The Member Story Project
The Member Story Project celebrates the powerful, personal moments between credit unions and the people they serve. Through heartfelt stories of real-life impact, this initiative highlights the moments when credit unions made a meaningful difference. Whether they offered support during a crisis, helped a dream come true, or simply showed up when it mattered most, these stories speak volumes.
They reflect the essence of the credit union movement: real people helping real people. We hope they inspire you as much as they inspire us.
Do you have a story to share? We’d love to hear it. Submit your story here and be featured on CreditUnions.com.
The Member Story Project is sponsored by Callahan & Associates
A Different Kind Of Collections Story
Western Vista Federal Credit Union
A member was struggling to manage payments on two vehicles. She hoped to keep both, but recurring past-due issues made that unsustainable, and it was important that she be able to keep at least one reliable vehicle. Through several honest and sometimes difficult conversations, a solution was found: she surrendered one vehicle and wrapped the […]
Helping Suzie Make Her Savings Work Smarter
“Suzie” and her daughter recently visited University Credit Union to explore checking account options. Suzie currently holds a combined balance of $822,000 across her savings and checking accounts, including a recent $3,000 deposit. During our conversation, we introduced Suzie to our high yield savings account (HYSA) as a way to turn her existing savings into […]
When 1 Conversation Changes Everything
One afternoon, a member walked into a University Credit Union branch planning to make a simple deposit. During a friendly conversation, our team noticed she had a credit card with us that she’d held for quite some time … at an interest rate of 20%. Recognizing an opportunity to help her save money and improve […]
Every Interaction Matters: Building Trust Through Care
During a busy day in Member Services, one of our supervisors stepped in to support the team and assist members in the queue. A member was dealing with fraud on their Visa card and was understandably concerned. The member needed guidance on the dispute process and reassurance about their account security. What might seem like […]
Quick Thinking Stops A Scam In Its Tracks
An elderly member recently visited our branch to request a large cash withdrawal to pay a contractor for home construction. As our representative spoke with him, it became clear something was not right. The person claiming to be the contractor had actually driven the member to the branch and was waiting outside, which immediately raised […]
A Kind Gesture Makes All The Difference
A member recently visited our main branch to take care of a VISA card issue. While waiting, she had to leave abruptly for work and accidentally left without the card. Unfortunately, she was babysitting several children and was unable to return during business hours. One of our representatives stepped in right away, de-escalating the situation […]
Chartway Credit Union Receives Inaugural La Alianza Award from Washington Area Chamber of Commerce
Chartway Credit Union is proud to announce its recognition by the Washington Area Chamber of Commerce as the recipient of ...
Advia Credit Union Welcomes Tony Wright as Chief Financial Officer
Advia Credit Union is pleased to announce the appointment of Tony Wright as its new Chief Financial Officer (CFO), effective ...
Baker Market Update – Week in Review: November 22, 2024
Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Coastal Credit Union Hires Two New Mortgage Vice Presidents
Coastal Credit Union has hired Stacey Daniels as its new VP, Mortgage Operations and Kevin Holton as VP, Mortgage Sales. ...
LAFCU Honored With Delta Township Community Impact–Legacy Award
LANSING, Mich. — LAFCU has been presented with the prestigious Community Impact–Legacy Award from Delta Township, an honor recognizing the organization’s dedication to enriching the ...
LAFCU Strengthens Team With Hires In Professional Services And Finance
LANSING, Mich. — LAFCU has expanded its team with the addition of two experienced professionals in key roles—Danna Finney joins as compliance officer, and Monica ...
TEACHERS FEDERAL CREDIT UNION ANNOUNCES BEN ALESSI AS CHIEF FINANCIAL OFFICER, FURTHER STRENGTHENING THE CREDIT UNION’S LEADERSHIP TEAM
HAUPPAUGE, N.Y. (Date) – Teachers Federal Credit Union, one of the largest credit unions in the United States with over $9.8 billion in assets and ...
Eltropy CEO Discusses AI’s Impact on Credit Union Member Engagement with CUbroadcast
Eltropy Co-founder and CEO Ashish Garg recently shared insights on artificial intelligence and digital communications in credit unions during a ...
LAFCU Named One of the Best Credit Unions to Work For in 2024
LANSING, Mich. — LAFCU is proud to announce that it has been named one of the Best Credit Unions to Work For in 2024 by ...
