The Member Story Project
The Member Story Project celebrates the powerful, personal moments between credit unions and the people they serve. Through heartfelt stories of real-life impact, this initiative highlights the moments when credit unions made a meaningful difference. Whether they offered support during a crisis, helped a dream come true, or simply showed up when it mattered most, these stories speak volumes.
They reflect the essence of the credit union movement: real people helping real people. We hope they inspire you as much as they inspire us.
Do you have a story to share? We’d love to hear it. Submit your story here and be featured on CreditUnions.com.
The Member Story Project is sponsored by Callahan & Associates
Every Interaction Matters: Building Trust Through Care
During a busy day in Member Services, one of our supervisors stepped in to support the team and assist members in the queue. A member was dealing with fraud on their Visa card and was understandably concerned. The member needed guidance on the dispute process and reassurance about their account security. What might seem like […]
Quick Thinking Stops A Scam In Its Tracks
An elderly member recently visited our branch to request a large cash withdrawal to pay a contractor for home construction. As our representative spoke with him, it became clear something was not right. The person claiming to be the contractor had actually driven the member to the branch and was waiting outside, which immediately raised […]
A Kind Gesture Makes All The Difference
A member recently visited our main branch to take care of a VISA card issue. While waiting, she had to leave abruptly for work and accidentally left without the card. Unfortunately, she was babysitting several children and was unable to return during business hours. One of our representatives stepped in right away, de-escalating the situation […]
Clothes And Kindness For A Member In Need
Affinity Plus Federal Credit Union
When Sarah walked into the Winona branch to open a new account, no one expected how much her visit would impact the day. She didn’t have proof of address, so after chatting with Neelie, she headed to the Winona State Housing office and returned shortly after. While waiting, staff overheard Sarah on the phone with […]
A Person, Not A Checklist
Affinity Plus Federal Credit Union
Anissa Keyes Powell founded Arubah Emotional Health Services to provide culturally responsive care for marginalized communities, integrating therapy and indigenous healing and expanding through partnerships to deliver mental health support where it’s needed most. Anissa’s entrepreneurial spirit also led her to purchase and renovate the Northside Epicenter, a 20,000-square-foot historic building that now houses 14 […]
Out-Of-This-World Member Service
Affinity Plus Federal Credit Union
Vanessa’s journey to increasing her credit score in two months started with a phone call about outer space. More specifically, a phone call about Affinity Plus employees in Bemidji potentially taking a celebratory outing to the Headwaters Science Center’s Starlab, a portable planetarium that gives a front-row seat to the stars. Vanessa works at the […]
Peach State FCU C.A.R.E.S. Foundation Scholarship Program Now Accepting Applications
LAWRENCEVILLE, GA (December 1, 2025) – The Peach State FCU C.A.R.E.S. Foundation is excited to announce that it is accepting ...
Baker Market Update – Week in Review: November 28, 2025
Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Redwood Credit Union launches holiday gift and porch-to-pantry food drives
Redwood Credit Union (RCU) invites the community to give back this holiday season through its annual gift drive and a ...
Advia Credit Union Introduces BNPL Program to Provide Members with Financial Advantage
Advia Credit Union, serving more than 200,000 members across Michigan, Wisconsin, and Illinois, has launched a new Buy Now, Pay ...
Vizo Financial’s December 2025 Education Calendar
At Vizo Financial we are committed to providing quality education to credit unions and their staff, which is why we ...
From Excellence to Legacy: CUES Names 2025 Award Honorees and Hall of Fame Inductee
CUES is proud to announce this year’s distinguished award recipients, celebrating visionary leaders and one exceptional credit union redefining excellence ...
Maine Credit Unions Surpass October Fundraising Goal to Fight Food Insecurity
October marked the return of Maine Credit Unions’ Campaign for Ending Hunger’s annual $100,000 Ending Hunger Challenge. The result was ...
EECU Celebrates Fresno County Educator of the Year Awards
FRESNO, Calif. (Nov. 21, 2025) – Educational Employees Credit Union (EECU) partnered once again with the Fresno County Superintendent of ...
