The Member Story Project

The Member Story Project celebrates the powerful, personal moments between credit unions and the people they serve. Through heartfelt stories of real-life impact, this initiative highlights the moments when credit unions made a meaningful difference. Whether they offered support during a crisis, helped a dream come true, or simply showed up when it mattered most, these stories speak volumes.

They reflect the essence of the credit union movement: real people helping real people. We hope they inspire you as much as they inspire us.

Do you have a story to share? We’d love to hear it. Submit your story here and be featured on CreditUnions.com.

The Member Story Project is sponsored by Callahan & Associates

A Young Father’s Road To Stability

Zeal Credit Union

A Zeal member since 2009 never had a loan over $1,000. After a charged-off credit card in 2019, he worked with our asset recovery team to repay his balance and regain full services. A few years later, he applied for an auto loan, but due to limited credit history, he only qualified with a co-signer […]

Setting Up Members For Financial Success

California Credit Union

When a couple reached out to us for help managing their unsecured debt, they were feeling overwhelmed. After the husband lost his job during COVID, the family relied on credit cards to cover everyday expenses. Before long, their cards were maxed out, interest rates were sky-high, and even though they made their payments, the balances […]

Moving Members Out Of A Debt Cycle

California Credit Union

A member reached out to us feeling overwhelmed by mounting credit card debt. With interest rates ranging from 17.99% to 27%, her minimum payments barely made a dent, keeping her trapped in a cycle of high-interest debt. After listening to her concerns and reviewing her situation, our team suggested a personal loan to consolidate her […]

Homeownership Education Sparks Generational Change

A member successfully used GLCU’s homebuyer education and counseling program to reach her goal of becoming a first-time homeowner. She wanted a two-flat unit for her and her daughters. She wanted control over her living comfort. GLCU worked with the member to set a budget, improve her credit, and change her behavior. She eventually was […]

A Twinkie Can Save A Life

A TDECU Member sent us this heartwarming letter: “I came to the bank to do my usual business on Thursday morning. Rocio was a wonderful person. It was my birthday and she gave me a Hostess Twinkie as a small gift. I am an insulin-dependent diabetic, and I was doing some charity work when my […]

Marine Hockey Team Builds Brotherhood

Navy Federal Credit Union

Marine Tyler Bluder revived a Marine Corps hockey team in 2016 to reconnect veterans through the sport they love. Now, the team — made up of Marines, Navy Corpsmen, and active-duty service members from across the globe — heads into the season with deeper bonds and stronger support, thanks in part to Navy Federal Credit […]

New Product Releases

TruPartner Credit Union Elevates Member Experience by Launching Buy Now, Pay Later

TruPartner has selected equipifi, a leading BNPL platform designed for financial institutions, to power its solution. With this launch, TruPartner ...
New Product Releases

TruPartner Credit Union Elevates Member Experience by Launching Buy Now, Pay Later

TruPartner has selected equipifi, a leading BNPL platform designed for financial institutions, to power its solution. With this launch, TruPartner ...
Making A Difference

C.W. Williams Community Health Center Awarded $500,000 Grant for New Medical Facility in Charlotte

SECU Foundation has awarded a $500,000 capital grant to C.W. Williams Community Health Center (CWWCHC) to support the construction of ...
Industry Analysis & Trends

Baker Market Update – Week in Review: February 28, 2025

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Strategic Partnerships

News Release: Dirigo Federal Credit Union Extends Long-Term Partnership with Synergent

Good morning, Synergent is pleased to share some exciting news with you before the weekend. Dirigo FCU recently renewed their ...
Making A Difference

SECU Foundation Honored with CCUF Hero Award for Partner in Philanthropy

SECU Foundation has been named a recipient of the 2024 Carolinas Credit Union Foundation (CCUF) Hero Award for Partner in ...
Operations & HR

Justice Federal Credit Union $1 Billion in Assets and Growing

Justice Federal Credit Union (Justice Federal) headquartered in Chantilly, VA., achieved a major milestone in 2024― the Credit Union surpassed ...
Making A Difference

Justice Federal Offers Resources for Members Affected by the Federal Government’s Downsizing of the Federal Workforce

Justice Federal Credit Union (Justice Federal) headquartered in Chantilly, VA., announces an array of resources to assist former federal employees, ...
Making A Difference

SECU Foundation Initiates Phase Three Disaster Relief Package of $3.45 Million for Western North Carolina

The SECU Foundation Board of Directors approved a third phase of Hurricane Helene disaster relief funding totaling $3.45 million for ...
Strategic Partnerships

