The Member Story Project

The Member Story Project celebrates the powerful, personal moments between credit unions and the people they serve. Through heartfelt stories of real-life impact, this initiative highlights the moments when credit unions made a meaningful difference. Whether they offered support during a crisis, helped a dream come true, or simply showed up when it mattered most, these stories speak volumes.

They reflect the essence of the credit union movement: real people helping real people. We hope they inspire you as much as they inspire us.

Do you have a story to share? We’d love to hear it. Submit your story here and be featured on CreditUnions.com.

The Member Story Project is sponsored by Callahan & Associates

Guiding Generations Toward Financial Confidence

I recently helped a member who had opened a share and a checking account based on a recommendation she had received from her friend but had yet to make the final decision to move her entire relationship to Redwood Credit Union. Our member stated she has received positive feedback from friends and RCU and wanted […]

From Summer Home Upgrade To Smart Debt Relief

A Patelco Credit Union member came in to inquire about a home equity loan as he was planning on renovating his summer home. Originally, he requested $75,000 to cover the renovation expenses, however, during our assessment we uncovered the member has debt at quite high interest rates outside of Patelco. Our team brought up the […]

From Estate Accounts To Everyday Banking

When a woman walked into a Redwood Credit Union branch with questions about estate accounts and how to open one at RCU, I saw an opportunity to turn confusion into clarity and hesitation into trust. She wasn’t yet a member and was unfamiliar with the process. To ensure she felt fully supported, I invited our […]

Driven To Do Better

I was recently working with a member who had just purchased a car through CarMax. After sitting down and asking her a few questions, I had a better understanding of the situation and was able to leverage my skills as a certified financial coach to improve her situation. I identified quite a few issues with […]

Protection From Repeated Attempted Financial Exploitation

On July 2, Ann visited a Patelco Credit Union branch requesting a $10,000 wire transfer to her Meriwest account, claiming it was for medical expenses. Sensing something was off, I contacted her trusted contact, her son Roy, who confirmed that Ann had no such medical bills. Following his guidance, we declined the transaction. Ann was […]

Family Fraud Stopped In Its Tracks

Valerie’s keen instincts and dedication to member safety were on full display when a longtime Patelco Credit Union member called about closing a CD. Sensing something was off, Valerie uncovered multiple fraudulent attempts, including impersonation. She immediately locked the member’s account, filed reports with Adult Protective Services and the San Ramon Police, and successfully prevented […]

Personnel Promotions

LAFCU promotes Jamie Jones to contact center branch manager

LANSING, Mich. — Jamie Jones serves as branch manager of LAFCU’s contact center, following her advancement from assistant branch manager.
Personnel Promotions

For Immediate Release – Boston Firefighters Credit Union Appoints Elizabeth Adcock as Chief Digital & Information Officer

Boston, MA, April 16, 2026. Boston Firefighters Credit Union (BFCU) is pleased to announce the appointment of Elizabeth Adcock as ...
New Product Releases

NASCUS and Critical Ops Launch the 2026 Fraud School 

The National Association of State Credit Union Supervisors (NASCUS), in partnership with Critical Ops, announce the launch of the 2026 ...
New Product Releases

Callahan Gives Every Credit Union Access To Performance Insights

Washington, DC – Callahan & Associates announced today the launch of CU Profiles, a new free plan within its performance ...
Strategic Partnerships

Tower Federal Credit Union and the Baltimore Orioles Announce New Bird Bath Sponsorship at Camden Yards

[Laurel, Maryland – April 15, 2026] The fan-favorite Bird Bath at Oriole Park at Camden Yards is set to make ...
Making A Difference

Tower Federal Credit Union Hosts Free Shred Day To Fight Fraud & Prevent Identity Theft

[April 14, 2026 – Laurel, MD] Tower Federal Credit Union hosted a free Shred Day on April 11, 2026, at ...
Marketing

Synergent and Partner Bayer Heritage Federal Credit Union Recognized with Two Diamond Awards from America’s Credit Unions

WESTBTROOK, ME (April 14, 2026) – Synergent is pleased to announce it has received two Diamond Awards from America’s Credit ...
Making A Difference

CU*SOUTH Board Member Jimmy Smith Inducted into Credit Union House Hall of Leaders

CU*SOUTH, a 100% credit union-owned credit union service organization (CUSO) that provides essential products and solutions for credit unions, is ...
Technology