Baker Market Update – Week in Review: November 21, 2025
Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
SchoolsFirst Federal Credit Union Wins Three Awards from the Marketing Association of Credit Unions
SchoolsFirst FCU was recognized with three MAC Awards this year for standout digital, direct mail, and in-branch campaigns. Each delivered ...
ebankIT and Alogent join forces to transform digital banking and payments for financial institutions
ebankIT, a global digital banking solutions provider for community financial institutions, announced a strategic partnership with Alogent, a global leader ...
CRIF Celebrated on Nasdaq Tower for Advancing Credit Union and Auto Dealer Partnerships
ATLANTA — November 20, 2025 — CRIF lit up the Nasdaq Tower in Times Square to celebrate the momentum of ...
Hancock Federal Credit Union Signs with Synergent for New Core and Technology Agreements
WESTBROOK, ME – NOVEMBER 19, 2025 – Synergent® is proud to announce a new partnership with Hancock Federal Credit Union, ...
SAFE Credit Union to Combine with BECU
BECU and SAFE Credit Union today announced they have signed a definitive agreement to combine, uniting two purpose-driven credit unions ...
GARDEN SAVINGS FEDERAL CREDIT UNION RAISES $15,000 FOR BIG BROTHERS BIG SISTERS OF COASTAL AND NORTHERN NEW JERSEY
Parsippany, NJ – Garden Savings Federal Credit Union is proud to announce a successful fundraising effort that raised $15,000 to ...
Silver State Schools Credit Union Selects Chris Dickman as CFO
Las Vegas, NV — Silver State Schools Credit Union has selected Chris Dickman to serve as its new Chief Financial Officer ...
FOURLEAF FEDERAL CREDIT UNION TRIPLES INDIRECT LENDING VOLUME AND EXPANDS NATIONALLY WITH ORIGENCE TECHNOLOGY SOLUTIONS AND LENDING SERVICES
FourLeaf Federal Credit Union, a New York-based credit union with $14 billion in assets, has reached a significant milestone in ...
LAFCU welcomes new additions to its marketing team
LANSING, Mich. — LAFCU has announced the addition of two new team members to its marketing department, Eric Newman as ...
InterLutions Adds Passionate Service Leader Amy Pals to Support Growing Credit Union Network
InterLutions, the nation’s fastest-growing employee benefits Credit Union Service Organization (CUSO), is pleased to announce the hiring of Amy Pals ...
Redwood Credit Union and SchoolsFirst Federal Credit Union Host an International Delegation of Industry Leaders
TUSTIN, Calif. (Nov. 14, 2025) – Redwood Credit Union in Northern California and SchoolsFirst Federal Credit Union in Southern California ...
Baker Market Update – Week in Review: November 14, 2025
Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Cloudvirga’s Loan Hub equips loan teams with modern tools for managing pipelines, tasks and borrower communication
Cloudvirga, a Stewart-owned provider of digital point-of-sale platforms for lenders, today announced the launch of its new Loan Hub for ...
One Nevada Ranked #1 Credit Union to Work for in 2025
LAS VEGAS, NV. – One Nevada Credit Union was ranked #1 nationally in the Best Credit Unions to Work For in 2025 by ...
Washington State College Students Innovate at First Hackathon Hosted By Sound Credit Union and UW Tacoma
TACOMA, Wash. – Sound Credit Union (Sound) and the Milgard Center for Business Analytics at the University of Washington Tacoma ...
Early-Bird Registration Now Open for 2026 ALM First Financial Institute
Dallas, Texas – Registration is now open for ALM First’s 2026 Financial Institute. This must-attend, three-day event was designed to equip financial professionals ...
RCU donates $59,000 to expand access to healthy food for International Credit Union Day
More people will have food on their table thanks to the commitment of Redwood Credit Union and other credit unions.
Advia Credit Union Responds to Nationwide SNAP Benefit Reductions with Community Support
Advia Credit Union is taking action to help combat food insecurity in response to the recent nationwide reductions in Supplemental ...
Meriwest Credit Union Officially Launches Meriwest Insurance Services
Meriwest Credit Union proudly launches Meriwest Insurance Services, a full-service, digital insurance agency designed to deliver affordable, convenient coverage. Now ...