Peach State FCU C.A.R.E.S. Foundation Now Accepting Applications for $277,000 in Scholarships
LAWRENCEVILLE, GA (December 2, 2024) – The Peach State FCU C.A.R.E.S. Foundation recently announced that its 2025 scholarship program is now open accepting applications. The ...
Alogent Launches Alogent Shield: Advanced Check Fraud Mitigation Suite of Capabilities Utilizing AI and Machine Learning to Reduce Losses Across All Deposit Channels
Alogent launched Alogent Shield, an advanced set of comprehensive features designed to tackle the rising threat of check fraud across ...
Aggieland Credit Union Finances $53,000 in Texas A&M Student-run Entrepreneurial Ventures
Aggieland Credit Union funded $53,000 in short-term business loans for 12 student teams participating in the 2024 Texas A&M Mays ...
Eltropy CEO to Address Branch Banking Innovation at Future Branches 2024
Eltropy, the leading AI-powered conversions platform for community financial institutions (CFIs), today announced that Co-founder and CEO Ashish Garg will ...
TowerCares Foundation Surpasses $3 Million in Donations, Grants and Scholarships to Help Military Heroes, Veterans and Children in Need
Dogs are known for their ability to provide emotional support, reduce stress, encourage physical activity, and foster social connections, which ...
Coastal Credit Union School Supply Drive Benefits 29 Local Schools
Coastal Credit Union recently delivered nearly 11,000 school supplies to 29 Elementary schools throughout the counties that the credit union ...
United Federal Credit Union Hires Chief Commercial Officer to Lead Business Lending and Deposit Growth
United Federal Credit Union (United) is pleased to announce the appointment of Renee Johnson as Chief Commercial Officer (CCO). Johnson ...
Autotruck Financial Credit Union Chooses Sharetec for Shared Values and Digital Innovation
Sharetec, a leading provider of core software and digital innovations, is thrilled to announce its new partnership with Kentucky-based credit ...
Landings Credit Union Secures $81,000 Ahead Grant to Support Tempe Community Action Agency’s (TCAA) Economic Empowerment Programs
CONTACT: Cecilia Ashe, Chief Operations Officer FOR IMMEDIATE RELEASE PHONE: (480) 967-9475 EMAIL: cashe@landingscu.org WEBSITE: https://www.landingscu.org LANDINGS CREDIT UNION SECURES ...
First Hope Bank Partners with Arkatechture to Drive Data Innovation and Enhance Customer Experience
First Hope Bank, a family-owned community bank in New Jersey established in 1911, has formed a strategic partnership with Arkatechture, ...
SECU’s Leigh Brady Named to 2024 Most Powerful Women in Credit Unions List by American Banker
American Banker has named State Employees’ Credit Union (SECU) President and CEO Leigh Brady as one of the “Most Powerful ...
GreenState appoints new Chief Risk Officer, Ryan Gage
GreenState Credit Union is pleased to announce the appointment of Ryan Gage as its new Chief Risk Officer. Gage comes ...
Chartway Credit Union Expands with New Branches, Products, & Services
Chartway Credit Union is pleased to announce several initiatives that expand its footprint and enhance service offerings, reflecting its commitment ...
United Federal Credit Union Promotes Two to Branch Manager Positions in Indiana
United Federal Credit Union is pleased to announce Crystal Hudson and Shannon Schock have been promoted to Branch Manager positions ...
GTE Financial Elevates Leadership: Manny Aguilar and Dona Svehla Promoted to Key Executive Roles
GTE Financial is excited to announce the promotions of two distinguished leaders within the organization. Manny Aguilar has been elevated ...
United Federal Credit Union Names New Mortgage Advisor in Battle Creek
United Federal Credit Union (United) is pleased to announce the appointment of Jennifer Cooper to Mortgage Advisor in Battle Creek. ...
Maine Credit Union Grows Assets by More Than 60%
TruChoice Federal Credit Union increased assets more than 60% over five years by moving in-house systems to one consolidated external ...
INOVA’S Samuel Kamwenji Receives Minority Business Excellence Award for Service
Samuel Kamwenji, Manager of Community Relations and Business Development at INOVA Federal Credit Union, received the Minority Business Excellence Award ...
NCOFCU Awards it 2024 Vollunteer of the Year and Lifetime Achivement Awards at their San Antonio Conference
San Antonio, TX – October 4, 2024 – The National Council of Firefighters Credit Unions (NCOFCU) is proud to announce ...