Credit Unions First Partners with CU*SOUTH to Use Technology to Reshape Traditional Insurance Mode

Credit Unions First, a pioneering financial and insurance services credit union service organization, announced a strategic partnership with CU*SOUTH, a leading provider of credit union ...
Strategic Partnerships

Finalytics.ai and CUNA Strategic Services Announce New Alliance to Drive Personalization and Growth for Credit Unions

CUNA Strategic Services is pleased to announce their new alliance with Finalytics.ai. Finalytics.ai is the first community financial institution platform ...
Technology

Origence Closes 2024 Funding $53 Billion For Two Million Members

Origence, the leading lending technology solutions provider for credit unions, closed 2024 with $53 billion in funding and serving two ...
Making A Difference

Truliant Foundation Celebrates 2024 Giving Impact

The Truliant Foundation is proud to share the significant impact its programs had in 2024 across the Carolinas and Virginia, ...
Personnel Promotions

For Immediate Release – Bay Federal Credit Union Selects Mark Ely as Senior Vice President & Chief Marketing Officer (CMO)

Capitola, CA, February 24, 2025. Bay Federal Credit Union proudly announces Mark Ely as its new Senior Vice President and ...
Making A Difference

Christian Financial Outreach & Impact Foundation Awards $26,563 in Grants to Local Nonprofits

Sterling Heights, Mich., (Feb. 25, 2025) – The Christian Financial Credit Union Outreach & Impact Foundation today announced its latest ...
Marketing

USSFCU Featured on The Balancing Act Local Edition Washington D.C.,

The United States Senate Federal Credit Union (USSFCU) was recently spotlighted on The Balancing Act Local Edition Washington D.C., highlighting ...
Strategic Partnerships

Cloudvirga joins ACUMA to help credit unions elevate the member lending experience

Cloudvirga, a leading provider of digital mortgage point-of-sale platforms, has joined the American Credit Union Mortgage Association (ACUMA) as an ...
Charity Events

INOVA Federal Raises over $3,300 for Special Olympics Indiana

INOVA Federal recently raised over $3,300 for Special Olympics Indiana during their “Polar Plunge” campaign. Special Olympics Indiana is a ...
Making A Difference

GTE Financial Kicks Off 14th Annual Student Scholarship Program to Support Academic Excellence and Community Engagement

GTE Financial is thrilled to announce applications are now open for the 14th Annual Student Scholarship Program. This year, the ...
Personnel Promotions

United Federal Credit Union Names New Mortgage Advisor in Northern Michigan

United Federal Credit Union (United) is pleased to announce the appointment of Mike White to Mortgage Advisor serving the Traverse ...
Making A Difference

SECU Foundation Awards $2 Million Grant to Support Expansion of the North Carolina Aquarium at Fort Fisher

SECU Foundation has awarded a $2 million capital grant to the North Carolina Aquarium Society, contributing to the expansion of ...
Strategic Partnerships

Algebrik AI and Conductiv Elevate Lending with Permissioned Data, Automated Stipulations, and Smarter Underwriting

Algebrik AI, the world’s first cloud-native, AI-powered Loan Origination Platform (LOS), has announced a strategic partnership with Conductiv to enhance ...
Strategic Partnerships

Pioneer Valley Credit Union Speeds Loan Processing with Eltropy’s AI-Powered Digital Platform

Eltropy, the leading AI-powered digital conversations platform for community financial institutions (CFIs), announced today that Pioneer Valley Credit Union has ...
Industry Analysis & Trends

Baker Market Update – Week in Review: February 21, 2025

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Legal/Regulatory

Chartway Holds 66th Annual Meeting and Announces 2025-2026 Board of Directors

On February 20, 2025, Chartway Credit Union held its 66th Annual Meeting.
Personnel Promotions

Jackson joins Truliant Financial Advisors as Senior Advisor for Upstate, S.C.

