The Member Story Project

The Member Story Project celebrates the powerful, personal moments between credit unions and the people they serve. Through heartfelt stories of real-life impact, this initiative highlights the moments when credit unions made a meaningful difference. Whether they offered support during a crisis, helped a dream come true, or simply showed up when it mattered most, these stories speak volumes.

They reflect the essence of the credit union movement: real people helping real people. We hope they inspire you as much as they inspire us.

Do you have a story to share? We’d love to hear it. Submit your story here and be featured on CreditUnions.com.

The Member Story Project is sponsored by Callahan & Associates

A Simple Act Of Kindness Goes A Long Way

Riverfront Federal Credit Union

I was given a communication from a member who could communicate solely via snail mail. The member was trying to get their accounts straightened out on their own and it wasn’t going well. I started by writing a simple letter. The member had no friends or family that could help with their finances. They had […]

From Searching To Settled: A First-Time Homebuyer’s Journey With OnPath

OnPath Federal Credit Union

For as long as she could remember, Olivia Stallan knew she wanted to be a teacher. Raised primarily by her mother, she learned early the value of independence and planning for the future. After earning her degree from LSU, she followed her career to New Orleans and quietly dreamed of one day owning a home […]

Supporting Educators Every Step Of The Way

Eric has spent 25 years in education, inspired early on by teachers and counselors who encouraged him to succeed. After teaching for many years, including a move from New Jersey to California, he transitioned into administration and now leads secondary educational programs. He says the most rewarding part of his career is being part of […]

A Smarter Plan Builds Trust That Lasts

Chelsea turned a simple personal loan into a smarter plan. She listened, guided, and followed through, introducing our member David to Intelligent Checking, then Intelligent Savings, and finally matching his rewards needs with Visa Signature, a card with the same rewards he was used to with no annual fee and that supports his qualifying activity. […]

A Simple Adjustment Boosts Earnings

When a member visited our branch, Nik went beyond the transaction. While reviewing the member’s account, he noticed a large balance in her primary share account earning minimal dividends. Understanding her preference for paper statements and in-person banking, Nik suggested moving part of her funds into her existing money market account for a higher dividend […]

A Reminder They’re Never Forgotten

Logix Federal Credit Union

At Logix, our WOW Program allows employees to go beyond transactions and create moments of genuine care. When a member came in confused about her account, she shared she was experiencing memory challenges after losing both her daughter and her mother. The member felt embarrassed when she couldn’t recall details, but the team member patiently […]

Personnel Promotions

Intrepid Credit Union Selects Cindy Trimp as Vice President of Finance

Helena, MT, April 3, 2025. Intrepid Credit Union proudly announces Cindy Trimp as its new Vice President of Finance. In ...
Personnel Promotions

Novo Federal Credit Union Selects George San Martin as President & CEO

Norco, CA, April 3, 2025. The Board of Directors of Novo Federal Credit Union is pleased to announce the appointment ...
Legal/Regulatory

Illinois Credit Union League’s Advocacy Secures Nearly $1.2 Million in Regulatory Fee Credits for State’s Credit Unions

The Illinois Credit Union League is pleased to announce that state-chartered credit unions will receive a credit from the State ...
Making A Difference

Clearview Federal Credit Union unveils the Clearview Foundation to create positive opportunities for community members.

Pittsburgh, PA – April 1, 2025 – Clearview Federal Credit Union is delighted to announce the launch of the Clearview Foundation, which is dedicated to ...
Personnel Promotions

Intelligent Banking Solutions Announces Strategic Position Changes to Support SAFIRE-IQ Growth

Intelligent Banking Solutions, a leading provider of collections and risk management software, is pleased to announce key position changes to ...
Making A Difference

EECU Sponsors Scholarships for Local Students Through Foundation for Central Schools

Educational Employees Credit Union (EECU) is proud to announce its sponsorship of scholarships awarded through the Foundation for Central Schools, ...
Industry Analysis & Trends

Baker Market Update – Week in Review: April 04, 2025

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Operations & HR

Redwood Credit Union Welcomes Gwen Oldham as Vice President of Community and Social Impact

Gwen Oldham has been hired as the new vice president of Community and Social Impact at Redwood Credit Union (RCU).
Lending

