The Member Story Project

The Member Story Project celebrates the powerful, personal moments between credit unions and the people they serve. Through heartfelt stories of real-life impact, this initiative highlights the moments when credit unions made a meaningful difference. Whether they offered support during a crisis, helped a dream come true, or simply showed up when it mattered most, these stories speak volumes.

They reflect the essence of the credit union movement: real people helping real people. We hope they inspire you as much as they inspire us.

Do you have a story to share? We’d love to hear it. Submit your story here and be featured on CreditUnions.com.

The Member Story Project is sponsored by Callahan & Associates

Guiding Generations Toward Financial Confidence

I recently helped a member who had opened a share and a checking account based on a recommendation she had received from her friend but had yet to make the final decision to move her entire relationship to Redwood Credit Union. Our member stated she has received positive feedback from friends and RCU and wanted […]

From Summer Home Upgrade To Smart Debt Relief

A Patelco Credit Union member came in to inquire about a home equity loan as he was planning on renovating his summer home. Originally, he requested $75,000 to cover the renovation expenses, however, during our assessment we uncovered the member has debt at quite high interest rates outside of Patelco. Our team brought up the […]

From Estate Accounts To Everyday Banking

When a woman walked into a Redwood Credit Union branch with questions about estate accounts and how to open one at RCU, I saw an opportunity to turn confusion into clarity and hesitation into trust. She wasn’t yet a member and was unfamiliar with the process. To ensure she felt fully supported, I invited our […]

Driven To Do Better

I was recently working with a member who had just purchased a car through CarMax. After sitting down and asking her a few questions, I had a better understanding of the situation and was able to leverage my skills as a certified financial coach to improve her situation. I identified quite a few issues with […]

Protection From Repeated Attempted Financial Exploitation

On July 2, Ann visited a Patelco Credit Union branch requesting a $10,000 wire transfer to her Meriwest account, claiming it was for medical expenses. Sensing something was off, I contacted her trusted contact, her son Roy, who confirmed that Ann had no such medical bills. Following his guidance, we declined the transaction. Ann was […]

Family Fraud Stopped In Its Tracks

Valerie’s keen instincts and dedication to member safety were on full display when a longtime Patelco Credit Union member called about closing a CD. Sensing something was off, Valerie uncovered multiple fraudulent attempts, including impersonation. She immediately locked the member’s account, filed reports with Adult Protective Services and the San Ramon Police, and successfully prevented […]

Investments

Chartway Credit Union Expands with New Branches, Products, & Services

Chartway Credit Union is pleased to announce several initiatives that expand its footprint and enhance service offerings, reflecting its commitment ...
Personnel Promotions

United Federal Credit Union Promotes Two to Branch Manager Positions in Indiana

United Federal Credit Union is pleased to announce Crystal Hudson and Shannon Schock have been promoted to Branch Manager positions ...
Personnel Promotions

GTE Financial Elevates Leadership: Manny Aguilar and Dona Svehla Promoted to Key Executive Roles

GTE Financial is excited to announce the promotions of two distinguished leaders within the organization. Manny Aguilar has been elevated ...
Personnel Promotions

United Federal Credit Union Names New Mortgage Advisor in Battle Creek

United Federal Credit Union (United) is pleased to announce the appointment of Jennifer Cooper to Mortgage Advisor in Battle Creek. ...
Strategic Partnerships

Maine Credit Union Grows Assets by More Than 60%

TruChoice Federal Credit Union increased assets more than 60% over five years by moving in-house systems to one consolidated external ...
Making A Difference

INOVA’S Samuel Kamwenji Receives Minority Business Excellence Award for Service

Samuel Kamwenji, Manager of Community Relations and Business Development at INOVA Federal Credit Union, received the Minority Business Excellence Award ...
Other

NCOFCU Awards it 2024 Vollunteer of the Year and Lifetime Achivement Awards at their San Antonio Conference

San Antonio, TX – October 4, 2024 – The National Council of Firefighters Credit Unions (NCOFCU) is proud to announce ...
Making A Difference

Maine Family Federal Credit Union Raises Over $1,000 in One Day for the Campaign for Ending Hunger

LEWISTON, ME – Maine Family Federal Credit Union proudly announced the success of its recent “Strapped for Cash” fundraiser, held ...
Making A Difference

Amrita Prasad of SafeAmerica Credit Union Featured on Women of Community Banking Video Podcast

