The Member Story Project

The Member Story Project celebrates the powerful, personal moments between credit unions and the people they serve. Through heartfelt stories of real-life impact, this initiative highlights the moments when credit unions made a meaningful difference. Whether they offered support during a crisis, helped a dream come true, or simply showed up when it mattered most, these stories speak volumes.

They reflect the essence of the credit union movement: real people helping real people. We hope they inspire you as much as they inspire us.

Do you have a story to share? We’d love to hear it. Submit your story here and be featured on CreditUnions.com.

The Member Story Project is sponsored by Callahan & Associates

Protecting A Member In The Right Moment

Affinity Plus Federal Credit Union

When our member Steve came into the branch looking serious, member consultant Marisol started asking questions. He said he needed to take out $12,000 from a few different accounts because his daughter called him from jail and needed money to be paid to an attorney. Marisol asked if he spoke to his daughter, he said […]

A Cherished Presence And Notable Absence

Digital Federal Credit Union

In today’s fast-paced world, genuine human connections often feel rare. Yet, at DCU, the story of Larry and Duda is a powerful reminder that establishing relationships make a difference. Larry has been visiting one branch for years, long enough that his presence has become a cherished routine. He could easily be helped by anyone, yet […]

Finding The “Yes” In A Complex Car Deal

A member reached out to RCU Auto Services with questions regarding a complicated trade-in and private party purchase he wanted to complete. It involved trading in his current vehicle, which was underwater, while purchasing his brother-in-law’s car at the same time. Due to the complexity of the request, I knew I had to team up […]

The Power Of Priorities And Pressing Pause

I had the privilege of working with a Redwood Credit Union member, Linda, during a recent financial coaching appointment. She sought support in creating a budget to achieve her dream of homeownership while also planning for a comfortable retirement. My goal was to provide her with practical strategies and insights to help her balance these […]

A Business Member’s Journey From Struggle To Strategy

Being a Business Development Officer, I have the pleasure and opportunity to develop impactful relationships, create strategic partnerships, and help provide access to solution-based products and services to our business members and community. I reach out to new business members via a thank you email to ensure they have a resource for any immediate or […]

A Team That Said “Yes” — And Made It Happen.

When Luis and Marisol walked into our community homeownership workshop, they were carrying more than questions — they were carrying urgency. Their lease wasn’t being renewed, their move-out date was approaching fast, and they were expecting their first child any day. The mix of excitement and fear was unmistakable. After the workshop, our homeownership counselor […]

Charity Events

INTRODUCING TRIUNITY FOUNDATION: HELPING ELIMINATE DEBT FOR THOSE FACING TERMINAL ILLNESSES

St. Cloud Financial Credit Union is proud to announce the launch of TriUnity Foundation, a groundbreaking foundation in the credit ...
Personnel Promotions

United Federal Credit Union Promotes Natalie Polaskey to Senior Relationship Development Manager in Michigan

United Federal Credit Union (United) has promoted Natalie Polaskey to Senior Relationship Development Manager in Michigan. Polaskey is based at ...
Making A Difference

SchoolsFirst Federal Credit Union Recognizes Los Angeles County Teachers and Classified Employees of the Year

SchoolsFirst Federal Credit Union, the largest credit union in California and the largest serving school employees and their families, hosted ...
Making A Difference

SECU’s Annual Statewide Toy Drive is Happening Now

State Employees’ Credit Union (SECU) is excited to announce that its third annual statewide Toy Drive is officially underway and ...
Industry Analysis & Trends

Baker Market Update – Week in Review: November 8, 2024

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
New Product Releases

Seattle Credit Union Receives $900 Thousand In CDFI Funding To Support Their ITIN Affordable Housing Mortgage Product

SEATTLE, WA—Seattle Credit Union received $900 thousand in CDFI (Community Development Financial Institution) funding to support the development of their 30-year fixed below market rate ...
Strategic Partnerships

eDOC Adds Seven New In-House Imaging Clients through Strategic Partnerships

eDOC added seven new in-house imaging clients in 2024 driven by its strong relationships with key network partners and reflecting ...
Technology

LAFCU earns national recognition as finalist for Credit Union Times Luminaries Award

LANSING, MI – LAFCU has been named a finalist for the Credit Union Times Luminaries Award in the category of Innovation in Tech – AI/Cybersecurity/Mobile ...
Other

CUES Welcomes New Leader to Help Elevate Industry Partnerships

CUES is pleased to announce a new leadership position that will play a critical role in establishing and cultivating supplier ...
Charity Events