FI CONNECT FUNDS $1 BILLION IN LOANS ITS INAUGURAL YEAR

Origence, the leading credit union lending technology company in the U.S., announced its subsidiary, FI Connect, funded $1 billion in ...
Technology

Penlanco FCU Expands Partnership with Aurora Advantage, Signs Agreement for Online and Mobile Banking Platform

Penlanco Federal Credit Union, a long-standing customer of Aurora Advantage core, is expanding its relationship by signing a new agreement ...
Marketing

SchoolsFirst Federal Credit Union Named #1 Credit Union for Member Satisfaction by J.D. Power

SchoolsFirst Federal Credit Union, the largest credit union in California and the largest serving school employees and their families, has ...
Other

Callahan & Associates Celebrates 40 Years Of Credit Union Impact

Washington, DC – Callahan & Associates proudly marks its 40th anniversary, celebrating four decades of innovation, leadership, and commitment to serving the credit union industry. ...
Marketing

LGE Community Credit Union recognized with Diamond Awards for outstanding marketing efforts

LGE Community Credit Union was recently named the winner of two Diamond Awards – the America’s Credit Unions Marketing, PR ...
Making A Difference

EECU Partners with Wonderful College Prep Academy GEAR UP to Expand Financial Education

Educational Employees Credit Union (EECU) is proud to partner with GEAR UP Central Valley run by Wonderful College Prep Academy ...
Other

CreditUnions.com Announces 2025 Innovation Series Winners

After weeks of online showcases, CreditUnions.com is proud to announce the winners of the 2025 Innovation Series.
Industry Analysis & Trends

Baker Market Update – Week in Review: March 28, 2025

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Making A Difference

LAFCU’s $10K Innovation for Education grant to fund school improvements

LANSING, Mich. — LAFCU is once again inviting Michigan K-12 schools to apply for its Innovation for Education grant by April 30 for a chance ...
Other

Vizo Financial’s April 2025 Education Calendar

Vizo Financial Corporate Credit Union is committed to ensuring the long-term success of your credit union, which is why we ...
Making A Difference

Indiana Members Credit Union Contributes $1,500 to Greenwood Community High School

Indiana Members Credit Union recently presented a check for $1,500 to Greenwood Community High School as part of an ongoing ...
Personnel Promotions

LAFCU strengthens team with key promotion and new hires

LANSING, Mich. — LAFCU has strengthened its team with a strategic promotion and two new hires. These moves support the Michigan credit union’s commitment to ...
Making A Difference

LAFCU celebrates reading month with a sweet lesson in financial literacy

LANSING, Mich. — In celebration of March as National Reading Month, LAFCU brought its Listen & Learn—All About Donuts program to Winans Elementary School in ...
Other

36 CUES Emerge Participants Selected from Record Number of Applicants

MADISON, WI – March 27, 2025 – Thirty-six emerging credit union leaders have been selected from a record 126 applicants ...
Marketing

USSFCU Recognized Nationally as a 2025 USA Today Top Workplace

The United States Senate Federal Credit Union (USSFCU) is proud to announce that it has once again been named a ...
Investments

Protecht secures strategic investment to accelerate innovation and growth.

Protecht Group is excited to announce a significant investment from PSG, a leading growth equity firm that specializes in partnering ...
Strategic Partnerships

First Federal Savings Bank Selects Square 1 Credit Suite by Suntell

Suntell announced that First Federal Savings Bank has chosen its Square 1 Credit Suite® to strengthen the bank’s commercial and ...
Technology

ORIGENCE ANNOUNCES AI FUTURIST STEVE BROWN AS A KEYNOTE SPEAKER FOR LENDING TECH LIVE ’25

Origence, a leading provider of lending technology solutions, announced AI futurist Steve Brown as a keynote speaker for its Lending ...
Making A Difference

SchoolsFirst Federal Credit Union Joins National “Don’t Tax My Credit Union” Movement to Protect Members’ Financial Well-Being

As federal lawmakers consider tax reforms that could impact credit unions nationwide, SchoolsFirst Federal Credit Union, the largest credit union ...
Strategic Partnerships

TowerCares Foundation Makes $300,000 Commitment to Maryland’s UMBC Cybersecurity Institute

