The Member Story Project

The Member Story Project celebrates the powerful, personal moments between credit unions and the people they serve. Through heartfelt stories of real-life impact, this initiative highlights the moments when credit unions made a meaningful difference. Whether they offered support during a crisis, helped a dream come true, or simply showed up when it mattered most, these stories speak volumes.

They reflect the essence of the credit union movement: real people helping real people. We hope they inspire you as much as they inspire us.

Do you have a story to share? We’d love to hear it. Submit your story here and be featured on CreditUnions.com.

The Member Story Project is sponsored by Callahan & Associates

Marine Hockey Team Builds Brotherhood

Navy Federal Credit Union

Marine Tyler Bluder revived a Marine Corps hockey team in 2016 to reconnect veterans through the sport they love. Now, the team — made up of Marines, Navy Corpsmen, and active-duty service members from across the globe — heads into the season with deeper bonds and stronger support, thanks in part to Navy Federal Credit […]

Helping Members Achieve Business Dreams

Navy Federal Credit Union

Bruce Reschke discovered his passion for hands-on work at 16, when he got a summer job at an electric motor repair shop in Jacksonville, FL. Over nearly three decades, Bruce climbed the corporate ladder, eventually making his way to a sales position at Westside Electric, a veteran-owned company that offers electric motor repairs, new motor sales, […]

Compassion Meets Credit

Our call center representative, Marcela, helped a non-member trying to take over his ill brother’s auto loan. When the member passed away without a will, Marcela coordinated with our collections team to pause repossession and support the grieving family. She then helped the sister become a member and secure a personal loan to retain the […]

From Transaction To Connection

Western Vista Federal Credit Union

This summer, one of our members stopped by the branch to make a quick deposit. As we chatted, she mentioned that she’d just finished her last round of chemotherapy. Her whole face lit up when she said it. You could feel the joy radiating from her. I congratulated her, and she smiled, her voice catching […]

Paycheck Program Eases Shutdown Fears

Navy Federal Credit Union

This spring, Army Veteran Cassandra Clouse was concerned about the impact a possible government shutdown would have on her finances. Now an engineer at the Air Force Research Lab in Ohio, Cassandra feared an indefinite furlough, which would leave her without income she needed to pay regular bills. At the time, Cassandra had taken out […]

“Mr. Mayor” Finds His Way Home

Navy Federal Credit Union

When Air Force Veteran Gil Petrosino didn’t return from his daily walk in Lake Elsinore, CA, his wife Sherry feared the worst. As she searched the town, she spotted a crowd — and to her relief, Gil, in his 80s, was at the center, flanked by a police car and the town’s mayor, Natasha Johnson. […]

Lending

Desert Financial Credit Union Launches Private Student Loan and Refinance Solutions with CU Student Choice

CU Student Choice, the leading provider of higher education financing solutions to America’s credit unions, announced its student lending solutions ...
Making A Difference

SECU Foundation Awards Grace Clinic of Yadkin Valley with $600,000 Grant for New Medical Facility

SECU Foundation has announced a $600,000 challenge grant for Grace Clinic of Yadkin Valley (GCYV) to assist with the construction ...
Operations & HR

Valley First Credit Union Announces Board Re-Elections and New Appointments at Annual Meeting

MODESTO, Calif. May 6, 2025 – Valley First Credit Union is pleased to announce the results of its recent Annual ...
Personnel Promotions

LAFCU’s Kelli Ellsworth Etchison Honored With Lansing Community College Distinguished Alumni Award

LANSING, Mich. — LAFCU is proud to announce that Kelli Ellsworth Etchison, the credit union’s chief marketing officer and chief ...
Operations & HR

Redwood Credit Union Elects Board of Directors

Redwood Credit Union recently re-elected volunteer board members Judy Herrerias-James, Lisa Wittke Schaffner, and Rod Dole.
Other

TriUnity Foundation Announces Board Elections and Strategic Focus for 2025-2026

TriUnity Foundation, a nonprofit committed to relieving the financial burden of terminal illness through credit union collaboration, has announced its ...
Lending

Revolutionizing Payoffs- No More Paper Checks!

