The Member Story Project

The Member Story Project celebrates the powerful, personal moments between credit unions and the people they serve. Through heartfelt stories of real-life impact, this initiative highlights the moments when credit unions made a meaningful difference. Whether they offered support during a crisis, helped a dream come true, or simply showed up when it mattered most, these stories speak volumes.

They reflect the essence of the credit union movement: real people helping real people. We hope they inspire you as much as they inspire us.

Do you have a story to share? We’d love to hear it. Submit your story here and be featured on CreditUnions.com.

The Member Story Project is sponsored by Callahan & Associates

Second Chances Start Before Release

A formerly incarcerated individual recently walked into one of American 1 Credit Union’s branches shortly after release and asked to work with our team. During the conversation, the member expressed heartfelt gratitude for American 1’s involvement inside the correctional facility and for the time our staff invested before release ever occurred. They shared that this […]

No Drive-Thru? No Problem!

At our Cypress branch, we don’t have a drive-thru — but that didn’t stop one of our incredible team members from going the extra mile. When a member who had recently undergone hip surgery arrived and needed assistance with a withdrawal, Sophia didn’t hesitate. She stepped outside and walked right up to the member’s vehicle […]

A Commitment To Security

Affinity Federal Credit Union

An Affinity member contacted us to recognize the outstanding service provided by one of our senior specialists during a recent fraud-related incident. What initially appeared to be an unauthorized credit card transaction ultimately revealed a more serious situation involving unauthorized access to the member’s bank account. Through her attentiveness and keen listening skills, our representative […]

Preventing A Scam And Creating Member Loyalty

A member came in requesting a $9,000 cash withdrawal. She initially worked with one of our tellers, who asked standard questions about the purpose of such a large cash withdrawal. After this, the member stepped outside to make a phone call, then returned and asked the assistant branch manager (ABM) to process the withdrawal instead. […]

Exceptional Care During Change

Marie assisted a long‑time member, age 78, who has relied on Call 24 telephone banking for nearly 28 years to manage her finances. Because the member does not drive, the transition to the new virtual assistant, PAT, felt overwhelming and frightening. She called in extremely upset and anxious, sharing concerns about speaking sensitive information out […]

Guidance, Trust, And A Path To Homeownership

Sidney Federal Credit Union

When I first met this member two years ago, she was seeking a small personal loan to cover car repairs. She was concerned about being approved due to ongoing health issues that limited her ability to work regular hours. She had already been denied by other financial institutions and decided to apply with us as […]

Strategic Partnerships

2025 ALM First Financial Forum Wraps-Up with Insights on Growth, Regulatory Change and Strategic Thinking

BANFF – The 2025 ALM First Financial Forum wrapped up on Wednesday after three days of engaging sessions focused on driving ...
Other

CUES Emerge 2025: Judges Named as Finalists Prepare for October Pitch Show

CUES and partner Currency Marketing have named a group of highly-respected credit union leaders to serve as judges for the ...
Other

Vizo Financial Celebrates a Successful 2025 Financial Conference

A record number of people participated in Vizo Financial’s 2025 Financial Conference on September 10-12, in Asheville, N.C. Industry experts ...
Marketing

Callahan & Associates Announces Digital Legacy Sponsorship Of “Unsung Heroes” Exhibit At America’s Credit Union Museum

Washington, DC – Callahan & Associates is honored to serve as the Digital Legacy Sponsor for the upcoming “Woven in ...
Operations & HR

ACUMA Elects New Board Officers

ACUMA elected new Board officers at its 2025 Annual Conference: Alissa Sykes Tulloch (Chair), Jason Sasena (Vice Chair), Vince Salinas ...
Making A Difference

LGE Community Credit Union celebrates ribbon cutting of new building at Cobb County Safety Village

LGE Community Credit Union recently celebrated the completion of its building at the Cobb County Safety Village with a ribbon ...
Marketing

2025 ALM First Financial Forum Kicks-Off, Welcoming Over 200 Financial Professionals

BANFF – The 2025 ALM First Financial Forum kicked off yesterday at the Fairmont Banff Springs nestled in the breathtaking Canadian ...
Industry Analysis & Trends

Baker Market Update – Week in Review: September 19, 2025

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Investments

Raymond James Weekly Economics Commentary

Raymond James Weekly Economics Commentary
Technology

First Capital Federal Credit Union Modernizes Payment Processing with Alogent’s Cloud-Based Unify Platform

