The Member Story Project

The Member Story Project celebrates the powerful, personal moments between credit unions and the people they serve. Through heartfelt stories of real-life impact, this initiative highlights the moments when credit unions made a meaningful difference. Whether they offered support during a crisis, helped a dream come true, or simply showed up when it mattered most, these stories speak volumes.

They reflect the essence of the credit union movement: real people helping real people. We hope they inspire you as much as they inspire us.

Do you have a story to share? We’d love to hear it. Submit your story here and be featured on CreditUnions.com.

The Member Story Project is sponsored by Callahan & Associates

Helping Suzie Make Her Savings Work Smarter

“Suzie” and her daughter recently visited University Credit Union to explore checking account options. Suzie currently holds a combined balance of $822,000 across her savings and checking accounts, including a recent $3,000 deposit. During our conversation, we introduced Suzie to our high yield savings account (HYSA) as a way to turn her existing savings into […]

When 1 Conversation Changes Everything

One afternoon, a member walked into a University Credit Union branch planning to make a simple deposit. During a friendly conversation, our team noticed she had a credit card with us that she’d held for quite some time … at an interest rate of 20%. Recognizing an opportunity to help her save money and improve […]

Every Interaction Matters: Building Trust Through Care

During a busy day in Member Services, one of our supervisors stepped in to support the team and assist members in the queue. A member was dealing with fraud on their Visa card and was understandably concerned. The member needed guidance on the dispute process and reassurance about their account security. What might seem like […]

Quick Thinking Stops A Scam In Its Tracks

An elderly member recently visited our branch to request a large cash withdrawal to pay a contractor for home construction. As our representative spoke with him, it became clear something was not right. The person claiming to be the contractor had actually driven the member to the branch and was waiting outside, which immediately raised […]

A Kind Gesture Makes All The Difference

A member recently visited our main branch to take care of a VISA card issue. While waiting, she had to leave abruptly for work and accidentally left without the card. Unfortunately, she was babysitting several children and was unable to return during business hours. One of our representatives stepped in right away, de-escalating the situation […]

Clothes And Kindness For A Member In Need

Affinity Plus Federal Credit Union

When Sarah walked into the Winona branch to open a new account, no one expected how much her visit would impact the day. She didn’t have proof of address, so after chatting with Neelie, she headed to the Winona State Housing office and returned shortly after. While waiting, staff overheard Sarah on the phone with […]

Making A Difference

USSFCU Celebrates the Season of Giving with Significant Holiday Donations and Community Initiatives

This holiday season, the United States Senate Federal Credit Union (USSFCU) is proud to give back to the community through ...
Charity Events

Gulf Winds Invites the Community to Take Part in Food Drives Benefiting Local Pantry Partners

Good morning, I am sharing some exciting news. Gulf Winds Credit Union is hosting food drives across its field of ...
Making A Difference

SECU Foundation Supports North Carolina Museum of Art Foundation’s Artist Innovation Mentorship Program

SECU Foundation has announced a $300,000 grant to the North Carolina Museum of Art (NCMA) Foundation to help expand its ...
Making A Difference

UMassFive Donates Hundreds of Winter Coats and Clothing Items

UMassFive is proud to share that their members, staff, and community partners have donated hundreds of winter coats and clothing ...
Strategic Partnerships

Alogent Announces the Successful Deployment of Unify at FedChoice Federal Credit Union

Alogent proudly announces the successful deployment of Unify by FedChoice Federal Credit Union. Unify, a modern deposits automation platform, streamlines ...
Making A Difference

Unitus Community Credit Union Celebrates 2024 with $744,866 in Community Giving

Annual contributions, community impact grants, and holiday drive donations result in new record for annual giving
Strategic Partnerships

Coastal and Truliant Credit Unions Partner to Launch Credit Union Auto Marketplace

Coastal Credit Union and Truliant Federal Credit Union have partnered with TrueBuy Automotive to create Credit Union Auto Marketplace, a ...
Strategic Partnerships

Coastal and Truliant Credit Unions Partner to Launch Credit Union Auto Marketplace

Coastal Credit Union and Truliant Federal Credit Union have partnered with TrueBuy Automotive to create Credit Union Auto Marketplace, a ...
Personnel Promotions

United Federal Credit Union Names Jessica Rodriquez as District Manager in Pennsylvania

