The Member Story Project

The Member Story Project celebrates the powerful, personal moments between credit unions and the people they serve. Through heartfelt stories of real-life impact, this initiative highlights the moments when credit unions made a meaningful difference. Whether they offered support during a crisis, helped a dream come true, or simply showed up when it mattered most, these stories speak volumes.

They reflect the essence of the credit union movement: real people helping real people. We hope they inspire you as much as they inspire us.

Do you have a story to share? We’d love to hear it. Submit your story here and be featured on CreditUnions.com.

The Member Story Project is sponsored by Callahan & Associates

Marine Hockey Team Builds Stronger Bonds On And Off The Ice

Navy Federal Credit Union

Ten years ago, Marine Tyler Bluder revived a hockey team for U.S. Marines, turning sticks and pucks into a way to keep the brotherhood alive. Today, the team brings veterans together from across the country not only to compete, but also to connect. Instead of hotels and restaurants, they share rental homes and home-cooked meals, […]

From Housing Crisis To Keys In Hand

Plus Credit Union

The “W” family has been part of our credit union for more than 22 years. What started as a connection through family has grown into a relationship built on trust, familiarity, and being there when it matters most. When their landlord unexpectedly sold their apartment, the family was given just 30 days to move. With […]

Vigilance Uncovers A Vishing Scheme

Navy Federal Credit Union

When Monae A., a member service representative at Navy Federal Credit Union, received a call requesting a $12,500 member-to-member transfer, everything initially seemed legitimate — the caller even provided the correct one-time passcode (OTP). Yet Monae sensed something was off.  As she asked additional questions, inconsistencies emerged. The caller stalled and provided details that didn’t match Navy Federal’s records. “The […]

Member Service Representative Prevents Fraud Loss Of $165,000

Navy Federal Credit Union

When Devina H., a member service representative mentor at Navy Federal Credit Union, received a call requesting a $2,100 Zelle transfer, her fraud instincts kicked in. The caller provided basic details but failed verification steps. Devina noticed another red flag: the caller seemed to impersonate someone with a deep voice. She declined the transaction and […]

Seeing The Full Picture When It Matters Most

Wellby Financial Federal Credit Union

I was at a physical therapy appointment yesterday when one of the therapists I regularly see noticed my Wellby polo and shared something personal. He and his wife had recently adopted a little boy, and Wellby played an important role in making that possible. When they needed a loan to assist with the adoption, he […]

A Different Kind Of Collections Story

Western Vista Federal Credit Union

A member was struggling to manage payments on two vehicles. She hoped to keep both, but recurring past-due issues made that unsustainable, and it was important that she be able to keep at least one reliable vehicle. Through several honest and sometimes difficult conversations, a solution was found: she surrendered one vehicle and wrapped the […]

Making A Difference

Advia Credit Union Commits $42,000 in Youth and WMU Aviation Scholarships

Advia Credit Union, serving communities across parts of Michigan, Illinois, and Wisconsin, is now accepting applications for the Youth Scholarship ...
Making A Difference

UMassFive Announces January – April 2025 Financial Wellness Webinars

UMassFive is always looking for opportunities to educate their members and the local community on financial related-subjects. For more than ...
Charity Events

Chartway Promise Foundation Marks 20 Years of Helping Promise Heroes with Record $1.1M in Charitable Grants

Since its founding 20 years ago, Chartway Credit Union’s charitable arm, Chartway Promise Foundation, has delivered on its mission to ...
Strategic Partnerships

Eltropy Acquires Lexop to Modernize Loan Repayment and Collections for Credit Unions and Community Banks

Eltropy, the leading AI-powered unified conversations platform for community financial institutions (CFIs) serving over 650 credit unions and community banks ...
Personnel Promotions

INOVA Federal Announces Promotions Within Its Leadership Team

INOVA Federal is proud to announce the promotions of several members of its leadership team.
Industry Analysis & Trends

Baker Market Update – Week in Review: January 3, 2025

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Making A Difference

Another Successful Toy Drive at Peach State FCU to Benefit Toys for Tots

LAWRENCEVILLE, GA (December 31, 2024) – Peach State Federal Credit Union recently held its annual toy drive in support of ...
Other