State Employees’ Credit Union Kicks Off Its Annual Holiday Toy Drive
State Employees’ Credit Union (SECU) is pleased to announce the kickoff of its fourth annual statewide Toy Drive to help ...
For Immediate Release – Humanidei Welcomes Katy Zaleski as Leadership & Organizational Development Consultant
Ontario, CA, November 10, 2025. Humanidei has announced the addition of Katy Zaleski as its new Leadership & Organizational Development ...
Peach State FCU C.A.R.E.S. Foundation Scholarship Program Now Accepting Applications
LAWRENCEVILLE, GA (December 1, 2025) – The Peach State FCU C.A.R.E.S. Foundation is excited to announce that it is accepting ...
Baker Market Update – Week in Review: November 28, 2025
Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Redwood Credit Union launches holiday gift and porch-to-pantry food drives
Redwood Credit Union (RCU) invites the community to give back this holiday season through its annual gift drive and a ...
Advia Credit Union Introduces BNPL Program to Provide Members with Financial Advantage
Advia Credit Union, serving more than 200,000 members across Michigan, Wisconsin, and Illinois, has launched a new Buy Now, Pay ...
Vizo Financial’s December 2025 Education Calendar
At Vizo Financial we are committed to providing quality education to credit unions and their staff, which is why we ...
From Excellence to Legacy: CUES Names 2025 Award Honorees and Hall of Fame Inductee
CUES is proud to announce this year’s distinguished award recipients, celebrating visionary leaders and one exceptional credit union redefining excellence ...
Maine Credit Unions Surpass October Fundraising Goal to Fight Food Insecurity
October marked the return of Maine Credit Unions’ Campaign for Ending Hunger’s annual $100,000 Ending Hunger Challenge. The result was ...
EECU Celebrates Fresno County Educator of the Year Awards
FRESNO, Calif. (Nov. 21, 2025) – Educational Employees Credit Union (EECU) partnered once again with the Fresno County Superintendent of ...
Baker Market Update – Week in Review: November 21, 2025
Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
SchoolsFirst Federal Credit Union Wins Three Awards from the Marketing Association of Credit Unions
SchoolsFirst FCU was recognized with three MAC Awards this year for standout digital, direct mail, and in-branch campaigns. Each delivered ...
ebankIT and Alogent join forces to transform digital banking and payments for financial institutions
ebankIT, a global digital banking solutions provider for community financial institutions, announced a strategic partnership with Alogent, a global leader ...
CRIF Celebrated on Nasdaq Tower for Advancing Credit Union and Auto Dealer Partnerships
ATLANTA — November 20, 2025 — CRIF lit up the Nasdaq Tower in Times Square to celebrate the momentum of ...
Hancock Federal Credit Union Signs with Synergent for New Core and Technology Agreements
WESTBROOK, ME – NOVEMBER 19, 2025 – Synergent® is proud to announce a new partnership with Hancock Federal Credit Union, ...
SAFE Credit Union to Combine with BECU
BECU and SAFE Credit Union today announced they have signed a definitive agreement to combine, uniting two purpose-driven credit unions ...
GARDEN SAVINGS FEDERAL CREDIT UNION RAISES $15,000 FOR BIG BROTHERS BIG SISTERS OF COASTAL AND NORTHERN NEW JERSEY
Parsippany, NJ – Garden Savings Federal Credit Union is proud to announce a successful fundraising effort that raised $15,000 to ...
Silver State Schools Credit Union Selects Chris Dickman as CFO
Las Vegas, NV — Silver State Schools Credit Union has selected Chris Dickman to serve as its new Chief Financial Officer ...
FOURLEAF FEDERAL CREDIT UNION TRIPLES INDIRECT LENDING VOLUME AND EXPANDS NATIONALLY WITH ORIGENCE TECHNOLOGY SOLUTIONS AND LENDING SERVICES
FourLeaf Federal Credit Union, a New York-based credit union with $14 billion in assets, has reached a significant milestone in ...
LAFCU welcomes new additions to its marketing team
LANSING, Mich. — LAFCU has announced the addition of two new team members to its marketing department, Eric Newman as ...
