The Member Story Project

The Member Story Project celebrates the powerful, personal moments between credit unions and the people they serve. Through heartfelt stories of real-life impact, this initiative highlights the moments when credit unions made a meaningful difference. Whether they offered support during a crisis, helped a dream come true, or simply showed up when it mattered most, these stories speak volumes.

They reflect the essence of the credit union movement: real people helping real people. We hope they inspire you as much as they inspire us.

Do you have a story to share? We’d love to hear it. Submit your story here and be featured on CreditUnions.com.

The Member Story Project is sponsored by Callahan & Associates

Rebuilding After Hurricane Loss

A well-known regular at the Plant City branch stops in frequently to check her account and spend time with the staff. During one visit, she shared the heartbreaking news that Hurricane Melissa had devastated her hometown in Jamaica. Her childhood home, along with the homes of several family members, was completely destroyed. While everyone was […]

Seen As A Person Not A Number

Desco Federal Credit Union

“My member was born with a bone disease that makes her bones very susceptible to breaks. Despite her challenges, she completed nursing school and was working as an RN at a local hospital. She unfortunately fell down a flight of stairs while at work, and the fall shattered both femurs. She was looking at a […]

How A Credit Union Cut Through Red Tape For A Grieving Family

Navy Federal Credit Union

Amber Sax plans to stay at Navy Federal Credit Union for life, an unwavering commitment shaped by compassion shown when she needed it most. A few years ago, Sax’s husband, Capt. John J. Sax, a U.S. Marine Corps aviator, was killed during a routine flight training mission near their home in Southern California. Four other […]

Turning High Interest Debt Into Hope

Marshland Credit Union

I helped a member who is in his 20’s and had accumulated quite a bit of debt over several credit cards, mostly from things outside his control. All of the credit cards were at least 28% interest, some up to 35%. He was worried that even though he made all the payments on time, and […]

A Strong Start At Nineteen

Desco Federal Credit Union

This is more of a steppingstone story. A 19-year-old member opened a checking account with us in June 2025, shortly after graduating high school. During senior year at Collins Career Center, he had started a paid internship that turned into full-time employment, giving him a strong start so early in life. Not long after opening […]

Financial Empowerment Can Start At Any Stage Of Life

Navy Federal Credit Union

Last fall, an older couple stopped by a financial wellness fair outside a Navy Federal Credit Union branch in Oceanside, CA. As the man stepped inside the branch, his wife lingered at the tables outside. She shared that her husband was a longtime member, but she had never had an account of her own. In […]

Strategic Partnerships

Synergent and Clutch Sign New Partnership

Synergent is proud to announce a new strategic partnership with Clutch, a cutting-edge fintech platform that provides credit unions with ...
Personnel Promotions

Meriwest Credit Union Announces Gene Fichtenholz as Vice President, Chief Technology Officer

Meriwest Credit Union announces Gene Fichtenholz as Vice President, Chief Technology Officer (CTO). We are confident his expertise will advance ...
Operations & HR

BECU names Carla Costa-Perales as Chief Impact Officer

BECU, the nation’s fifth largest credit union, today announced Carla Costa-Perales as executive vice president and chief impact officer. In ...
Making A Difference

TowerCares Foundation Donates $70,000 to Local Food Banks to Help Marylanders Impacted by the Government Shutdown

To help local food banks meet the increased demand brought on by the federal government shutdown, the TowerCares Foundation has ...
Strategic Partnerships

CUNA Strategic Services Announces Huloop Automation as Latest Alliance Provider Driving Efficiency Through Work Intelligence and Automation for Credit Unions

CUNA Strategic Services (CSS) announces its new alliance with HuLoop Automation, a leader in AI-powered work intelligence for financial institutions. ...
Operations & HR

Centra President and CEO Rick Silvers announces retirement; Centra’s Brad Davis named next President and CEO

COLUMBUS, IND. (October 31, 2025) — Centra Credit Union President and CEO Rick Silvers has announced his retirement effective January ...
Other

Vizo Financial’s November 2025 Education Calendar

At Vizo Financial we are committed to providing quality education to credit unions and their staff, which is why we ...
Making A Difference

Safelight, Inc. Receives $500,000 Grant from SECU Foundation for Domestic Violence Shelter Expansion

SECU Foundation is pleased to announce a $500,000 grant to Safelight, Inc. for the expansion of the non-profit’s domestic violence ...
Strategic Partnerships

Alogent Partners with Vine to Accelerate Commercial Lending Workflows

Vine, a commercial lending accelerator for banks and credit unions, has partnered with Alogent, a leading provider of software solutions ...