First Capital Federal Credit Union is accelerating its digital transformation by moving from Alogent’s on-premises payment solutions to a hosted ...
Making A Difference

NASCUS Awards Janet Powell with the Prestigious 2025 Pierre Jay Award

The National Association of State Credit Union Supervisors (NASCUS) is proud to announce that Janet M. Powell, Chief of Regulation ...
New Product Releases

Redwood Credit Union members save more than $1.5 million through new financial tools and coaching program

Redwood Credit Union (RCU) members have collectively saved more than $1.5 million in just eight months thanks to a suite ...
Technology

Alogent Named Finalist in AI and Mobile Banking Categories of 2025 Luminaries Awards

Alogent was named a finalist in two categories of the 2025 Luminaries Awards, which recognize innovation and impact across the ...
Making A Difference

SECU Foundation Grants $350,000 to Imprints Cares to Support New Family Resource Center

SECU Foundation has announced a $350,000 grant to Imprints Cares (IC) for the renovation of a Forsyth County property that ...
Making A Difference

SchoolsFirst FCU and Sacramento Republic FC Surprise and Honor 10 School Employees From Sacramento Area

SchoolsFirst Federal Credit Union, the largest credit union in California and the largest serving school employees and their families, recognized ...

Callahan & Associates’ Announces New 2026 CreditUnions.com Media Kit

Washington, DC – Callahan & Associates, a trusted leader in the credit union industry for nearly 40 years, is pleased ...
Personnel Promotions

Johns Hopkins Federal Credit Union Welcomes Kris Callahan as Vice President of People & Culture

Baltimore, MD, September 10, 2025. Johns Hopkins Federal Credit Union (JHFCU) is proud to announce the appointment of Kris Callahan ...
Other

Mark L. Robnett, Finalist in Credit Union Times 2025 Luminaries Awards

Mark L. Robnett, President & CEO of Justice Federal Credit Union (Justice Federal), has been named a finalist in the ...
Personnel Promotions

Meriwest Credit Union Promotes Jihong Huang to Chief Financial Officer

Meriwest Credit Union proudly announces Jihong Huang as our new Chief Financial Officer. Her proven leadership and financial acumen will ...
Personnel Promotions

Pasadena Federal Credit Union Appoints Hrach Kahwajian as Chief Financial Officer (CFO)

Pasadena, CA, September 11, 2025. Pasadena Federal Credit Union (PFCU) is pleased to announce the appointment of Hrach Kahwajian as ...
Making A Difference

SECU Foundation Awards Peacehaven Farm, Inc. $1 Million for Community Center and Campus Expansion

SECU Foundation has awarded Peacehaven Farm, Inc. in Guilford County with a $1 million grant for the construction of a ...
Industry Analysis & Trends

Baker Market Update – Week in Review: September 12, 2025

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Operations & HR

Corporate One Federal Credit Union Promotes Ryan Murphy to Executive Vice President and Chief Financial Officer

Corporate One Federal Credit Union, a leading provider of investment, funding, and payment solutions for credit unions nationwide, today announced ...
Industry Analysis & Trends

Filene uncovers strong financial impact for CDFI credit unions

New research from Filene, “Amplifying Your Credit Union’s Mission: Financial and Community Impacts of Being a CDFI,” illustrates how Community ...
Personnel Promotions

Sharetec Appoints New CEO and CTO to Elevate Customer Experience and Accelerate Innovation

Sharetec, a leading core processing and digital company known for its bold strategies and powerful technology, recently announced the key ...
Personnel Promotions

Pasadena Federal Credit Union Appoints Naomi Mead as Vice President of Strategic Projects & Process Improvement

Pasadena, CA, September 2, 2025. Pasadena Federal Credit Union (PFCU) is pleased to announce the appointment of Naomi Mead as ...
New Product Releases

Protecht announces Cognita: AI built for governance, risk, and compliance.

