The Member Story Project

The Member Story Project celebrates the powerful, personal moments between credit unions and the people they serve. Through heartfelt stories of real-life impact, this initiative highlights the moments when credit unions made a meaningful difference. Whether they offered support during a crisis, helped a dream come true, or simply showed up when it mattered most, these stories speak volumes.

They reflect the essence of the credit union movement: real people helping real people. We hope they inspire you as much as they inspire us.

Do you have a story to share? We’d love to hear it. Submit your story here and be featured on CreditUnions.com.

The Member Story Project is sponsored by Callahan & Associates

Small Adjustments Make A Big Impact

At Patelco, our mission is to help members thrive through life’s financial challenges, and one member’s story highlights the power of personalized service. She had been consistently incurring a $13.23 monthly late fee due to a misaligned due date. By adjusting her payment schedule to match her income cycle, we eliminated those fees. The member […]

A Business Owner Puts Her Best Face Forward

Lake Trust Credit Union

Jessie Hayes is passionate about helping people feel and look their best. After building her business, Skinphorea Facial Bar & Acne Clinic, from the ground up, she was ready to expand. But then the COVID-19 pandemic hit. Jessie urgently needed additional funds to fulfill inventory and brave the challenges of owning a small business during […]

A New Path To Homeownership

A member came to me frustrated after 20 years in the United States without visible credit. He dreamed of owning a home but didn’t know where to start. We sat down together and talked through his options. I suggested he begin with a secured credit card and explained how to use it to build credit. […]

A Fresh Start For A College Dream

A young member walked into our branch feeling defeated. He’d just graduated high school and registered for college but missed the FAFSA deadline and needed $3,500 to cover his classes. With little employment or credit history, he wanted to try for a loan on his own before asking his parents. I listened to his story […]

Turning A Crash Into Confidence

Lake Trust Credit Union

Early one morning, 18-year-old Kadence was taking a familiar drive on her way to her job at a local animal shelter. Suddenly, three deer jumped out onto the road. Kadence swerved to avoid the first two but unfortunately hit the third. After pulling off the road and calling for help, she realized her car was […]

A Member Finds Financial Relief And Confidence

When Susan walked into GreenState’s Urbandale branch, she was looking for a way to ease the burden of high interest credit card debt. That’s when Sarah, a member service associate, stepped in to make a meaningful difference. Sarah carefully reviewed Susan’s situation and helped her transfer a balance from a credit card with a 24.9% […]

Other

Vizo Financial’s May 2025 Education Calendar

At Vizo Financial we are committed to providing quality education to credit unions and their staff, which is why we ...
Industry Analysis & Trends

Baker Market Update – Week in Review: April 25, 2025

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Making A Difference

Callahan & Associates Marks 40 Years With Cherry Tree Dedication At Hains Point

In celebration of its 40th anniversary, Callahan & Associates planted a Yoshino cherry tree at Hains Point in Washington, D.C.
Technology

Appli Launches Special Pricing Initiative for Small Credit Unions

Appli, the creator of the industry’s first AI-powered smart financial calculator, today announced a market-disrupting pricing initiative designed specifically for ...
Strategic Partnerships

Shoreline Hometown Credit Union Selects Appli for Better Digital Engagement and Conversions

Appli, the creator of the industry’s first AI-powered smart financial calculator, today announced that Shoreline Hometown Credit Union, based in ...
Lending

FUTURE OF LENDING TAKES CENTER STAGE: ORIGENCE ANNOUNCES POWERFUL BREAKOUT SESSION LINEUP FOR LENDING TECH LIVE ‘25

Origence, the leading lending technology solutions provider for credit unions, announces breakout sessions for its Lending Tech Live ’25 conference, ...
Personnel Promotions

Valley First Credit Union Welcomes Patrick Brown as Vice President of Commercial Banking

MODESTO, Calif. April 23, 2025 – Valley First Credit Union is proud to welcome Patrick Brown as its new Vice ...
Making A Difference

FedChoice Charitable Foundation Brings Education & Welfare Initiatives to Community with Vizo Financial Empowerment Grant

Funds awarded through Vizo Financial Corporate Credit Union’s Empowerment Grants program, established in 2023, enabled the FedChoice Charitable Foundation to ...
Personnel Promotions