New three-year partnership between the TowerCares Foundation, the philanthropic arm of Tower Federal Credit Union, and the UMBC Cybersecurity Institute ...
Other

Omnichannel Communication Strategies for Generational Consumer Engagement

Technology continues to evolve, becoming an increasing presence and affecting various aspects of everyday life. As technology evolves, so do ...
Personnel Promotions

Coastal Credit Union Promotes Michelle Shelton to Chief Operations Officer

Coastal Credit Union has named Michelle Shelton as Chief Operations Officer. In her new role, Shelton will oversee Coastal’s retail ...
Personnel Promotions

Intrepid Credit Union Selects Cindy Trimp as Vice President of Finance

Helena, MT, April 3, 2025. Intrepid Credit Union proudly announces Cindy Trimp as its new Vice President of Finance. In ...
Personnel Promotions

Novo Federal Credit Union Selects George San Martin as President & CEO

Norco, CA, April 3, 2025. The Board of Directors of Novo Federal Credit Union is pleased to announce the appointment ...
Legal/Regulatory

Illinois Credit Union League’s Advocacy Secures Nearly $1.2 Million in Regulatory Fee Credits for State’s Credit Unions

The Illinois Credit Union League is pleased to announce that state-chartered credit unions will receive a credit from the State ...
Making A Difference

Clearview Federal Credit Union unveils the Clearview Foundation to create positive opportunities for community members.

Pittsburgh, PA – April 1, 2025 – Clearview Federal Credit Union is delighted to announce the launch of the Clearview Foundation, which is dedicated to ...
Personnel Promotions

Intelligent Banking Solutions Announces Strategic Position Changes to Support SAFIRE-IQ Growth

Intelligent Banking Solutions, a leading provider of collections and risk management software, is pleased to announce key position changes to ...
Making A Difference

EECU Sponsors Scholarships for Local Students Through Foundation for Central Schools

Educational Employees Credit Union (EECU) is proud to announce its sponsorship of scholarships awarded through the Foundation for Central Schools, ...
Industry Analysis & Trends

Baker Market Update – Week in Review: April 04, 2025

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Operations & HR

Redwood Credit Union Welcomes Gwen Oldham as Vice President of Community and Social Impact

Gwen Oldham has been hired as the new vice president of Community and Social Impact at Redwood Credit Union (RCU).
Lending

FI CONNECT FUNDS $1 BILLION IN LOANS ITS INAUGURAL YEAR

Origence, the leading credit union lending technology company in the U.S., announced its subsidiary, FI Connect, funded $1 billion in ...
Technology

Penlanco FCU Expands Partnership with Aurora Advantage, Signs Agreement for Online and Mobile Banking Platform

Penlanco Federal Credit Union, a long-standing customer of Aurora Advantage core, is expanding its relationship by signing a new agreement ...
Marketing

SchoolsFirst Federal Credit Union Named #1 Credit Union for Member Satisfaction by J.D. Power

SchoolsFirst Federal Credit Union, the largest credit union in California and the largest serving school employees and their families, has ...
Other

Callahan & Associates Celebrates 40 Years Of Credit Union Impact

Washington, DC – Callahan & Associates proudly marks its 40th anniversary, celebrating four decades of innovation, leadership, and commitment to serving the credit union industry. ...
Marketing

LGE Community Credit Union recognized with Diamond Awards for outstanding marketing efforts

LGE Community Credit Union was recently named the winner of two Diamond Awards – the America’s Credit Unions Marketing, PR ...
Making A Difference

EECU Partners with Wonderful College Prep Academy GEAR UP to Expand Financial Education

Educational Employees Credit Union (EECU) is proud to partner with GEAR UP Central Valley run by Wonderful College Prep Academy ...
Other

CreditUnions.com Announces 2025 Innovation Series Winners

After weeks of online showcases, CreditUnions.com is proud to announce the winners of the 2025 Innovation Series.
Industry Analysis & Trends

Baker Market Update – Week in Review: March 28, 2025

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Making A Difference

LAFCU’s $10K Innovation for Education grant to fund school improvements

LANSING, Mich. — LAFCU is once again inviting Michigan K-12 schools to apply for its Innovation for Education grant by April 30 for a chance ...
Other

