The Member Story Project

The Member Story Project celebrates the powerful, personal moments between credit unions and the people they serve. Through heartfelt stories of real-life impact, this initiative highlights the moments when credit unions made a meaningful difference. Whether they offered support during a crisis, helped a dream come true, or simply showed up when it mattered most, these stories speak volumes.

They reflect the essence of the credit union movement: real people helping real people. We hope they inspire you as much as they inspire us.

Do you have a story to share? We’d love to hear it. Submit your story here and be featured on CreditUnions.com.

The Member Story Project is sponsored by Callahan & Associates

Quick Thinking And Sound Systems Prevent Heartbreak

Logix Federal Credit Union

A member of Logix was in the process of buying their first home. They were excited that their hard work of saving and preparing was finally paying off. They received instructions by email from an escrow company on where to send their down payment and closing funds. To their shock, they were notified by our […]

Protecting A Member In The Right Moment

Affinity Plus Federal Credit Union

When our member Steve came into the branch looking serious, member consultant Marisol started asking questions. He said he needed to take out $12,000 from a few different accounts because his daughter called him from jail and needed money to be paid to an attorney. Marisol asked if he spoke to his daughter, he said […]

A Cherished Presence And Notable Absence

Digital Federal Credit Union

In today’s fast-paced world, genuine human connections often feel rare. Yet, at DCU, the story of Larry and Duda is a powerful reminder that establishing relationships make a difference. Larry has been visiting one branch for years, long enough that his presence has become a cherished routine. He could easily be helped by anyone, yet […]

Finding The “Yes” In A Complex Car Deal

A member reached out to RCU Auto Services with questions regarding a complicated trade-in and private party purchase he wanted to complete. It involved trading in his current vehicle, which was underwater, while purchasing his brother-in-law’s car at the same time. Due to the complexity of the request, I knew I had to team up […]

The Power Of Priorities And Pressing Pause

I had the privilege of working with a Redwood Credit Union member, Linda, during a recent financial coaching appointment. She sought support in creating a budget to achieve her dream of homeownership while also planning for a comfortable retirement. My goal was to provide her with practical strategies and insights to help her balance these […]

A Business Member’s Journey From Struggle To Strategy

Being a Business Development Officer, I have the pleasure and opportunity to develop impactful relationships, create strategic partnerships, and help provide access to solution-based products and services to our business members and community. I reach out to new business members via a thank you email to ensure they have a resource for any immediate or […]

Personnel Promotions

LAFCU promotes Jamie Jones to contact center branch manager

LANSING, Mich. — Jamie Jones serves as branch manager of LAFCU’s contact center, following her advancement from assistant branch manager.
Personnel Promotions

For Immediate Release – Boston Firefighters Credit Union Appoints Elizabeth Adcock as Chief Digital & Information Officer

Boston, MA, April 16, 2026. Boston Firefighters Credit Union (BFCU) is pleased to announce the appointment of Elizabeth Adcock as ...
New Product Releases

NASCUS and Critical Ops Launch the 2026 Fraud School 

The National Association of State Credit Union Supervisors (NASCUS), in partnership with Critical Ops, announce the launch of the 2026 ...
New Product Releases

Callahan Gives Every Credit Union Access To Performance Insights

Washington, DC – Callahan & Associates announced today the launch of CU Profiles, a new free plan within its performance ...
Strategic Partnerships

Tower Federal Credit Union and the Baltimore Orioles Announce New Bird Bath Sponsorship at Camden Yards

[Laurel, Maryland – April 15, 2026] The fan-favorite Bird Bath at Oriole Park at Camden Yards is set to make ...
Making A Difference

Tower Federal Credit Union Hosts Free Shred Day To Fight Fraud & Prevent Identity Theft

[April 14, 2026 – Laurel, MD] Tower Federal Credit Union hosted a free Shred Day on April 11, 2026, at ...
Marketing

Synergent and Partner Bayer Heritage Federal Credit Union Recognized with Two Diamond Awards from America’s Credit Unions

WESTBTROOK, ME (April 14, 2026) – Synergent is pleased to announce it has received two Diamond Awards from America’s Credit ...
Making A Difference

CU*SOUTH Board Member Jimmy Smith Inducted into Credit Union House Hall of Leaders

CU*SOUTH, a 100% credit union-owned credit union service organization (CUSO) that provides essential products and solutions for credit unions, is ...
Technology

