The Member Story Project

The Member Story Project celebrates the powerful, personal moments between credit unions and the people they serve. Through heartfelt stories of real-life impact, this initiative highlights the moments when credit unions made a meaningful difference. Whether they offered support during a crisis, helped a dream come true, or simply showed up when it mattered most, these stories speak volumes.

They reflect the essence of the credit union movement: real people helping real people. We hope they inspire you as much as they inspire us.

Do you have a story to share? We’d love to hear it. Submit your story here and be featured on CreditUnions.com.

The Member Story Project is sponsored by Callahan & Associates

Homeownership Education Sparks Generational Change

A member successfully used GLCU’s homebuyer education and counseling program to reach her goal of becoming a first-time homeowner. She wanted a two-flat unit for her and her daughters. She wanted control over her living comfort. GLCU worked with the member to set a budget, improve her credit, and change her behavior. She eventually was […]

A Twinkie Can Save A Life

A TDECU Member sent us this heartwarming letter: “I came to the bank to do my usual business on Thursday morning. Rocio was a wonderful person. It was my birthday and she gave me a Hostess Twinkie as a small gift. I am an insulin-dependent diabetic, and I was doing some charity work when my […]

Marine Hockey Team Builds Brotherhood

Navy Federal Credit Union

Marine Tyler Bluder revived a Marine Corps hockey team in 2016 to reconnect veterans through the sport they love. Now, the team — made up of Marines, Navy Corpsmen, and active-duty service members from across the globe — heads into the season with deeper bonds and stronger support, thanks in part to Navy Federal Credit […]

Helping Members Achieve Business Dreams

Navy Federal Credit Union

Bruce Reschke discovered his passion for hands-on work at 16, when he got a summer job at an electric motor repair shop in Jacksonville, FL. Over nearly three decades, Bruce climbed the corporate ladder, eventually making his way to a sales position at Westside Electric, a veteran-owned company that offers electric motor repairs, new motor sales, […]

Compassion Meets Credit

Our call center representative, Marcela, helped a non-member trying to take over his ill brother’s auto loan. When the member passed away without a will, Marcela coordinated with our collections team to pause repossession and support the grieving family. She then helped the sister become a member and secure a personal loan to retain the […]

From Transaction To Connection

Western Vista Federal Credit Union

This summer, one of our members stopped by the branch to make a quick deposit. As we chatted, she mentioned that she’d just finished her last round of chemotherapy. Her whole face lit up when she said it. You could feel the joy radiating from her. I congratulated her, and she smiled, her voice catching […]

Making A Difference

Indiana Members Credit Union Contributes $1,500 to Greenwood Community High School

Indiana Members Credit Union recently presented a check for $1,500 to Greenwood Community High School as part of an ongoing ...
Personnel Promotions

LAFCU strengthens team with key promotion and new hires

LANSING, Mich. — LAFCU has strengthened its team with a strategic promotion and two new hires. These moves support the Michigan credit union’s commitment to ...
Making A Difference

LAFCU celebrates reading month with a sweet lesson in financial literacy

LANSING, Mich. — In celebration of March as National Reading Month, LAFCU brought its Listen & Learn—All About Donuts program to Winans Elementary School in ...
Other

36 CUES Emerge Participants Selected from Record Number of Applicants

MADISON, WI – March 27, 2025 – Thirty-six emerging credit union leaders have been selected from a record 126 applicants ...
Marketing

USSFCU Recognized Nationally as a 2025 USA Today Top Workplace

The United States Senate Federal Credit Union (USSFCU) is proud to announce that it has once again been named a ...
Investments

Protecht secures strategic investment to accelerate innovation and growth.

Protecht Group is excited to announce a significant investment from PSG, a leading growth equity firm that specializes in partnering ...
Strategic Partnerships

First Federal Savings Bank Selects Square 1 Credit Suite by Suntell

Suntell announced that First Federal Savings Bank has chosen its Square 1 Credit Suite® to strengthen the bank’s commercial and ...
Technology

ORIGENCE ANNOUNCES AI FUTURIST STEVE BROWN AS A KEYNOTE SPEAKER FOR LENDING TECH LIVE ’25

Origence, a leading provider of lending technology solutions, announced AI futurist Steve Brown as a keynote speaker for its Lending ...
Making A Difference

SchoolsFirst Federal Credit Union Joins National “Don’t Tax My Credit Union” Movement to Protect Members’ Financial Well-Being

As federal lawmakers consider tax reforms that could impact credit unions nationwide, SchoolsFirst Federal Credit Union, the largest credit union ...
Strategic Partnerships