Corelation Surpasses 300 Total Clients as 12 Credit Unions Select the KeyStone Core in First Quarter 2026

Demonstrating continued confidence from credit unions nationwide, Corelation, Inc., proudly announces that 12 credit unions (cumulative total of $9.4 billion ...
Lending

Student Choice Launches Employer Choice to Boost the Financial Resilience of Working Americans

With financial stress on the rise for many Americans, CU Student Choice Partners, LLC (Student Choice) is branching beyond its ...
Marketing

Century Federal Credit Union Named Official Credit Union of the Cleveland Guardians

CLEVELAND, OH – Century Federal Credit Union (Century FCU) is proud to announce that it has been named the Official ...
Charity Events

Credit Unions Raise $506,230 for CMN Hospitals at Credit Union Cherry Blossom 10 Mile & 5K

Washington, D.C. (April 12, 2026) – Credit Unions and industry partners presented a $506,230 donation from Credit Union Miracle Day ...
Other

SchoolsFirst Federal Credit Union Ranked #1 in Member Satisfaction by JD Power for the Second Consecutive Year

For the second year in a row, SchoolsFirst Federal Credit Union has earned the top ranking in the JD Power ...
Making A Difference

3Rivers Credit Union Partners with Local Organizations to Expand Real-World Financial Education Across Indiana

3Rivers Federal Credit Union has partnered with Junior Achievement of Northern Indiana and Fort Wayne Community Schools to develop and ...
Marketing

Appli CEO Tim Pranger to Demo AI-Powered Lending Tools at Financial Brand Forum

Appli, the creator of the industry’s first AI-powered smart financial calculator, today announced that Founder and CEO Tim Pranger will ...
Other

Redwood Credit Union receives two Diamond Awards for marketing excellence at America’s Credit Unions competition

Redwood Credit Union has won two Diamond Awards in America’s Credit Unions Marketing, PR & Development Council’s annual nationwide competition ...
Other

Chartway Credit Union Wins Sixth Straight USA Today Top Workplaces Award

Chartway Credit Union is proud to announce that it has earned the prestigious 2026 USA Today Top Workplaces Award for ...

LAFCU honors longtime board members whose guidance shaped decades of growth

LANSING, Mich. — LAFCU employees gave a standing ovation to retiring members of its board of directors during the credit ...

Registration Now Open for 2026 ALM First Financial Forum

Dallas, Texas – Financial institution executives and board members are encouraged to register now for ALM First’s 2026 Financial Forum, ...
Making A Difference

Sound Credit Union and Junior Achievement Expand Partnership

TACOMA, Wash. – Sound Credit Union (Sound) celebrated its partnership with Junior Achievement of Washington (JA) with a ribbon-cutting ceremony ...
Other

SchoolsFirst Federal Credit Union Earns Seven Diamond Awards from America’s Credit Unions

The Marketing & Business Development Council of America’s Credit Unions awarded SchoolsFirst Federal Credit Union seven Diamond Awards, one of ...
Lending

OCEANAIR FCU TO LAUNCH SUITE OF STUDENT CHOICE LENDING SOLUTIONS

CU Student Choice announced its student loan and refinance solutions will soon be available to members of OceanAir Federal Credit ...
Other

Spotlighting the Industry’s Trailblazers: 2026 CUES Awards Nominations Now Open

MADISON, WI — April 8, 2026 — Nominations are open through May 15 for the 2026 CUES Awards & Recognition ...
Strategic Partnerships

Mainstreet Credit Union Selects Arkatechture as Strategic Data Analytics Partner to Accelerate Digital Transformation

Mainstreet Credit Union’s partnership with Arkatechture will empower faster decision-making, predictive insights, and more personalized member service.
Marketing

BCU SHINES IN 2026 DIAMOND AWARDS HONORING MARKETING EXCELLENCE 

BCU was among 181 credit unions nationwide honored with the prestigious Diamond Awards at the America’s Credit Unions Marketing, PR ...
Marketing

LGE Community Credit Union recognized with Diamond Award for outstanding social media efforts

LGE Community Credit Union was recently named as a winner of a Diamond Award, the America’s Credit Unions Marketing, PR ...
Industry Analysis & Trends

Baker Market Update – Week in Review: April 03, 2026

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Personnel Promotions

Great Plains FCU Selects Brad Schneider as New VP of Information Technology

Joplin, MO — Great Plains Federal Credit Union has selected Brad Schneider to serve as its new Vice President of Information ...