EPIC Lauches Payoff clearinghouse for Auto Lenders EPIC is transforming the way financial institutions receive loan and lease payoffs on ...
Operations & HR

Laura Blanding Joins LAFCU As Vice President Of Membership Growth And Development

LANSING, Mich. — LAFCU has announced the appointment of Laura Blanding as vice president of membership growth and development.
Other

Stephanie Schmidt Earns Prestigious Accredited Faster Payments Professional (AFPP) Certification

Corporate Central is proud to announce that Stephanie Schmidt, Vice President Member Services, has officially earned the Accredited Faster Payments ...
Other

BECU to open new Neighborhood Financial Centers on Bainbridge Island and in Duvall, Washington

BECU, Washington’s largest credit union, will open new Neighborhood Financial Centers (NFCs) on Bainbridge Island and in Duvall, Washington. The ...
Personnel Promotions

Coastal Credit Union Hires Anita Marshall to Lead Rocky Mount Branch

Coastal Credit Union has hired Anita Marshall as Branch Manager of its location at 1080 N. Winstead Ave in Rocky ...
Making A Difference

LAFCU To Award $10K In Grants To Individuals Seeking Financial Relief

LANSING, Mich. — LAFCU is offering an opportunity to help individuals take charge of their financial well-being through its Pathway ...
Making A Difference

Credit Unions Join Others in Massachusetts to Raise Awareness of Dangerous Disease

Credit unions take action to educate the public, medical community, and first responders about Moyamoya Disease on May 6 Awareness ...
Strategic Partnerships

New Associate Board Member and Audit Committee Members to Join Advia Credit Union’s Dedicated Volunteers

Advia Credit Union is proud of the strong network of dedicated volunteers that make up its Board of Directors and ...
Making A Difference

U1 Announces 2025 Scholarship Winners

Universal 1 Credit Union (U1) members, Eva Johnson-Woods of Trotwood-Madison High School, and Addilyn Slinker of Beavercreek High School, were ...
Industry Analysis & Trends

Baker Market Update – Week in Review: May 02, 2025

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Other

RCU celebrates small business growth—in May and every day

As Redwood Credit Union (RCU) marks 75 years of service, it’s celebrating not just its own history but the stories ...
Making A Difference

Indiana Members Credit Union Awards $154,000 in Funds to Local Nonprofits through FHLBank Indianapolis Grant Program

Indiana Members Credit Union, in collaboration with the Federal Home Loan Bank of Indianapolis, awarded three nonprofit organizations $154,000 in ...
Making A Difference

LAFCU Brings Financial Literacy To Life For Lansing Christian Students At Financial Reality Fair

LANSING, Mich. — LAFCU hosted its fifth annual Financial Reality Fair at Lansing Christian School April 10, giving high school ...
Personnel Promotions

LAFCU Announces Key Promotions To Drive Growth And Efficiency

LANSING, Mich. — LAFCU has announced the promotions of Kimberly Austin to executive implementation officer and Justin Tuck to succeed ...
Making A Difference

LAFCU’s Pathway to Financial Transformation Graduates Celebrate Success

LANSING, Mich. — In LAFCU’s community room, a sea of blue caps and gowns moved with excitement as proud graduates ...
Making A Difference

EECU Honors Outstanding Educators, Staff in Kings County

Fresno, CA – May 1, 2025 – Educational Employees Credit Union (EECU) partnered once again with the Kings County Office ...
New Product Releases

Cloudvirga launches Tropos, a modern borrower portal built for the future of digital lending

Cloudvirga today announced the launch of Tropos, a next-generation borrower portal that will empower lenders to deliver personalized, intuitive digital ...
Strategic Partnerships

Financial Advantages Growing in Southeast Wisconsin – Advia Credit Union Adds New Locations in West Allis and Pewaukee

Kalamazoo, MI – Advia Credit Union continues to grow and live its mission of providing financial advantages with the recent ...
Vendor Resources

SHAZAM CREATOR CHRIS BARTON TO HEADLINE LENDING TECH LIVE ’25 WITH KEYNOTE ON INNOVATION AND IMAGINATION

Origence, a leading provider of lending technology solutions, announced founder and creator of Shazam, Chris Barton, as a keynote speaker ...
Operations & HR

Farewell, Tax Exemption? Executive Compensation in Credit Unions May Face Major Changes

Regardless of whether the tax exemption ultimately remains, proactive measures today will safeguardyour credit union’s competitive positioning and mission integrity. ...
Personnel Promotions

Gregory Johnson Named Chairman of Truliant Board of Directors

The Truliant Federal Credit Union Board of Directors has elected Gregory T. Johnson as its new chairman for the 2025-26 ...
Making A Difference

LendKey and Member Student Lending Announce Third Annual $20,000 Scholarship Program

