The Member Story Project

The Member Story Project celebrates the powerful, personal moments between credit unions and the people they serve. Through heartfelt stories of real-life impact, this initiative highlights the moments when credit unions made a meaningful difference. Whether they offered support during a crisis, helped a dream come true, or simply showed up when it mattered most, these stories speak volumes.

They reflect the essence of the credit union movement: real people helping real people. We hope they inspire you as much as they inspire us.

Do you have a story to share? We’d love to hear it. Submit your story here and be featured on CreditUnions.com.

The Member Story Project is sponsored by Callahan & Associates

A Clear Path Out Of High Interest

CoastHills Federal Credit Union

We received a Free Financial Review request from a member who was feeling overwhelmed by high monthly payments and looking for a path forward. We scheduled a one-on-one financial counseling session and took the time to understand her full financial picture and long-term goals, not just the immediate issue. The member’s primary objective was to […]

A Box Truck And A Bigger Vision

Heritage Financial Credit Union

I previously managed small business accounts at another financial institution. In April 2024, one of my former account members reached out to me because he needed a loan to purchase another vehicle for his growing business. The members own a minority‑owned, family‑run business based in Orange County, New York, that provides party rentals of a […]

A Bigger Home And A Brighter Future

REV Federal Credit Union

A devoted single father was raising three children in a cramped rental, doing his best to provide for them on a modest income while the family struggled to find enough space. With a baby sharing his bedroom and the two older children sharing a room, it was time for him to find a larger home. […]

A Roof Over Their Heads And A Community At Their Side

Suncoast Credit Union

Long-time members came into a branch deeply concerned about potentially losing their home. With only three weeks remaining on their homeowners insurance policy, they were required to replace their entire roof in order to renew coverage. After being denied a personal loan elsewhere, they felt overwhelmed and unsure of what to do next. A team […]

A Better Road Ahead

Desco Federal Credit Union

Members came in hoping to find their daughter a reliable but inexpensive vehicle—around $2,500—to get her back and forth to college. They shared that their credit probably wasn’t very good, but they wanted to see if there was anything I could do to help. After submitting the application, I was happy to tell them their […]

Trust That Comes Full Circle

Connections Credit Union

Two years had passed when I received a phone call from a woman interested in an auto loan. As we talked through the details, she shared that her husband had sent her to us because he knew we would be a good fit to help her. As the conversation continued, everything began to come together, […]

Other

SchoolsFirst Federal Credit Union Celebrates School Employee Appreciation Night at May 1 Angels Game

SchoolsFirst Federal Credit Union, the largest credit union in California and the largest serving school employees and their families, sponsored ...
Operations & HR

Tower Federal Credit Union Earns Great Place to Work® Certification™ Eight Years in a Row!

Tower Federal Credit Union is proud to be Certified™ by Great Place to Work® for the eighth year in a ...
Personnel Promotions

Gulf Winds Credit Union Strengthens Senior Leadership Team with Executive Promotions

Gulf Winds Credit Union Strengthens Senior Leadership Team with Executive Promotions Pensacola, Florida (May 20, 2025) – As part of ...
Strategic Partnerships

CUNA Strategic Services and Association of Vermont Credit Unions Launch Statewide Initiative to Drive Credit Union Growth, Combat Fraud, and Accelerate Innovation

CUNA Strategic Services (CSS) and the Association of Vermont Credit Unions (League) Services Corporation today announced a collaborative, statewide initiative ...
Operations & HR

BCU EARNS 2026-2027 GREAT PLACE TO WORK CERTIFICATION™

BCU is proud to be Certified™ by Great Place To Work®. The prestigious award is based entirely on what current ...
Other

Corporate Central Holds 45th Annual Meeting and Announces Board of Directors

Corporate Central brought together credit union leaders for its 45th annual meeting on Thursday, May 14, at the Monona Terrace ...
Personnel Promotions

Sharetec Appoints New Chief Revenue Officer to Drive Transformational Growth

Sharetec, an innovative digital banking and core processing software company serving credit unions, has appointed Gary Napotnik as Chief Revenue ...
Operations & HR

Justice Federal Credit Union Announces Strong First Quarter 2026 Results and Continued Member Impact

As many American households continue to face inflation, rising energy costs, and economic uncertainty, Justice Federal Credit Union (Justice Federal) ...
Making A Difference