LAFCU recognized as a 2026 Inclusive Workplace

LANSING, Mich. — LAFCU, a Michigan-based credit union, has been recognized as a 2026 Inclusive Workplace by Best Companies Group. The ...
Technology

Alogent’s Unify Shortlisted for Best PayTech Solution for Banks and FIs at the Banking Tech Awards USA 2026

Unify has been named a finalist for Best PayTech Solution for Banks & FIs at the 2026 Banking Tech Awards ...
Personnel Promotions

LAFCU promotes Jamie Jones to contact center branch manager

LANSING, Mich. — Jamie Jones serves as branch manager of LAFCU’s contact center, following her advancement from assistant branch manager.
Personnel Promotions

For Immediate Release – Boston Firefighters Credit Union Appoints Elizabeth Adcock as Chief Digital & Information Officer

Boston, MA, April 16, 2026. Boston Firefighters Credit Union (BFCU) is pleased to announce the appointment of Elizabeth Adcock as ...
New Product Releases

NASCUS and Critical Ops Launch the 2026 Fraud School 

The National Association of State Credit Union Supervisors (NASCUS), in partnership with Critical Ops, announce the launch of the 2026 ...
New Product Releases

Callahan Gives Every Credit Union Access To Performance Insights

Washington, DC – Callahan & Associates announced today the launch of CU Profiles, a new free plan within its performance ...
Strategic Partnerships

Tower Federal Credit Union and the Baltimore Orioles Announce New Bird Bath Sponsorship at Camden Yards

[Laurel, Maryland – April 15, 2026] The fan-favorite Bird Bath at Oriole Park at Camden Yards is set to make ...
Making A Difference

Tower Federal Credit Union Hosts Free Shred Day To Fight Fraud & Prevent Identity Theft

[April 14, 2026 – Laurel, MD] Tower Federal Credit Union hosted a free Shred Day on April 11, 2026, at ...
Marketing

Synergent and Partner Bayer Heritage Federal Credit Union Recognized with Two Diamond Awards from America’s Credit Unions

WESTBTROOK, ME (April 14, 2026) – Synergent is pleased to announce it has received two Diamond Awards from America’s Credit ...
Making A Difference

CU*SOUTH Board Member Jimmy Smith Inducted into Credit Union House Hall of Leaders

CU*SOUTH, a 100% credit union-owned credit union service organization (CUSO) that provides essential products and solutions for credit unions, is ...
Technology

Corelation Surpasses 300 Total Clients as 12 Credit Unions Select the KeyStone Core in First Quarter 2026

Demonstrating continued confidence from credit unions nationwide, Corelation, Inc., proudly announces that 12 credit unions (cumulative total of $9.4 billion ...
Lending

Student Choice Launches Employer Choice to Boost the Financial Resilience of Working Americans

With financial stress on the rise for many Americans, CU Student Choice Partners, LLC (Student Choice) is branching beyond its ...
Marketing

Century Federal Credit Union Named Official Credit Union of the Cleveland Guardians

CLEVELAND, OH – Century Federal Credit Union (Century FCU) is proud to announce that it has been named the Official ...
Charity Events

Credit Unions Raise $506,230 for CMN Hospitals at Credit Union Cherry Blossom 10 Mile & 5K

Washington, D.C. (April 12, 2026) – Credit Unions and industry partners presented a $506,230 donation from Credit Union Miracle Day ...
Other

SchoolsFirst Federal Credit Union Ranked #1 in Member Satisfaction by JD Power for the Second Consecutive Year

For the second year in a row, SchoolsFirst Federal Credit Union has earned the top ranking in the JD Power ...
Making A Difference

3Rivers Credit Union Partners with Local Organizations to Expand Real-World Financial Education Across Indiana

3Rivers Federal Credit Union has partnered with Junior Achievement of Northern Indiana and Fort Wayne Community Schools to develop and ...
Marketing

Appli CEO Tim Pranger to Demo AI-Powered Lending Tools at Financial Brand Forum

Appli, the creator of the industry’s first AI-powered smart financial calculator, today announced that Founder and CEO Tim Pranger will ...
Other

Redwood Credit Union receives two Diamond Awards for marketing excellence at America’s Credit Unions competition

Redwood Credit Union has won two Diamond Awards in America’s Credit Unions Marketing, PR & Development Council’s annual nationwide competition ...
Other

Chartway Credit Union Wins Sixth Straight USA Today Top Workplaces Award

Chartway Credit Union is proud to announce that it has earned the prestigious 2026 USA Today Top Workplaces Award for ...

