026 —Thirty-six emerging leaders from across North America have been selected to participate in the ...

2026 ALM First Financial Institute Wraps Up with Insightful Key Takeaways after 3-Days of Learning

Dallas, TX – The 2026 ALM First Financial Institute wrapped up yesterday after three days of educational sessions at The Ritz-Carlton ...

Sound Credit Union Welcomes Jamie Mullenix as SVP/Chief People and Culture Office

TACOMA, Wash. – Sound Credit Union (Sound) has appointed Jamie Mullenix, CCUE-WCMS as its Senior Vice President and Chief People ...
Industry Analysis & Trends

Day 1 of ALM First Financial Institute Kicks Off with Economic Overview, Depository Trends & Timely Insights

Dallas, TX – The first day of ALM First’s Financial Institute kicked off yesterday at The Ritz-Carlton Dallas, Las Colinas with ...
Personnel Promotions

For Immediate Release – Securityplus Federal Credit Union Elevates Strategy and Lending Leadership with Key Executive Moves

Baltimore, MD, March 23, 2026. Securityplus Federal Credit Union, one of Maryland’s largest and most diverse credit unions, announces key ...
Strategic Partnerships

Orsa Credit Union Selects Appli to Modernize Digital Member Experience

Appli, a provider of artificial intelligence-powered financial calculators, announced today that orsa credit union (formerly Community Financial Credit Union) selected ...
Lending

University of Lending: Strengthening Credit Union Lending from the Inside Out

Led by Lorrie Wohlfeil of Lending Solutions Consulting, Inc., the University of Lending equips credit union professionals with the tools ...
Strategic Partnerships

SchoolsFirst FCU Partners with Friends of Sacramento Arts for the 2026 Heroes of Arts Education Gala

SchoolsFirst Federal Credit Union partnered with Friends of Sacramento Arts to honor educators and community advocates at the fourth annual ...
Personnel Promotions

BAXTER CREDIT UNION (BCU) ANNOUNCES CEO SUCCESSION PLAN 

Baxter Credit Union (BCU) today announced that following regular succession planning discussions with the Board of Directors, BCU’s President/CEO, Michael G. Valentine, ...
Strategic Partnerships

Kemba Credit Union Selects Arkatechture as Strategic Data Analytics Partner

Kemba Credit Union has partnered with Arkatechture to build the data foundation needed to operate more proactively, deliver targeted member ...
Personnel Promotions

LAFCU promotes Morgan Pray to vice president of ATM/ITM operations

LANSING, Mich. — LAFCU has promoted Morgan Pray to vice president of ATM/ITM operations recognizing her leadership, operational expertise and ...
Other

Women make up 60% of the workforce at 3Rivers Federal Credit Union

Women make up 60% of the workforce at 3Rivers Federal Credit Union, with representation across roles including leadership and 33% ...

Callahan Introduces Dashboard-Level AI Analysis In Peer Suite

Washington, DC  – Callahan & Associates announced the release of dashboard-level AI Analysis (beta) in Peer Suite, a new capability designed to help credit union teams interpret performance ...

Justice Federal Credit Union Recognized as a 2026 Best Place to Work in Virginia

Justice Federal Credit Union, (Justice Federal), is honored to be recognized as a 2026 Best Places to Work in Virginia, by Virginia Business.

Mark L. Robnett Announced as New CUES Board Chair

Justice Federal Credit Union, (Justice Federal), is pleased to announce that Mark L. Robnett, President and CEO will assume the role of Credit Union Executive ...

State Employees’ Credit Union Helps North Carolinians Build Financial Skills Through Free Education Events

In recognition of Financial Literacy Month in April, State Employees’ Credit Union (SECU) is highlighting its free financial education programming offered through its network of ...

Final call for Michigan schools to apply for LAFCU’s $10K Innovation for Education Grant

LANSING, Mich. — Michigan K–12 schools have until May 1 to apply for LAFCU’s 2026 Innovation for Education (LIFE) Grant, which will award $10,000 to ...

Community Credit Union Renews Core Processing Partnership with Synergent

WESTBROOK, ME (April 1, 2026) – Synergent® has entered into a ten-year hosted Jack Henry™ Symitar® core processing renewal agreement with Community Credit Union. The ...
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