Truliant Federal Credit Union is pleased to announce that Donna Panton Jackson, Senior Financial Advisor, is joining Truliant Financial Advisors ...
Other

CUES Advanced Management Program from Cornell Returns—Get Future Leaders Ready

CUES Advanced Management Program from Cornell University returns July 1, 2025—just in time to help credit unions comply with the ...
Making A Difference

SchoolsFirst FCU Extends Support and Care to Members, School Employees, and Their Communities Affected by Southern California Wildfires

SchoolsFirst Federal Credit Union today announced they are donating more than $220,000 in support of their Members and the educational ...
Technology

AccuAccount Named a Finalist in CreditUnions.com Innovation Series, Lending Category, for the Second Year in a Row

Alogent proudly announces that its AccuAccount platform has been named a finalist in CreditUnions.com’s 2025 Innovation Series, Lending Category. This ...
Other

GTE Financial Celebrates 90 Years with the Grand Opening of New Channelside Community Financial Center

GTE Financial is thrilled to celebrate its 90th anniversary of serving the Tampa Bay community by opening its newest Community ...
New Product Releases

TruPartner Credit Union Elevates Member Experience by Launching Buy Now, Pay Later

TruPartner has selected equipifi, a leading BNPL platform designed for financial institutions, to power its solution. With this launch, TruPartner ...
New Product Releases

TruPartner Credit Union Elevates Member Experience by Launching Buy Now, Pay Later

TruPartner has selected equipifi, a leading BNPL platform designed for financial institutions, to power its solution. With this launch, TruPartner ...
Making A Difference

C.W. Williams Community Health Center Awarded $500,000 Grant for New Medical Facility in Charlotte

SECU Foundation has awarded a $500,000 capital grant to C.W. Williams Community Health Center (CWWCHC) to support the construction of ...
Industry Analysis & Trends

Baker Market Update – Week in Review: February 28, 2025

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Strategic Partnerships

News Release: Dirigo Federal Credit Union Extends Long-Term Partnership with Synergent

Good morning, Synergent is pleased to share some exciting news with you before the weekend. Dirigo FCU recently renewed their ...
Making A Difference

SECU Foundation Honored with CCUF Hero Award for Partner in Philanthropy

SECU Foundation has been named a recipient of the 2024 Carolinas Credit Union Foundation (CCUF) Hero Award for Partner in ...
Operations & HR

Justice Federal Credit Union $1 Billion in Assets and Growing

Justice Federal Credit Union (Justice Federal) headquartered in Chantilly, VA., achieved a major milestone in 2024― the Credit Union surpassed ...
Making A Difference

Justice Federal Offers Resources for Members Affected by the Federal Government’s Downsizing of the Federal Workforce

Justice Federal Credit Union (Justice Federal) headquartered in Chantilly, VA., announces an array of resources to assist former federal employees, ...
Making A Difference

SECU Foundation Initiates Phase Three Disaster Relief Package of $3.45 Million for Western North Carolina

The SECU Foundation Board of Directors approved a third phase of Hurricane Helene disaster relief funding totaling $3.45 million for ...
Strategic Partnerships

Credit Unions First Partners with CU*SOUTH to Use Technology to Reshape Traditional Insurance Mode

Credit Unions First, a pioneering financial and insurance services credit union service organization, announced a strategic partnership with CU*SOUTH, a leading provider of credit union ...
Strategic Partnerships

Finalytics.ai and CUNA Strategic Services Announce New Alliance to Drive Personalization and Growth for Credit Unions

CUNA Strategic Services is pleased to announce their new alliance with Finalytics.ai. Finalytics.ai is the first community financial institution platform ...
Technology

Origence Closes 2024 Funding $53 Billion For Two Million Members

Origence, the leading lending technology solutions provider for credit unions, closed 2024 with $53 billion in funding and serving two ...
Making A Difference

Truliant Foundation Celebrates 2024 Giving Impact

The Truliant Foundation is proud to share the significant impact its programs had in 2024 across the Carolinas and Virginia, ...
Personnel Promotions

For Immediate Release – Bay Federal Credit Union Selects Mark Ely as Senior Vice President & Chief Marketing Officer (CMO)

Capitola, CA, February 24, 2025. Bay Federal Credit Union proudly announces Mark Ely as its new Senior Vice President and ...
Making A Difference

Christian Financial Outreach & Impact Foundation Awards $26,563 in Grants to Local Nonprofits

Sterling Heights, Mich., (Feb. 25, 2025) – The Christian Financial Credit Union Outreach & Impact Foundation today announced its latest ...
Marketing

USSFCU Featured on The Balancing Act Local Edition Washington D.C.,

The United States Senate Federal Credit Union (USSFCU) was recently spotlighted on The Balancing Act Local Edition Washington D.C., highlighting ...
Strategic Partnerships

Cloudvirga joins ACUMA to help credit unions elevate the member lending experience

Cloudvirga, a leading provider of digital mortgage point-of-sale platforms, has joined the American Credit Union Mortgage Association (ACUMA) as an ...
Charity Events