Girl Scouts Visit Peach State Federal Credit Union’s Abbeville Branch to Earn Financial Literacy Badge

Peach State Federal Credit Union recently welcomed a local Girl Scout troop to its Abbeville Branch for a hands-on financial ...
Investments

Tower Wealth Management Surpasses $1 Billion in Brokerage and Advisory Assets

Tower Wealth Management, the financial and investment services group located at Tower Federal Credit Union, announced today that it has ...
Other

Barbara Brooks, Teacher at Shriners Children’s Hospital in partnership with the Sacramento City Unified School District, Named 2025/2026 ABC10’s Teacher of the Year

SchoolsFirst Federal Credit Union, the largest credit union in California and the largest serving school employees and their families, in ...
Personnel Promotions

CoVantage Credit Union Announces Appointment of Matt Kaudy as President and CEO

CoVantage Credit Union today announced that, following a nationwide search, Matt Kaudy has been appointed President and Chief Executive Officer, ...
Making A Difference

Chris Felton Receives One of the Credit Union Industry’s Highest Honors

Corporate Central is proud to announce that Chris Felton, President/CEO, has been named a 2026 Credit Union House Hall of ...
Technology

$59 Billion State Employees’ Credit Union Signs with Corelation, Selecting the KeyStone Core to Enhance its Member Service Experience

State Employees’ Credit Union (SECU) has signed with credit union core processor Corelation, Inc., announcing plans to convert to the ...
Strategic Partnerships

$59 Billion State Employees’ Credit Union Signs with Corelation, Selecting the KeyStone Core to Enhance its Member Service Experience

State Employees’ Credit Union (SECU) has signed with credit union core processor Corelation, Inc., announcing plans to convert to the ...
Industry Analysis & Trends

Baker Market Update – Week in Review: May 15, 2026

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...

Credit Unions Demonstrate Strength And Stability In First Quarter 2026

Washington, DC – At a time when many American households are facing persistent inflation, rising energy costs, and economic uncertainty, the ...
Operations & HR

Gulf Winds Welcomes Pete Lauter as Vice President of Wealth Management

Pensacola, Florida (May 14, 2026) – Gulf Winds Credit Union is pleased to announce that Pete Lauter has joined the ...
Making A Difference

Coastal Credit Union Foundation Announces $300k in Grants for Q1 2026

The Coastal Credit Union Foundation has awarded $310,500 to 20 nonprofits in North Carolina during its Q1 2026 grant cycle. ...
Charity Events

Family Trust Foundation Hosts 18th Annual Charity Golf Tournament

The Family Trust Foundation, the charitable arm of Family Trust Federal Credit Union, announced today its upcoming Family Trust Charity ...
Other

From Risk into Readiness: An Inside Look at Vizo Financial’s 2026 Risk Management Conference

Packed with educational sessions by risk management experts and opportunities to discuss ideas, as well as practical solutions, with credit ...
Other

CUES Leadership & Organizational Services Brings Tailored Strategic Solutions to the Industry

Credit unions facing complex challenges now have a trusted industry advisor to turn to: CUES Leadership & Organizational Services.
Marketing

NASCUS Opens Pierre Jay Award Nominations, Reveals 2026 Summit Agenda and Speakers

The National Association of State Credit Union Supervisors (NASCUS) is now accepting nominations for the 2026 Pierre Jay Award, the ...
Operations & HR

ALM First Welcomes Matt Motyka as Director, Advisory Services

Dallas, Texas – ALM First, a strategic partner to more than 350 financial institutions nationwide, is pleased to welcome Matt ...
Making A Difference

Free May 30 mixer to help entrepreneurs market their businesses

LANSING, Mich. — For many entrepreneurs, having a strong business idea is only the beginning. Knowing how to tell that ...
Personnel Promotions

Greater Texas Credit Union Promotes Lisa Back to EVP

Greater Texas|Aggieland Credit Union has promoted Lisa Back, CFO, to Executive Vice President. Since joining the credit union in late ...
Strategic Partnerships

Harvard Federal Credit Union Selects Arkatechture as Its Data Analytics Partner

Harvard Federal Credit Union is Partnering with Arkatechture to Strengthen Data Strategy, Enhance Decision-Making, and Deliver Greater Value to Members
Other

