The Member Story Project
The Member Story Project celebrates the powerful, personal moments between credit unions and the people they serve. Through heartfelt stories of real-life impact, this initiative highlights the moments when credit unions made a meaningful difference. Whether they offered support during a crisis, helped a dream come true, or simply showed up when it mattered most, these stories speak volumes.
They reflect the essence of the credit union movement: real people helping real people. We hope they inspire you as much as they inspire us.
Do you have a story to share? We’d love to hear it. Submit your story here and be featured on CreditUnions.com.
The Member Story Project is sponsored by Callahan & Associates
A Kind Gesture Makes All The Difference
A member recently visited our main branch to take care of a VISA card issue. While waiting, she had to leave abruptly for work and accidentally left without the card. Unfortunately, she was babysitting several children and was unable to return during business hours. One of our representatives stepped in right away, de-escalating the situation […]
Clothes And Kindness For A Member In Need
Affinity Plus Federal Credit Union
When Sarah walked into the Winona branch to open a new account, no one expected how much her visit would impact the day. She didn’t have proof of address, so after chatting with Neelie, she headed to the Winona State Housing office and returned shortly after. While waiting, staff overheard Sarah on the phone with […]
A Person, Not A Checklist
Affinity Plus Federal Credit Union
Anissa Keyes Powell founded Arubah Emotional Health Services to provide culturally responsive care for marginalized communities, integrating therapy and indigenous healing and expanding through partnerships to deliver mental health support where it’s needed most. Anissa’s entrepreneurial spirit also led her to purchase and renovate the Northside Epicenter, a 20,000-square-foot historic building that now houses 14 […]
Out-Of-This-World Member Service
Affinity Plus Federal Credit Union
Vanessa’s journey to increasing her credit score in two months started with a phone call about outer space. More specifically, a phone call about Affinity Plus employees in Bemidji potentially taking a celebratory outing to the Headwaters Science Center’s Starlab, a portable planetarium that gives a front-row seat to the stars. Vanessa works at the […]
A Single Mother Achieves Her Dream Of Homeownership
Commodore Perry Federal Credit Union
A single mother came to Commodore Perry FCU overwhelmed and discouraged. With her children’s father incarcerated, she was juggling two jobs, falling behind on rent, frequently overdrawing her account, and unable to break the cycle of paycheck-to-paycheck living. Even so, she maintained an auto loan and direct deposit with us, and when she needed a […]
Stopping Foreclosure In Its Tracks. No Cartwheels Required.
Brewster Federal Credit Union
In mid-October, a member contacted me about a loan to purchase his aunt’s house. His aunt asked him if he wanted to buy her house from her for $6,000.00, based on a tax foreclosure sale that would be taking place on Oct. 31, 2025. If he paid the $6,000.00 owed in back taxes, that would […]
Eltropy’s EMERGE 2025 Conference To Bring Credit Unions and Community Banks Together in San Francisco
Eltropy, the leading AI-powered conversations platform for community financial institutions (CFIs), today announced its annual EMERGE 2025 conference will take ...
Callahan & Associates Launches 2025 CreditUnions.com Innovation Series
Callahan & Associates has announced the launch of the 2025 CreditUnions.com Innovation Series, opening applications for vendors to showcase innovative ...
SECU Kicks Off Statewide Beautification Initiative with Keep North Carolina Beautiful
State Employees’ Credit Union (SECU) and Keep North Carolina Beautiful (KNCB) recently teamed up for a statewide beautification initiative, which ...
Baker Market Update – Week in Review: December 06, 2024
Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Chartway Promise Foundation Grants Dreams and Shares Smiles at the Chartway Norfolk Harbor Half Marathon Weekend
The 11th annual Chartway Norfolk Harbor Half Marathon Weekend drew thousands of runners to downtown Norfolk and highlighted the power ...
SECU Foundation Awards $1 Million to TROSA for Expansion of Durham Campus
SECU Foundation continues its support for the non-profit TROSA (Triangle Residential Options for Substance Abusers, Inc.) with a $1 million ...
USSFCU Celebrates an Award-Winning 2024: A Year of Workplace Excellence
Alexandria, VA, December 04, 2024 – The United States Senate Federal Credit Union (USSFCU) is closing out 2024 on a ...
