The Member Story Project

The Member Story Project celebrates the powerful, personal moments between credit unions and the people they serve. Through heartfelt stories of real-life impact, this initiative highlights the moments when credit unions made a meaningful difference. Whether they offered support during a crisis, helped a dream come true, or simply showed up when it mattered most, these stories speak volumes.

They reflect the essence of the credit union movement: real people helping real people. We hope they inspire you as much as they inspire us.

Do you have a story to share? We’d love to hear it. Submit your story here and be featured on CreditUnions.com.

The Member Story Project is sponsored by Callahan & Associates

A Quiet Save And Why Elder Abuse Prevention Matters

A longtime member — “Ms. Penny” — arrived at the branch visibly shaken while on a phone call. She asked staff to call 911 and was overheard saying, “I’m at my bank.” When we intervened, her phone showed an active call labeled “Police Non Emergency.” The call dropped, attempted to reconnect, and when answered, the […]

Stopping A Travel Scam Before Takeoff

Longtime members were planning a two-week European vacation to celebrate a retirement after 25 years as a college professor. They booked through a reputable travel agency specializing in European trips and soon received official travel documents. A few days later, a certified letter arrived offering optional excursion packages, hotel upgrades, and rental car add-ons. The […]

First Step: Financial Help; Second Step: Security

During one of my shifts in a branch, we had a member come in who looked absolutely distraught. I brought her to my desk and started talking to her. She told me her home had been recently broken into while she was working at night, and the intruders had ransacked her home. What’s more, they […]

Arrive For Advice. Depart With Empowerment.

When members Taylor and Jadan met with Megs to discuss their financial futures, they expected advice. They left with empowerment. Megs brought expertise and empathy to the conversation, guiding each of them through the complexities of credit card management, building strong credit scores, and planning for major milestones like purchasing their first homes. What set […]

A Conversation Saves Thousands Of Dollars

Affinity Federal Credit Union

A member wished to express sincere appreciation for the care and guidance provided by a staff member during a recent visit to our Edison, NJ, branch. Feeling overwhelmed by outstanding debt, the member sought assistance. Through a comprehensive consultation, they took out a debt consolidation loan that will save them thousands of dollars in interest […]

Financial Security Through All Stages Of Life

Northern Communities Credit Union

NCCYou believes every member has a story. We recently produced a short video, in partnership with Old Saw Media, that captures a few of these stories, featuring real people from Minnesota who were willing to share how our credit union has made a difference in their financial lives. Watch the video here.

Making A Difference

SECU Foundation Awards Grace Clinic of Yadkin Valley with $600,000 Grant for New Medical Facility

SECU Foundation has announced a $600,000 challenge grant for Grace Clinic of Yadkin Valley (GCYV) to assist with the construction ...
Operations & HR

Valley First Credit Union Announces Board Re-Elections and New Appointments at Annual Meeting

MODESTO, Calif. May 6, 2025 – Valley First Credit Union is pleased to announce the results of its recent Annual ...
Personnel Promotions

LAFCU’s Kelli Ellsworth Etchison Honored With Lansing Community College Distinguished Alumni Award

LANSING, Mich. — LAFCU is proud to announce that Kelli Ellsworth Etchison, the credit union’s chief marketing officer and chief ...
Operations & HR

Redwood Credit Union Elects Board of Directors

Redwood Credit Union recently re-elected volunteer board members Judy Herrerias-James, Lisa Wittke Schaffner, and Rod Dole.
Other

TriUnity Foundation Announces Board Elections and Strategic Focus for 2025-2026

TriUnity Foundation, a nonprofit committed to relieving the financial burden of terminal illness through credit union collaboration, has announced its ...
Lending

Revolutionizing Payoffs- No More Paper Checks!