Corelation Surpasses 300 Total Clients as 12 Credit Unions Select the KeyStone Core in First Quarter 2026

Demonstrating continued confidence from credit unions nationwide, Corelation, Inc., proudly announces that 12 credit unions (cumulative total of $9.4 billion ...
Lending

Student Choice Launches Employer Choice to Boost the Financial Resilience of Working Americans

With financial stress on the rise for many Americans, CU Student Choice Partners, LLC (Student Choice) is branching beyond its ...
Marketing

Century Federal Credit Union Named Official Credit Union of the Cleveland Guardians

CLEVELAND, OH – Century Federal Credit Union (Century FCU) is proud to announce that it has been named the Official ...
Charity Events

Credit Unions Raise $506,230 for CMN Hospitals at Credit Union Cherry Blossom 10 Mile & 5K

Washington, D.C. (April 12, 2026) – Credit Unions and industry partners presented a $506,230 donation from Credit Union Miracle Day ...
Other

SchoolsFirst Federal Credit Union Ranked #1 in Member Satisfaction by JD Power for the Second Consecutive Year

For the second year in a row, SchoolsFirst Federal Credit Union has earned the top ranking in the JD Power ...
Making A Difference

3Rivers Credit Union Partners with Local Organizations to Expand Real-World Financial Education Across Indiana

3Rivers Federal Credit Union has partnered with Junior Achievement of Northern Indiana and Fort Wayne Community Schools to develop and ...
Marketing

Appli CEO Tim Pranger to Demo AI-Powered Lending Tools at Financial Brand Forum

Appli, the creator of the industry’s first AI-powered smart financial calculator, today announced that Founder and CEO Tim Pranger will ...
Other

Redwood Credit Union receives two Diamond Awards for marketing excellence at America’s Credit Unions competition

Redwood Credit Union has won two Diamond Awards in America’s Credit Unions Marketing, PR & Development Council’s annual nationwide competition ...
Other

Chartway Credit Union Wins Sixth Straight USA Today Top Workplaces Award

Chartway Credit Union is proud to announce that it has earned the prestigious 2026 USA Today Top Workplaces Award for ...

LAFCU honors longtime board members whose guidance shaped decades of growth

LANSING, Mich. — LAFCU employees gave a standing ovation to retiring members of its board of directors during the credit ...

Registration Now Open for 2026 ALM First Financial Forum

Dallas, Texas – Financial institution executives and board members are encouraged to register now for ALM First’s 2026 Financial Forum, ...
Making A Difference

Sound Credit Union and Junior Achievement Expand Partnership

TACOMA, Wash. – Sound Credit Union (Sound) celebrated its partnership with Junior Achievement of Washington (JA) with a ribbon-cutting ceremony ...
Other

SchoolsFirst Federal Credit Union Earns Seven Diamond Awards from America’s Credit Unions

The Marketing & Business Development Council of America’s Credit Unions awarded SchoolsFirst Federal Credit Union seven Diamond Awards, one of ...
Lending

OCEANAIR FCU TO LAUNCH SUITE OF STUDENT CHOICE LENDING SOLUTIONS

CU Student Choice announced its student loan and refinance solutions will soon be available to members of OceanAir Federal Credit ...
Other

Spotlighting the Industry’s Trailblazers: 2026 CUES Awards Nominations Now Open

MADISON, WI — April 8, 2026 — Nominations are open through May 15 for the 2026 CUES Awards & Recognition ...
Strategic Partnerships

Mainstreet Credit Union Selects Arkatechture as Strategic Data Analytics Partner to Accelerate Digital Transformation

Mainstreet Credit Union’s partnership with Arkatechture will empower faster decision-making, predictive insights, and more personalized member service.
Marketing

BCU SHINES IN 2026 DIAMOND AWARDS HONORING MARKETING EXCELLENCE 

BCU was among 181 credit unions nationwide honored with the prestigious Diamond Awards at the America’s Credit Unions Marketing, PR ...
Marketing

LGE Community Credit Union recognized with Diamond Award for outstanding social media efforts

LGE Community Credit Union was recently named as a winner of a Diamond Award, the America’s Credit Unions Marketing, PR ...
Industry Analysis & Trends

Baker Market Update – Week in Review: April 03, 2026

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Personnel Promotions

Great Plains FCU Selects Brad Schneider as New VP of Information Technology

Joplin, MO — Great Plains Federal Credit Union has selected Brad Schneider to serve as its new Vice President of Information ...

