The Member Story Project

The Member Story Project celebrates the powerful, personal moments between credit unions and the people they serve. Through heartfelt stories of real-life impact, this initiative highlights the moments when credit unions made a meaningful difference. Whether they offered support during a crisis, helped a dream come true, or simply showed up when it mattered most, these stories speak volumes.

They reflect the essence of the credit union movement: real people helping real people. We hope they inspire you as much as they inspire us.

Do you have a story to share? We’d love to hear it. Submit your story here and be featured on CreditUnions.com.

The Member Story Project is sponsored by Callahan & Associates

Finding The “Yes” In A Complex Car Deal

A member reached out to RCU Auto Services with questions regarding a complicated trade-in and private party purchase he wanted to complete. It involved trading in his current vehicle, which was underwater, while purchasing his brother-in-law’s car at the same time. Due to the complexity of the request, I knew I had to team up […]

The Power Of Priorities And Pressing Pause

I had the privilege of working with a Redwood Credit Union member, Linda, during a recent financial coaching appointment. She sought support in creating a budget to achieve her dream of homeownership while also planning for a comfortable retirement. My goal was to provide her with practical strategies and insights to help her balance these […]

A Business Member’s Journey From Struggle To Strategy

Being a Business Development Officer, I have the pleasure and opportunity to develop impactful relationships, create strategic partnerships, and help provide access to solution-based products and services to our business members and community. I reach out to new business members via a thank you email to ensure they have a resource for any immediate or […]

A Team That Said “Yes” — And Made It Happen.

When Luis and Marisol walked into our community homeownership workshop, they were carrying more than questions — they were carrying urgency. Their lease wasn’t being renewed, their move-out date was approaching fast, and they were expecting their first child any day. The mix of excitement and fear was unmistakable. After the workshop, our homeownership counselor […]

Warmth + Wisdom = Radical Positive Impact

Everwise Credit Union

A couple walked into one of our branches seeking a home equity loan. Their banker learned that to cover their bills and support four young children, one partner worked four jobs and the other worked two. And still they barely made ends meet. The couple hoped to consolidate debt and simplify things with a home […]

An EV Scam Detected And Defeated

While assisting a Patelco Credit Union member at the San Jose branch, Christina learned they were being contacted by PG&E about a rebate opportunity for a pre-owned electric vehicle. The offer immediately raised Christina’s curiosity, prompting her to take a closer look at the member’s transaction history and ask a few more questions. What she […]

Personnel Promotions

Tower Federal Credit Union Welcomes Brad Giese as New Vice President/Information Security Officer

Tower Federal Credit Union, one of the largest credit unions in Maryland, is pleased to announce the hiring of Brad ...
Making A Difference

SECU Foundation Awards Western Youth Network $1.5 Million Grant for New Resource Center

SECU Foundation has announced a $1.5 million challenge grant for Western Youth Network (WYN) to assist with the construction of ...
Strategic Partnerships

PRESS RELEASE – New Bedford Credit Union Forges Strategic Technology Partnership with Synergent

Synergent is proud to announce a new partnership with New Bedford Credit Union through a ten-year agreement for hosted Jack ...
Personnel Promotions

Hartford Federal Credit Union Selects James Kane as Senior Vice President – Operations

Hartford, CT, July 10, 2025. Hartford Federal Credit Union is pleased to announce the appointment of James Kane as its ...
Industry Analysis & Trends

Baker Market Update – Week in Review: July 11, 2025

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Technology

Alogent’s Unify Platform Named “Best Consumer Payments System for Banks & FIs” at 2025 PayTech Awards

Alogent is proud to announce that Unify has won the 2025 PayTech Award for “Best Consumer Payments System for Banks ...
Strategic Partnerships

InterLutions and Acumen Financial Advantage Collaborate to Deliver Consultative Executive Benefit Services for Credit Unions

InterLutions, an innovative CUSO committed to enhancing employee benefits across the credit union industry, is proud to announce a strategic ...
Other

LGE Community Credit Union recognized by Forbes on America’s Best-In-State Credit Unions list

LGE Community Credit Union was recently recognized as one of the top credit unions in Georgia by Forbes on the ...
Making A Difference

SchoolsFirst Federal Credit Union Lobby to Support Healing and Hope in CHOC’s New Outpatient Tower

SchoolsFirst Federal Credit Union, as part its ongoing commitment to Children’s Hospital of Orange County (CHOC), now part of Rady ...
Other

Southland Credit Union Announces Retirement of President/CEO, Thomas Lent

With deep appreciation for his outstanding service, Southland Credit Union prepares to say farewell to President and CEO Thomas (Tom) ...
Operations & HR

Tower Federal Credit Union Earns Great Place to Work® Certification—Seven Years in a Row!