Redwood Credit Union celebrates local entrepreneurs during Small Business Month

During Small Business Month, Redwood Credit Union (RCU)—a full-service Northern California and Bay Area credit union providing personal and business ...
Industry Analysis & Trends

Baker Market Update – Week in Review: May 08, 2026

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Strategic Partnerships

Hometown Bank Selects Square 1 Credit Suite by Suntell

Hometown Bank has selected the Square 1 Credit Suite by Suntell as its commercial loan management solution, reinforcing its commitment ...
Other

SchoolsFirst Federal Credit Union Celebrates School Employee Appreciation Night at May 1 Angels Game

SchoolsFirst Federal Credit Union, the largest credit union in California and the largest serving school employees and their families, sponsored ...
Operations & HR

Tower Federal Credit Union Earns Great Place to Work® Certification™ Eight Years in a Row!

Tower Federal Credit Union is proud to be Certified™ by Great Place to Work® for the eighth year in a ...
Personnel Promotions

Gulf Winds Credit Union Strengthens Senior Leadership Team with Executive Promotions

Gulf Winds Credit Union Strengthens Senior Leadership Team with Executive Promotions Pensacola, Florida (May 20, 2025) – As part of ...
Strategic Partnerships

CUNA Strategic Services and Association of Vermont Credit Unions Launch Statewide Initiative to Drive Credit Union Growth, Combat Fraud, and Accelerate Innovation

CUNA Strategic Services (CSS) and the Association of Vermont Credit Unions (League) Services Corporation today announced a collaborative, statewide initiative ...
Operations & HR

BCU EARNS 2026-2027 GREAT PLACE TO WORK CERTIFICATION™

BCU is proud to be Certified™ by Great Place To Work®. The prestigious award is based entirely on what current ...
Other

Corporate Central Holds 45th Annual Meeting and Announces Board of Directors

Corporate Central brought together credit union leaders for its 45th annual meeting on Thursday, May 14, at the Monona Terrace ...
Personnel Promotions

Sharetec Appoints New Chief Revenue Officer to Drive Transformational Growth

Sharetec, an innovative digital banking and core processing software company serving credit unions, has appointed Gary Napotnik as Chief Revenue ...
Operations & HR

Justice Federal Credit Union Announces Strong First Quarter 2026 Results and Continued Member Impact

As many American households continue to face inflation, rising energy costs, and economic uncertainty, Justice Federal Credit Union (Justice Federal) ...
Making A Difference

Girl Scouts Visit Peach State Federal Credit Union’s Abbeville Branch to Earn Financial Literacy Badge

Peach State Federal Credit Union recently welcomed a local Girl Scout troop to its Abbeville Branch for a hands-on financial ...
Investments

Tower Wealth Management Surpasses $1 Billion in Brokerage and Advisory Assets

Tower Wealth Management, the financial and investment services group located at Tower Federal Credit Union, announced today that it has ...
Other

Barbara Brooks, Teacher at Shriners Children’s Hospital in partnership with the Sacramento City Unified School District, Named 2025/2026 ABC10’s Teacher of the Year

SchoolsFirst Federal Credit Union, the largest credit union in California and the largest serving school employees and their families, in ...
Personnel Promotions

CoVantage Credit Union Announces Appointment of Matt Kaudy as President and CEO

CoVantage Credit Union today announced that, following a nationwide search, Matt Kaudy has been appointed President and Chief Executive Officer, ...
Making A Difference

Chris Felton Receives One of the Credit Union Industry’s Highest Honors

Corporate Central is proud to announce that Chris Felton, President/CEO, has been named a 2026 Credit Union House Hall of ...
Technology

$59 Billion State Employees’ Credit Union Signs with Corelation, Selecting the KeyStone Core to Enhance its Member Service Experience

State Employees’ Credit Union (SECU) has signed with credit union core processor Corelation, Inc., announcing plans to convert to the ...
Strategic Partnerships

$59 Billion State Employees’ Credit Union Signs with Corelation, Selecting the KeyStone Core to Enhance its Member Service Experience

State Employees’ Credit Union (SECU) has signed with credit union core processor Corelation, Inc., announcing plans to convert to the ...
Industry Analysis & Trends

Baker Market Update – Week in Review: May 15, 2026

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...