SafeAmerica Credit Union proudly announces that Amrita Prasad, a key leader in its financial team, recently participated in the latest ...
Making A Difference

SchoolsFirst Federal Credit Union Announces Application Timeline for Member Education Award Scholarships

SchoolsFirst Federal Credit Union, the largest credit union in California and the largest serving school employees and their families, today ...
Technology

Eltropy Showcases AI-Driven Solutions at VentureTech 2024, Celebrates Industry Innovation

Eltropy, the leading conversations platform for community financial institutions (CFIs), showcased its innovative safe AI technology at VentureTech 2024, held ...
Technology

Advia Credit Union Launches Instant Payments with FedNow® and RTP, Enhancing Member Experience

Advia Credit Union, serving nearly 200,000 members across Michigan, Wisconsin, and Illinois, is excited to share that it now offers ...
Investments

Cetera Welcomes Eglin Federal Credit Union

Florida -based credit union with 70-year track record to collaborate with Cetera Financial Institutions to grow and deliver member-focused investment ...
Making A Difference

Horizon Helps Build a Better Future With $10,000 Donation

SPOKANE VALLEY, WA, November 4, 2024 – Horizon Credit Union helped secure the future of local families by awarding $10,000 ...
Personnel Promotions

GTE Financial Announces Key Promotions in Talent Development and Talent Administration Teams

GTE Financial is excited to announce the promotions of two key leaders within its Talent Organization. Josh Lansing has been ...
Making A Difference

Coastal Credit Union Collecting Toys for Tots

Coastal Credit Union has partnered with iHeart Radio and the United States Marine Corps to sponsor this year’s Toys for ...
Strategic Partnerships

Six Credit Unions Partner with myCUmortgage for Comprehensive Home Loan Services

As part of its ongoing efforts to help more credit union members with homeownership, myCUmortgage is excited to announce six ...
Marketing

LGE Community Credit Union wins two Marketing Association of Credit Unions awards

LGE Community Credit Union is proud to announce that it has been recognized with two awards from the Marketing Association ...
Charity Events

INTRODUCING TRIUNITY FOUNDATION: HELPING ELIMINATE DEBT FOR THOSE FACING TERMINAL ILLNESSES

St. Cloud Financial Credit Union is proud to announce the launch of TriUnity Foundation, a groundbreaking foundation in the credit ...
Personnel Promotions

United Federal Credit Union Promotes Natalie Polaskey to Senior Relationship Development Manager in Michigan

United Federal Credit Union (United) has promoted Natalie Polaskey to Senior Relationship Development Manager in Michigan. Polaskey is based at ...
Making A Difference

SchoolsFirst Federal Credit Union Recognizes Los Angeles County Teachers and Classified Employees of the Year

SchoolsFirst Federal Credit Union, the largest credit union in California and the largest serving school employees and their families, hosted ...
Making A Difference

SECU’s Annual Statewide Toy Drive is Happening Now

State Employees’ Credit Union (SECU) is excited to announce that its third annual statewide Toy Drive is officially underway and ...
Industry Analysis & Trends

Baker Market Update – Week in Review: November 8, 2024

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
New Product Releases

Seattle Credit Union Receives $900 Thousand In CDFI Funding To Support Their ITIN Affordable Housing Mortgage Product

SEATTLE, WA—Seattle Credit Union received $900 thousand in CDFI (Community Development Financial Institution) funding to support the development of their 30-year fixed below market rate ...
Strategic Partnerships

eDOC Adds Seven New In-House Imaging Clients through Strategic Partnerships

eDOC added seven new in-house imaging clients in 2024 driven by its strong relationships with key network partners and reflecting ...
Technology

LAFCU earns national recognition as finalist for Credit Union Times Luminaries Award

LANSING, MI – LAFCU has been named a finalist for the Credit Union Times Luminaries Award in the category of Innovation in Tech – AI/Cybersecurity/Mobile ...
Other

CUES Welcomes New Leader to Help Elevate Industry Partnerships

CUES is pleased to announce a new leadership position that will play a critical role in establishing and cultivating supplier ...
Charity Events

GTE Financial Proudly Awards $5,000 Grant to Tampa Bay Kayak Anglers at Tampa Bay Lightning’s Noche Latina Night

GTE Financial is proud to announce the awarding of a $5,000 grant to Tampa Bay Kayak Anglers (TBKA) during the ...
Making A Difference

Students Practice Real-World Financial Skills at Reality Fair Hosted by UMassFive and the MassHire Franklin Hampshire Workforce Board

