The Member Story Project
The Member Story Project celebrates the powerful, personal moments between credit unions and the people they serve. Through heartfelt stories of real-life impact, this initiative highlights the moments when credit unions made a meaningful difference. Whether they offered support during a crisis, helped a dream come true, or simply showed up when it mattered most, these stories speak volumes.
They reflect the essence of the credit union movement: real people helping real people. We hope they inspire you as much as they inspire us.
Do you have a story to share? We’d love to hear it. Submit your story here and be featured on CreditUnions.com.
The Member Story Project is sponsored by Callahan & Associates
Protecting A Member In The Right Moment
Affinity Plus Federal Credit Union
When our member Steve came into the branch looking serious, member consultant Marisol started asking questions. He said he needed to take out $12,000 from a few different accounts because his daughter called him from jail and needed money to be paid to an attorney. Marisol asked if he spoke to his daughter, he said […]
A Cherished Presence And Notable Absence
Digital Federal Credit Union
In today’s fast-paced world, genuine human connections often feel rare. Yet, at DCU, the story of Larry and Duda is a powerful reminder that establishing relationships make a difference. Larry has been visiting one branch for years, long enough that his presence has become a cherished routine. He could easily be helped by anyone, yet […]
Finding The “Yes” In A Complex Car Deal
A member reached out to RCU Auto Services with questions regarding a complicated trade-in and private party purchase he wanted to complete. It involved trading in his current vehicle, which was underwater, while purchasing his brother-in-law’s car at the same time. Due to the complexity of the request, I knew I had to team up […]
The Power Of Priorities And Pressing Pause
I had the privilege of working with a Redwood Credit Union member, Linda, during a recent financial coaching appointment. She sought support in creating a budget to achieve her dream of homeownership while also planning for a comfortable retirement. My goal was to provide her with practical strategies and insights to help her balance these […]
A Business Member’s Journey From Struggle To Strategy
Being a Business Development Officer, I have the pleasure and opportunity to develop impactful relationships, create strategic partnerships, and help provide access to solution-based products and services to our business members and community. I reach out to new business members via a thank you email to ensure they have a resource for any immediate or […]
A Team That Said “Yes” — And Made It Happen.
When Luis and Marisol walked into our community homeownership workshop, they were carrying more than questions — they were carrying urgency. Their lease wasn’t being renewed, their move-out date was approaching fast, and they were expecting their first child any day. The mix of excitement and fear was unmistakable. After the workshop, our homeownership counselor […]
State Employees’ Credit Union Kicks Off Its Annual Holiday Toy Drive
State Employees’ Credit Union (SECU) is pleased to announce the kickoff of its fourth annual statewide Toy Drive to help ...
For Immediate Release – Humanidei Welcomes Katy Zaleski as Leadership & Organizational Development Consultant
Ontario, CA, November 10, 2025. Humanidei has announced the addition of Katy Zaleski as its new Leadership & Organizational Development ...
ALM First Wins Top Workplaces Culture Excellence Award
Dallas, Texas – ALM First is proud to announce that it is a 2025 Top Workplaces Culture Excellence winner, as the firm closes ...
Mid-Hudson Valley Federal Credit Union Selects Razi Qadri as President/CEO
Kingston, NY – Mid-Hudson Valley Federal Credit Union (MHV) has selected Razi Qadri to serve as its new President and ...
Baker Market Update – Week in Review: November 07, 2025
Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
FAMILY TRUST FEDERAL CREDIT UNION NAMED BEST MORTGAGE LENDER/BROKER IN THE POST AND COURIER’S BEST OF YORK COUNTY AWARDS
Family Trust Federal Credit Union has been voted Best Mortgage Lender/Broker in The Post and Courier’s Best of York County ...
Meriwest Credit Union Executive Named 2025 C-Suite Award Winner by Silicon Valley Business Journal
Congratulations to Chad Maze, Meriwest’s EVP & Chief Operating Officer, on receiving the Silicon Valley Business Journal’s 2025 C-Suite COO ...
EECU Sponsors Magic of Storytelling Event Bringing Books to Fresno Students
FRESNO, Calif. (Nov. 7, 2025) – Educational Employees Credit Union (EECU) was proud to partner with Disney, ABC30, and First ...