One Nevada Sets New Food Bank Donation Record During 75th Anniversary Year

LAS VEGAS, NV. – Each year, One Nevada Credit Union’s Shred Day events raise funds and collect food to fight ...
Personnel Promotions

ALM First’s 2026 Conference Calendar Announced

Dallas, TX – ALM First has announced its schedule of industry-leading, in-person events for 2026. Those interested in attending are encouraged ...
Operations & HR

Freedom First Announces CEO Retirement and Selection of New CEO

October 29, 2025 (Roanoke, VA) — Freedom First Credit Union would like to announce the retirement of Paul Phillips, President and ...
Personnel Promotions

1st Community FCU CEO Bill Nikolauk appointed to CU*Answers Board of Directors

The board of directors of cooperative CUSO CU*Answers recently announced that Bill Nikolauk has been appointed to serve as a ...
Making A Difference

LAFCU Breaks Ground on New Drive-up Teller Site in Perry

LANSING, Mich. — On a brisk, sunny October morning, LAFCU leaders joined local officials and community partners, to celebrate the ...
Marketing

SchoolsFirst FCU Opens 71st Branch in California – Burbank Now Open

SchoolsFirst Federal Credit Union opens New Burbank Branch, extending its footprint to 761 branches in California.
Other

myCUmortgage Recognizes Partner Credit Unions for Making Members’ Homeownership Dreams a Reality

Awards Luncheon is a key component of myCUmortgage’s annual Partner Conference, highlighting the best of the best in credit union ...
Making A Difference

Corporate Central Energizes the Credit Union Movement at Inaugural Momentum Conference

Corporate Central proudly hosted its debut Momentum: Insights, Innovation, and Connection conference October 7–9 at Chula Vista Resort in Wisconsin ...
Marketing

EECU Earns Prestigious Raddon Crystal Performance Award

FRESNO, Calif. (Oct. 27, 2025) – Educational Employees Credit Union (EECU) has been honored with the 2024 Raddon Crystal Performance ...
Making A Difference

Indiana Members Foundation Raises Over $90,000 to Support Local Nonprofits and Schools

Indiana Members Foundation, the charitable arm of Indiana Members Credit Union, raised more than $90,000 through three charity golf outings ...
Charity Events

Meriwest Community Foundation Honored as Financial Resiliency Champion for Youth Advocacy

Meriwest Community Foundation is proud to support the PARTI Program’s mission to end bullying and uplift youth. Being recognized as ...
Making A Difference

EECU and the Tulare County Office of Education Celebrate Excellent Educators

FRESNO, Calif. (Oct. 22, 2025) – Educational Employees Credit Union (EECU) partnered with the Tulare County Office of Education to ...
Strategic Partnerships

ASA Live for Sharetec Credit Unions, Shaping the Future of Securely Connected Finance

ASA, a leader in securely connected finance, today announced that it is now seamlessly embedded into Sharetec’s On-the-Go mobile banking ...
Strategic Partnerships

Greater Eastern Credit Union Partners with Synergent in New Technology Agreement

Synergent is pleased to announce a new partnership with Greater Eastern Credit Union. The credit union has signed a ten-year ...
Making A Difference

EECU Partners with SLO County Office of Education to Honor Educators

FRESNO, Calif. (Oct. 21, 2025) – Educational Employees Credit Union (EECU) partnered with the San Luis Obispo (SLO) County Office ...
Lending

Appli Reaches One-Year Milestone with 10 Credit Union Partners and $1 Billion in Member Calculations

Appli, a provider of AI-powered financial calculators for credit unions and community banks, today announced its one-year anniversary since launch, ...
Technology

Corelation Continues Its Growth with 13 New Credit Union Signings in Third Quarter 2025, Totaling $9.9 Billion in Assets

Building on its record of growth, Corelation, Inc., welcomed 13 new credit union partners in the third quarter of 2025, ...
Industry Analysis & Trends

Baker Market Update – Week in Review: October 17, 2025

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Technology

Alogent’s Unify Named Finalist for Best Consumer Payments Solution at The PayTech Awards USA