Deadline Nears For LAFCU’s $10K Innovation For Education Grant

LANSING, Mich. — Michigan K-12 schools have until April 30 to apply for LAFCU’s Innovation for Education (LIFE) grant, which ...
Making A Difference

LGE Community Credit Union awards $17,500 in scholarships to local high school students

LGE Community Credit Union is proud to announce the winners of the 2025 LGE Community Credit Union Scholarship. These awards ...
Personnel Promotions

County Schools Federal Credit Union Appoints April Remnant As President/CEO

Ventura, CA, April 21, 2025. The Board of Directors of County Schools Federal Credit Union is pleased to announce the ...
Technology

Alogent Recognized as a Top Fintech Leader in TAG’s 2025 Top 40 List of Innovative Tech Companies

Alogent has been named one of the 2025 Top 40 Innovative Companies in Georgia by the Technology Association of Georgia ...
Industry Analysis & Trends

Baker Market Update – Week in Review: April 17, 2025

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Operations & HR

Illinois Credit Union League Welcomes New Team Members

ICUL has recently welcomed two experienced professionals to their team: Brian O’Kelly as Regional Director and Roberta Devorsky as Compliance ...
Making A Difference

SECU Foundation Grants $500,000 to Raleigh Rescue Mission for New Campus to Help Address Homelessness

SECU Foundation has awarded a $500,000 challenge grant to Raleigh Rescue Mission (RRM) to support the non-profit’s construction of a ...
Strategic Partnerships

Navigating Collections with Care: A Story of Overcoming Staffing Challenges and Driving Results

HealthCare Associates Credit Union encountered staffing constraints as they struggled to find and retain qualified collections personnel. Maintaining an in-house ...
Technology

CSPI Kicks Off 2025 with Strong Momentum – Several Core Renewals-New Digital Banking-Document Management Agreement Contracts Secured in Q1

CSPI, a trusted fintech partner to credit unions nationwide, announced today the successful renewal of several core processing agreements in ...
Technology

Corelation Signs Seven Credit Unions in the First Quarter 2025, Expanding the KeyStone Core Impact

Corelation is kicking off 2025 with incredible momentum, signing seven new credit unions (cumulative total of $5.6 billion in assets; ...
Making A Difference

SECU Foundation Awards $480,000 in Mission Development Grants to Support 12 North Carolina Non-profits

SECU Foundation is pleased to announce its first cohort of Mission Development Grant (MDG) recipients for 2025, welcoming 12 new ...
Lending

Northern Communities Credit Union Adds CU Student Choice’s Private Student Lending Solution

CU Student Choice, the leading provider of higher education financing solutions to America’s credit unions, announced its student lending solution ...
Operations & HR

Redwood Credit Union welcomes Debbie Ingle Senior Vice President of Mortgage Lending

Debbie Ingle recently joined Redwood Credit Union (RCU) as senior vice president of Mortgage Lending.
Making A Difference

SECU Foundation Awards $500,000 to Helpmate for Domestic Violence Shelter in Buncombe County

A $500,000 grant awarded by SECU Foundation will contribute toward the construction of a new shelter for Western North Carolina’s ...
Industry Analysis & Trends

Baker Market Update – Week in Review: April 11, 2025

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Making A Difference

Quantum Governance, L3C Launches the Michael G. Daigneault Excellence in Governance Grant to Empower Credit Unions and Nonprofits

[HENNIKER, NH] – Quantum Governance, L3C is thrilled to announce the launch of its groundbreaking governance grant program, honoring Co-Founder ...
Operations & HR

Elan Financial Services Appoints Peter Klukken as New Leader

New head of Elan Credit Card solutions brings extensive banking and payments experience to top credit card issuance provider Elan ...
Other

CULA Grows by Double Digits in 2024, Saves Credit Union Members ~$63M Annually with Vehicle Leases

CULA credit union partner members’ monthly vehicle lease payments averaged $159 less vs traditional auto loan payments; CULA grew credit ...
Making A Difference

Credit Union Sponsors Black Maternal Health Week Events

In honor of Black Maternal Health Week (April 11 to 17), Educational Employees Credit Union (EECU) is proud to sponsor ...
Personnel Promotions

Sound Credit Union Announces Leadership Promotions to Drive Growth and Operational Excellence

TACOMA, Wash. – Sound Credit Union (Sound) is pleased to announce multiple leadership promotions designed to strengthen the institution, enhance ...
New Product Releases