EPIC Lauches Payoff clearinghouse for Auto Lenders EPIC is transforming the way financial institutions receive loan and lease payoffs on ...
Operations & HR

Laura Blanding Joins LAFCU As Vice President Of Membership Growth And Development

LANSING, Mich. — LAFCU has announced the appointment of Laura Blanding as vice president of membership growth and development.
Other

Stephanie Schmidt Earns Prestigious Accredited Faster Payments Professional (AFPP) Certification

Corporate Central is proud to announce that Stephanie Schmidt, Vice President Member Services, has officially earned the Accredited Faster Payments ...
Other

BECU to open new Neighborhood Financial Centers on Bainbridge Island and in Duvall, Washington

BECU, Washington’s largest credit union, will open new Neighborhood Financial Centers (NFCs) on Bainbridge Island and in Duvall, Washington. The ...
Personnel Promotions

Coastal Credit Union Hires Anita Marshall to Lead Rocky Mount Branch

Coastal Credit Union has hired Anita Marshall as Branch Manager of its location at 1080 N. Winstead Ave in Rocky ...
Making A Difference

LAFCU To Award $10K In Grants To Individuals Seeking Financial Relief

LANSING, Mich. — LAFCU is offering an opportunity to help individuals take charge of their financial well-being through its Pathway ...
Making A Difference

Credit Unions Join Others in Massachusetts to Raise Awareness of Dangerous Disease

Credit unions take action to educate the public, medical community, and first responders about Moyamoya Disease on May 6 Awareness ...
Strategic Partnerships

New Associate Board Member and Audit Committee Members to Join Advia Credit Union’s Dedicated Volunteers

Advia Credit Union is proud of the strong network of dedicated volunteers that make up its Board of Directors and ...
Making A Difference

U1 Announces 2025 Scholarship Winners

Universal 1 Credit Union (U1) members, Eva Johnson-Woods of Trotwood-Madison High School, and Addilyn Slinker of Beavercreek High School, were ...
Industry Analysis & Trends

Baker Market Update – Week in Review: May 02, 2025

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Other

RCU celebrates small business growth—in May and every day

As Redwood Credit Union (RCU) marks 75 years of service, it’s celebrating not just its own history but the stories ...
Making A Difference

Indiana Members Credit Union Awards $154,000 in Funds to Local Nonprofits through FHLBank Indianapolis Grant Program

Indiana Members Credit Union, in collaboration with the Federal Home Loan Bank of Indianapolis, awarded three nonprofit organizations $154,000 in ...
Making A Difference

LAFCU Brings Financial Literacy To Life For Lansing Christian Students At Financial Reality Fair

LANSING, Mich. — LAFCU hosted its fifth annual Financial Reality Fair at Lansing Christian School April 10, giving high school ...
Personnel Promotions

LAFCU Announces Key Promotions To Drive Growth And Efficiency

LANSING, Mich. — LAFCU has announced the promotions of Kimberly Austin to executive implementation officer and Justin Tuck to succeed ...
Making A Difference

LAFCU’s Pathway to Financial Transformation Graduates Celebrate Success

LANSING, Mich. — In LAFCU’s community room, a sea of blue caps and gowns moved with excitement as proud graduates ...
Making A Difference

EECU Honors Outstanding Educators, Staff in Kings County

Fresno, CA – May 1, 2025 – Educational Employees Credit Union (EECU) partnered once again with the Kings County Office ...
New Product Releases

Cloudvirga launches Tropos, a modern borrower portal built for the future of digital lending

Cloudvirga today announced the launch of Tropos, a next-generation borrower portal that will empower lenders to deliver personalized, intuitive digital ...
Strategic Partnerships

Financial Advantages Growing in Southeast Wisconsin – Advia Credit Union Adds New Locations in West Allis and Pewaukee

Kalamazoo, MI – Advia Credit Union continues to grow and live its mission of providing financial advantages with the recent ...
Vendor Resources

SHAZAM CREATOR CHRIS BARTON TO HEADLINE LENDING TECH LIVE ’25 WITH KEYNOTE ON INNOVATION AND IMAGINATION

Origence, a leading provider of lending technology solutions, announced founder and creator of Shazam, Chris Barton, as a keynote speaker ...
Operations & HR

Farewell, Tax Exemption? Executive Compensation in Credit Unions May Face Major Changes

Regardless of whether the tax exemption ultimately remains, proactive measures today will safeguardyour credit union’s competitive positioning and mission integrity. ...
Personnel Promotions

Gregory Johnson Named Chairman of Truliant Board of Directors

The Truliant Federal Credit Union Board of Directors has elected Gregory T. Johnson as its new chairman for the 2025-26 ...
Making A Difference

LendKey and Member Student Lending Announce Third Annual $20,000 Scholarship Program

LendKey, the pioneer of digital network lending, and Member Student Lending, a leading network of credit unions offering private student ...
Making A Difference

SchoolsFirst FCU Sponsors Awards Gala for Santa Maria-Bonita School District

SchoolsFirst Federal Credit Union, the largest credit union in California and the largest serving school employees and their families, today ...
Making A Difference

