The Member Story Project
The Member Story Project celebrates the powerful, personal moments between credit unions and the people they serve. Through heartfelt stories of real-life impact, this initiative highlights the moments when credit unions made a meaningful difference. Whether they offered support during a crisis, helped a dream come true, or simply showed up when it mattered most, these stories speak volumes.
They reflect the essence of the credit union movement: real people helping real people. We hope they inspire you as much as they inspire us.
Do you have a story to share? We’d love to hear it. Submit your story here and be featured on CreditUnions.com.
The Member Story Project is sponsored by Callahan & Associates
From Housing Crisis To Keys In Hand
Plus Credit Union
The “W” family has been part of our credit union for more than 22 years. What started as a connection through family has grown into a relationship built on trust, familiarity, and being there when it matters most. When their landlord unexpectedly sold their apartment, the family was given just 30 days to move. With […]
Vigilance Uncovers A Vishing Scheme
Navy Federal Credit Union
When Monae A., a member service representative at Navy Federal Credit Union, received a call requesting a $12,500 member-to-member transfer, everything initially seemed legitimate — the caller even provided the correct one-time passcode (OTP). Yet Monae sensed something was off. As she asked additional questions, inconsistencies emerged. The caller stalled and provided details that didn’t match Navy Federal’s records. “The […]
Member Service Representative Prevents Fraud Loss Of $165,000
Navy Federal Credit Union
When Devina H., a member service representative mentor at Navy Federal Credit Union, received a call requesting a $2,100 Zelle transfer, her fraud instincts kicked in. The caller provided basic details but failed verification steps. Devina noticed another red flag: the caller seemed to impersonate someone with a deep voice. She declined the transaction and […]
Seeing The Full Picture When It Matters Most
Wellby Financial Federal Credit Union
I was at a physical therapy appointment yesterday when one of the therapists I regularly see noticed my Wellby polo and shared something personal. He and his wife had recently adopted a little boy, and Wellby played an important role in making that possible. When they needed a loan to assist with the adoption, he […]
A Different Kind Of Collections Story
Western Vista Federal Credit Union
A member was struggling to manage payments on two vehicles. She hoped to keep both, but recurring past-due issues made that unsustainable, and it was important that she be able to keep at least one reliable vehicle. Through several honest and sometimes difficult conversations, a solution was found: she surrendered one vehicle and wrapped the […]
Helping Suzie Make Her Savings Work Smarter
“Suzie” and her daughter recently visited University Credit Union to explore checking account options. Suzie currently holds a combined balance of $822,000 across her savings and checking accounts, including a recent $3,000 deposit. During our conversation, we introduced Suzie to our high yield savings account (HYSA) as a way to turn her existing savings into […]
Baker Market Update – Week in Review: September 05, 2025
Valley Credit Union Welcomes Ben Kuss as Chief Marketing Officer
Maine Credit Unions Launch Fraud Awareness Video to Protect Older Mainers
SECU Foundation Awards $170,000 Grant to Carolinas Foundation for Hospice and Home Care
EECU Surpasses $5 Billion in Assets, Marking Historic Milestone in Member Growth and Community Impact
For Immediate Release – NACUSO Appoints Randy Salser as President/CEO
Prisma Campaigns and Arkatechture Launch Strategic Partnership for Financial Institutions to Turn Data Into Action
DaLand CUSO and Corelation Partner
TowerCares Foundation Awards $200,000 in College Scholarships to Support Future STEM Leaders
Securityplus Federal Credit Union Appoints Charissa Martin, Peter Minford, and Michael Gago to Drive Strategic Vision
Credit Unions Expect Tariffs to Dampen Auto Sales but Majority Optimistic About Auto Portfolios
