The Member Story Project
The Member Story Project celebrates the powerful, personal moments between credit unions and the people they serve. Through heartfelt stories of real-life impact, this initiative highlights the moments when credit unions made a meaningful difference. Whether they offered support during a crisis, helped a dream come true, or simply showed up when it mattered most, these stories speak volumes.
They reflect the essence of the credit union movement: real people helping real people. We hope they inspire you as much as they inspire us.
Do you have a story to share? We’d love to hear it. Submit your story here and be featured on CreditUnions.com.
The Member Story Project is sponsored by Callahan & Associates
A Different Kind Of Collections Story
Western Vista Federal Credit Union
A member was struggling to manage payments on two vehicles. She hoped to keep both, but recurring past-due issues made that unsustainable, and it was important that she be able to keep at least one reliable vehicle. Through several honest and sometimes difficult conversations, a solution was found: she surrendered one vehicle and wrapped the […]
Helping Suzie Make Her Savings Work Smarter
“Suzie” and her daughter recently visited University Credit Union to explore checking account options. Suzie currently holds a combined balance of $822,000 across her savings and checking accounts, including a recent $3,000 deposit. During our conversation, we introduced Suzie to our high yield savings account (HYSA) as a way to turn her existing savings into […]
When 1 Conversation Changes Everything
One afternoon, a member walked into a University Credit Union branch planning to make a simple deposit. During a friendly conversation, our team noticed she had a credit card with us that she’d held for quite some time … at an interest rate of 20%. Recognizing an opportunity to help her save money and improve […]
Every Interaction Matters: Building Trust Through Care
During a busy day in Member Services, one of our supervisors stepped in to support the team and assist members in the queue. A member was dealing with fraud on their Visa card and was understandably concerned. The member needed guidance on the dispute process and reassurance about their account security. What might seem like […]
Quick Thinking Stops A Scam In Its Tracks
An elderly member recently visited our branch to request a large cash withdrawal to pay a contractor for home construction. As our representative spoke with him, it became clear something was not right. The person claiming to be the contractor had actually driven the member to the branch and was waiting outside, which immediately raised […]
A Kind Gesture Makes All The Difference
A member recently visited our main branch to take care of a VISA card issue. While waiting, she had to leave abruptly for work and accidentally left without the card. Unfortunately, she was babysitting several children and was unable to return during business hours. One of our representatives stepped in right away, de-escalating the situation […]
St. Cloud Financial Credit Union Launches CU-Digital Asset Vault™ — Positioning the Credit Union as the most Valuable Wallet for Member Digital Wealth
Appli CEO Tim Pranger to Showcase Real-Time Property Value Calculator at CUNA GAC 2026
Newsweek names Redwood Credit Union one of the Greatest Midsize Workplaces for Women
Ocean State Credit Union Selects Synergent for Core Processing and Integrated Services
eDOC Innovations Announces Product Enhancements
Vizo Financial’s March 2026 Education Calendar
Meriwest Credit Union Wins Top Honor as Best Credit Union in Silicon Valley 2026
Origence Ends 2025 with 17% Growth in Fundings; Expands AI-Driven Lending Technology
Xpress Data Inc. hires Kirk Drake as new President
Catherine Bryant and Jonah Kaufman of Coastal Wealth Management Recognized as Distinguished Financial Professionals by LPL Financial
Credit Unions Gain Edge with New CashBack+ Credit Card Rewards
ICUL Launches “Credit Unions in Action” to Showcase Statewide Community Impact
Apple Federal Credit Union Partners with Quavo to Modernize Dispute Operations and Elevate Member Experience
Wings Credit Union Signs with Corelation, Selecting KeyStone to Elevate Its Future
FI Connect Expands with Home Improvement Lending Channel, Helping Credit Unions Access New Home Renovation Loan Opportunities