United Federal Credit Union (United) is pleased to announce Jessica Rodriquez has been named District Manager in the Lehigh Valley.
Investments

Chartway Credit Union Expands Footprint with Grand Opening of East Beach Branch

Chartway Credit Union celebrated the grand opening of its new East Beach branch in Norfolk, Virginia today. Credit union members ...
Charity Events

BECU grants over $500,000 to 25 nonprofits at 11th annual People Helping People Awards program

BECU, Washington’s largest credit union, is granting $510,000 in total to 25 nonprofits as part of its People Helping People ...
Marketing

Eltropy’s EMERGE 2025 Conference To Bring Credit Unions and Community Banks Together in San Francisco

Eltropy, the leading AI-powered conversations platform for community financial institutions (CFIs), today announced its annual EMERGE 2025 conference will take ...
Marketing

Callahan & Associates Launches 2025 CreditUnions.com Innovation Series

Callahan & Associates has announced the launch of the 2025 CreditUnions.com Innovation Series, opening applications for vendors to showcase innovative ...
Making A Difference

SECU Kicks Off Statewide Beautification Initiative with Keep North Carolina Beautiful

State Employees’ Credit Union (SECU) and Keep North Carolina Beautiful (KNCB) recently teamed up for a statewide beautification initiative, which ...
Industry Analysis & Trends

Baker Market Update – Week in Review: December 06, 2024

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Making A Difference

Chartway Promise Foundation Grants Dreams and Shares Smiles at the Chartway Norfolk Harbor Half Marathon Weekend

The 11th annual Chartway Norfolk Harbor Half Marathon Weekend drew thousands of runners to downtown Norfolk and highlighted the power ...
Making A Difference

SECU Foundation Awards $1 Million to TROSA for Expansion of Durham Campus

SECU Foundation continues its support for the non-profit TROSA (Triangle Residential Options for Substance Abusers, Inc.) with a $1 million ...
Operations & HR

USSFCU Celebrates an Award-Winning 2024: A Year of Workplace Excellence

Alexandria, VA, December 04, 2024 – The United States Senate Federal Credit Union (USSFCU) is closing out 2024 on a ...
Lending

LendKey Surpasses $7 Billion in Total Loan Originations, Expanding Network Lending Impact

LendKey Technologies, Inc., the pioneer of digital network lending, achieved a significant milestone, surpassing $7 billion in total loan originations ...
Strategic Partnerships

New Partnership Established Between Synergent and Superior IRA & HSA

Synergent® is pleased to announce a new vendor partnership has been formally established with Superior IRA & HSA. As a ...
Personnel Promotions

United Federal Credit Union Strengthens Small Business Loan Program with Highly Experienced SBA Lending Team

United Federal Credit Union is strengthening its Small Business Administration team with the addition of six highly experienced lending specialists, ...
Other

CUES Named Winner of 2024-2025 Amazon Web Services IMAGINE Grant for Nonprofits

CUES announced it has been selected as a winner of the 2024 Amazon Web Services (AWS) IMAGINE Grant.
Charity Events

Dillon Gabriel Teams Up with Unitus Community Credit Union on Giving Tuesday

In celebration of “Giving Tuesday,” Unitus Community Credit Union and quarterback Dillon Gabriel have made a $2,500 donation to Kidsports ...
Strategic Partnerships

CUNA Strategic Services Selects Eko as Their Preferred Digital Investment Provider

CUNA Strategic Services is pleased to announce their new alliance with Eko Investments. Eko enables credit unions to offer digital ...
Personnel Promotions

Stephanie Stout Promoted; Will Further Shape the Member Experience at Greater Texas|Aggieland Credit Union

Greater Texas|Aggieland Credit Union has named Stephanie Stout to the newly created position of Senior Vice President of Member Experience.
Making A Difference

BCU EXPANDS EFFORTS TO SUPPORT EMPLOYEES, MEMBERS AFFECTED BY HURRICANES HELENE, MILTON

As the southern US braced for the impact of Hurricane Helene, with Hurricane Milton fast following, BCU swiftly activated its ...
Technology

Park City Credit Union Turns Digital Tools into Member Service Magic

Eltropy, the leading conversations platform for community financial institutions (CFIs), today announced that Park City Credit Union has successfully implemented ...
Industry Analysis & Trends

Baker Market Update – Week in Review: November 29, 2024

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Making A Difference

Redwood Credit Union Community Fund Provides $41,000 in Support for Lake County Fire Victims