Protecht, a global leader in enterprise risk management software, today announces the upcoming release of Cognita, its embedded AI assistant ...
Personnel Promotions

Credit Union of New Jersey Selects Timothy Grossman as SVP/CFO

Ewing, NJ –Credit Union of New Jersey has selected Timothy Grossman to serve as its new Senior Vice President/Chief Financial Officer ...
New Product Releases

Appli Launches Guided Home Equity Calculator to Help Credit Unions Capture High-Value Lending Opportunities

Appli, a provider of AI-powered financial calculators for credit unions and community banks, today announced the launch of its Guided ...
Operations & HR

Christine Cho Is Appointed Chief Financial Officer of The Treasury Department Federal Credit Union

Washington, D.C. — September 8, 2025 — Treasury Department Federal Credit Union (TDFCU), Chartered in 1935 to serve employees of ...
Strategic Partnerships

2025 ALM First Financial Forum Wraps-Up with Insights on Growth, Regulatory Change and Strategic Thinking

BANFF – The 2025 ALM First Financial Forum wrapped up on Wednesday after three days of engaging sessions focused on driving ...
Other

CUES Emerge 2025: Judges Named as Finalists Prepare for October Pitch Show

CUES and partner Currency Marketing have named a group of highly-respected credit union leaders to serve as judges for the ...
Other

Vizo Financial Celebrates a Successful 2025 Financial Conference

A record number of people participated in Vizo Financial’s 2025 Financial Conference on September 10-12, in Asheville, N.C. Industry experts ...
Marketing

Callahan & Associates Announces Digital Legacy Sponsorship Of “Unsung Heroes” Exhibit At America’s Credit Union Museum

Washington, DC – Callahan & Associates is honored to serve as the Digital Legacy Sponsor for the upcoming “Woven in ...
Operations & HR

ACUMA Elects New Board Officers

ACUMA elected new Board officers at its 2025 Annual Conference: Alissa Sykes Tulloch (Chair), Jason Sasena (Vice Chair), Vince Salinas ...
Making A Difference

LGE Community Credit Union celebrates ribbon cutting of new building at Cobb County Safety Village

LGE Community Credit Union recently celebrated the completion of its building at the Cobb County Safety Village with a ribbon ...
Marketing

2025 ALM First Financial Forum Kicks-Off, Welcoming Over 200 Financial Professionals

BANFF – The 2025 ALM First Financial Forum kicked off yesterday at the Fairmont Banff Springs nestled in the breathtaking Canadian ...
Industry Analysis & Trends

Baker Market Update – Week in Review: September 19, 2025

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Investments

Raymond James Weekly Economics Commentary

Raymond James Weekly Economics Commentary
Technology

First Capital Federal Credit Union Modernizes Payment Processing with Alogent’s Cloud-Based Unify Platform

First Capital Federal Credit Union is accelerating its digital transformation by moving from Alogent’s on-premises payment solutions to a hosted ...
Making A Difference

NASCUS Awards Janet Powell with the Prestigious 2025 Pierre Jay Award

The National Association of State Credit Union Supervisors (NASCUS) is proud to announce that Janet M. Powell, Chief of Regulation ...
New Product Releases

Redwood Credit Union members save more than $1.5 million through new financial tools and coaching program

Redwood Credit Union (RCU) members have collectively saved more than $1.5 million in just eight months thanks to a suite ...
Technology

Alogent Named Finalist in AI and Mobile Banking Categories of 2025 Luminaries Awards

Alogent was named a finalist in two categories of the 2025 Luminaries Awards, which recognize innovation and impact across the ...
Making A Difference

SECU Foundation Grants $350,000 to Imprints Cares to Support New Family Resource Center

SECU Foundation has announced a $350,000 grant to Imprints Cares (IC) for the renovation of a Forsyth County property that ...
Making A Difference

SchoolsFirst FCU and Sacramento Republic FC Surprise and Honor 10 School Employees From Sacramento Area

SchoolsFirst Federal Credit Union, the largest credit union in California and the largest serving school employees and their families, recognized ...