LAFCU honors longtime board members whose guidance shaped decades of growth

LANSING, Mich. — LAFCU employees gave a standing ovation to retiring members of its board of directors during the credit ...

Registration Now Open for 2026 ALM First Financial Forum

Dallas, Texas – Financial institution executives and board members are encouraged to register now for ALM First’s 2026 Financial Forum, ...
Making A Difference

Sound Credit Union and Junior Achievement Expand Partnership

TACOMA, Wash. – Sound Credit Union (Sound) celebrated its partnership with Junior Achievement of Washington (JA) with a ribbon-cutting ceremony ...
Other

SchoolsFirst Federal Credit Union Earns Seven Diamond Awards from America’s Credit Unions

The Marketing & Business Development Council of America’s Credit Unions awarded SchoolsFirst Federal Credit Union seven Diamond Awards, one of ...
Lending

OCEANAIR FCU TO LAUNCH SUITE OF STUDENT CHOICE LENDING SOLUTIONS

CU Student Choice announced its student loan and refinance solutions will soon be available to members of OceanAir Federal Credit ...
Other

Spotlighting the Industry’s Trailblazers: 2026 CUES Awards Nominations Now Open

MADISON, WI — April 8, 2026 — Nominations are open through May 15 for the 2026 CUES Awards & Recognition ...
Strategic Partnerships

Mainstreet Credit Union Selects Arkatechture as Strategic Data Analytics Partner to Accelerate Digital Transformation

Mainstreet Credit Union’s partnership with Arkatechture will empower faster decision-making, predictive insights, and more personalized member service.
Marketing

BCU SHINES IN 2026 DIAMOND AWARDS HONORING MARKETING EXCELLENCE 

BCU was among 181 credit unions nationwide honored with the prestigious Diamond Awards at the America’s Credit Unions Marketing, PR ...
Marketing

LGE Community Credit Union recognized with Diamond Award for outstanding social media efforts

LGE Community Credit Union was recently named as a winner of a Diamond Award, the America’s Credit Unions Marketing, PR ...
Industry Analysis & Trends

Baker Market Update – Week in Review: April 03, 2026

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Personnel Promotions

Great Plains FCU Selects Brad Schneider as New VP of Information Technology

Joplin, MO — Great Plains Federal Credit Union has selected Brad Schneider to serve as its new Vice President of Information ...

LAFCU recognized as a 2026 Inclusive Workplace

LANSING, Mich. — LAFCU, a Michigan-based credit union, has been recognized as a 2026 Inclusive Workplace by Best Companies Group. The ...
Technology

Alogent’s Unify Shortlisted for Best PayTech Solution for Banks and FIs at the Banking Tech Awards USA 2026

Unify has been named a finalist for Best PayTech Solution for Banks & FIs at the 2026 Banking Tech Awards ...

LAFCU promotes Jamie Jones to contact center branch manager

LANSING, Mich. — Jamie Jones serves as branch manager of LAFCU’s contact center, following her advancement from assistant branch manager.

For Immediate Release – Boston Firefighters Credit Union Appoints Elizabeth Adcock as Chief Digital & Information Officer

Boston, MA, April 16, 2026. Boston Firefighters Credit Union (BFCU) is pleased to announce the appointment of Elizabeth Adcock as Chief Digital & Information Officer. ...

NASCUS and Critical Ops Launch the 2026 Fraud School 

The National Association of State Credit Union Supervisors (NASCUS), in partnership with Critical Ops, announce the launch of the 2026 Fraud School, which will take ...

Callahan Gives Every Credit Union Access To Performance Insights

Washington, DC – Callahan & Associates announced today the launch of CU Profiles, a new free plan within its performance measurement platform, Peer Suite. Built ...

Tower Federal Credit Union and the Baltimore Orioles Announce New Bird Bath Sponsorship at Camden Yards

[Laurel, Maryland – April 15, 2026] The fan-favorite Bird Bath at Oriole Park at Camden Yards is set to make an even bigger splash this ...

Tower Federal Credit Union Hosts Free Shred Day To Fight Fraud & Prevent Identity Theft

[April 14, 2026 – Laurel, MD] Tower Federal Credit Union hosted a free Shred Day on April 11, 2026, at its Laurel, Maryland branch, giving ...
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