Synergent and Partner Credit Unions Honored with Four MAC Award Wins
Synergent® is pleased to announce it has received four Marketing Association of Credit Unions (MAC) Awards for creative marketing campaigns ...
Open Lending Launches ApexOne Auto to Expand Auto Lending Decisioning to Full Spectrum of Borrowers
Open Lending Corporation, a leading provider of automotive lending enablement and risk analytics solutions for financial institutions, has announced the ...
Central Willamette Credit Union Selects Cedric Bousquet as CFO
ALBANY, Oregon, November 5, 2025 — Central Willamette Credit Union has selected Cedric Bousquet to serve as its new Chief ...
SchoolsFirst Federal Credit Union Names Michael Pfau SVP of Digital Experience
SchoolsFirst Federal Credit Union has named Michael Pfau as its new Senior Vice President of Digital Experience, a role focused ...
Synergent and Clutch Sign New Partnership
Synergent is proud to announce a new strategic partnership with Clutch, a cutting-edge fintech platform that provides credit unions with ...
Meriwest Credit Union Announces Gene Fichtenholz as Vice President, Chief Technology Officer
Meriwest Credit Union announces Gene Fichtenholz as Vice President, Chief Technology Officer (CTO). We are confident his expertise will advance ...
BECU names Carla Costa-Perales as Chief Impact Officer
BECU, the nation’s fifth largest credit union, today announced Carla Costa-Perales as executive vice president and chief impact officer. In ...
TowerCares Foundation Donates $70,000 to Local Food Banks to Help Marylanders Impacted by the Government Shutdown
To help local food banks meet the increased demand brought on by the federal government shutdown, the TowerCares Foundation has ...
CUNA Strategic Services Announces Huloop Automation as Latest Alliance Provider Driving Efficiency Through Work Intelligence and Automation for Credit Unions
CUNA Strategic Services (CSS) announces its new alliance with HuLoop Automation, a leader in AI-powered work intelligence for financial institutions. ...
Centra President and CEO Rick Silvers announces retirement; Centra’s Brad Davis named next President and CEO
COLUMBUS, IND. (October 31, 2025) — Centra Credit Union President and CEO Rick Silvers has announced his retirement effective January ...
Vizo Financial’s November 2025 Education Calendar
At Vizo Financial we are committed to providing quality education to credit unions and their staff, which is why we ...
Safelight, Inc. Receives $500,000 Grant from SECU Foundation for Domestic Violence Shelter Expansion
SECU Foundation is pleased to announce a $500,000 grant to Safelight, Inc. for the expansion of the non-profit’s domestic violence ...
Alogent Partners with Vine to Accelerate Commercial Lending Workflows
Vine, a commercial lending accelerator for banks and credit unions, has partnered with Alogent, a leading provider of software solutions ...
One Nevada Sets New Food Bank Donation Record During 75th Anniversary Year
LAS VEGAS, NV. – Each year, One Nevada Credit Union’s Shred Day events raise funds and collect food to fight ...
ALM First’s 2026 Conference Calendar Announced
Dallas, TX – ALM First has announced its schedule of industry-leading, in-person events for 2026. Those interested in attending are encouraged ...
Freedom First Announces CEO Retirement and Selection of New CEO
October 29, 2025 (Roanoke, VA) — Freedom First Credit Union would like to announce the retirement of Paul Phillips, President and ...
1st Community FCU CEO Bill Nikolauk appointed to CU*Answers Board of Directors
The board of directors of cooperative CUSO CU*Answers recently announced that Bill Nikolauk has been appointed to serve as a ...
LAFCU Breaks Ground on New Drive-up Teller Site in Perry
LANSING, Mich. — On a brisk, sunny October morning, LAFCU leaders joined local officials and community partners, to celebrate the ...
SchoolsFirst FCU Opens 71st Branch in California – Burbank Now Open
SchoolsFirst Federal Credit Union opens New Burbank Branch, extending its footprint to 761 branches in California.
myCUmortgage Recognizes Partner Credit Unions for Making Members’ Homeownership Dreams a Reality
Awards Luncheon is a key component of myCUmortgage’s annual Partner Conference, highlighting the best of the best in credit union ...