For the seventh consecutive year, Tower Federal Credit Union has been named a “great workplace” by the independent analysts at ...
Strategic Partnerships

Acadia Federal Credit Union Extends Longstanding Partnership with Synergent

Synergent is pleased to announce the renewal of its long-standing partnership with Acadia Federal Credit Union through a new ten-year ...
Making A Difference

EECU Awards $100K in Grants to Help Students Reach Their Goals

FRESNO, Calif. (July 9, 2025) — Educational Employees Credit Union (EECU) proudly announced today the distribution of 50 student grants ...
Lending

Affordability is Top Driver for Consumers Leasing Vehicles, according to New CULA Survey

Nearly 70% of consumers surveyed would lease again for lower payments, shorter terms and flexibility in uncertain economy, and nearly ...
Strategic Partnerships

Alloya Corporate FCU Facilitates Multi-Issuer Auto Loan Securitization

Alloya is excited to announce that it has completed the credit union network’s first ever multi-issuer prime auto loan asset ...
Making A Difference

SchoolsFirst FCU Team Members Help Harvest 6,000 Pounds of Produce on Credit Union Industry’s Development Education Day of Service

SchoolsFirst Federal Credit Union, the largest credit union in California and the largest serving school employees and their families, participated ...
Strategic Partnerships

Algebrik AI and Kinective Partner to Streamline Lending from Application to Signature

Algebrik AI Inc., a Delaware-incorporated company headquartered in New York City pioneering the world’s first cloud-native, AI-powered, digital-era Loan Origination ...
Strategic Partnerships

Winthrop Area Federal Credit Union Renews Partnership with Synergent

Synergent® is pleased to announce that Winthrop Area Federal Credit Union has renewed its long-term partnership with Synergent. The renewal ...
Other

Vizo Financial’s July 2025 Education Calendar

At Vizo Financial we are committed to providing quality education to credit unions and their staff, which is why we ...
Personnel Promotions

Algebrik AI Strengthens Leadership Team with Appointment of Lending Industry Veteran Jennifer Hernandez

Algebrik AI Inc.,a Delaware-incorporated company headquartered in New York City, pioneering the world’s first cloud-native, AI-powered digital-era Loan Origination System ...
Strategic Partnerships

Algebrik AI Partners with TruStage™ to Offer Embedded Lending Protection Products Through the Loan Origination Journey

Algebrik AI, a Delaware-incorporated company headquartered in New York City, pioneering the world’s first cloud-native, AI-powered, digital era Loan Origination ...
Personnel Promotions

Alloya Announces Change in Payments Leadership

FOR IMMEDIATE RELEASE Naperville, Ill. (July 3, 2025) – Alloya Corporate Federal Credit Union announced today that Jim Schneck has ...
Making A Difference

SECU Joins North Carolina Governor’s Office for 2025 School Supply Drive to Benefit Teachers and Students

State Employees’ Credit Union (SECU) is pleased to announce its continued support for the annual Governor’s School Supply Drive, which ...
Industry Analysis & Trends

Baker Market Update – Week in Review: July 3, 2025

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Strategic Partnerships

Sound Credit Union Completes Conversion of Washington Business Bank

TACOMA, Wash. – On Saturday, June 28, 2025, Sound Credit Union (Sound), headquartered in Tacoma, successfully completed the system conversion ...
Operations & HR

Coastal Credit Union Transforms Headquarters for Hybrid Work and Collaboration

Coastal Credit Union has completed a transformative renovation of its headquarters in Raleigh, NC. What began as a response to ...
New Product Releases

Corporate Central Launches Business ACH, Empowering Credit Unions to Deliver Modern Payment Solutions to Business Members

Corporate Central is proud to announce the official launch of Business ACH, the first solution under its growing Beastro Business ...
Marketing

Inman honors Cloudvirga CEO Maria Moskver with third consecutive Best of Finance award

Maria Moskver, CEO of Cloudvirga, has been named to Inman’s Best of Finance list for a third consecutive year. She ...
Other