Callahan & Associates’ Announces New 2026 CreditUnions.com Media Kit

Washington, DC – Callahan & Associates, a trusted leader in the credit union industry for nearly 40 years, is pleased ...
Personnel Promotions

Johns Hopkins Federal Credit Union Welcomes Kris Callahan as Vice President of People & Culture

Baltimore, MD, September 10, 2025. Johns Hopkins Federal Credit Union (JHFCU) is proud to announce the appointment of Kris Callahan ...
Other

Mark L. Robnett, Finalist in Credit Union Times 2025 Luminaries Awards

Mark L. Robnett, President & CEO of Justice Federal Credit Union (Justice Federal), has been named a finalist in the ...
Personnel Promotions

Meriwest Credit Union Promotes Jihong Huang to Chief Financial Officer

Meriwest Credit Union proudly announces Jihong Huang as our new Chief Financial Officer. Her proven leadership and financial acumen will ...
Personnel Promotions

Pasadena Federal Credit Union Appoints Hrach Kahwajian as Chief Financial Officer (CFO)

Pasadena, CA, September 11, 2025. Pasadena Federal Credit Union (PFCU) is pleased to announce the appointment of Hrach Kahwajian as ...
Making A Difference

SECU Foundation Awards Peacehaven Farm, Inc. $1 Million for Community Center and Campus Expansion

SECU Foundation has awarded Peacehaven Farm, Inc. in Guilford County with a $1 million grant for the construction of a ...
Industry Analysis & Trends

Baker Market Update – Week in Review: September 12, 2025

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Operations & HR

Corporate One Federal Credit Union Promotes Ryan Murphy to Executive Vice President and Chief Financial Officer

Corporate One Federal Credit Union, a leading provider of investment, funding, and payment solutions for credit unions nationwide, today announced ...
Industry Analysis & Trends

Filene uncovers strong financial impact for CDFI credit unions

New research from Filene, “Amplifying Your Credit Union’s Mission: Financial and Community Impacts of Being a CDFI,” illustrates how Community ...
Personnel Promotions

Sharetec Appoints New CEO and CTO to Elevate Customer Experience and Accelerate Innovation

Sharetec, a leading core processing and digital company known for its bold strategies and powerful technology, recently announced the key ...
Personnel Promotions

Pasadena Federal Credit Union Appoints Naomi Mead as Vice President of Strategic Projects & Process Improvement

Pasadena, CA, September 2, 2025. Pasadena Federal Credit Union (PFCU) is pleased to announce the appointment of Naomi Mead as ...
New Product Releases

Protecht announces Cognita: AI built for governance, risk, and compliance.

Protecht, a global leader in enterprise risk management software, today announces the upcoming release of Cognita, its embedded AI assistant ...
Personnel Promotions

Credit Union of New Jersey Selects Timothy Grossman as SVP/CFO

Ewing, NJ –Credit Union of New Jersey has selected Timothy Grossman to serve as its new Senior Vice President/Chief Financial Officer ...
New Product Releases

Appli Launches Guided Home Equity Calculator to Help Credit Unions Capture High-Value Lending Opportunities

Appli, a provider of AI-powered financial calculators for credit unions and community banks, today announced the launch of its Guided ...
Operations & HR

Christine Cho Is Appointed Chief Financial Officer of The Treasury Department Federal Credit Union

Washington, D.C. — September 8, 2025 — Treasury Department Federal Credit Union (TDFCU), Chartered in 1935 to serve employees of ...

SchoolsFirst FCU Partners with Friends of Sacramento Arts for the 2026 Heroes of Arts Education Gala

SchoolsFirst Federal Credit Union partnered with Friends of Sacramento Arts to honor educators and community advocates at the fourth annual Heroes of Arts Education Gala ...

BAXTER CREDIT UNION (BCU) ANNOUNCES CEO SUCCESSION PLAN 

Baxter Credit Union (BCU) today announced that following regular succession planning discussions with the Board of Directors, BCU’s President/CEO, Michael G. Valentine, has informed the Board of ...

Kemba Credit Union Selects Arkatechture as Strategic Data Analytics Partner

Kemba Credit Union has partnered with Arkatechture to build the data foundation needed to operate more proactively, deliver targeted member engagement, and drive measurable performance ...

LAFCU promotes Morgan Pray to vice president of ATM/ITM operations

LANSING, Mich. — LAFCU has promoted Morgan Pray to vice president of ATM/ITM operations recognizing her leadership, operational expertise and commitment to member service.

Women make up 60% of the workforce at 3Rivers Federal Credit Union

Women make up 60% of the workforce at 3Rivers Federal Credit Union, with representation across roles including leadership and 33% of the Board of Directors. ...

ACUMA Recognized with Great Benefits Award from Mployer

ACUMA is proud to announce that it has been recognized with the 2026 Great Benefits Award from Mployer, the industry-standard for employee benefit plan rating. ...
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