FileInvite Launches Connected Workflows for Lending Document Collection

New integrations with Salesforce, Hubspot and CRM platforms enhance efficiency, security, and customer experience for commercial lenders.
Personnel Promotions

Intrepid Credit Union Selects Cindy Trimp as Vice President of Finance

Helena, MT, April 3, 2025. Intrepid Credit Union proudly announces Cindy Trimp as its new Vice President of Finance. In ...
Other

Vizo Financial’s May 2025 Education Calendar

At Vizo Financial we are committed to providing quality education to credit unions and their staff, which is why we ...
Industry Analysis & Trends

Baker Market Update – Week in Review: April 25, 2025

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Making A Difference

Callahan & Associates Marks 40 Years With Cherry Tree Dedication At Hains Point

In celebration of its 40th anniversary, Callahan & Associates planted a Yoshino cherry tree at Hains Point in Washington, D.C.
Technology

Appli Launches Special Pricing Initiative for Small Credit Unions

Appli, the creator of the industry’s first AI-powered smart financial calculator, today announced a market-disrupting pricing initiative designed specifically for ...
Strategic Partnerships

Shoreline Hometown Credit Union Selects Appli for Better Digital Engagement and Conversions

Appli, the creator of the industry’s first AI-powered smart financial calculator, today announced that Shoreline Hometown Credit Union, based in ...
Lending

FUTURE OF LENDING TAKES CENTER STAGE: ORIGENCE ANNOUNCES POWERFUL BREAKOUT SESSION LINEUP FOR LENDING TECH LIVE ‘25

Origence, the leading lending technology solutions provider for credit unions, announces breakout sessions for its Lending Tech Live ’25 conference, ...
Personnel Promotions

Valley First Credit Union Welcomes Patrick Brown as Vice President of Commercial Banking

MODESTO, Calif. April 23, 2025 – Valley First Credit Union is proud to welcome Patrick Brown as its new Vice ...
Making A Difference

FedChoice Charitable Foundation Brings Education & Welfare Initiatives to Community with Vizo Financial Empowerment Grant

Funds awarded through Vizo Financial Corporate Credit Union’s Empowerment Grants program, established in 2023, enabled the FedChoice Charitable Foundation to ...
Personnel Promotions

Deadline Nears For LAFCU’s $10K Innovation For Education Grant

LANSING, Mich. — Michigan K-12 schools have until April 30 to apply for LAFCU’s Innovation for Education (LIFE) grant, which ...
Making A Difference

LGE Community Credit Union awards $17,500 in scholarships to local high school students

LGE Community Credit Union is proud to announce the winners of the 2025 LGE Community Credit Union Scholarship. These awards ...
Personnel Promotions

County Schools Federal Credit Union Appoints April Remnant As President/CEO

Ventura, CA, April 21, 2025. The Board of Directors of County Schools Federal Credit Union is pleased to announce the ...
Technology

Alogent Recognized as a Top Fintech Leader in TAG’s 2025 Top 40 List of Innovative Tech Companies

Alogent has been named one of the 2025 Top 40 Innovative Companies in Georgia by the Technology Association of Georgia ...
Industry Analysis & Trends

Baker Market Update – Week in Review: April 17, 2025

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Operations & HR

Illinois Credit Union League Welcomes New Team Members

ICUL has recently welcomed two experienced professionals to their team: Brian O’Kelly as Regional Director and Roberta Devorsky as Compliance ...
Making A Difference

SECU Foundation Grants $500,000 to Raleigh Rescue Mission for New Campus to Help Address Homelessness

SECU Foundation has awarded a $500,000 challenge grant to Raleigh Rescue Mission (RRM) to support the non-profit’s construction of a ...
Strategic Partnerships

Navigating Collections with Care: A Story of Overcoming Staffing Challenges and Driving Results

HealthCare Associates Credit Union encountered staffing constraints as they struggled to find and retain qualified collections personnel. Maintaining an in-house ...
Technology

CSPI Kicks Off 2025 with Strong Momentum – Several Core Renewals-New Digital Banking-Document Management Agreement Contracts Secured in Q1

CSPI, a trusted fintech partner to credit unions nationwide, announced today the successful renewal of several core processing agreements in ...
Technology