Redwood Credit Union Named to Newsweek’s America’s Greatest Midsize Workplaces 2025

Redwood Credit Union (RCU) is proud to be recognized as one of America’s Greatest Midsize Workplaces 2025 by Newsweek.
Personnel Promotions

LAFCU CFO Leslie Rorie named a Notable Leader in Finance

LANSING, Mich. — LAFCU is proud to announce that Leslie Rorie, chief financial officer, has been named one of Crain’s ...
Personnel Promotions

Tower Federal Credit Union Welcomes Brad Giese as New Vice President/Information Security Officer

Tower Federal Credit Union, one of the largest credit unions in Maryland, is pleased to announce the hiring of Brad ...
Making A Difference

SECU Foundation Awards Western Youth Network $1.5 Million Grant for New Resource Center

SECU Foundation has announced a $1.5 million challenge grant for Western Youth Network (WYN) to assist with the construction of ...
Strategic Partnerships

PRESS RELEASE – New Bedford Credit Union Forges Strategic Technology Partnership with Synergent

Synergent is proud to announce a new partnership with New Bedford Credit Union through a ten-year agreement for hosted Jack ...
Personnel Promotions

Hartford Federal Credit Union Selects James Kane as Senior Vice President – Operations

Hartford, CT, July 10, 2025. Hartford Federal Credit Union is pleased to announce the appointment of James Kane as its ...
Industry Analysis & Trends

Baker Market Update – Week in Review: July 11, 2025

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Technology

Alogent’s Unify Platform Named “Best Consumer Payments System for Banks & FIs” at 2025 PayTech Awards

Alogent is proud to announce that Unify has won the 2025 PayTech Award for “Best Consumer Payments System for Banks ...
Strategic Partnerships

InterLutions and Acumen Financial Advantage Collaborate to Deliver Consultative Executive Benefit Services for Credit Unions

InterLutions, an innovative CUSO committed to enhancing employee benefits across the credit union industry, is proud to announce a strategic ...
Other

LGE Community Credit Union recognized by Forbes on America’s Best-In-State Credit Unions list

LGE Community Credit Union was recently recognized as one of the top credit unions in Georgia by Forbes on the ...
Making A Difference

SchoolsFirst Federal Credit Union Lobby to Support Healing and Hope in CHOC’s New Outpatient Tower

SchoolsFirst Federal Credit Union, as part its ongoing commitment to Children’s Hospital of Orange County (CHOC), now part of Rady ...
Other

Southland Credit Union Announces Retirement of President/CEO, Thomas Lent

With deep appreciation for his outstanding service, Southland Credit Union prepares to say farewell to President and CEO Thomas (Tom) ...
Operations & HR

Tower Federal Credit Union Earns Great Place to Work® Certification—Seven Years in a Row!

For the seventh consecutive year, Tower Federal Credit Union has been named a “great workplace” by the independent analysts at ...
Strategic Partnerships

Acadia Federal Credit Union Extends Longstanding Partnership with Synergent

Synergent is pleased to announce the renewal of its long-standing partnership with Acadia Federal Credit Union through a new ten-year ...
Making A Difference

EECU Awards $100K in Grants to Help Students Reach Their Goals

FRESNO, Calif. (July 9, 2025) — Educational Employees Credit Union (EECU) proudly announced today the distribution of 50 student grants ...
Lending

Affordability is Top Driver for Consumers Leasing Vehicles, according to New CULA Survey

Nearly 70% of consumers surveyed would lease again for lower payments, shorter terms and flexibility in uncertain economy, and nearly ...
Strategic Partnerships

Alloya Corporate FCU Facilitates Multi-Issuer Auto Loan Securitization

Alloya is excited to announce that it has completed the credit union network’s first ever multi-issuer prime auto loan asset ...
Making A Difference

SchoolsFirst FCU Team Members Help Harvest 6,000 Pounds of Produce on Credit Union Industry’s Development Education Day of Service

SchoolsFirst Federal Credit Union, the largest credit union in California and the largest serving school employees and their families, participated ...
Strategic Partnerships

Algebrik AI and Kinective Partner to Streamline Lending from Application to Signature

Algebrik AI Inc., a Delaware-incorporated company headquartered in New York City pioneering the world’s first cloud-native, AI-powered, digital-era Loan Origination ...
Strategic Partnerships