LendKey, the pioneer of digital network lending, and Member Student Lending, a leading network of credit unions offering private student ...
Making A Difference

SchoolsFirst FCU Sponsors Awards Gala for Santa Maria-Bonita School District

SchoolsFirst Federal Credit Union, the largest credit union in California and the largest serving school employees and their families, today ...
Making A Difference

Coastal Credit Union Foundation Announces Grants for Q1 2025

The Coastal Credit Union Foundation has awarded $348,500 to 19 nonprofits in North Carolina during its Q1 2025 grant cycle. ...
Lending

Desert Financial Credit Union Launches Private Student Loan and Refinance Solutions with CU Student Choice

CU Student Choice, the leading provider of higher education financing solutions to America’s credit unions, announced its student lending solutions ...
Making A Difference

SECU Foundation Awards Grace Clinic of Yadkin Valley with $600,000 Grant for New Medical Facility

SECU Foundation has announced a $600,000 challenge grant for Grace Clinic of Yadkin Valley (GCYV) to assist with the construction ...
Operations & HR

Valley First Credit Union Announces Board Re-Elections and New Appointments at Annual Meeting

MODESTO, Calif. May 6, 2025 – Valley First Credit Union is pleased to announce the results of its recent Annual ...
Personnel Promotions

LAFCU’s Kelli Ellsworth Etchison Honored With Lansing Community College Distinguished Alumni Award

LANSING, Mich. — LAFCU is proud to announce that Kelli Ellsworth Etchison, the credit union’s chief marketing officer and chief ...
Operations & HR

Redwood Credit Union Elects Board of Directors

Redwood Credit Union recently re-elected volunteer board members Judy Herrerias-James, Lisa Wittke Schaffner, and Rod Dole.
Other

TriUnity Foundation Announces Board Elections and Strategic Focus for 2025-2026

TriUnity Foundation, a nonprofit committed to relieving the financial burden of terminal illness through credit union collaboration, has announced its ...
Lending

Revolutionizing Payoffs- No More Paper Checks!

EPIC Lauches Payoff clearinghouse for Auto Lenders EPIC is transforming the way financial institutions receive loan and lease payoffs on ...
Operations & HR

Laura Blanding Joins LAFCU As Vice President Of Membership Growth And Development

LANSING, Mich. — LAFCU has announced the appointment of Laura Blanding as vice president of membership growth and development.
Other

Stephanie Schmidt Earns Prestigious Accredited Faster Payments Professional (AFPP) Certification

Corporate Central is proud to announce that Stephanie Schmidt, Vice President Member Services, has officially earned the Accredited Faster Payments ...
Other

BECU to open new Neighborhood Financial Centers on Bainbridge Island and in Duvall, Washington

BECU, Washington’s largest credit union, will open new Neighborhood Financial Centers (NFCs) on Bainbridge Island and in Duvall, Washington. The ...
Personnel Promotions

Coastal Credit Union Hires Anita Marshall to Lead Rocky Mount Branch

Coastal Credit Union has hired Anita Marshall as Branch Manager of its location at 1080 N. Winstead Ave in Rocky ...
Making A Difference

LAFCU To Award $10K In Grants To Individuals Seeking Financial Relief

LANSING, Mich. — LAFCU is offering an opportunity to help individuals take charge of their financial well-being through its Pathway ...
Making A Difference

Credit Unions Join Others in Massachusetts to Raise Awareness of Dangerous Disease

Credit unions take action to educate the public, medical community, and first responders about Moyamoya Disease on May 6 Awareness ...
Strategic Partnerships

New Associate Board Member and Audit Committee Members to Join Advia Credit Union’s Dedicated Volunteers

Advia Credit Union is proud of the strong network of dedicated volunteers that make up its Board of Directors and ...
Making A Difference

U1 Announces 2025 Scholarship Winners

Universal 1 Credit Union (U1) members, Eva Johnson-Woods of Trotwood-Madison High School, and Addilyn Slinker of Beavercreek High School, were ...
Industry Analysis & Trends

Baker Market Update – Week in Review: May 02, 2025

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Other

RCU celebrates small business growth—in May and every day

As Redwood Credit Union (RCU) marks 75 years of service, it’s celebrating not just its own history but the stories ...
Making A Difference

Indiana Members Credit Union Awards $154,000 in Funds to Local Nonprofits through FHLBank Indianapolis Grant Program