Corporate One Federal Credit Union Returns $15.5 Million to Members in 2024

Corporate One Federal Credit Union returned $15.5 million to its members in 2024, marking a record year. This included over ...
Other

Shannon Cate Earns Certified Wisconsin Credit Union Leader Designation Through Leadership Institute

Corporate Central is proud to announce that Shannon Cate, NCP, CCUFC, CWCUL, Director of Member Experience, has successfully completed the ...
Industry Analysis & Trends

Baker Market Update – Week in Review: December 27, 2024

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Other

INOVA Awards Lifetime Achievement Award to Larry Sain

During their December 19th Board Meeting, INOVA Federal honored former Board Member Larry Sain with their Lifetime Achievement Award, while ...
Personnel Promotions

Corporate One’s CUSO Accolade Advisory Announces JD Pisula as New President/CEO

Accolade Advisory, a wholly owned credit union service organization (CUSO) of Corporate One Federal Credit Union, announced that it has ...
Making A Difference

SECU Foundation Awards Grant to Foster Family Alliance of North Carolina to Support Enhanced Training and Onboarding

SECU Foundation recently awarded Foster Family Alliance of North Carolina (FFA-NC) a $300,000 grant for the development and implementation of ...
Industry Analysis & Trends

Baker Market Update – Week in Review: December 20, 2024

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Marketing

Credit Unions Chart New Territory in 2024: A Look at the Strategies Shaping the Future in the New Year

As 2024 draws to a close, credit unions across the nation are reflecting on a year of resilience, adaptability, and ...
New Product Releases

QuantyPhi Launches New CECL Validation Service to Support Credit Union Compliance and Accuracy

QuantyPhi, a balance sheet optimization CUSO for credit unions, is pleased to announce the launch of its new CECL Validation ...
Charity Events

GTE Financial Spreads Holiday Cheer with Make Hope Real Initiative, Giving Back to Local Families

This holiday season, GTE Financial is proud to continue its tradition of giving back to the Tampa Bay community through ...
Technology

Redefining First-Party Collections: How Technology is Shaping the Future

Streamlining debt recovery and staying at the forefront of innovative technology and digital solution enhancements is not only in the ...
Making A Difference

LGE Foundation donates over $400,000 to local nonprofits

On Wednesday, Dec. 11, 2024, the LGE Community Outreach Foundation presented $402,517.20 to local nonprofit organizations at LGE Community Credit ...
Personnel Promotions

Valley First Credit Union Selects Christopher Dalman as Chief Information Officer (CIO)

Modesto, CA, December 13, 2024. Valley First Credit Union proudly announces Christopher Dalman as its new Chief Technology Officer (CTO). ...
Making A Difference

SECU Foundation Initiates Phase Two Disaster Relief Package of $1.75 Million for Western North Carolina

SECU Foundation’s Board of Directors approved a phase two disaster relief package with an additional $1.75 million in grants to ...
Making A Difference

eDOC Spreads Holiday Cheer

As an annual tradition, the eDOC team provided gifts to twenty two local children and a family in Addison County, ...
Making A Difference

United Partners with The Storehouse to Provide Gifts for Local Children this Holiday Season

United Federal Credit Union (United) employees partnered with The Storehouse to purchase gifts for children in need in Henderson County, ...
Making A Difference

Elan Credit Card Donates $150,000 to American Red Cross Hurricane Relief to Support Impacted Partners

MINNEAPOLIS —Elan today announced a $150,000 donation to the American Red Cross to support relief and recovery efforts in communities ...
Strategic Partnerships

Cetera Welcomes Eglin Federal Credit Union

Florida-based credit union with 70-year track record to collaborate with Cetera Financial Institutions to grow and deliver member-focused investment program.
Strategic Partnerships

Cetera Announces Partnership with Citadel Credit Union

Philadelphia-area credit union serving more than 260,000 members with more than $6 billion in assets joins Cetera Financial Institutions from ...
Industry Analysis & Trends