LendKey Surpasses $7 Billion in Total Loan Originations, Expanding Network Lending Impact
LendKey Technologies, Inc., the pioneer of digital network lending, achieved a significant milestone, surpassing $7 billion in total loan originations ...
New Partnership Established Between Synergent and Superior IRA & HSA
Synergent® is pleased to announce a new vendor partnership has been formally established with Superior IRA & HSA. As a ...
United Federal Credit Union Strengthens Small Business Loan Program with Highly Experienced SBA Lending Team
United Federal Credit Union is strengthening its Small Business Administration team with the addition of six highly experienced lending specialists, ...
CUES Named Winner of 2024-2025 Amazon Web Services IMAGINE Grant for Nonprofits
CUES announced it has been selected as a winner of the 2024 Amazon Web Services (AWS) IMAGINE Grant.
Dillon Gabriel Teams Up with Unitus Community Credit Union on Giving Tuesday
In celebration of “Giving Tuesday,” Unitus Community Credit Union and quarterback Dillon Gabriel have made a $2,500 donation to Kidsports ...
CUNA Strategic Services Selects Eko as Their Preferred Digital Investment Provider
CUNA Strategic Services is pleased to announce their new alliance with Eko Investments. Eko enables credit unions to offer digital ...
Stephanie Stout Promoted; Will Further Shape the Member Experience at Greater Texas|Aggieland Credit Union
Greater Texas|Aggieland Credit Union has named Stephanie Stout to the newly created position of Senior Vice President of Member Experience.
BCU EXPANDS EFFORTS TO SUPPORT EMPLOYEES, MEMBERS AFFECTED BY HURRICANES HELENE, MILTON
As the southern US braced for the impact of Hurricane Helene, with Hurricane Milton fast following, BCU swiftly activated its ...
Park City Credit Union Turns Digital Tools into Member Service Magic
Eltropy, the leading conversations platform for community financial institutions (CFIs), today announced that Park City Credit Union has successfully implemented ...
Baker Market Update – Week in Review: November 29, 2024
Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Redwood Credit Union Community Fund Provides $41,000 in Support for Lake County Fire Victims
The Redwood Credit Union Community Fund (RCUCF) recently disbursed $41,000 to those who lost their primary residence in the Boyles ...
CREDIT UNIONS KIDS AT HEART® Prepares for the 2025 Boston Marathon
Burlington, Massachusetts, November 25, 2024: For the 26th consecutive year, dozens of credit unions from throughout the Northeast will collaborate ...
Navatros Executive Shares Practical Roadmap for Credit Union AI Adoption
As credit unions navigate artificial intelligence adoption, Navatros Senior Business Solutions Manager Jose Ortiz provides a measured approach to implementation. ...
Truliant Insurance Adds to Strategic Growth Through S.C. Acquisition
Truliant Federal Credit Union, through its wholly owned subsidiary Truliant Insurance, has completed a new insurance agency purchase as the ...
Chartway Credit Union Receives Inaugural La Alianza Award from Washington Area Chamber of Commerce
Chartway Credit Union is proud to announce its recognition by the Washington Area Chamber of Commerce as the recipient of ...
Advia Credit Union Welcomes Tony Wright as Chief Financial Officer
Advia Credit Union is pleased to announce the appointment of Tony Wright as its new Chief Financial Officer (CFO), effective ...
Baker Market Update – Week in Review: November 22, 2024
Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Coastal Credit Union Hires Two New Mortgage Vice Presidents
Coastal Credit Union has hired Stacey Daniels as its new VP, Mortgage Operations and Kevin Holton as VP, Mortgage Sales. ...
LAFCU Honored With Delta Township Community Impact–Legacy Award
LANSING, Mich. — LAFCU has been presented with the prestigious Community Impact–Legacy Award from Delta Township, an honor recognizing the organization’s dedication to enriching the ...
LAFCU Strengthens Team With Hires In Professional Services And Finance
LANSING, Mich. — LAFCU has expanded its team with the addition of two experienced professionals in key roles—Danna Finney joins as compliance officer, and Monica ...