Callahan & Gallup Welcome Two Credit Unions To The Member Engagement And Financial Wellbeing Consortium
QuantyPhi Welcomes Max Bade as ALM & CECL Analyst
LAFCU, Quality Dairy partner for third annual Paczki Palooza to benefit local charities
EECU Celebrates Fresno Unified Excellence in Education Honorees
Coastal Credit Union Headquarters Renovation Earns Multiple Honors
Woodford State Bank Selects Square 1 Credit Suite by Suntell
Suntell Marks 30 Years Advancing Commercial and Agricultural Lending Technology for Community Financial Institutions
Peninsula Community Credit Union Selects Alogent’s FASTdocs to Modernize Enterprise Content Management
National Association of Latino Credit Union Professionals Honors SchoolsFirst Federal Credit Union President Jose Lara with Legacy Leader Award
Family Trust Federal Credit Union recognized for housing-focused financial education efforts
Gulf Winds Welcomes Christopher Tenney as Vice President of Cybersecurity
Humanidei Welcomes Carolyn Reeves as Leadership & Organizational Development Consultant
Coastal Credit Union and Foundation Earn Four Awards from Carolinas Credit Union Foundation
Family Trust Federal Credit Union Hosts Coffee & Connections Event for Fort Mill Business Community
$9 Million in Grants Awarded to 23 North Carolina Non-Profits by SECU Foundation
St. Cloud Financial Credit Union Launches CU-Digital Asset Vault™ — Positioning the Credit Union as the most Valuable Wallet for Member Digital Wealth
Appli CEO Tim Pranger to Showcase Real-Time Property Value Calculator at CUNA GAC 2026
Newsweek names Redwood Credit Union one of the Greatest Midsize Workplaces for Women
Ocean State Credit Union Selects Synergent for Core Processing and Integrated Services
eDOC Innovations Announces Product Enhancements
Vizo Financial’s March 2026 Education Calendar
Meriwest Credit Union Wins Top Honor as Best Credit Union in Silicon Valley 2026
Origence Ends 2025 with 17% Growth in Fundings; Expands AI-Driven Lending Technology
Xpress Data Inc. hires Kirk Drake as new President
Catherine Bryant and Jonah Kaufman of Coastal Wealth Management Recognized as Distinguished Financial Professionals by LPL Financial
Credit Unions Gain Edge with New CashBack+ Credit Card Rewards
ICUL Launches “Credit Unions in Action” to Showcase Statewide Community Impact
Apple Federal Credit Union Partners with Quavo to Modernize Dispute Operations and Elevate Member Experience
Wings Credit Union Signs with Corelation, Selecting KeyStone to Elevate Its Future
FI Connect Expands with Home Improvement Lending Channel, Helping Credit Unions Access New Home Renovation Loan Opportunities
Callahan & Gallup Welcome Two Credit Unions To The Member Engagement And Financial Wellbeing Consortium
QuantyPhi Welcomes Max Bade as ALM & CECL Analyst
LAFCU, Quality Dairy partner for third annual Paczki Palooza to benefit local charities
EECU Celebrates Fresno Unified Excellence in Education Honorees
Coastal Credit Union Headquarters Renovation Earns Multiple Honors
Woodford State Bank Selects Square 1 Credit Suite by Suntell
Suntell Marks 30 Years Advancing Commercial and Agricultural Lending Technology for Community Financial Institutions
Peninsula Community Credit Union Selects Alogent’s FASTdocs to Modernize Enterprise Content Management
National Association of Latino Credit Union Professionals Honors SchoolsFirst Federal Credit Union President Jose Lara with Legacy Leader Award
Family Trust Federal Credit Union recognized for housing-focused financial education efforts
Gulf Winds Welcomes Christopher Tenney as Vice President of Cybersecurity
Humanidei Welcomes Carolyn Reeves as Leadership & Organizational Development Consultant
Coastal Credit Union and Foundation Earn Four Awards from Carolinas Credit Union Foundation
Family Trust Federal Credit Union Hosts Coffee & Connections Event for Fort Mill Business Community
$9 Million in Grants Awarded to 23 North Carolina Non-Profits by SECU Foundation
St. Cloud Financial Credit Union Launches CU-Digital Asset Vault™ — Positioning the Credit Union as the most Valuable Wallet for Member Digital Wealth
Appli CEO Tim Pranger to Showcase Real-Time Property Value Calculator at CUNA GAC 2026
Newsweek names Redwood Credit Union one of the Greatest Midsize Workplaces for Women
Ocean State Credit Union Selects Synergent for Core Processing and Integrated Services
eDOC Innovations Announces Product Enhancements
Vizo Financial’s March 2026 Education Calendar