Baker Market Update – Week in Review: August 29, 2025
Countdown to Momentum 2025
First Northern Credit Union Selects Appli to Modernize Member Lending Experience
Vizo Financial’s September 2025 Education Calendar
Huntington Beach Credit Union Appoints Aron Harrington as President/CEO
Strivve Brings One-of-a-Kind Cardholder Experiences as CUNA Strategic Services Newest Alliance Provider
TriUnity Foundation Receives Largest Single Investment to Date with Donation from Google
SchoolsFirst Federal Credit Union Receives Four National Awards for Financial Education Initiatives from Credit Union Financial Education Network
Baker Market Update – Week in Review: August 22, 2025
SECU Foundation Awards $300,000 Grant to Legal Aid of NC to Expand Services in Rural Areas
Alogent Celebrated as a 2025 Metro Atlanta Top Workplace for Second Consecutive Year
SchoolsFirst Federal Credit Union Donates 3,200 Backpacks Throughout California
EECU Makes Homeownership More Attainable with Expanded Loan Options
Appli CEO Tim Pranger to Present AI-Powered Financial Calculator Solutions at FinovateFall 2025
Orianna Valentine Recognized as Certified Credit Union Manager through CUES Emerge Program
DDJ Myers Becomes One of America’s Credit Unions Inaugural Visionary Providers
New admin portal in Cloudvirga’s Tropos borrower platform puts lenders in the driver’s seat
Baker Market Update – Week in Review: September 05, 2025
Valley Credit Union Welcomes Ben Kuss as Chief Marketing Officer
Maine Credit Unions Launch Fraud Awareness Video to Protect Older Mainers
SECU Foundation Awards $170,000 Grant to Carolinas Foundation for Hospice and Home Care
EECU Surpasses $5 Billion in Assets, Marking Historic Milestone in Member Growth and Community Impact
For Immediate Release – NACUSO Appoints Randy Salser as President/CEO
Prisma Campaigns and Arkatechture Launch Strategic Partnership for Financial Institutions to Turn Data Into Action
DaLand CUSO and Corelation Partner
TowerCares Foundation Awards $200,000 in College Scholarships to Support Future STEM Leaders
Securityplus Federal Credit Union Appoints Charissa Martin, Peter Minford, and Michael Gago to Drive Strategic Vision
Credit Unions Expect Tariffs to Dampen Auto Sales but Majority Optimistic About Auto Portfolios
Baker Market Update – Week in Review: August 29, 2025
Countdown to Momentum 2025
First Northern Credit Union Selects Appli to Modernize Member Lending Experience
Vizo Financial’s September 2025 Education Calendar
Huntington Beach Credit Union Appoints Aron Harrington as President/CEO
Strivve Brings One-of-a-Kind Cardholder Experiences as CUNA Strategic Services Newest Alliance Provider
TriUnity Foundation Receives Largest Single Investment to Date with Donation from Google
SchoolsFirst Federal Credit Union Receives Four National Awards for Financial Education Initiatives from Credit Union Financial Education Network
Baker Market Update – Week in Review: August 22, 2025
SECU Foundation Awards $300,000 Grant to Legal Aid of NC to Expand Services in Rural Areas
Alogent Celebrated as a 2025 Metro Atlanta Top Workplace for Second Consecutive Year
SchoolsFirst Federal Credit Union Donates 3,200 Backpacks Throughout California
EECU Makes Homeownership More Attainable with Expanded Loan Options
Appli CEO Tim Pranger to Present AI-Powered Financial Calculator Solutions at FinovateFall 2025
Orianna Valentine Recognized as Certified Credit Union Manager through CUES Emerge Program
DDJ Myers Becomes One of America’s Credit Unions Inaugural Visionary Providers
New admin portal in Cloudvirga’s Tropos borrower platform puts lenders in the driver’s seat
CRIF Select Welcomes Julie Nielsen as SVP of Account Management to Accelerate Client Growth and Enterprise Value
Bipartisan AFFORD Act Will Strengthen CDFI Fund
Baker Market Update – Week in Review: February 27, 2026
SECU and SECU Foundation Receive Disaster Response Champions Award for Helene Relief Efforts
St. Cloud Financial Credit Union Launches CU-Digital Asset Vault™ — Positioning the Credit Union as the most Valuable Wallet for Member Digital Wealth
Appli CEO Tim Pranger to Showcase Real-Time Property Value Calculator at CUNA GAC 2026