INOVA Federal Raises over $3,300 for Special Olympics Indiana

INOVA Federal recently raised over $3,300 for Special Olympics Indiana during their “Polar Plunge” campaign. Special Olympics Indiana is a ...
Making A Difference

GTE Financial Kicks Off 14th Annual Student Scholarship Program to Support Academic Excellence and Community Engagement

GTE Financial is thrilled to announce applications are now open for the 14th Annual Student Scholarship Program. This year, the ...
Personnel Promotions

United Federal Credit Union Names New Mortgage Advisor in Northern Michigan

United Federal Credit Union (United) is pleased to announce the appointment of Mike White to Mortgage Advisor serving the Traverse ...
Making A Difference

SECU Foundation Awards $2 Million Grant to Support Expansion of the North Carolina Aquarium at Fort Fisher

SECU Foundation has awarded a $2 million capital grant to the North Carolina Aquarium Society, contributing to the expansion of ...
Strategic Partnerships

Algebrik AI and Conductiv Elevate Lending with Permissioned Data, Automated Stipulations, and Smarter Underwriting

Algebrik AI, the world’s first cloud-native, AI-powered Loan Origination Platform (LOS), has announced a strategic partnership with Conductiv to enhance ...
Strategic Partnerships

Pioneer Valley Credit Union Speeds Loan Processing with Eltropy’s AI-Powered Digital Platform

Eltropy, the leading AI-powered digital conversations platform for community financial institutions (CFIs), announced today that Pioneer Valley Credit Union has ...
Industry Analysis & Trends

Baker Market Update – Week in Review: February 21, 2025

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Legal/Regulatory

Chartway Holds 66th Annual Meeting and Announces 2025-2026 Board of Directors

On February 20, 2025, Chartway Credit Union held its 66th Annual Meeting.
Personnel Promotions

Jackson joins Truliant Financial Advisors as Senior Advisor for Upstate, S.C.

Truliant Federal Credit Union is pleased to announce that Donna Panton Jackson, Senior Financial Advisor, is joining Truliant Financial Advisors ...
Other

CUES Advanced Management Program from Cornell Returns—Get Future Leaders Ready

CUES Advanced Management Program from Cornell University returns July 1, 2025—just in time to help credit unions comply with the ...
Making A Difference

SchoolsFirst FCU Extends Support and Care to Members, School Employees, and Their Communities Affected by Southern California Wildfires

SchoolsFirst Federal Credit Union today announced they are donating more than $220,000 in support of their Members and the educational ...
Technology

AccuAccount Named a Finalist in CreditUnions.com Innovation Series, Lending Category, for the Second Year in a Row

Alogent proudly announces that its AccuAccount platform has been named a finalist in CreditUnions.com’s 2025 Innovation Series, Lending Category. This ...
Other

GTE Financial Celebrates 90 Years with the Grand Opening of New Channelside Community Financial Center

GTE Financial is thrilled to celebrate its 90th anniversary of serving the Tampa Bay community by opening its newest Community ...

First Independent Bank Selects Square 1 Credit Suite by Suntell

Suntell, a leading provider of loan origination software for commercial and agricultural lending, announced that First Independent Bank has selected the Square 1 Credit Suite ...

PARK COMMUNITY CREDIT UNION FOUNDATION ANNOUNCES $97,960 IN GRANTS THROUGH PATHWAYS TO PROSPERITY PROGRAM

Louisville, KY- Park Community Credit Union Foundation is proud to announce the recipients of its 2025 Pathways to Prosperity grants. Announced at the annual Friendsgiving ...

Call for Entries: LAFCU’s 2026 Write to Educate Essay Contest

LANSING, Mich. — LAFCU is once again turning student voices into opportunity, inviting Michigan high school seniors to share their perspectives through its 2026 Write ...

LAFCU and Grassroots Giving Lansing to host entrepreneurship mixer focused on lending essentials

LANSING, Mich. — LAFCU and Grassroots Giving Lansing will host the second session of their Entrepreneurship Mixer Series, The Lending Essentials, from 11 a.m. to 2 ...

CUES and TruStage® Launch Leadership Pathways to Expand Access to Executive-Ready Talent Across the Credit Union System

CUES and TruStage® today announced Leadership Pathways, a yearlong, integrated leadership development experience designed to expand access to advanced leadership preparation across the credit union ...

Coastal Credit Union Expands Mortgage Options with VA Loan Programs

Coastal Credit Union has announced the rollout of new mortgage programs designed to expand access to homeownership for more North Carolinians, especially military veterans. Coastal ...
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