UMassFive College Federal Credit Union and MassHire Franklin Hampshire Workforce Board (MFHWB) recently partnered to hold a Reality Fair for ...
Making A Difference

Clearview President & CEO Lisa Florian Honored with C-Suite Award for Leadership Excellence

Lisa Florian, President & CEO of Clearview Federal Credit Union, was honored with a Pittsburgh Business Times C-Suite Award for ...
Investments

Chartway Credit Union Expands with New Branches, Products, & Services

Chartway Credit Union is pleased to announce several initiatives that expand its footprint and enhance service offerings, reflecting its commitment ...
Personnel Promotions

United Federal Credit Union Promotes Two to Branch Manager Positions in Indiana

United Federal Credit Union is pleased to announce Crystal Hudson and Shannon Schock have been promoted to Branch Manager positions ...
Personnel Promotions

GTE Financial Elevates Leadership: Manny Aguilar and Dona Svehla Promoted to Key Executive Roles

GTE Financial is excited to announce the promotions of two distinguished leaders within the organization. Manny Aguilar has been elevated ...
Personnel Promotions

United Federal Credit Union Names New Mortgage Advisor in Battle Creek

United Federal Credit Union (United) is pleased to announce the appointment of Jennifer Cooper to Mortgage Advisor in Battle Creek. ...
Strategic Partnerships

Maine Credit Union Grows Assets by More Than 60%

TruChoice Federal Credit Union increased assets more than 60% over five years by moving in-house systems to one consolidated external ...
Making A Difference

INOVA’S Samuel Kamwenji Receives Minority Business Excellence Award for Service

Samuel Kamwenji, Manager of Community Relations and Business Development at INOVA Federal Credit Union, received the Minority Business Excellence Award ...
Other

NCOFCU Awards it 2024 Vollunteer of the Year and Lifetime Achivement Awards at their San Antonio Conference

San Antonio, TX – October 4, 2024 – The National Council of Firefighters Credit Unions (NCOFCU) is proud to announce ...
Making A Difference

Maine Family Federal Credit Union Raises Over $1,000 in One Day for the Campaign for Ending Hunger

LEWISTON, ME – Maine Family Federal Credit Union proudly announced the success of its recent “Strapped for Cash” fundraiser, held ...
Making A Difference

Amrita Prasad of SafeAmerica Credit Union Featured on Women of Community Banking Video Podcast

SafeAmerica Credit Union proudly announces that Amrita Prasad, a key leader in its financial team, recently participated in the latest ...
Making A Difference

SchoolsFirst Federal Credit Union Announces Application Timeline for Member Education Award Scholarships

SchoolsFirst Federal Credit Union, the largest credit union in California and the largest serving school employees and their families, today ...
Technology

Eltropy Showcases AI-Driven Solutions at VentureTech 2024, Celebrates Industry Innovation

Eltropy, the leading conversations platform for community financial institutions (CFIs), showcased its innovative safe AI technology at VentureTech 2024, held ...
Technology

Advia Credit Union Launches Instant Payments with FedNow® and RTP, Enhancing Member Experience

Advia Credit Union, serving nearly 200,000 members across Michigan, Wisconsin, and Illinois, is excited to share that it now offers ...
Investments

Cetera Welcomes Eglin Federal Credit Union

Florida -based credit union with 70-year track record to collaborate with Cetera Financial Institutions to grow and deliver member-focused investment ...
Making A Difference

Horizon Helps Build a Better Future With $10,000 Donation

SPOKANE VALLEY, WA, November 4, 2024 – Horizon Credit Union helped secure the future of local families by awarding $10,000 ...
Personnel Promotions

GTE Financial Announces Key Promotions in Talent Development and Talent Administration Teams

GTE Financial is excited to announce the promotions of two key leaders within its Talent Organization. Josh Lansing has been ...
Making A Difference

Coastal Credit Union Collecting Toys for Tots

Coastal Credit Union has partnered with iHeart Radio and the United States Marine Corps to sponsor this year’s Toys for ...
Strategic Partnerships

Six Credit Unions Partner with myCUmortgage for Comprehensive Home Loan Services

As part of its ongoing efforts to help more credit union members with homeownership, myCUmortgage is excited to announce six ...
Marketing

LGE Community Credit Union wins two Marketing Association of Credit Unions awards

LGE Community Credit Union is proud to announce that it has been recognized with two awards from the Marketing Association ...
Charity Events