Coastal Credit Union Foundation Announces Grants for Q1 2025

The Coastal Credit Union Foundation has awarded $348,500 to 19 nonprofits in North Carolina during its Q1 2025 grant cycle. ...
Strategic Partnerships

FORUM Credit Union Selects Arkatechture as Data Analytics Partner to Accelerate Data-Driven Growth

FORUM Credit Union has selected Arkatechture, a leading provider of data analytics and business intelligence solutions, as its partner to ...
Making A Difference

SECU Foundation Awards Grace Clinic of Yadkin Valley with $600,000 Grant for New Medical Facility

SECU Foundation has announced a $600,000 challenge grant for Grace Clinic of Yadkin Valley (GCYV) to assist with the construction ...
Operations & HR

Valley First Credit Union Announces Board Re-Elections and New Appointments at Annual Meeting

MODESTO, Calif. May 6, 2025 – Valley First Credit Union is pleased to announce the results of its recent Annual ...
Personnel Promotions

LAFCU’s Kelli Ellsworth Etchison Honored With Lansing Community College Distinguished Alumni Award

LANSING, Mich. — LAFCU is proud to announce that Kelli Ellsworth Etchison, the credit union’s chief marketing officer and chief ...
Operations & HR

Redwood Credit Union Elects Board of Directors

Redwood Credit Union recently re-elected volunteer board members Judy Herrerias-James, Lisa Wittke Schaffner, and Rod Dole.
Other

TriUnity Foundation Announces Board Elections and Strategic Focus for 2025-2026

TriUnity Foundation, a nonprofit committed to relieving the financial burden of terminal illness through credit union collaboration, has announced its ...
Lending

Revolutionizing Payoffs- No More Paper Checks!

EPIC Lauches Payoff clearinghouse for Auto Lenders EPIC is transforming the way financial institutions receive loan and lease payoffs on ...
Operations & HR

Laura Blanding Joins LAFCU As Vice President Of Membership Growth And Development

LANSING, Mich. — LAFCU has announced the appointment of Laura Blanding as vice president of membership growth and development.
Other

Stephanie Schmidt Earns Prestigious Accredited Faster Payments Professional (AFPP) Certification

Corporate Central is proud to announce that Stephanie Schmidt, Vice President Member Services, has officially earned the Accredited Faster Payments ...
Other

BECU to open new Neighborhood Financial Centers on Bainbridge Island and in Duvall, Washington

BECU, Washington’s largest credit union, will open new Neighborhood Financial Centers (NFCs) on Bainbridge Island and in Duvall, Washington. The ...
Personnel Promotions

Coastal Credit Union Hires Anita Marshall to Lead Rocky Mount Branch

Coastal Credit Union has hired Anita Marshall as Branch Manager of its location at 1080 N. Winstead Ave in Rocky ...
Making A Difference

LAFCU To Award $10K In Grants To Individuals Seeking Financial Relief

LANSING, Mich. — LAFCU is offering an opportunity to help individuals take charge of their financial well-being through its Pathway ...
Making A Difference

Credit Unions Join Others in Massachusetts to Raise Awareness of Dangerous Disease

Credit unions take action to educate the public, medical community, and first responders about Moyamoya Disease on May 6 Awareness ...
Strategic Partnerships

New Associate Board Member and Audit Committee Members to Join Advia Credit Union’s Dedicated Volunteers

Advia Credit Union is proud of the strong network of dedicated volunteers that make up its Board of Directors and ...
Making A Difference

U1 Announces 2025 Scholarship Winners

Universal 1 Credit Union (U1) members, Eva Johnson-Woods of Trotwood-Madison High School, and Addilyn Slinker of Beavercreek High School, were ...
Industry Analysis & Trends

Baker Market Update – Week in Review: May 02, 2025

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Other

RCU celebrates small business growth—in May and every day

As Redwood Credit Union (RCU) marks 75 years of service, it’s celebrating not just its own history but the stories ...
Making A Difference

Indiana Members Credit Union Awards $154,000 in Funds to Local Nonprofits through FHLBank Indianapolis Grant Program

Indiana Members Credit Union, in collaboration with the Federal Home Loan Bank of Indianapolis, awarded three nonprofit organizations $154,000 in ...
Making A Difference

LAFCU Brings Financial Literacy To Life For Lansing Christian Students At Financial Reality Fair