TowerCares Foundation Makes $300,000 Commitment to Maryland’s UMBC Cybersecurity Institute

New three-year partnership between the TowerCares Foundation, the philanthropic arm of Tower Federal Credit Union, and the UMBC Cybersecurity Institute ...
Other

Omnichannel Communication Strategies for Generational Consumer Engagement

Technology continues to evolve, becoming an increasing presence and affecting various aspects of everyday life. As technology evolves, so do ...
Personnel Promotions

Coastal Credit Union Promotes Michelle Shelton to Chief Operations Officer

Coastal Credit Union has named Michelle Shelton as Chief Operations Officer. In her new role, Shelton will oversee Coastal’s retail ...
Technology

Quavo Fraud & Disputes Publishes Consumer Research Revealing How Fraud Resolution Shapes Customer Loyalty

Quavo Fraud & Disputes, a trusted advisor and technology partner in dispute management solutions, today unveiled original research results highlighting ...
Personnel Promotions

Redwood Credit Union Names Esteban Zuno Senior Vice President of Wealth, Insurance & Deposit Services

Esteban Zuno has been promoted to senior vice president of wealth, insurance, and deposit services for Redwood Credit Union.
Charity Events

Truliant Foundation Awards $45,000 in Education Grants to Schools

Twelve schools in Truliant communities are receiving grants for programs that support transformational education and student success in the classroom. ...
Marketing

Gulf Winds Credit Union Proudly Sponsors Springtime Tallahassee

Gulf Winds Credit Union is thrilled to return as a sponsor of Springtime Tallahassee 2025, happening on March 28 and ...
Lending

Origence Lending Services serves 360,000 members and grows to 167 credit unions in 2024

Origence Lending Services, a division of Origence, served 360,000 credit union members and grew to 167 credit unions funding $5 ...
Strategic Partnerships

DaLand CUSO Welcomes Blaze Credit Union as a Shareholder and Strategic Partner

DaLand CUSO, a leading innovator in financial technology solutions for credit unions, proudly announces Blaze Credit Union as its second-largest ...
Technology

Coastal Credit Union Opens Standalone Drive-Up Interactive Teller Machine in Knightdale, NC

Coastal Credit Union has installed a new dual-function, drive-up interactive teller machine (ITM) located in the parking lot of the ...
Other

Valley First Credit Union Celebrates 75 Years of Service, Commitment, and Community

MODESTO, Calif. March 17, 2025 – Valley First Credit Union proudly celebrates 75 years of dedicated service, financial empowerment, and community impact across the Central ...
Strategic Partnerships

CUNA Strategic Services’ Newest Alliance Provider Peacefully Simplifies Complex End-of-Life Planning and Estate Settlement

CUNA Strategic Services is pleased to announce their new alliance with Peacefully, an all-in-one platform that helps members with estate ...
Making A Difference

TruPartner Credit Union Expands Employee Giving with Matching Donations

TruPartner Credit Union is proud to partner with Community Shares of Greater Cincinnati to amplify employee giving. As part of ...
Charity Events

CREDIT UNIONS FOR KIDS HOSTS 20TH WINE AUCTION RAISING $2.2 MILLION FOR CHILDREN’S MIRACLE NETWORK HOSPITALS

The Credit Unions for Kids Wine Auction celebrated its 20th annual event, raising a record $2.2 million for 11 CMN ...
Making A Difference

Indiana Members Credit Union Contributes $10,000 to Caroline Symmes Children’s Cancer Endowment for Cancer Awareness Card

On behalf of Indiana Members Credit Union members, IMCU recently presented a check for $10,000 to the Caroline Symmes Children’s ...
Other

State Employees’ Credit Union Announces 2025 Community Shred Day Events

State Employees’ Credit Union (SECU) has announced the 2025 dates for its statewide Shred Day program. This year, 24 events ...
Industry Analysis & Trends

Baker Market Update – Week in Review: March 14, 2025

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Operations & HR

A Tribute to Ed Fox: Honoring the Life and Leadership of Mid-Atlantic Corporate’s Former CEO

Edward J. (Ed) Fox, former CEO of Mid-Atlantic Corporate Federal Credit Union, passed away on March 9, 2025. Vizo Financial ...
Other

Unitus Community Credit Union Celebrates Former Board Chair’s Induction to AACUC Hall of Fame

Barbara J. Leonard inducted posthumously into the African American Credit Union Coalition’s (AACUC) Hall of Fame.
Making A Difference