Eltropy Sets New Standard in Credit Union Vendor Consolidation Through Unified Platform Approach

Eltropy, the leading AI-powered conversations platform for community financial institutions (CFIs), today announced a strengthened commitment to vendor consolidation through ...
Industry Analysis & Trends

Baker Market Update – Week in Review: December 13, 2024

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Other

Mocse Wins Award from Mastercard for Community Impact

Mocse Credit Union recognized by Mastercard for unique account and partnership that creates a positive impact on the community.
Making A Difference

UMassFive Awards Local Business with $10,000 UMass Athletics Advertising Package in Small Business Spotlight Contest

UMassFive is thrilled to announce Sexton Roofing & Siding as the grand prize winner of its inaugural Small Business Spotlight ...
Making A Difference

Advia Credit Union Commits $42,000 in Youth and WMU Aviation Scholarships

Advia Credit Union, serving communities across parts of Michigan, Illinois, and Wisconsin, is now accepting applications for the Youth Scholarship ...
Making A Difference

UMassFive Announces January – April 2025 Financial Wellness Webinars

UMassFive is always looking for opportunities to educate their members and the local community on financial related-subjects. For more than ...
Charity Events

Chartway Promise Foundation Marks 20 Years of Helping Promise Heroes with Record $1.1M in Charitable Grants

Since its founding 20 years ago, Chartway Credit Union’s charitable arm, Chartway Promise Foundation, has delivered on its mission to ...
Strategic Partnerships

Eltropy Acquires Lexop to Modernize Loan Repayment and Collections for Credit Unions and Community Banks

Eltropy, the leading AI-powered unified conversations platform for community financial institutions (CFIs) serving over 650 credit unions and community banks ...
Personnel Promotions

INOVA Federal Announces Promotions Within Its Leadership Team

INOVA Federal is proud to announce the promotions of several members of its leadership team.
Industry Analysis & Trends

Baker Market Update – Week in Review: January 3, 2025

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Making A Difference

Another Successful Toy Drive at Peach State FCU to Benefit Toys for Tots

LAWRENCEVILLE, GA (December 31, 2024) – Peach State Federal Credit Union recently held its annual toy drive in support of ...
Other

Corporate One Federal Credit Union Returns $15.5 Million to Members in 2024

Corporate One Federal Credit Union returned $15.5 million to its members in 2024, marking a record year. This included over ...
Other

Shannon Cate Earns Certified Wisconsin Credit Union Leader Designation Through Leadership Institute

Corporate Central is proud to announce that Shannon Cate, NCP, CCUFC, CWCUL, Director of Member Experience, has successfully completed the ...
Industry Analysis & Trends

Baker Market Update – Week in Review: December 27, 2024

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Other

INOVA Awards Lifetime Achievement Award to Larry Sain

During their December 19th Board Meeting, INOVA Federal honored former Board Member Larry Sain with their Lifetime Achievement Award, while ...
Personnel Promotions

Corporate One’s CUSO Accolade Advisory Announces JD Pisula as New President/CEO

Accolade Advisory, a wholly owned credit union service organization (CUSO) of Corporate One Federal Credit Union, announced that it has ...
Making A Difference

SECU Foundation Awards Grant to Foster Family Alliance of North Carolina to Support Enhanced Training and Onboarding

SECU Foundation recently awarded Foster Family Alliance of North Carolina (FFA-NC) a $300,000 grant for the development and implementation of ...
Industry Analysis & Trends

Baker Market Update – Week in Review: December 20, 2024

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Marketing

Credit Unions Chart New Territory in 2024: A Look at the Strategies Shaping the Future in the New Year

As 2024 draws to a close, credit unions across the nation are reflecting on a year of resilience, adaptability, and ...
New Product Releases

QuantyPhi Launches New CECL Validation Service to Support Credit Union Compliance and Accuracy

QuantyPhi, a balance sheet optimization CUSO for credit unions, is pleased to announce the launch of its new CECL Validation ...
Charity Events

GTE Financial Spreads Holiday Cheer with Make Hope Real Initiative, Giving Back to Local Families