LANSING, Mich. — LAFCU hosted its fifth annual Financial Reality Fair at Lansing Christian School April 10, giving high school ...
Personnel Promotions

LAFCU Announces Key Promotions To Drive Growth And Efficiency

LANSING, Mich. — LAFCU has announced the promotions of Kimberly Austin to executive implementation officer and Justin Tuck to succeed ...
Making A Difference

LAFCU’s Pathway to Financial Transformation Graduates Celebrate Success

LANSING, Mich. — In LAFCU’s community room, a sea of blue caps and gowns moved with excitement as proud graduates ...
Making A Difference

EECU Honors Outstanding Educators, Staff in Kings County

Fresno, CA – May 1, 2025 – Educational Employees Credit Union (EECU) partnered once again with the Kings County Office ...
New Product Releases

Cloudvirga launches Tropos, a modern borrower portal built for the future of digital lending

Cloudvirga today announced the launch of Tropos, a next-generation borrower portal that will empower lenders to deliver personalized, intuitive digital ...
Strategic Partnerships

Financial Advantages Growing in Southeast Wisconsin – Advia Credit Union Adds New Locations in West Allis and Pewaukee

Kalamazoo, MI – Advia Credit Union continues to grow and live its mission of providing financial advantages with the recent ...
Vendor Resources

SHAZAM CREATOR CHRIS BARTON TO HEADLINE LENDING TECH LIVE ’25 WITH KEYNOTE ON INNOVATION AND IMAGINATION

Origence, a leading provider of lending technology solutions, announced founder and creator of Shazam, Chris Barton, as a keynote speaker ...
Operations & HR

Farewell, Tax Exemption? Executive Compensation in Credit Unions May Face Major Changes

Regardless of whether the tax exemption ultimately remains, proactive measures today will safeguardyour credit union’s competitive positioning and mission integrity. ...
Personnel Promotions

Gregory Johnson Named Chairman of Truliant Board of Directors

The Truliant Federal Credit Union Board of Directors has elected Gregory T. Johnson as its new chairman for the 2025-26 ...
Making A Difference

LendKey and Member Student Lending Announce Third Annual $20,000 Scholarship Program

LendKey, the pioneer of digital network lending, and Member Student Lending, a leading network of credit unions offering private student ...
Making A Difference

SchoolsFirst FCU Sponsors Awards Gala for Santa Maria-Bonita School District

SchoolsFirst Federal Credit Union, the largest credit union in California and the largest serving school employees and their families, today ...
Making A Difference

Coastal Credit Union Foundation Announces Grants for Q1 2025

The Coastal Credit Union Foundation has awarded $348,500 to 19 nonprofits in North Carolina during its Q1 2025 grant cycle. ...
Strategic Partnerships

FORUM Credit Union Selects Arkatechture as Data Analytics Partner to Accelerate Data-Driven Growth

FORUM Credit Union has selected Arkatechture, a leading provider of data analytics and business intelligence solutions, as its partner to ...

Vizo Financial’s March 2026 Education Calendar

At Vizo Financial we are committed to providing quality education to credit unions and their staff, which is why we provide a wide array of ...

Meriwest Credit Union Wins Top Honor as Best Credit Union in Silicon Valley 2026

We’re excited to share that Meriwest has been voted as the Best Credit Union in Silicon Valley in 2026 by the Mercury News Readers’ Choice ...

Origence Ends 2025 with 17% Growth in Fundings; Expands AI-Driven Lending Technology

Origence, the leading lending technology solutions provider for credit unions, closed 2025 with $62 billion in total fundings, up 17% from 2024, and signed 89 ...

Xpress Data Inc. hires Kirk Drake as new President

Xpress Data Inc. hires Kirk Drake as new President. Drake brings decades of experience in credit unions and technology strategy and has been consulting with ...

Catherine Bryant and Jonah Kaufman of Coastal Wealth Management Recognized as Distinguished Financial Professionals by LPL Financial

Catherine Bryant and Jonah Kaufman, Wealth Advisors at Coastal Wealth Management in Raleigh, have earned a place among LPL Financials’ Ascent Club Program for 2025 ...

Credit Unions Gain Edge with New CashBack+ Credit Card Rewards

New York, NY – February 25, 2025 – Prizeout, the leader in advertising and financial technology, today announced the launch of its Credit Card Rewards ...
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