Unitus Community Credit Union Celebrates International Community Heart Award Winners

Annual awards recognize those making a lasting impact on our global communities
Industry Analysis & Trends

BCU PRESIDENT, CEO MIKE VALENTINE RECOGNIZED WITH HERB WEGNER MEMORIAL AWARD, THE CREDIT UNION MOVEMENT’S HIGHEST NATIONAL HONOR 

BCU President and CEO, Mike Valentine, has been named a recipient of the 2025 Herb Wegner Memorial Award for Outstanding Individual Achievement by the National ...
Making A Difference

Indiana Members Credit Union Contributes $1,500 to Greenwood Community High School

Indiana Members Credit Union recently presented a check for $1,500 to Greenwood Community High School as part of an ongoing ...
Personnel Promotions

LAFCU strengthens team with key promotion and new hires

LANSING, Mich. — LAFCU has strengthened its team with a strategic promotion and two new hires. These moves support the Michigan credit union’s commitment to ...
Making A Difference

LAFCU celebrates reading month with a sweet lesson in financial literacy

LANSING, Mich. — In celebration of March as National Reading Month, LAFCU brought its Listen & Learn—All About Donuts program to Winans Elementary School in ...
Other

36 CUES Emerge Participants Selected from Record Number of Applicants

MADISON, WI – March 27, 2025 – Thirty-six emerging credit union leaders have been selected from a record 126 applicants ...
Marketing

USSFCU Recognized Nationally as a 2025 USA Today Top Workplace

The United States Senate Federal Credit Union (USSFCU) is proud to announce that it has once again been named a ...
Investments

Protecht secures strategic investment to accelerate innovation and growth.

Protecht Group is excited to announce a significant investment from PSG, a leading growth equity firm that specializes in partnering ...
Strategic Partnerships

First Federal Savings Bank Selects Square 1 Credit Suite by Suntell

Suntell announced that First Federal Savings Bank has chosen its Square 1 Credit Suite® to strengthen the bank’s commercial and ...
Technology

ORIGENCE ANNOUNCES AI FUTURIST STEVE BROWN AS A KEYNOTE SPEAKER FOR LENDING TECH LIVE ’25

Origence, a leading provider of lending technology solutions, announced AI futurist Steve Brown as a keynote speaker for its Lending ...
Making A Difference

SchoolsFirst Federal Credit Union Joins National “Don’t Tax My Credit Union” Movement to Protect Members’ Financial Well-Being

As federal lawmakers consider tax reforms that could impact credit unions nationwide, SchoolsFirst Federal Credit Union, the largest credit union ...
Strategic Partnerships

TowerCares Foundation Makes $300,000 Commitment to Maryland’s UMBC Cybersecurity Institute

New three-year partnership between the TowerCares Foundation, the philanthropic arm of Tower Federal Credit Union, and the UMBC Cybersecurity Institute ...
Other

Omnichannel Communication Strategies for Generational Consumer Engagement

Technology continues to evolve, becoming an increasing presence and affecting various aspects of everyday life. As technology evolves, so do ...
Personnel Promotions

Coastal Credit Union Promotes Michelle Shelton to Chief Operations Officer

Coastal Credit Union has named Michelle Shelton as Chief Operations Officer. In her new role, Shelton will oversee Coastal’s retail ...
Technology

Quavo Fraud & Disputes Publishes Consumer Research Revealing How Fraud Resolution Shapes Customer Loyalty

Quavo Fraud & Disputes, a trusted advisor and technology partner in dispute management solutions, today unveiled original research results highlighting ...
Personnel Promotions

Redwood Credit Union Names Esteban Zuno Senior Vice President of Wealth, Insurance & Deposit Services

Esteban Zuno has been promoted to senior vice president of wealth, insurance, and deposit services for Redwood Credit Union.
Charity Events

Truliant Foundation Awards $45,000 in Education Grants to Schools

Twelve schools in Truliant communities are receiving grants for programs that support transformational education and student success in the classroom. ...
Marketing

Gulf Winds Credit Union Proudly Sponsors Springtime Tallahassee

Gulf Winds Credit Union is thrilled to return as a sponsor of Springtime Tallahassee 2025, happening on March 28 and ...
Lending

Origence Lending Services serves 360,000 members and grows to 167 credit unions in 2024

Origence Lending Services, a division of Origence, served 360,000 credit union members and grew to 167 credit unions funding $5 ...
Strategic Partnerships