TEACHERS FEDERAL CREDIT UNION ANNOUNCES BEN ALESSI AS CHIEF FINANCIAL OFFICER, FURTHER STRENGTHENING THE CREDIT UNION’S LEADERSHIP TEAM
HAUPPAUGE, N.Y. (Date) – Teachers Federal Credit Union, one of the largest credit unions in the United States with over $9.8 billion in assets and ...
Eltropy CEO Discusses AI’s Impact on Credit Union Member Engagement with CUbroadcast
Eltropy Co-founder and CEO Ashish Garg recently shared insights on artificial intelligence and digital communications in credit unions during a ...
LAFCU Named One of the Best Credit Unions to Work For in 2024
LANSING, Mich. — LAFCU is proud to announce that it has been named one of the Best Credit Unions to Work For in 2024 by ...
Eltropy’s EMERGE 2025 Conference To Bring Credit Unions and Community Banks Together in San Francisco
Eltropy, the leading AI-powered conversations platform for community financial institutions (CFIs), today announced its annual EMERGE 2025 conference will take ...
Callahan & Associates Launches 2025 CreditUnions.com Innovation Series
Callahan & Associates has announced the launch of the 2025 CreditUnions.com Innovation Series, opening applications for vendors to showcase innovative ...
SECU Kicks Off Statewide Beautification Initiative with Keep North Carolina Beautiful
State Employees’ Credit Union (SECU) and Keep North Carolina Beautiful (KNCB) recently teamed up for a statewide beautification initiative, which ...
Baker Market Update – Week in Review: December 06, 2024
Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Chartway Promise Foundation Grants Dreams and Shares Smiles at the Chartway Norfolk Harbor Half Marathon Weekend
The 11th annual Chartway Norfolk Harbor Half Marathon Weekend drew thousands of runners to downtown Norfolk and highlighted the power ...
SECU Foundation Awards $1 Million to TROSA for Expansion of Durham Campus
SECU Foundation continues its support for the non-profit TROSA (Triangle Residential Options for Substance Abusers, Inc.) with a $1 million ...
USSFCU Celebrates an Award-Winning 2024: A Year of Workplace Excellence
Alexandria, VA, December 04, 2024 – The United States Senate Federal Credit Union (USSFCU) is closing out 2024 on a ...
LendKey Surpasses $7 Billion in Total Loan Originations, Expanding Network Lending Impact
LendKey Technologies, Inc., the pioneer of digital network lending, achieved a significant milestone, surpassing $7 billion in total loan originations ...
New Partnership Established Between Synergent and Superior IRA & HSA
Synergent® is pleased to announce a new vendor partnership has been formally established with Superior IRA & HSA. As a ...
United Federal Credit Union Strengthens Small Business Loan Program with Highly Experienced SBA Lending Team
United Federal Credit Union is strengthening its Small Business Administration team with the addition of six highly experienced lending specialists, ...
CUES Named Winner of 2024-2025 Amazon Web Services IMAGINE Grant for Nonprofits
CUES announced it has been selected as a winner of the 2024 Amazon Web Services (AWS) IMAGINE Grant.
Dillon Gabriel Teams Up with Unitus Community Credit Union on Giving Tuesday
In celebration of “Giving Tuesday,” Unitus Community Credit Union and quarterback Dillon Gabriel have made a $2,500 donation to Kidsports ...
CUNA Strategic Services Selects Eko as Their Preferred Digital Investment Provider
CUNA Strategic Services is pleased to announce their new alliance with Eko Investments. Eko enables credit unions to offer digital ...
Stephanie Stout Promoted; Will Further Shape the Member Experience at Greater Texas|Aggieland Credit Union
Greater Texas|Aggieland Credit Union has named Stephanie Stout to the newly created position of Senior Vice President of Member Experience.
BCU EXPANDS EFFORTS TO SUPPORT EMPLOYEES, MEMBERS AFFECTED BY HURRICANES HELENE, MILTON
As the southern US braced for the impact of Hurricane Helene, with Hurricane Milton fast following, BCU swiftly activated its ...
Park City Credit Union Turns Digital Tools into Member Service Magic
Eltropy, the leading conversations platform for community financial institutions (CFIs), today announced that Park City Credit Union has successfully implemented ...
Baker Market Update – Week in Review: November 29, 2024
Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Redwood Credit Union Community Fund Provides $41,000 in Support for Lake County Fire Victims
The Redwood Credit Union Community Fund (RCUCF) recently disbursed $41,000 to those who lost their primary residence in the Boyles ...