Alogent’s Unify has been selected as a finalist for “Best Consumer Payments Solution” at The PayTech Awards USA. Unify consolidates ...
Strategic Partnerships

SchoolsFirst Federal Credit Union and Sacramento Republic Football Club Honor Sacramento 2026 Teachers of the Year

SchoolsFirst Federal Credit Union recognized eleven educators as Sacramento County’s 2026 Teachers of the Year in an on-field ceremony at ...
Making A Difference

Redwood Credit Union inspires hope by supporting foster youth

On Monday, October 13, while most financial institutions observed a federal holiday, RCU continued its tradition of dedicating the day ...
Strategic Partnerships

Synergent and Clutch Sign New Partnership

Synergent is proud to announce a new strategic partnership with Clutch, a cutting-edge fintech platform that provides credit unions with ...
Personnel Promotions

Meriwest Credit Union Announces Gene Fichtenholz as Vice President, Chief Technology Officer

Meriwest Credit Union announces Gene Fichtenholz as Vice President, Chief Technology Officer (CTO). We are confident his expertise will advance ...
Operations & HR

BECU names Carla Costa-Perales as Chief Impact Officer

BECU, the nation’s fifth largest credit union, today announced Carla Costa-Perales as executive vice president and chief impact officer. In ...
Making A Difference

TowerCares Foundation Donates $70,000 to Local Food Banks to Help Marylanders Impacted by the Government Shutdown

To help local food banks meet the increased demand brought on by the federal government shutdown, the TowerCares Foundation has ...
Strategic Partnerships

CUNA Strategic Services Announces Huloop Automation as Latest Alliance Provider Driving Efficiency Through Work Intelligence and Automation for Credit Unions

CUNA Strategic Services (CSS) announces its new alliance with HuLoop Automation, a leader in AI-powered work intelligence for financial institutions. ...
Operations & HR

Centra President and CEO Rick Silvers announces retirement; Centra’s Brad Davis named next President and CEO

COLUMBUS, IND. (October 31, 2025) — Centra Credit Union President and CEO Rick Silvers has announced his retirement effective January ...
Other

Vizo Financial’s November 2025 Education Calendar

At Vizo Financial we are committed to providing quality education to credit unions and their staff, which is why we ...
Making A Difference

Safelight, Inc. Receives $500,000 Grant from SECU Foundation for Domestic Violence Shelter Expansion

SECU Foundation is pleased to announce a $500,000 grant to Safelight, Inc. for the expansion of the non-profit’s domestic violence ...
Strategic Partnerships

Alogent Partners with Vine to Accelerate Commercial Lending Workflows

Vine, a commercial lending accelerator for banks and credit unions, has partnered with Alogent, a leading provider of software solutions ...

One Nevada Sets New Food Bank Donation Record During 75th Anniversary Year

LAS VEGAS, NV. – Each year, One Nevada Credit Union’s Shred Day events raise funds and collect food to fight ...
Personnel Promotions

ALM First’s 2026 Conference Calendar Announced

Dallas, TX – ALM First has announced its schedule of industry-leading, in-person events for 2026. Those interested in attending are encouraged ...
Operations & HR

Freedom First Announces CEO Retirement and Selection of New CEO

October 29, 2025 (Roanoke, VA) — Freedom First Credit Union would like to announce the retirement of Paul Phillips, President and ...
Personnel Promotions

1st Community FCU CEO Bill Nikolauk appointed to CU*Answers Board of Directors

The board of directors of cooperative CUSO CU*Answers recently announced that Bill Nikolauk has been appointed to serve as a ...
Making A Difference

LAFCU Breaks Ground on New Drive-up Teller Site in Perry

LANSING, Mich. — On a brisk, sunny October morning, LAFCU leaders joined local officials and community partners, to celebrate the ...
Marketing

SchoolsFirst FCU Opens 71st Branch in California – Burbank Now Open

SchoolsFirst Federal Credit Union opens New Burbank Branch, extending its footprint to 761 branches in California.
Other

myCUmortgage Recognizes Partner Credit Unions for Making Members’ Homeownership Dreams a Reality

Awards Luncheon is a key component of myCUmortgage’s annual Partner Conference, highlighting the best of the best in credit union ...
Making A Difference

Corporate Central Energizes the Credit Union Movement at Inaugural Momentum Conference

Corporate Central proudly hosted its debut Momentum: Insights, Innovation, and Connection conference October 7–9 at Chula Vista Resort in Wisconsin ...
Marketing