DaLand CUSO Welcomes Blaze Credit Union as a Shareholder and Strategic Partner

DaLand CUSO, a leading innovator in financial technology solutions for credit unions, proudly announces Blaze Credit Union as its second-largest ...
Technology

Coastal Credit Union Opens Standalone Drive-Up Interactive Teller Machine in Knightdale, NC

Coastal Credit Union has installed a new dual-function, drive-up interactive teller machine (ITM) located in the parking lot of the ...
Other

Valley First Credit Union Celebrates 75 Years of Service, Commitment, and Community

MODESTO, Calif. March 17, 2025 – Valley First Credit Union proudly celebrates 75 years of dedicated service, financial empowerment, and community impact across the Central ...
Strategic Partnerships

CUNA Strategic Services’ Newest Alliance Provider Peacefully Simplifies Complex End-of-Life Planning and Estate Settlement

CUNA Strategic Services is pleased to announce their new alliance with Peacefully, an all-in-one platform that helps members with estate ...
Making A Difference

TruPartner Credit Union Expands Employee Giving with Matching Donations

TruPartner Credit Union is proud to partner with Community Shares of Greater Cincinnati to amplify employee giving. As part of ...
Charity Events

CREDIT UNIONS FOR KIDS HOSTS 20TH WINE AUCTION RAISING $2.2 MILLION FOR CHILDREN’S MIRACLE NETWORK HOSPITALS

The Credit Unions for Kids Wine Auction celebrated its 20th annual event, raising a record $2.2 million for 11 CMN ...
Making A Difference

Indiana Members Credit Union Contributes $10,000 to Caroline Symmes Children’s Cancer Endowment for Cancer Awareness Card

On behalf of Indiana Members Credit Union members, IMCU recently presented a check for $10,000 to the Caroline Symmes Children’s ...
Other

State Employees’ Credit Union Announces 2025 Community Shred Day Events

State Employees’ Credit Union (SECU) has announced the 2025 dates for its statewide Shred Day program. This year, 24 events ...
Industry Analysis & Trends

Baker Market Update – Week in Review: March 14, 2025

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Operations & HR

A Tribute to Ed Fox: Honoring the Life and Leadership of Mid-Atlantic Corporate’s Former CEO

Edward J. (Ed) Fox, former CEO of Mid-Atlantic Corporate Federal Credit Union, passed away on March 9, 2025. Vizo Financial ...
Other

Unitus Community Credit Union Celebrates Former Board Chair’s Induction to AACUC Hall of Fame

Barbara J. Leonard inducted posthumously into the African American Credit Union Coalition’s (AACUC) Hall of Fame.
Making A Difference

Unitus Community Credit Union Celebrates International Community Heart Award Winners

Annual awards recognize those making a lasting impact on our global communities
Industry Analysis & Trends

BCU PRESIDENT, CEO MIKE VALENTINE RECOGNIZED WITH HERB WEGNER MEMORIAL AWARD, THE CREDIT UNION MOVEMENT’S HIGHEST NATIONAL HONOR 

BCU President and CEO, Mike Valentine, has been named a recipient of the 2025 Herb Wegner Memorial Award for Outstanding Individual Achievement by the National ...

Newsweek Names SchoolsFirst Federal Credit Union One of America’s Best Regional Banks & Credit Unions in 2026

SchoolsFirst Federal Credit Union has earned a spot on Newsweek’s America’s Best Regional Banks & Credit Unions 2026 list for the third consecutive year, ranking ...

Elan Charitable Giving Celebrates 5 Years with $250,000 in Donations

MINNEAPOLIS — Elan Credit Card today announced the expansion of its charitable giving program, delivering $250,000 in donations to 25 nonprofit organizations nationwide. Each $10,000 ...

One Nevada Announces Promotions for Five Leaders

LAS VEGAS, NV. – One Nevada Credit Union, one of the strongest credit unions in the country, recently announced five promotions within its leadership team ...

eDOC REPORTS ADOPTION GROWTH ACROSS DOCUMENT IMAGING AND eDOCSignature PLATFORMS

eDOC CUSO network and partnerships bring growth across document imaging and eDOCSignature solution adoption.

Arkatechture Announces Launch of AI Data Analyst Tool: ArkaIQ

Arkatechture’s new product, ArkaIQ, empowers teams to interact directly with trusted data with no reports or data requests required.

Indiana Members Credit Union Recognized at Best Regional Credit Union by Newsweek and Indianapolis Community Choice Awards

Indiana Members Credit Union has earned two major honors for the third consecutive year. Newsweek named IMCU one of America’s Best Regional Banks and Credit ...
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