Corporate Central Energizes the Credit Union Movement at Inaugural Momentum Conference
Corporate Central proudly hosted its debut Momentum: Insights, Innovation, and Connection conference October 7–9 at Chula Vista Resort in Wisconsin ...
EECU Earns Prestigious Raddon Crystal Performance Award
FRESNO, Calif. (Oct. 27, 2025) – Educational Employees Credit Union (EECU) has been honored with the 2024 Raddon Crystal Performance ...
State Employees’ Credit Union Kicks Off Its Annual Holiday Toy Drive
State Employees’ Credit Union (SECU) is pleased to announce the kickoff of its fourth annual statewide Toy Drive to help ...
For Immediate Release – Humanidei Welcomes Katy Zaleski as Leadership & Organizational Development Consultant
Ontario, CA, November 10, 2025. Humanidei has announced the addition of Katy Zaleski as its new Leadership & Organizational Development ...
ALM First Wins Top Workplaces Culture Excellence Award
Dallas, Texas – ALM First is proud to announce that it is a 2025 Top Workplaces Culture Excellence winner, as the firm closes ...
Mid-Hudson Valley Federal Credit Union Selects Razi Qadri as President/CEO
Kingston, NY – Mid-Hudson Valley Federal Credit Union (MHV) has selected Razi Qadri to serve as its new President and ...
Baker Market Update – Week in Review: November 07, 2025
Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
FAMILY TRUST FEDERAL CREDIT UNION NAMED BEST MORTGAGE LENDER/BROKER IN THE POST AND COURIER’S BEST OF YORK COUNTY AWARDS
Family Trust Federal Credit Union has been voted Best Mortgage Lender/Broker in The Post and Courier’s Best of York County ...
Meriwest Credit Union Executive Named 2025 C-Suite Award Winner by Silicon Valley Business Journal
Congratulations to Chad Maze, Meriwest’s EVP & Chief Operating Officer, on receiving the Silicon Valley Business Journal’s 2025 C-Suite COO ...
EECU Sponsors Magic of Storytelling Event Bringing Books to Fresno Students
FRESNO, Calif. (Nov. 7, 2025) – Educational Employees Credit Union (EECU) was proud to partner with Disney, ABC30, and First ...
Synergent and Partner Credit Unions Honored with Four MAC Award Wins
Synergent® is pleased to announce it has received four Marketing Association of Credit Unions (MAC) Awards for creative marketing campaigns ...
Open Lending Launches ApexOne Auto to Expand Auto Lending Decisioning to Full Spectrum of Borrowers
Open Lending Corporation, a leading provider of automotive lending enablement and risk analytics solutions for financial institutions, has announced the ...
Central Willamette Credit Union Selects Cedric Bousquet as CFO
ALBANY, Oregon, November 5, 2025 — Central Willamette Credit Union has selected Cedric Bousquet to serve as its new Chief ...
SchoolsFirst Federal Credit Union Names Michael Pfau SVP of Digital Experience
SchoolsFirst Federal Credit Union has named Michael Pfau as its new Senior Vice President of Digital Experience, a role focused ...
Synergent and Clutch Sign New Partnership
Synergent is proud to announce a new strategic partnership with Clutch, a cutting-edge fintech platform that provides credit unions with ...
Meriwest Credit Union Announces Gene Fichtenholz as Vice President, Chief Technology Officer
Meriwest Credit Union announces Gene Fichtenholz as Vice President, Chief Technology Officer (CTO). We are confident his expertise will advance ...
BECU names Carla Costa-Perales as Chief Impact Officer
BECU, the nation’s fifth largest credit union, today announced Carla Costa-Perales as executive vice president and chief impact officer. In ...
TowerCares Foundation Donates $70,000 to Local Food Banks to Help Marylanders Impacted by the Government Shutdown
To help local food banks meet the increased demand brought on by the federal government shutdown, the TowerCares Foundation has ...