EECU Earns Prestigious Raddon Crystal Performance Award

FRESNO, Calif. (Oct. 27, 2025) – Educational Employees Credit Union (EECU) has been honored with the 2024 Raddon Crystal Performance ...
Making A Difference

Indiana Members Foundation Raises Over $90,000 to Support Local Nonprofits and Schools

Indiana Members Foundation, the charitable arm of Indiana Members Credit Union, raised more than $90,000 through three charity golf outings ...
Charity Events

Meriwest Community Foundation Honored as Financial Resiliency Champion for Youth Advocacy

Meriwest Community Foundation is proud to support the PARTI Program’s mission to end bullying and uplift youth. Being recognized as ...
Making A Difference

EECU and the Tulare County Office of Education Celebrate Excellent Educators

FRESNO, Calif. (Oct. 22, 2025) – Educational Employees Credit Union (EECU) partnered with the Tulare County Office of Education to ...
Strategic Partnerships

ASA Live for Sharetec Credit Unions, Shaping the Future of Securely Connected Finance

ASA, a leader in securely connected finance, today announced that it is now seamlessly embedded into Sharetec’s On-the-Go mobile banking ...
Strategic Partnerships

Greater Eastern Credit Union Partners with Synergent in New Technology Agreement

Synergent is pleased to announce a new partnership with Greater Eastern Credit Union. The credit union has signed a ten-year ...
Making A Difference

EECU Partners with SLO County Office of Education to Honor Educators

FRESNO, Calif. (Oct. 21, 2025) – Educational Employees Credit Union (EECU) partnered with the San Luis Obispo (SLO) County Office ...
Lending

Appli Reaches One-Year Milestone with 10 Credit Union Partners and $1 Billion in Member Calculations

Appli, a provider of AI-powered financial calculators for credit unions and community banks, today announced its one-year anniversary since launch, ...
Technology

Corelation Continues Its Growth with 13 New Credit Union Signings in Third Quarter 2025, Totaling $9.9 Billion in Assets

Building on its record of growth, Corelation, Inc., welcomed 13 new credit union partners in the third quarter of 2025, ...
Industry Analysis & Trends

Baker Market Update – Week in Review: October 17, 2025

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Technology

Alogent’s Unify Named Finalist for Best Consumer Payments Solution at The PayTech Awards USA

Alogent’s Unify has been selected as a finalist for “Best Consumer Payments Solution” at The PayTech Awards USA. Unify consolidates ...
Strategic Partnerships

SchoolsFirst Federal Credit Union and Sacramento Republic Football Club Honor Sacramento 2026 Teachers of the Year

SchoolsFirst Federal Credit Union recognized eleven educators as Sacramento County’s 2026 Teachers of the Year in an on-field ceremony at ...
Making A Difference

Redwood Credit Union inspires hope by supporting foster youth

On Monday, October 13, while most financial institutions observed a federal holiday, RCU continued its tradition of dedicating the day ...

Chartway Credit Union Wins Sixth Straight USA Today Top Workplaces Award

Chartway Credit Union is proud to announce that it has earned the prestigious 2026 USA Today Top Workplaces Award for the sixth consecutive year. Issued ...

LAFCU honors longtime board members whose guidance shaped decades of growth

LANSING, Mich. — LAFCU employees gave a standing ovation to retiring members of its board of directors during the credit union’s recent All Staff Day, ...

Registration Now Open for 2026 ALM First Financial Forum

Dallas, Texas – Financial institution executives and board members are encouraged to register now for ALM First’s 2026 Financial Forum, the firm’s flagship conference which ...

Sound Credit Union and Junior Achievement Expand Partnership

TACOMA, Wash. – Sound Credit Union (Sound) celebrated its partnership with Junior Achievement of Washington (JA) with a ribbon-cutting ceremony recognizing the grand opening of ...

SchoolsFirst Federal Credit Union Earns Seven Diamond Awards from America’s Credit Unions

The Marketing & Business Development Council of America’s Credit Unions awarded SchoolsFirst Federal Credit Union seven Diamond Awards, one of the credit union industry’s most ...

OCEANAIR FCU TO LAUNCH SUITE OF STUDENT CHOICE LENDING SOLUTIONS

CU Student Choice announced its student loan and refinance solutions will soon be available to members of OceanAir Federal Credit Union.
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