CREDIT UNIONS KIDS AT HEART® Prepares for the 2025 Boston Marathon
Burlington, Massachusetts, November 25, 2024: For the 26th consecutive year, dozens of credit unions from throughout the Northeast will collaborate ...
Navatros Executive Shares Practical Roadmap for Credit Union AI Adoption
As credit unions navigate artificial intelligence adoption, Navatros Senior Business Solutions Manager Jose Ortiz provides a measured approach to implementation. ...
Truliant Insurance Adds to Strategic Growth Through S.C. Acquisition
Truliant Federal Credit Union, through its wholly owned subsidiary Truliant Insurance, has completed a new insurance agency purchase as the ...
Chartway Credit Union Receives Inaugural La Alianza Award from Washington Area Chamber of Commerce
Chartway Credit Union is proud to announce its recognition by the Washington Area Chamber of Commerce as the recipient of ...
Advia Credit Union Welcomes Tony Wright as Chief Financial Officer
Advia Credit Union is pleased to announce the appointment of Tony Wright as its new Chief Financial Officer (CFO), effective ...
Baker Market Update – Week in Review: November 22, 2024
Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Coastal Credit Union Hires Two New Mortgage Vice Presidents
Coastal Credit Union has hired Stacey Daniels as its new VP, Mortgage Operations and Kevin Holton as VP, Mortgage Sales. ...
LAFCU Honored With Delta Township Community Impact–Legacy Award
LANSING, Mich. — LAFCU has been presented with the prestigious Community Impact–Legacy Award from Delta Township, an honor recognizing the organization’s dedication to enriching the ...
LAFCU Strengthens Team With Hires In Professional Services And Finance
LANSING, Mich. — LAFCU has expanded its team with the addition of two experienced professionals in key roles—Danna Finney joins as compliance officer, and Monica ...
TEACHERS FEDERAL CREDIT UNION ANNOUNCES BEN ALESSI AS CHIEF FINANCIAL OFFICER, FURTHER STRENGTHENING THE CREDIT UNION’S LEADERSHIP TEAM
HAUPPAUGE, N.Y. (Date) – Teachers Federal Credit Union, one of the largest credit unions in the United States with over $9.8 billion in assets and ...
Eltropy CEO Discusses AI’s Impact on Credit Union Member Engagement with CUbroadcast
Eltropy Co-founder and CEO Ashish Garg recently shared insights on artificial intelligence and digital communications in credit unions during a ...
LAFCU Named One of the Best Credit Unions to Work For in 2024
LANSING, Mich. — LAFCU is proud to announce that it has been named one of the Best Credit Unions to Work For in 2024 by ...
Energy One Federal Credit Union Implements AI-Powered Calculators from Appli
Appli, a provider of AI-powered financial calculators for credit unions and community banks, announced today that Energy One Federal Credit Union has chosen Appli’s AI-powered ...
NASCUS Supports NCUA Regulatory Modernization While Urging Clarity, Consistency, and Strong Supervisory Foundations
The National Association of State Credit Union Supervisors (NASCUS) submitted three comment letters to the National Credit Union Administration (NCUA) regarding the agency’s ongoing Deregulation ...
LendKey Surpasses $8 Billion in Loan Originations, Accelerating Growth for Credit Unions and Banks Nationwide
LendKey today announced it has surpassed $8 billion in loan originations, a milestone achieved through its network of more than 400 credit unions and community ...
Capital Area Federal Credit Union Renews Core Processing Partnership with Synergent
Synergent® is proud to share that Capital Area Federal Credit Union has renewed a ten-year agreement for hosted Jack Henry™ Symitar® core processing, along with ...
SECU Foundation Strengthens Support for Students, Communities with $1.95 Million Commitment to Public Fellows Internship Program
Building on a decade of impact, SECU Foundation has renewed its Public Fellows Internship Program for 2026 and increased funding for participating students, continuing its ...
Maine Credit Unions Raise Nearly $1.5 Million to Address Food Insecurity
Credit union representatives from across Maine came together to announce the latest fundraising results of their collaborative Maine Credit Unions’ Campaign for Ending Hunger. During ...