LAFCU recognized as a 2026 Inclusive Workplace

LANSING, Mich. — LAFCU, a Michigan-based credit union, has been recognized as a 2026 Inclusive Workplace by Best Companies Group. The ...
Technology

Alogent’s Unify Shortlisted for Best PayTech Solution for Banks and FIs at the Banking Tech Awards USA 2026

Unify has been named a finalist for Best PayTech Solution for Banks & FIs at the 2026 Banking Tech Awards ...
Personnel Promotions

LAFCU promotes Jamie Jones to contact center branch manager

LANSING, Mich. — Jamie Jones serves as branch manager of LAFCU’s contact center, following her advancement from assistant branch manager.
Personnel Promotions

For Immediate Release – Boston Firefighters Credit Union Appoints Elizabeth Adcock as Chief Digital & Information Officer

Boston, MA, April 16, 2026. Boston Firefighters Credit Union (BFCU) is pleased to announce the appointment of Elizabeth Adcock as ...
New Product Releases

NASCUS and Critical Ops Launch the 2026 Fraud School 

The National Association of State Credit Union Supervisors (NASCUS), in partnership with Critical Ops, announce the launch of the 2026 ...
New Product Releases

Callahan Gives Every Credit Union Access To Performance Insights

Washington, DC – Callahan & Associates announced today the launch of CU Profiles, a new free plan within its performance ...
Strategic Partnerships

Tower Federal Credit Union and the Baltimore Orioles Announce New Bird Bath Sponsorship at Camden Yards

[Laurel, Maryland – April 15, 2026] The fan-favorite Bird Bath at Oriole Park at Camden Yards is set to make ...
Making A Difference

Tower Federal Credit Union Hosts Free Shred Day To Fight Fraud & Prevent Identity Theft

[April 14, 2026 – Laurel, MD] Tower Federal Credit Union hosted a free Shred Day on April 11, 2026, at ...
Marketing

Synergent and Partner Bayer Heritage Federal Credit Union Recognized with Two Diamond Awards from America’s Credit Unions

WESTBTROOK, ME (April 14, 2026) – Synergent is pleased to announce it has received two Diamond Awards from America’s Credit ...
Making A Difference

CU*SOUTH Board Member Jimmy Smith Inducted into Credit Union House Hall of Leaders

CU*SOUTH, a 100% credit union-owned credit union service organization (CUSO) that provides essential products and solutions for credit unions, is ...
Technology

Corelation Surpasses 300 Total Clients as 12 Credit Unions Select the KeyStone Core in First Quarter 2026

Demonstrating continued confidence from credit unions nationwide, Corelation, Inc., proudly announces that 12 credit unions (cumulative total of $9.4 billion ...
Lending

Student Choice Launches Employer Choice to Boost the Financial Resilience of Working Americans

With financial stress on the rise for many Americans, CU Student Choice Partners, LLC (Student Choice) is branching beyond its ...
Marketing

Century Federal Credit Union Named Official Credit Union of the Cleveland Guardians

CLEVELAND, OH – Century Federal Credit Union (Century FCU) is proud to announce that it has been named the Official ...
Charity Events

Credit Unions Raise $506,230 for CMN Hospitals at Credit Union Cherry Blossom 10 Mile & 5K

Washington, D.C. (April 12, 2026) – Credit Unions and industry partners presented a $506,230 donation from Credit Union Miracle Day ...
Other

SchoolsFirst Federal Credit Union Ranked #1 in Member Satisfaction by JD Power for the Second Consecutive Year

For the second year in a row, SchoolsFirst Federal Credit Union has earned the top ranking in the JD Power ...
Making A Difference

3Rivers Credit Union Partners with Local Organizations to Expand Real-World Financial Education Across Indiana

3Rivers Federal Credit Union has partnered with Junior Achievement of Northern Indiana and Fort Wayne Community Schools to develop and ...
Marketing

Appli CEO Tim Pranger to Demo AI-Powered Lending Tools at Financial Brand Forum

Appli, the creator of the industry’s first AI-powered smart financial calculator, today announced that Founder and CEO Tim Pranger will ...
Other

Redwood Credit Union receives two Diamond Awards for marketing excellence at America’s Credit Unions competition

Redwood Credit Union has won two Diamond Awards in America’s Credit Unions Marketing, PR & Development Council’s annual nationwide competition ...
Other

Chartway Credit Union Wins Sixth Straight USA Today Top Workplaces Award

Chartway Credit Union is proud to announce that it has earned the prestigious 2026 USA Today Top Workplaces Award for ...