INTRODUCING TRIUNITY FOUNDATION: HELPING ELIMINATE DEBT FOR THOSE FACING TERMINAL ILLNESSES

St. Cloud Financial Credit Union is proud to announce the launch of TriUnity Foundation, a groundbreaking foundation in the credit ...
Personnel Promotions

United Federal Credit Union Promotes Natalie Polaskey to Senior Relationship Development Manager in Michigan

United Federal Credit Union (United) has promoted Natalie Polaskey to Senior Relationship Development Manager in Michigan. Polaskey is based at ...
Making A Difference

SchoolsFirst Federal Credit Union Recognizes Los Angeles County Teachers and Classified Employees of the Year

SchoolsFirst Federal Credit Union, the largest credit union in California and the largest serving school employees and their families, hosted ...
Making A Difference

SECU’s Annual Statewide Toy Drive is Happening Now

State Employees’ Credit Union (SECU) is excited to announce that its third annual statewide Toy Drive is officially underway and ...
Industry Analysis & Trends

Baker Market Update – Week in Review: November 8, 2024

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
New Product Releases

Seattle Credit Union Receives $900 Thousand In CDFI Funding To Support Their ITIN Affordable Housing Mortgage Product

SEATTLE, WA—Seattle Credit Union received $900 thousand in CDFI (Community Development Financial Institution) funding to support the development of their 30-year fixed below market rate ...
Strategic Partnerships

eDOC Adds Seven New In-House Imaging Clients through Strategic Partnerships

eDOC added seven new in-house imaging clients in 2024 driven by its strong relationships with key network partners and reflecting ...
Technology

LAFCU earns national recognition as finalist for Credit Union Times Luminaries Award

LANSING, MI – LAFCU has been named a finalist for the Credit Union Times Luminaries Award in the category of Innovation in Tech – AI/Cybersecurity/Mobile ...
Other

CUES Welcomes New Leader to Help Elevate Industry Partnerships

CUES is pleased to announce a new leadership position that will play a critical role in establishing and cultivating supplier ...
Charity Events

GTE Financial Proudly Awards $5,000 Grant to Tampa Bay Kayak Anglers at Tampa Bay Lightning’s Noche Latina Night

GTE Financial is proud to announce the awarding of a $5,000 grant to Tampa Bay Kayak Anglers (TBKA) during the ...
Making A Difference

Students Practice Real-World Financial Skills at Reality Fair Hosted by UMassFive and the MassHire Franklin Hampshire Workforce Board

UMassFive College Federal Credit Union and MassHire Franklin Hampshire Workforce Board (MFHWB) recently partnered to hold a Reality Fair for ...
Making A Difference

Clearview President & CEO Lisa Florian Honored with C-Suite Award for Leadership Excellence

Lisa Florian, President & CEO of Clearview Federal Credit Union, was honored with a Pittsburgh Business Times C-Suite Award for ...

CUNA Strategic Services Expands Sparrow Alliance to Help Credit Unions Deepen Member Relationships Beyond the Branch

MADISON, WI – January 22, 2026 – CUNA Strategic Services (CSS) is pleased to announce the expansion of its alliance with Sparrow to include their ...

Waterbury CT Teachers Federal Credit Union Selects Alogent’s FASTdocs to Modernize Enterprise Content Management and Automate Manual Processes

Alogent proudly announced that Waterbury CT Teachers Federal Credit Union selected FASTdocs, its enterprise content management (ECM) platform purpose built for financial institutions. The credit ...

First Entertainment Credit Union and Nymbus Launch CineFi, First Digital Credit Union for Entertainment Professionals

Nymbus, a modern banking platform for U.S. banks and credit unions, today announced that First Entertainment Credit Union has successfully launched CineFi, the first fully ...

Corporate Central Promotes Hunter Cliffgard to Investment Analyst

Corporate Central is pleased to announce the promotion of Hunter Cliffgard from Investment Assistant to Investment Analyst, recognizing his strong contributions, continued professional development, and ...

CRIF Select Appoints Robert Christini as Senior Vice President of Sales

CRIF Select announced that Robert Christini has joined the company as Senior Vice President of Sales, bringing proven leadership and deep expertise in the automotive ...

Applications sought for $10K LAFCU Innovation for Education Grant

LANSING, Mich. — From calming corners to robotics labs, Michigan classrooms are being transformed in powerful ways — and LAFCU is ready to help make ...
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