InterLutions Adds Passionate Service Leader Amy Pals to Support Growing Credit Union Network
InterLutions, the nation’s fastest-growing employee benefits Credit Union Service Organization (CUSO), is pleased to announce the hiring of Amy Pals ...
Redwood Credit Union and SchoolsFirst Federal Credit Union Host an International Delegation of Industry Leaders
TUSTIN, Calif. (Nov. 14, 2025) – Redwood Credit Union in Northern California and SchoolsFirst Federal Credit Union in Southern California ...
Baker Market Update – Week in Review: November 14, 2025
Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Cloudvirga’s Loan Hub equips loan teams with modern tools for managing pipelines, tasks and borrower communication
Cloudvirga, a Stewart-owned provider of digital point-of-sale platforms for lenders, today announced the launch of its new Loan Hub for ...
One Nevada Ranked #1 Credit Union to Work for in 2025
LAS VEGAS, NV. – One Nevada Credit Union was ranked #1 nationally in the Best Credit Unions to Work For in 2025 by ...
Washington State College Students Innovate at First Hackathon Hosted By Sound Credit Union and UW Tacoma
TACOMA, Wash. – Sound Credit Union (Sound) and the Milgard Center for Business Analytics at the University of Washington Tacoma ...
Early-Bird Registration Now Open for 2026 ALM First Financial Institute
Dallas, Texas – Registration is now open for ALM First’s 2026 Financial Institute. This must-attend, three-day event was designed to equip financial professionals ...
RCU donates $59,000 to expand access to healthy food for International Credit Union Day
More people will have food on their table thanks to the commitment of Redwood Credit Union and other credit unions.
Advia Credit Union Responds to Nationwide SNAP Benefit Reductions with Community Support
Advia Credit Union is taking action to help combat food insecurity in response to the recent nationwide reductions in Supplemental ...
Meriwest Credit Union Officially Launches Meriwest Insurance Services
Meriwest Credit Union proudly launches Meriwest Insurance Services, a full-service, digital insurance agency designed to deliver affordable, convenient coverage. Now ...
State Employees’ Credit Union Kicks Off Its Annual Holiday Toy Drive
State Employees’ Credit Union (SECU) is pleased to announce the kickoff of its fourth annual statewide Toy Drive to help ...
For Immediate Release – Humanidei Welcomes Katy Zaleski as Leadership & Organizational Development Consultant
Ontario, CA, November 10, 2025. Humanidei has announced the addition of Katy Zaleski as its new Leadership & Organizational Development ...
DUGOOD CREDIT UNION SPOTLIGHTS EMPLOYEE PROMOTIONS
Beaumont, Texas – January 7, 2026 – DuGood Credit Union is proud to celebrate its employees who are stepping into new roles through promotions!
The Next Generation of CU Leaders Takes Shape as Applications Open for CUES Emerge 2026
Applications are now open for the 2026 CUES Emerge leadership development program. Offered in partnership with Currency Marketing, CUES Emerge was designed to equip rising ...
ALM First Executive Benefits Expands Team, Welcoming Cameron Kasteler and Rebecca Myers-Haeussler
Dallas, Texas – ALM First Executive Benefits, LLC, a subsidiary of ALM First that offers unbiased plan design, expert consulting, plan audits, and seamless administration and plan servicing, ...
Callahan & Associates And Quantum Governance, L3C™ Unite to Advance Credit Union Governance
Callahan & Associates has acquired Quantum Governance, L3C™, a consulting firm specializing in governance and strategy. This partnership combines Callahan’s industry leadership with Quantum Governance’s ...
Richland Federal Credit Union Partners with Synergent in New Technology Agreement
WESTBROOK, ME (January 7, 2026) – Synergent® is proud to share a new partnership with Richland Federal Credit Union, which has signed a ten-year agreement ...
Christian Financial Outreach & Impact Foundation Awards $52,427 in Grants to Local Nonprofits
Sterling Heights, Mich. (Jan. 7, 2026) – Christian Financial Credit Union’s Outreach & Impact Foundation finished the year by awarding $52,427 in community grants to ...