LAFCU honors longtime board members whose guidance shaped decades of growth

LANSING, Mich. — LAFCU employees gave a standing ovation to retiring members of its board of directors during the credit ...

Registration Now Open for 2026 ALM First Financial Forum

Dallas, Texas – Financial institution executives and board members are encouraged to register now for ALM First’s 2026 Financial Forum, ...
Making A Difference

Sound Credit Union and Junior Achievement Expand Partnership

TACOMA, Wash. – Sound Credit Union (Sound) celebrated its partnership with Junior Achievement of Washington (JA) with a ribbon-cutting ceremony ...
Other

SchoolsFirst Federal Credit Union Earns Seven Diamond Awards from America’s Credit Unions

The Marketing & Business Development Council of America’s Credit Unions awarded SchoolsFirst Federal Credit Union seven Diamond Awards, one of ...
Lending

OCEANAIR FCU TO LAUNCH SUITE OF STUDENT CHOICE LENDING SOLUTIONS

CU Student Choice announced its student loan and refinance solutions will soon be available to members of OceanAir Federal Credit ...
Other

Spotlighting the Industry’s Trailblazers: 2026 CUES Awards Nominations Now Open

MADISON, WI — April 8, 2026 — Nominations are open through May 15 for the 2026 CUES Awards & Recognition ...
Strategic Partnerships

Mainstreet Credit Union Selects Arkatechture as Strategic Data Analytics Partner to Accelerate Digital Transformation

Mainstreet Credit Union’s partnership with Arkatechture will empower faster decision-making, predictive insights, and more personalized member service.
Marketing

BCU SHINES IN 2026 DIAMOND AWARDS HONORING MARKETING EXCELLENCE 

BCU was among 181 credit unions nationwide honored with the prestigious Diamond Awards at the America’s Credit Unions Marketing, PR ...
Marketing

LGE Community Credit Union recognized with Diamond Award for outstanding social media efforts

LGE Community Credit Union was recently named as a winner of a Diamond Award, the America’s Credit Unions Marketing, PR ...
Industry Analysis & Trends

Baker Market Update – Week in Review: April 03, 2026

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Personnel Promotions

Great Plains FCU Selects Brad Schneider as New VP of Information Technology

Joplin, MO — Great Plains Federal Credit Union has selected Brad Schneider to serve as its new Vice President of Information ...

LAFCU recognized as a 2026 Inclusive Workplace

LANSING, Mich. — LAFCU, a Michigan-based credit union, has been recognized as a 2026 Inclusive Workplace by Best Companies Group. The ...
Technology

Alogent’s Unify Shortlisted for Best PayTech Solution for Banks and FIs at the Banking Tech Awards USA 2026

Unify has been named a finalist for Best PayTech Solution for Banks & FIs at the 2026 Banking Tech Awards ...

LAFCU promotes Jamie Jones to contact center branch manager

LANSING, Mich. — Jamie Jones serves as branch manager of LAFCU’s contact center, following her advancement from assistant branch manager.

For Immediate Release – Boston Firefighters Credit Union Appoints Elizabeth Adcock as Chief Digital & Information Officer

Boston, MA, April 16, 2026. Boston Firefighters Credit Union (BFCU) is pleased to announce the appointment of Elizabeth Adcock as Chief Digital & Information Officer. ...

NASCUS and Critical Ops Launch the 2026 Fraud School 

The National Association of State Credit Union Supervisors (NASCUS), in partnership with Critical Ops, announce the launch of the 2026 Fraud School, which will take ...

Callahan Gives Every Credit Union Access To Performance Insights

Washington, DC – Callahan & Associates announced today the launch of CU Profiles, a new free plan within its performance measurement platform, Peer Suite. Built ...

Tower Federal Credit Union and the Baltimore Orioles Announce New Bird Bath Sponsorship at Camden Yards

[Laurel, Maryland – April 15, 2026] The fan-favorite Bird Bath at Oriole Park at Camden Yards is set to make an even bigger splash this ...

Tower Federal Credit Union Hosts Free Shred Day To Fight Fraud & Prevent Identity Theft

[April 14, 2026 – Laurel, MD] Tower Federal Credit Union hosted a free Shred Day on April 11, 2026, at its Laurel, Maryland branch, giving ...
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