Maine Family Federal Credit Union Raises Over $1,000 in One Day for the Campaign for Ending Hunger
LEWISTON, ME – Maine Family Federal Credit Union proudly announced the success of its recent “Strapped for Cash” fundraiser, held ...
Amrita Prasad of SafeAmerica Credit Union Featured on Women of Community Banking Video Podcast
SafeAmerica Credit Union proudly announces that Amrita Prasad, a key leader in its financial team, recently participated in the latest ...
Chartway Credit Union Receives Inaugural La Alianza Award from Washington Area Chamber of Commerce
Chartway Credit Union is proud to announce its recognition by the Washington Area Chamber of Commerce as the recipient of ...
Advia Credit Union Welcomes Tony Wright as Chief Financial Officer
Advia Credit Union is pleased to announce the appointment of Tony Wright as its new Chief Financial Officer (CFO), effective ...
Baker Market Update – Week in Review: November 22, 2024
Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Coastal Credit Union Hires Two New Mortgage Vice Presidents
Coastal Credit Union has hired Stacey Daniels as its new VP, Mortgage Operations and Kevin Holton as VP, Mortgage Sales. ...
LAFCU Honored With Delta Township Community Impact–Legacy Award
LANSING, Mich. — LAFCU has been presented with the prestigious Community Impact–Legacy Award from Delta Township, an honor recognizing the organization’s dedication to enriching the ...
LAFCU Strengthens Team With Hires In Professional Services And Finance
LANSING, Mich. — LAFCU has expanded its team with the addition of two experienced professionals in key roles—Danna Finney joins as compliance officer, and Monica ...
TEACHERS FEDERAL CREDIT UNION ANNOUNCES BEN ALESSI AS CHIEF FINANCIAL OFFICER, FURTHER STRENGTHENING THE CREDIT UNION’S LEADERSHIP TEAM
HAUPPAUGE, N.Y. (Date) – Teachers Federal Credit Union, one of the largest credit unions in the United States with over $9.8 billion in assets and ...
Eltropy CEO Discusses AI’s Impact on Credit Union Member Engagement with CUbroadcast
Eltropy Co-founder and CEO Ashish Garg recently shared insights on artificial intelligence and digital communications in credit unions during a ...
LAFCU Named One of the Best Credit Unions to Work For in 2024
LANSING, Mich. — LAFCU is proud to announce that it has been named one of the Best Credit Unions to Work For in 2024 by ...
Peach State FCU C.A.R.E.S. Foundation Now Accepting Applications for $277,000 in Scholarships
LAWRENCEVILLE, GA (December 2, 2024) – The Peach State FCU C.A.R.E.S. Foundation recently announced that its 2025 scholarship program is now open accepting applications. The ...
Alogent Launches Alogent Shield: Advanced Check Fraud Mitigation Suite of Capabilities Utilizing AI and Machine Learning to Reduce Losses Across All Deposit Channels
Alogent launched Alogent Shield, an advanced set of comprehensive features designed to tackle the rising threat of check fraud across ...
Aggieland Credit Union Finances $53,000 in Texas A&M Student-run Entrepreneurial Ventures
Aggieland Credit Union funded $53,000 in short-term business loans for 12 student teams participating in the 2024 Texas A&M Mays ...
Eltropy CEO to Address Branch Banking Innovation at Future Branches 2024
Eltropy, the leading AI-powered conversions platform for community financial institutions (CFIs), today announced that Co-founder and CEO Ashish Garg will ...
TowerCares Foundation Surpasses $3 Million in Donations, Grants and Scholarships to Help Military Heroes, Veterans and Children in Need
Dogs are known for their ability to provide emotional support, reduce stress, encourage physical activity, and foster social connections, which ...
Coastal Credit Union School Supply Drive Benefits 29 Local Schools
Coastal Credit Union recently delivered nearly 11,000 school supplies to 29 Elementary schools throughout the counties that the credit union ...
United Federal Credit Union Hires Chief Commercial Officer to Lead Business Lending and Deposit Growth
United Federal Credit Union (United) is pleased to announce the appointment of Renee Johnson as Chief Commercial Officer (CCO). Johnson ...
Autotruck Financial Credit Union Chooses Sharetec for Shared Values and Digital Innovation
Sharetec, a leading provider of core software and digital innovations, is thrilled to announce its new partnership with Kentucky-based credit ...