Credit Unions Demonstrate Strength And Stability In First Quarter 2026

Washington, DC – At a time when many American households are facing persistent inflation, rising energy costs, and economic uncertainty, the ...
Operations & HR

Gulf Winds Welcomes Pete Lauter as Vice President of Wealth Management

Pensacola, Florida (May 14, 2026) – Gulf Winds Credit Union is pleased to announce that Pete Lauter has joined the ...
Making A Difference

Coastal Credit Union Foundation Announces $300k in Grants for Q1 2026

The Coastal Credit Union Foundation has awarded $310,500 to 20 nonprofits in North Carolina during its Q1 2026 grant cycle. ...
Charity Events

Family Trust Foundation Hosts 18th Annual Charity Golf Tournament

The Family Trust Foundation, the charitable arm of Family Trust Federal Credit Union, announced today its upcoming Family Trust Charity ...
Other

From Risk into Readiness: An Inside Look at Vizo Financial’s 2026 Risk Management Conference

Packed with educational sessions by risk management experts and opportunities to discuss ideas, as well as practical solutions, with credit ...
Other

CUES Leadership & Organizational Services Brings Tailored Strategic Solutions to the Industry

Credit unions facing complex challenges now have a trusted industry advisor to turn to: CUES Leadership & Organizational Services.
Marketing

NASCUS Opens Pierre Jay Award Nominations, Reveals 2026 Summit Agenda and Speakers

The National Association of State Credit Union Supervisors (NASCUS) is now accepting nominations for the 2026 Pierre Jay Award, the ...
Operations & HR

ALM First Welcomes Matt Motyka as Director, Advisory Services

Dallas, Texas – ALM First, a strategic partner to more than 350 financial institutions nationwide, is pleased to welcome Matt ...
Making A Difference

Free May 30 mixer to help entrepreneurs market their businesses

LANSING, Mich. — For many entrepreneurs, having a strong business idea is only the beginning. Knowing how to tell that ...
Personnel Promotions

Greater Texas Credit Union Promotes Lisa Back to EVP

Greater Texas|Aggieland Credit Union has promoted Lisa Back, CFO, to Executive Vice President. Since joining the credit union in late ...
Strategic Partnerships

Harvard Federal Credit Union Selects Arkatechture as Its Data Analytics Partner

Harvard Federal Credit Union is Partnering with Arkatechture to Strengthen Data Strategy, Enhance Decision-Making, and Deliver Greater Value to Members
Other

Redwood Credit Union celebrates local entrepreneurs during Small Business Month

During Small Business Month, Redwood Credit Union (RCU)—a full-service Northern California and Bay Area credit union providing personal and business ...
Industry Analysis & Trends

Baker Market Update – Week in Review: May 08, 2026

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Strategic Partnerships

Hometown Bank Selects Square 1 Credit Suite by Suntell

Hometown Bank has selected the Square 1 Credit Suite by Suntell as its commercial loan management solution, reinforcing its commitment ...

SchoolsFirst Federal Credit Union Celebrates School Employee Appreciation Night at May 1 Angels Game

SchoolsFirst Federal Credit Union, the largest credit union in California and the largest serving school employees and their families, sponsored a special night to honor ...

Tower Federal Credit Union Earns Great Place to Work® Certification™ Eight Years in a Row!

Tower Federal Credit Union is proud to be Certified™ by Great Place to Work® for the eighth year in a row—and the recognition comes straight ...

Gulf Winds Credit Union Strengthens Senior Leadership Team with Executive Promotions

Gulf Winds Credit Union Strengthens Senior Leadership Team with Executive Promotions Pensacola, Florida (May 20, 2025) – As part of its continued leadership evolution, Gulf ...

CUNA Strategic Services and Association of Vermont Credit Unions Launch Statewide Initiative to Drive Credit Union Growth, Combat Fraud, and Accelerate Innovation

CUNA Strategic Services (CSS) and the Association of Vermont Credit Unions (League) Services Corporation today announced a collaborative, statewide initiative focused on working together to ...

BCU EARNS 2026-2027 GREAT PLACE TO WORK CERTIFICATION™

BCU is proud to be Certified™ by Great Place To Work®. The prestigious award is based entirely on what current employees say about their experience ...

Corporate Central Holds 45th Annual Meeting and Announces Board of Directors

Corporate Central brought together credit union leaders for its 45th annual meeting on Thursday, May 14, at the Monona Terrace Community & Convention Center in ...
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