The Member Story Project
The Member Story Project celebrates the powerful, personal moments between credit unions and the people they serve. Through heartfelt stories of real-life impact, this initiative highlights the moments when credit unions made a meaningful difference. Whether they offered support during a crisis, helped a dream come true, or simply showed up when it mattered most, these stories speak volumes.
They reflect the essence of the credit union movement: real people helping real people. We hope they inspire you as much as they inspire us.
Do you have a story to share? We’d love to hear it. Submit your story here and be featured on CreditUnions.com.
The Member Story Project is sponsored by Callahan & Associates
When 1 Conversation Changes Everything
One afternoon, a member walked into a University Credit Union branch planning to make a simple deposit. During a friendly conversation, our team noticed she had a credit card with us that she’d held for quite some time … at an interest rate of 20%. Recognizing an opportunity to help her save money and improve […]
Every Interaction Matters: Building Trust Through Care
During a busy day in Member Services, one of our supervisors stepped in to support the team and assist members in the queue. A member was dealing with fraud on their Visa card and was understandably concerned. The member needed guidance on the dispute process and reassurance about their account security. What might seem like […]
Quick Thinking Stops A Scam In Its Tracks
An elderly member recently visited our branch to request a large cash withdrawal to pay a contractor for home construction. As our representative spoke with him, it became clear something was not right. The person claiming to be the contractor had actually driven the member to the branch and was waiting outside, which immediately raised […]
A Kind Gesture Makes All The Difference
A member recently visited our main branch to take care of a VISA card issue. While waiting, she had to leave abruptly for work and accidentally left without the card. Unfortunately, she was babysitting several children and was unable to return during business hours. One of our representatives stepped in right away, de-escalating the situation […]
Clothes And Kindness For A Member In Need
Affinity Plus Federal Credit Union
When Sarah walked into the Winona branch to open a new account, no one expected how much her visit would impact the day. She didn’t have proof of address, so after chatting with Neelie, she headed to the Winona State Housing office and returned shortly after. While waiting, staff overheard Sarah on the phone with […]
A Person, Not A Checklist
Affinity Plus Federal Credit Union
Anissa Keyes Powell founded Arubah Emotional Health Services to provide culturally responsive care for marginalized communities, integrating therapy and indigenous healing and expanding through partnerships to deliver mental health support where it’s needed most. Anissa’s entrepreneurial spirit also led her to purchase and renovate the Northside Epicenter, a 20,000-square-foot historic building that now houses 14 […]
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Corporate Central Promotes Kyle Gutierrez to Systems Engineer – Automation & Optimization
Honoring Heroes: Tunnel to Towers 5K – Milwaukee Doubles in Participation Size, Raises Over $28,000
Results are in: #ILoveMyCreditUnion Day 2025
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Coastal Credit Union Among Triangle’s Best Places to Work for Tenth Time
Baker Market Update – Week in Review: August 08, 2025
EECU Helps Local Families Prepare for School with Backpack Giveaway Events
CU Executive Compensation Continues to Climb, CUES Compensation Surveys Find
The 7th Annual Cannabis Banking Symposium Unites National Stakeholders
Partner Credit Unions Enter an Era of Possibilities During the 2025 myCUmortgage Partner Conference
One Nevada Promotes Steve O’Donnell to President/CEO
First City Credit Union and Quavo Partner to Deliver Secure Online Fraud Resolution for Displaced Members Following LA Fires
DaLand CUSO Empowers Credit Unions with Institution-Branded Stablecoins via New Metallicus Partnership
EECU’s Student Branch Model Showcased at National CUFEN Conference
Vizo Financial’s August 2025 Education Calendar
Baker Market Update – Week in Review: August 01, 2025
Meriwest Credit Union Develops New Account Designed for Savers Seeking Enhanced Deposit Insurance Protection
Debunking the Myths: What AI Really Means for Banking
LendKey and Member Student Lending Award $22,000 in Scholarships to Support College Students
More Credit Unions Join National Student Loan Marketplace, Showcasing Unique Solutions to Support Students and Families
New CUES Governance Toolkit Equips CUs to Lead with Confidence and Clarity
LGE Community Credit Union Named a 2025 AJC Top Workplace
SchoolsFirst Federal Credit Union Raises Awareness for Children’s Hospital Orange County Through the 2025 CHOC Walk in the Park
Sound Credit Union Reveals 2025 Scholarship Recipients
EECU Sponsors New Teacher Grants for Sanger Unified
TriUnity Foundation to Host Nationwide Virtual 5K to Support Members Facing Terminal Illness
Baker Market Update – Week in Review: August 15, 2025
Meet the Future of CU Leadership: 2025 CUES Emerging Leader Finalists Announced
Support EXP Launches “Beyond the Score” to Help Financial Institutions Spot Risks Hidden Behind Good CX Scores
Quavo Fraud & Disputes Selected to Debut Breakthrough AI Functionality at FinovateFall 2025
Corporate Central Promotes Kyle Gutierrez to Systems Engineer – Automation & Optimization
Honoring Heroes: Tunnel to Towers 5K – Milwaukee Doubles in Participation Size, Raises Over $28,000
Results are in: #ILoveMyCreditUnion Day 2025
Boston Firefighters Credit Union Appoints Danielle Milner as President/CEO
Coastal Credit Union Among Triangle’s Best Places to Work for Tenth Time
Baker Market Update – Week in Review: August 08, 2025
EECU Helps Local Families Prepare for School with Backpack Giveaway Events
CU Executive Compensation Continues to Climb, CUES Compensation Surveys Find
The 7th Annual Cannabis Banking Symposium Unites National Stakeholders
Partner Credit Unions Enter an Era of Possibilities During the 2025 myCUmortgage Partner Conference
One Nevada Promotes Steve O’Donnell to President/CEO
First City Credit Union and Quavo Partner to Deliver Secure Online Fraud Resolution for Displaced Members Following LA Fires
DaLand CUSO Empowers Credit Unions with Institution-Branded Stablecoins via New Metallicus Partnership
EECU’s Student Branch Model Showcased at National CUFEN Conference
Vizo Financial’s August 2025 Education Calendar
Baker Market Update – Week in Review: August 01, 2025
Meriwest Credit Union Develops New Account Designed for Savers Seeking Enhanced Deposit Insurance Protection
Debunking the Myths: What AI Really Means for Banking
LendKey and Member Student Lending Award $22,000 in Scholarships to Support College Students
Newsweek names Redwood Credit Union one of the Greatest Midsize Workplaces for Women
Ocean State Credit Union Selects Synergent for Core Processing and Integrated Services
eDOC Innovations Announces Product Enhancements
Vizo Financial’s March 2026 Education Calendar
Meriwest Credit Union Wins Top Honor as Best Credit Union in Silicon Valley 2026
Origence Ends 2025 with 17% Growth in Fundings; Expands AI-Driven Lending Technology