Corelation Signs Seven Credit Unions in the First Quarter 2025, Expanding the KeyStone Core Impact

Corelation is kicking off 2025 with incredible momentum, signing seven new credit unions (cumulative total of $5.6 billion in assets; ...
Making A Difference

SECU Foundation Awards $480,000 in Mission Development Grants to Support 12 North Carolina Non-profits

SECU Foundation is pleased to announce its first cohort of Mission Development Grant (MDG) recipients for 2025, welcoming 12 new ...
Lending

Northern Communities Credit Union Adds CU Student Choice’s Private Student Lending Solution

CU Student Choice, the leading provider of higher education financing solutions to America’s credit unions, announced its student lending solution ...
Operations & HR

Redwood Credit Union welcomes Debbie Ingle Senior Vice President of Mortgage Lending

Debbie Ingle recently joined Redwood Credit Union (RCU) as senior vice president of Mortgage Lending.
Making A Difference

SECU Foundation Awards $500,000 to Helpmate for Domestic Violence Shelter in Buncombe County

A $500,000 grant awarded by SECU Foundation will contribute toward the construction of a new shelter for Western North Carolina’s ...
Industry Analysis & Trends

Baker Market Update – Week in Review: April 11, 2025

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Making A Difference

Quantum Governance, L3C Launches the Michael G. Daigneault Excellence in Governance Grant to Empower Credit Unions and Nonprofits

[HENNIKER, NH] – Quantum Governance, L3C is thrilled to announce the launch of its groundbreaking governance grant program, honoring Co-Founder ...
Operations & HR

Elan Financial Services Appoints Peter Klukken as New Leader

New head of Elan Credit Card solutions brings extensive banking and payments experience to top credit card issuance provider Elan ...
Other

CULA Grows by Double Digits in 2024, Saves Credit Union Members ~$63M Annually with Vehicle Leases

CULA credit union partner members’ monthly vehicle lease payments averaged $159 less vs traditional auto loan payments; CULA grew credit ...
Making A Difference

Credit Union Sponsors Black Maternal Health Week Events

In honor of Black Maternal Health Week (April 11 to 17), Educational Employees Credit Union (EECU) is proud to sponsor ...
Personnel Promotions

Sound Credit Union Announces Leadership Promotions to Drive Growth and Operational Excellence

TACOMA, Wash. – Sound Credit Union (Sound) is pleased to announce multiple leadership promotions designed to strengthen the institution, enhance ...
New Product Releases

FileInvite Launches Connected Workflows for Lending Document Collection

New integrations with Salesforce, Hubspot and CRM platforms enhance efficiency, security, and customer experience for commercial lenders.
Personnel Promotions

Intrepid Credit Union Selects Cindy Trimp as Vice President of Finance

Helena, MT, April 3, 2025. Intrepid Credit Union proudly announces Cindy Trimp as its new Vice President of Finance. In ...

Maine Credit Unions Raise Nearly $1.5 Million to Address Food Insecurity

Credit union representatives from across Maine came together to announce the latest fundraising results of their collaborative Maine Credit Unions’ Campaign for Ending Hunger. During ...

Cumberland County FCU President & CEO Announces Retirement After 36 Years of Service

FOR IMMEDIATE RELEASE Cumberland County FCU President & CEO Announces Retirement After 36 Years of Service Cumberland County FCU has announced the retirement of its ...

NASCUS Partners with the Tennessee and Mississippi Credit Union Association to Launch New Introduction to Credit Union Examination Training

The National Association of State Credit Union Supervisors (NASCUS), in collaboration with the Tennessee and Mississippi Credit Union Association, is pleased to announce the launch ...

ALM First Caps 30th Anniversary Celebration with Impact Report

Dallas, TX – ALM First, a strategic partner to over 450 depositories nationwide, closed out its year-long 30th anniversary celebration with the release of its Impact Report ...

CU Strategic Planning Applauds Intact CDFI Fund Budget Following Brief Government Shutdown

CU Strategic Planning, a leading provider for mission-focused credit unions, expressed gratitude to Congress for maintaining the $334 million appropriation for the Community Development Financial ...

Meriwest Credit Union Celebrates New Morgan Hill Branch, Strengthening Local Community Ties

We’re growing with you, Morgan Hill! Our new branch is now open, complete with full personal & business banking, lending solutions, and a team dedicated ...
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