CUNA Strategic Services Announces Huloop Automation as Latest Alliance Provider Driving Efficiency Through Work Intelligence and Automation for Credit Unions
CUNA Strategic Services (CSS) announces its new alliance with HuLoop Automation, a leader in AI-powered work intelligence for financial institutions. ...
Centra President and CEO Rick Silvers announces retirement; Centra’s Brad Davis named next President and CEO
COLUMBUS, IND. (October 31, 2025) — Centra Credit Union President and CEO Rick Silvers has announced his retirement effective January ...
Vizo Financial’s November 2025 Education Calendar
At Vizo Financial we are committed to providing quality education to credit unions and their staff, which is why we ...
Safelight, Inc. Receives $500,000 Grant from SECU Foundation for Domestic Violence Shelter Expansion
SECU Foundation is pleased to announce a $500,000 grant to Safelight, Inc. for the expansion of the non-profit’s domestic violence ...
Alogent Partners with Vine to Accelerate Commercial Lending Workflows
Vine, a commercial lending accelerator for banks and credit unions, has partnered with Alogent, a leading provider of software solutions ...
One Nevada Sets New Food Bank Donation Record During 75th Anniversary Year
LAS VEGAS, NV. – Each year, One Nevada Credit Union’s Shred Day events raise funds and collect food to fight ...
ALM First’s 2026 Conference Calendar Announced
Dallas, TX – ALM First has announced its schedule of industry-leading, in-person events for 2026. Those interested in attending are encouraged ...
Freedom First Announces CEO Retirement and Selection of New CEO
October 29, 2025 (Roanoke, VA) — Freedom First Credit Union would like to announce the retirement of Paul Phillips, President and ...
1st Community FCU CEO Bill Nikolauk appointed to CU*Answers Board of Directors
The board of directors of cooperative CUSO CU*Answers recently announced that Bill Nikolauk has been appointed to serve as a ...
LAFCU Breaks Ground on New Drive-up Teller Site in Perry
LANSING, Mich. — On a brisk, sunny October morning, LAFCU leaders joined local officials and community partners, to celebrate the ...
SchoolsFirst FCU Opens 71st Branch in California – Burbank Now Open
SchoolsFirst Federal Credit Union opens New Burbank Branch, extending its footprint to 761 branches in California.
myCUmortgage Recognizes Partner Credit Unions for Making Members’ Homeownership Dreams a Reality
Awards Luncheon is a key component of myCUmortgage’s annual Partner Conference, highlighting the best of the best in credit union ...
Corporate Central Energizes the Credit Union Movement at Inaugural Momentum Conference
Corporate Central proudly hosted its debut Momentum: Insights, Innovation, and Connection conference October 7–9 at Chula Vista Resort in Wisconsin ...
EECU Earns Prestigious Raddon Crystal Performance Award
FRESNO, Calif. (Oct. 27, 2025) – Educational Employees Credit Union (EECU) has been honored with the 2024 Raddon Crystal Performance ...
CES Credit Union Appoints Mike Copley as President/CEO
Mount Vernon, OH, November 21, 2025. CES Credit Union has selected Mike Copley as its next President and Chief Executive Officer. Copley, who has been ...
BECU members help direct $450,000 to nonprofits through People Helping People Awards
BECU, Washington’s largest credit union, is donating $450,000 to nonprofit organizations as part of its annual People Helping People Awards. Each year, BECU invites its ...
Coastal Credit Union Collects Toys for 200 Children in Salvation Army Angel Tree Program
Coastal Credit Union announced that it collected toys for 200 children in need, in partnership with the Salvation Army Angel Tree program. Coastal hosted Angel ...
Vizo Financial Gives Back more than $4.8 Million to Capital Members
Recognizing the critical role its capital members played in its financial success this year, Vizo Financial Corporate Credit Union is giving back upwards of $4.8 ...
Baker Market Update – Week in Review: December 12, 2025
Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic developments.
Illinois State Credit Union Selects Alogent’s Unify to Modernize Deposit Automation and Drive Digital Transformation
Illinois State Credit Union selected a SaaS deployment of Alogent’s Unify to deliver a modern, member-focused experience and enhance deposit automation across the teller and ...