This holiday season, GTE Financial is proud to continue its tradition of giving back to the Tampa Bay community through ...
Technology

Redefining First-Party Collections: How Technology is Shaping the Future

Streamlining debt recovery and staying at the forefront of innovative technology and digital solution enhancements is not only in the ...
Making A Difference

LGE Foundation donates over $400,000 to local nonprofits

On Wednesday, Dec. 11, 2024, the LGE Community Outreach Foundation presented $402,517.20 to local nonprofit organizations at LGE Community Credit ...
Personnel Promotions

Valley First Credit Union Selects Christopher Dalman as Chief Information Officer (CIO)

Modesto, CA, December 13, 2024. Valley First Credit Union proudly announces Christopher Dalman as its new Chief Technology Officer (CTO). ...
Making A Difference

SECU Foundation Initiates Phase Two Disaster Relief Package of $1.75 Million for Western North Carolina

SECU Foundation’s Board of Directors approved a phase two disaster relief package with an additional $1.75 million in grants to ...
Making A Difference

eDOC Spreads Holiday Cheer

As an annual tradition, the eDOC team provided gifts to twenty two local children and a family in Addison County, ...
Making A Difference

United Partners with The Storehouse to Provide Gifts for Local Children this Holiday Season

United Federal Credit Union (United) employees partnered with The Storehouse to purchase gifts for children in need in Henderson County, ...
Making A Difference

Elan Credit Card Donates $150,000 to American Red Cross Hurricane Relief to Support Impacted Partners

MINNEAPOLIS —Elan today announced a $150,000 donation to the American Red Cross to support relief and recovery efforts in communities ...
Strategic Partnerships

Cetera Welcomes Eglin Federal Credit Union

Florida-based credit union with 70-year track record to collaborate with Cetera Financial Institutions to grow and deliver member-focused investment program.
Strategic Partnerships

Cetera Announces Partnership with Citadel Credit Union

Philadelphia-area credit union serving more than 260,000 members with more than $6 billion in assets joins Cetera Financial Institutions from ...
Industry Analysis & Trends

Eltropy Sets New Standard in Credit Union Vendor Consolidation Through Unified Platform Approach

Eltropy, the leading AI-powered conversations platform for community financial institutions (CFIs), today announced a strengthened commitment to vendor consolidation through ...
Industry Analysis & Trends

Baker Market Update – Week in Review: December 13, 2024

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Other

Mocse Wins Award from Mastercard for Community Impact

Mocse Credit Union recognized by Mastercard for unique account and partnership that creates a positive impact on the community.
Making A Difference

UMassFive Awards Local Business with $10,000 UMass Athletics Advertising Package in Small Business Spotlight Contest

UMassFive is thrilled to announce Sexton Roofing & Siding as the grand prize winner of its inaugural Small Business Spotlight ...

NASCUS Partners with the Tennessee and Mississippi Credit Union Association to Launch New Introduction to Credit Union Examination Training

The National Association of State Credit Union Supervisors (NASCUS), in collaboration with the Tennessee and Mississippi Credit Union Association, is pleased to announce the launch ...

ALM First Caps 30th Anniversary Celebration with Impact Report

Dallas, TX – ALM First, a strategic partner to over 450 depositories nationwide, closed out its year-long 30th anniversary celebration with the release of its Impact Report ...

CU Strategic Planning Applauds Intact CDFI Fund Budget Following Brief Government Shutdown

CU Strategic Planning, a leading provider for mission-focused credit unions, expressed gratitude to Congress for maintaining the $334 million appropriation for the Community Development Financial ...

Meriwest Credit Union Celebrates New Morgan Hill Branch, Strengthening Local Community Ties

We’re growing with you, Morgan Hill! Our new branch is now open, complete with full personal & business banking, lending solutions, and a team dedicated ...

Baker Market Update – Week in Review: February 06, 2026

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic developments.

Freedom Bank Selects Square 1 Credit Suite by Suntell

Suntell, a leading provider of loan origination software for commercial and agricultural lending, is pleased to announce that Freedom Bank, located in Indiana, has selected ...
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