Winthrop Area Federal Credit Union Renews Partnership with Synergent

Synergent® is pleased to announce that Winthrop Area Federal Credit Union has renewed its long-term partnership with Synergent. The renewal ...
Other

Vizo Financial’s July 2025 Education Calendar

At Vizo Financial we are committed to providing quality education to credit unions and their staff, which is why we ...
Personnel Promotions

Algebrik AI Strengthens Leadership Team with Appointment of Lending Industry Veteran Jennifer Hernandez

Algebrik AI Inc.,a Delaware-incorporated company headquartered in New York City, pioneering the world’s first cloud-native, AI-powered digital-era Loan Origination System ...
Strategic Partnerships

Algebrik AI Partners with TruStage™ to Offer Embedded Lending Protection Products Through the Loan Origination Journey

Algebrik AI, a Delaware-incorporated company headquartered in New York City, pioneering the world’s first cloud-native, AI-powered, digital era Loan Origination ...
Personnel Promotions

Alloya Announces Change in Payments Leadership

FOR IMMEDIATE RELEASE Naperville, Ill. (July 3, 2025) – Alloya Corporate Federal Credit Union announced today that Jim Schneck has ...
Making A Difference

SECU Joins North Carolina Governor’s Office for 2025 School Supply Drive to Benefit Teachers and Students

State Employees’ Credit Union (SECU) is pleased to announce its continued support for the annual Governor’s School Supply Drive, which ...
Industry Analysis & Trends

Baker Market Update – Week in Review: July 3, 2025

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Strategic Partnerships

Sound Credit Union Completes Conversion of Washington Business Bank

TACOMA, Wash. – On Saturday, June 28, 2025, Sound Credit Union (Sound), headquartered in Tacoma, successfully completed the system conversion ...
Operations & HR

Coastal Credit Union Transforms Headquarters for Hybrid Work and Collaboration

Coastal Credit Union has completed a transformative renovation of its headquarters in Raleigh, NC. What began as a response to ...
New Product Releases

Corporate Central Launches Business ACH, Empowering Credit Unions to Deliver Modern Payment Solutions to Business Members

Corporate Central is proud to announce the official launch of Business ACH, the first solution under its growing Beastro Business ...
Marketing

Inman honors Cloudvirga CEO Maria Moskver with third consecutive Best of Finance award

Maria Moskver, CEO of Cloudvirga, has been named to Inman’s Best of Finance list for a third consecutive year. She ...
Other

Redwood Credit Union Named to Newsweek’s America’s Greatest Midsize Workplaces 2025

Redwood Credit Union (RCU) is proud to be recognized as one of America’s Greatest Midsize Workplaces 2025 by Newsweek.
Personnel Promotions

LAFCU CFO Leslie Rorie named a Notable Leader in Finance

LANSING, Mich. — LAFCU is proud to announce that Leslie Rorie, chief financial officer, has been named one of Crain’s ...

Coastal Credit Union Headquarters Renovation Earns Multiple Honors

Coastal Credit Union’s headquarters renovation has earned top recognition from both the Triangle Business Journal and the Carolinas AGC, underscoring the project’s impact as a ...

Woodford State Bank Selects Square 1 Credit Suite by Suntell

Woodford State Bank Selects Square 1 Credit Suite by Suntell February 23, 2026 — Suntell, a leading provider of loan origination software for commercial and ...

Suntell Marks 30 Years Advancing Commercial and Agricultural Lending Technology for Community Financial Institutions

Suntell Marks 30 Years Advancing Commercial and Agricultural Lending Technology for Community Financial Institutions Suntell is celebrating its 30th anniversary, marking three decades of developing ...

Peninsula Community Credit Union Selects Alogent’s FASTdocs to Modernize Enterprise Content Management

Peninsula Community Credit Union has selected FASTdocs, Alogent’s enterprise content management (ECM) platform, to modernize its document management environment. Delivered as a cloud-based solution purpose-built ...

National Association of Latino Credit Union Professionals Honors SchoolsFirst Federal Credit Union President Jose Lara with Legacy Leader Award

Jose Lara, president of SchoolsFirst Federal Credit Union, received the Legacy Leader Award from the National Association of Latino Credit Union Professionals (NLCUP) during the ...

Family Trust Federal Credit Union recognized for housing-focused financial education efforts

Family Trust Federal Credit Union (Family Trust) has been recognized by the Carolinas Credit Union Foundation with the Desjardins Adult Financial Education Award for its ...
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