Landings Credit Union Secures $81,000 Ahead Grant to Support Tempe Community Action Agency’s (TCAA) Economic Empowerment Programs
CONTACT: Cecilia Ashe, Chief Operations Officer FOR IMMEDIATE RELEASE PHONE: (480) 967-9475 EMAIL: cashe@landingscu.org WEBSITE: https://www.landingscu.org LANDINGS CREDIT UNION SECURES ...
First Hope Bank Partners with Arkatechture to Drive Data Innovation and Enhance Customer Experience
First Hope Bank, a family-owned community bank in New Jersey established in 1911, has formed a strategic partnership with Arkatechture, ...
SECU’s Leigh Brady Named to 2024 Most Powerful Women in Credit Unions List by American Banker
American Banker has named State Employees’ Credit Union (SECU) President and CEO Leigh Brady as one of the “Most Powerful ...
GreenState appoints new Chief Risk Officer, Ryan Gage
GreenState Credit Union is pleased to announce the appointment of Ryan Gage as its new Chief Risk Officer. Gage comes ...
Chartway Credit Union Expands with New Branches, Products, & Services
Chartway Credit Union is pleased to announce several initiatives that expand its footprint and enhance service offerings, reflecting its commitment ...
United Federal Credit Union Promotes Two to Branch Manager Positions in Indiana
United Federal Credit Union is pleased to announce Crystal Hudson and Shannon Schock have been promoted to Branch Manager positions ...
GTE Financial Elevates Leadership: Manny Aguilar and Dona Svehla Promoted to Key Executive Roles
GTE Financial is excited to announce the promotions of two distinguished leaders within the organization. Manny Aguilar has been elevated ...
United Federal Credit Union Names New Mortgage Advisor in Battle Creek
United Federal Credit Union (United) is pleased to announce the appointment of Jennifer Cooper to Mortgage Advisor in Battle Creek. ...
Maine Credit Union Grows Assets by More Than 60%
TruChoice Federal Credit Union increased assets more than 60% over five years by moving in-house systems to one consolidated external ...
INOVA’S Samuel Kamwenji Receives Minority Business Excellence Award for Service
Samuel Kamwenji, Manager of Community Relations and Business Development at INOVA Federal Credit Union, received the Minority Business Excellence Award ...
NCOFCU Awards it 2024 Vollunteer of the Year and Lifetime Achivement Awards at their San Antonio Conference
San Antonio, TX – October 4, 2024 – The National Council of Firefighters Credit Unions (NCOFCU) is proud to announce ...
Maine Family Federal Credit Union Raises Over $1,000 in One Day for the Campaign for Ending Hunger
LEWISTON, ME – Maine Family Federal Credit Union proudly announced the success of its recent “Strapped for Cash” fundraiser, held ...
Amrita Prasad of SafeAmerica Credit Union Featured on Women of Community Banking Video Podcast
SafeAmerica Credit Union proudly announces that Amrita Prasad, a key leader in its financial team, recently participated in the latest ...
Origence Ends 2025 with 17% Growth in Fundings; Expands AI-Driven Lending Technology
Origence, the leading lending technology solutions provider for credit unions, closed 2025 with $62 billion in total fundings, up 17% from 2024, and signed 89 ...
Xpress Data Inc. hires Kirk Drake as new President
Xpress Data Inc. hires Kirk Drake as new President. Drake brings decades of experience in credit unions and technology strategy and has been consulting with ...
Catherine Bryant and Jonah Kaufman of Coastal Wealth Management Recognized as Distinguished Financial Professionals by LPL Financial
Catherine Bryant and Jonah Kaufman, Wealth Advisors at Coastal Wealth Management in Raleigh, have earned a place among LPL Financials’ Ascent Club Program for 2025 ...
Credit Unions Gain Edge with New CashBack+ Credit Card Rewards
New York, NY – February 25, 2025 – Prizeout, the leader in advertising and financial technology, today announced the launch of its Credit Card Rewards ...
ICUL Launches “Credit Unions in Action” to Showcase Statewide Community Impact
The Illinois Credit Union League has opened our inaugural Credit Unions in Action (CUIA) data collection initiative, and we’re excited to begin gathering 2025 community ...
Apple Federal Credit Union Partners with Quavo to Modernize Dispute Operations and Elevate Member Experience
Quavo, Inc. (“Quavo”), the proven AI disputes technology partner and leading strategic advisor for financial institutions, has announced a new partnership with Apple Federal Credit ...