Indiana Members Credit Union, in collaboration with the Federal Home Loan Bank of Indianapolis, awarded three nonprofit organizations $154,000 in ...
Making A Difference

LAFCU Brings Financial Literacy To Life For Lansing Christian Students At Financial Reality Fair

LANSING, Mich. — LAFCU hosted its fifth annual Financial Reality Fair at Lansing Christian School April 10, giving high school ...
Personnel Promotions

LAFCU Announces Key Promotions To Drive Growth And Efficiency

LANSING, Mich. — LAFCU has announced the promotions of Kimberly Austin to executive implementation officer and Justin Tuck to succeed ...
Making A Difference

LAFCU’s Pathway to Financial Transformation Graduates Celebrate Success

LANSING, Mich. — In LAFCU’s community room, a sea of blue caps and gowns moved with excitement as proud graduates ...
Making A Difference

EECU Honors Outstanding Educators, Staff in Kings County

Fresno, CA – May 1, 2025 – Educational Employees Credit Union (EECU) partnered once again with the Kings County Office ...
New Product Releases

Cloudvirga launches Tropos, a modern borrower portal built for the future of digital lending

Cloudvirga today announced the launch of Tropos, a next-generation borrower portal that will empower lenders to deliver personalized, intuitive digital ...
Strategic Partnerships

Financial Advantages Growing in Southeast Wisconsin – Advia Credit Union Adds New Locations in West Allis and Pewaukee

Kalamazoo, MI – Advia Credit Union continues to grow and live its mission of providing financial advantages with the recent ...
Vendor Resources

SHAZAM CREATOR CHRIS BARTON TO HEADLINE LENDING TECH LIVE ’25 WITH KEYNOTE ON INNOVATION AND IMAGINATION

Origence, a leading provider of lending technology solutions, announced founder and creator of Shazam, Chris Barton, as a keynote speaker ...
Operations & HR

Farewell, Tax Exemption? Executive Compensation in Credit Unions May Face Major Changes

Regardless of whether the tax exemption ultimately remains, proactive measures today will safeguardyour credit union’s competitive positioning and mission integrity. ...
Personnel Promotions

Gregory Johnson Named Chairman of Truliant Board of Directors

The Truliant Federal Credit Union Board of Directors has elected Gregory T. Johnson as its new chairman for the 2025-26 ...
Making A Difference

LendKey and Member Student Lending Announce Third Annual $20,000 Scholarship Program

LendKey, the pioneer of digital network lending, and Member Student Lending, a leading network of credit unions offering private student ...
Making A Difference

SchoolsFirst FCU Sponsors Awards Gala for Santa Maria-Bonita School District

SchoolsFirst Federal Credit Union, the largest credit union in California and the largest serving school employees and their families, today ...
Making A Difference

Coastal Credit Union Foundation Announces Grants for Q1 2025

The Coastal Credit Union Foundation has awarded $348,500 to 19 nonprofits in North Carolina during its Q1 2025 grant cycle. ...

LGE Foundation donates $389,598 to local nonprofits; Surpasses $3 million lifetime giving milestone

On Wednesday, Dec. 10, the LGE Community Outreach Foundation presented $389,598 to local nonprofit organizations at LGE Community Credit Union’s annual celebration breakfast. This year’s ...

C.A.R.E.S. in Action: Peach State FCU Completes Successful Toys for Tots Drive

Peach State FCU recently completed a successful toy drive in support of the Marine Corps Toys for Tots program. Every year, the credit union invites ...

CES Credit Union Appoints Mike Copley as President/CEO

Mount Vernon, OH, November 21, 2025. CES Credit Union has selected Mike Copley as its next President and Chief Executive Officer. Copley, who has been ...

BECU members help direct $450,000 to nonprofits through People Helping People Awards

BECU, Washington’s largest credit union, is donating $450,000 to nonprofit organizations as part of its annual People Helping People Awards. Each year, BECU invites its ...

Coastal Credit Union Collects Toys for 200 Children in Salvation Army Angel Tree Program

Coastal Credit Union announced that it collected toys for 200 children in need, in partnership with the Salvation Army Angel Tree program. Coastal hosted Angel ...

Informed.IQ Secures $63 Million from Invictus Growth Partners to Advance AI-Powered Fraud Prevention and Loan Verification

Informed.IQ, the leader in AI-powered loan verification and fraud prevention, today announced a $63 million growth equity investment from Invictus Growth Partners (“Invictus”). Trusted by ...
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