The Redwood Credit Union Community Fund (RCUCF) recently disbursed $41,000 to those who lost their primary residence in the Boyles ...
Making A Difference

CREDIT UNIONS KIDS AT HEART® Prepares for the 2025 Boston Marathon

Burlington, Massachusetts, November 25, 2024: For the 26th consecutive year, dozens of credit unions from throughout the Northeast will collaborate ...
Making A Difference

USSFCU Celebrates the Season of Giving with Significant Holiday Donations and Community Initiatives

This holiday season, the United States Senate Federal Credit Union (USSFCU) is proud to give back to the community through ...
Charity Events

Gulf Winds Invites the Community to Take Part in Food Drives Benefiting Local Pantry Partners

Good morning, I am sharing some exciting news. Gulf Winds Credit Union is hosting food drives across its field of ...
Making A Difference

SECU Foundation Supports North Carolina Museum of Art Foundation’s Artist Innovation Mentorship Program

SECU Foundation has announced a $300,000 grant to the North Carolina Museum of Art (NCMA) Foundation to help expand its ...
Making A Difference

UMassFive Donates Hundreds of Winter Coats and Clothing Items

UMassFive is proud to share that their members, staff, and community partners have donated hundreds of winter coats and clothing ...
Strategic Partnerships

Alogent Announces the Successful Deployment of Unify at FedChoice Federal Credit Union

Alogent proudly announces the successful deployment of Unify by FedChoice Federal Credit Union. Unify, a modern deposits automation platform, streamlines ...
Making A Difference

Unitus Community Credit Union Celebrates 2024 with $744,866 in Community Giving

Annual contributions, community impact grants, and holiday drive donations result in new record for annual giving
Strategic Partnerships

Coastal and Truliant Credit Unions Partner to Launch Credit Union Auto Marketplace

Coastal Credit Union and Truliant Federal Credit Union have partnered with TrueBuy Automotive to create Credit Union Auto Marketplace, a ...
Strategic Partnerships

Coastal and Truliant Credit Unions Partner to Launch Credit Union Auto Marketplace

Coastal Credit Union and Truliant Federal Credit Union have partnered with TrueBuy Automotive to create Credit Union Auto Marketplace, a ...
Personnel Promotions

United Federal Credit Union Names Jessica Rodriquez as District Manager in Pennsylvania

United Federal Credit Union (United) is pleased to announce Jessica Rodriquez has been named District Manager in the Lehigh Valley.
Investments

Chartway Credit Union Expands Footprint with Grand Opening of East Beach Branch

Chartway Credit Union celebrated the grand opening of its new East Beach branch in Norfolk, Virginia today. Credit union members ...
Charity Events

BECU grants over $500,000 to 25 nonprofits at 11th annual People Helping People Awards program

BECU, Washington’s largest credit union, is granting $510,000 in total to 25 nonprofits as part of its People Helping People ...
Marketing

Eltropy’s EMERGE 2025 Conference To Bring Credit Unions and Community Banks Together in San Francisco

Eltropy, the leading AI-powered conversations platform for community financial institutions (CFIs), today announced its annual EMERGE 2025 conference will take ...
Marketing

Callahan & Associates Launches 2025 CreditUnions.com Innovation Series

Callahan & Associates has announced the launch of the 2025 CreditUnions.com Innovation Series, opening applications for vendors to showcase innovative ...
Making A Difference

SECU Kicks Off Statewide Beautification Initiative with Keep North Carolina Beautiful

State Employees’ Credit Union (SECU) and Keep North Carolina Beautiful (KNCB) recently teamed up for a statewide beautification initiative, which ...
Industry Analysis & Trends

Baker Market Update – Week in Review: December 06, 2024

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Making A Difference

Chartway Promise Foundation Grants Dreams and Shares Smiles at the Chartway Norfolk Harbor Half Marathon Weekend

The 11th annual Chartway Norfolk Harbor Half Marathon Weekend drew thousands of runners to downtown Norfolk and highlighted the power ...
Making A Difference

SECU Foundation Awards $1 Million to TROSA for Expansion of Durham Campus

SECU Foundation continues its support for the non-profit TROSA (Triangle Residential Options for Substance Abusers, Inc.) with a $1 million ...
Operations & HR