Vizo Financial’s April 2025 Education Calendar

Vizo Financial Corporate Credit Union is committed to ensuring the long-term success of your credit union, which is why we ...
Making A Difference

Indiana Members Credit Union Contributes $1,500 to Greenwood Community High School

Indiana Members Credit Union recently presented a check for $1,500 to Greenwood Community High School as part of an ongoing ...
Personnel Promotions

LAFCU strengthens team with key promotion and new hires

LANSING, Mich. — LAFCU has strengthened its team with a strategic promotion and two new hires. These moves support the Michigan credit union’s commitment to ...
Making A Difference

LAFCU celebrates reading month with a sweet lesson in financial literacy

LANSING, Mich. — In celebration of March as National Reading Month, LAFCU brought its Listen & Learn—All About Donuts program to Winans Elementary School in ...
Other

36 CUES Emerge Participants Selected from Record Number of Applicants

MADISON, WI – March 27, 2025 – Thirty-six emerging credit union leaders have been selected from a record 126 applicants ...
Marketing

USSFCU Recognized Nationally as a 2025 USA Today Top Workplace

The United States Senate Federal Credit Union (USSFCU) is proud to announce that it has once again been named a ...
Investments

Protecht secures strategic investment to accelerate innovation and growth.

Protecht Group is excited to announce a significant investment from PSG, a leading growth equity firm that specializes in partnering ...
Strategic Partnerships

First Federal Savings Bank Selects Square 1 Credit Suite by Suntell

Suntell announced that First Federal Savings Bank has chosen its Square 1 Credit Suite® to strengthen the bank’s commercial and ...
Technology

ORIGENCE ANNOUNCES AI FUTURIST STEVE BROWN AS A KEYNOTE SPEAKER FOR LENDING TECH LIVE ’25

Origence, a leading provider of lending technology solutions, announced AI futurist Steve Brown as a keynote speaker for its Lending ...
Making A Difference

SchoolsFirst Federal Credit Union Joins National “Don’t Tax My Credit Union” Movement to Protect Members’ Financial Well-Being

As federal lawmakers consider tax reforms that could impact credit unions nationwide, SchoolsFirst Federal Credit Union, the largest credit union ...
Strategic Partnerships

TowerCares Foundation Makes $300,000 Commitment to Maryland’s UMBC Cybersecurity Institute

New three-year partnership between the TowerCares Foundation, the philanthropic arm of Tower Federal Credit Union, and the UMBC Cybersecurity Institute ...
Other

Omnichannel Communication Strategies for Generational Consumer Engagement

Technology continues to evolve, becoming an increasing presence and affecting various aspects of everyday life. As technology evolves, so do ...
Personnel Promotions

Coastal Credit Union Promotes Michelle Shelton to Chief Operations Officer

Coastal Credit Union has named Michelle Shelton as Chief Operations Officer. In her new role, Shelton will oversee Coastal’s retail ...

LAFCU honors longtime board members whose guidance shaped decades of growth

LANSING, Mich. — LAFCU employees gave a standing ovation to retiring members of its board of directors during the credit union’s recent All Staff Day, ...

Registration Now Open for 2026 ALM First Financial Forum

Dallas, Texas – Financial institution executives and board members are encouraged to register now for ALM First’s 2026 Financial Forum, the firm’s flagship conference which ...

Sound Credit Union and Junior Achievement Expand Partnership

TACOMA, Wash. – Sound Credit Union (Sound) celebrated its partnership with Junior Achievement of Washington (JA) with a ribbon-cutting ceremony recognizing the grand opening of ...

SchoolsFirst Federal Credit Union Earns Seven Diamond Awards from America’s Credit Unions

The Marketing & Business Development Council of America’s Credit Unions awarded SchoolsFirst Federal Credit Union seven Diamond Awards, one of the credit union industry’s most ...

OCEANAIR FCU TO LAUNCH SUITE OF STUDENT CHOICE LENDING SOLUTIONS

CU Student Choice announced its student loan and refinance solutions will soon be available to members of OceanAir Federal Credit Union.

Spotlighting the Industry’s Trailblazers: 2026 CUES Awards Nominations Now Open

MADISON, WI — April 8, 2026 — Nominations are open through May 15 for the 2026 CUES Awards & Recognition program, which honors individuals and ...
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