USSFCU Celebrates an Award-Winning 2024: A Year of Workplace Excellence

Alexandria, VA, December 04, 2024 – The United States Senate Federal Credit Union (USSFCU) is closing out 2024 on a ...
Lending

LendKey Surpasses $7 Billion in Total Loan Originations, Expanding Network Lending Impact

LendKey Technologies, Inc., the pioneer of digital network lending, achieved a significant milestone, surpassing $7 billion in total loan originations ...
Strategic Partnerships

New Partnership Established Between Synergent and Superior IRA & HSA

Synergent® is pleased to announce a new vendor partnership has been formally established with Superior IRA & HSA. As a ...
Personnel Promotions

United Federal Credit Union Strengthens Small Business Loan Program with Highly Experienced SBA Lending Team

United Federal Credit Union is strengthening its Small Business Administration team with the addition of six highly experienced lending specialists, ...
Other

CUES Named Winner of 2024-2025 Amazon Web Services IMAGINE Grant for Nonprofits

CUES announced it has been selected as a winner of the 2024 Amazon Web Services (AWS) IMAGINE Grant.
Charity Events

Dillon Gabriel Teams Up with Unitus Community Credit Union on Giving Tuesday

In celebration of “Giving Tuesday,” Unitus Community Credit Union and quarterback Dillon Gabriel have made a $2,500 donation to Kidsports ...
Strategic Partnerships

CUNA Strategic Services Selects Eko as Their Preferred Digital Investment Provider

CUNA Strategic Services is pleased to announce their new alliance with Eko Investments. Eko enables credit unions to offer digital ...
Personnel Promotions

Stephanie Stout Promoted; Will Further Shape the Member Experience at Greater Texas|Aggieland Credit Union

Greater Texas|Aggieland Credit Union has named Stephanie Stout to the newly created position of Senior Vice President of Member Experience.
Making A Difference

BCU EXPANDS EFFORTS TO SUPPORT EMPLOYEES, MEMBERS AFFECTED BY HURRICANES HELENE, MILTON

As the southern US braced for the impact of Hurricane Helene, with Hurricane Milton fast following, BCU swiftly activated its ...
Technology

Park City Credit Union Turns Digital Tools into Member Service Magic

Eltropy, the leading conversations platform for community financial institutions (CFIs), today announced that Park City Credit Union has successfully implemented ...
Industry Analysis & Trends

Baker Market Update – Week in Review: November 29, 2024

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Making A Difference

Redwood Credit Union Community Fund Provides $41,000 in Support for Lake County Fire Victims

The Redwood Credit Union Community Fund (RCUCF) recently disbursed $41,000 to those who lost their primary residence in the Boyles ...
Making A Difference

CREDIT UNIONS KIDS AT HEART® Prepares for the 2025 Boston Marathon

Burlington, Massachusetts, November 25, 2024: For the 26th consecutive year, dozens of credit unions from throughout the Northeast will collaborate ...

TAPP Engine’s 9Squid Private Markets: First to Democratize Securitization for All Credit Unions*

TAPP Engine has launched 9Squid Private Markets*, an AI-powered securitization platform built to help credit unions of all sizes access institutional capital without the traditional ...

Education Foundation for California Schools Awards $280,000 in Grants to California Educators

The Education Foundation for California Schools, a nonprofit created by SchoolsFirst Federal Credit Union and the Orange County Department of Education, awarded 95 grants to ...

OCCU PRESIDENT & CEO NEUMANN RETIRING; SCHUMACHER TO TAKE REINS

OCCU President & CEO Ron Neumann has announced his retirement and the OCCU Board of Directors has unanimously selected current OCCU Executive Vice President Gregory ...

First Independent Bank Selects Square 1 Credit Suite by Suntell

Suntell, a leading provider of loan origination software for commercial and agricultural lending, announced that First Independent Bank has selected the Square 1 Credit Suite ...

PARK COMMUNITY CREDIT UNION FOUNDATION ANNOUNCES $97,960 IN GRANTS THROUGH PATHWAYS TO PROSPERITY PROGRAM

Louisville, KY- Park Community Credit Union Foundation is proud to announce the recipients of its 2025 Pathways to Prosperity grants. Announced at the annual Friendsgiving ...

Call for Entries: LAFCU’s 2026 Write to Educate Essay Contest

LANSING, Mich. — LAFCU is once again turning student voices into opportunity, inviting Michigan high school seniors to share their perspectives through its 2026 Write ...
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