GTE Financial Proudly Awards $5,000 Grant to Tampa Bay Kayak Anglers at Tampa Bay Lightning’s Noche Latina Night

GTE Financial is proud to announce the awarding of a $5,000 grant to Tampa Bay Kayak Anglers (TBKA) during the ...
Making A Difference

Students Practice Real-World Financial Skills at Reality Fair Hosted by UMassFive and the MassHire Franklin Hampshire Workforce Board

UMassFive College Federal Credit Union and MassHire Franklin Hampshire Workforce Board (MFHWB) recently partnered to hold a Reality Fair for ...
Making A Difference

Clearview President & CEO Lisa Florian Honored with C-Suite Award for Leadership Excellence

Lisa Florian, President & CEO of Clearview Federal Credit Union, was honored with a Pittsburgh Business Times C-Suite Award for ...
Industry Analysis & Trends

Advia Credit Union Named Best Credit Union and Best Investments; Wisconsin & Illinois

Advia Credit Union is proud to announce its recognition as a Community Favorite in the categories of Best Credit Union ...
Personnel Promotions

Corporate One Federal Credit Union Promotes Regina Lewie to Senior VP and Chief Risk Officer

FOR IMMEDIATE RELEASE November 7, 2024 Corporate One Contact Adam Gibbs 614-581-5715 agibbs@corporateone.coop Corporate One Federal Credit Union Promotes Regina ...
Making A Difference

EECU Helps Victims of Hurricanes and Wildfires

EECU is helping its members who were impacted by recent hurricanes and wildfires by offering financial support through its disaster ...
Making A Difference

Lucy Daniels Center Receives $750,000 Grant for Youth Mental Health Facility and Resource Center

SECU Foundation has awarded a $750,000 challenge grant to Lucy Daniels Center (LDC) for the construction of a youth mental ...
Other

myCUmortgage Recognizes Partner Credit Unions for Trailblazing the Mortgage Frontier

Celebrating the best of the best in credit union mortgage lending, myCUmortgage recognized 17 winners during the 19th Annual myCUmortgage ...
Personnel Promotions

Trent Hudson Joins Chartway Credit Union as Senior Vice President of Finance

Chartway is pleased to announce that Trent Hudson has joined the credit union as its new senior vice president of ...
Operations & HR

Corporate Central Welcomes Chelsea Menge as Relationship Development Manager

Corporate Central is excited to announce the addition of Chelsea Menge as Relationship Development Manager. In this vital role, Menge ...
Making A Difference

Unitus Community Credit Union Awards Community Impact Grant to Economic Development Nonprofit

In partnership with Federal Home Loan Bank of Des Moines, Business Impact Northwest will receive $100,000 in grant funds
Charity Events

Redwood Credit Union Donates More than $56,000 to Local Nonprofits for International Credit Union Day

On October 17, Redwood Credit Union (RCU) joined credit unions around the world in celebrating International Credit Union (ICU) Day, ...
Making A Difference

Chartway Credit Union Recognized for Second Consecutive Year As One of the 50 Most Community-Minded Companies in Hampton Roads

Chartway Credit Union has been named an honoree of The Civic 50 Hampton Roads by VOLUNTEER Hampton Roads and Points ...
Making A Difference

SchoolsFirst Federal Credit Union Sponsors Sacramento Republic FC and Sacramento County Office of Education Teachers of the Year and Classified School Employees of the Year Recognition Event

SchoolsFirst Federal Credit Union, the largest credit union in California and the largest serving school employees and their families, recently ...
Other

eDOC Expands Mobile RDC Client Base in 2024

eDOC is pleased to announce significant growth in its RDC solution utilization in 2024. This year, 20 new financial institutions ...
Marketing

Grant Donation on Behalf of TruPartner

TruPartner Credit Union is proud to announce City Gospel Mission as the recipient of a $5,000 Community Partnership Grant. This ...
Personnel Promotions

United Federal Credit Union Names New Mortgage Advisor in Holland

United Federal Credit Union (United) is pleased to announce the appointment of Zulema Roa to Mortgage Advisor in Holland. Roa ...
Personnel Promotions

Chartway Credit Union Welcomes Desai Madrigal as New Associate Director on its Board of Directors

Chartway Credit Union is pleased to announce a new appointment to its board of directors: Desai Madrigal as associate director. ...
Technology

Greater Texas|Aggieland Credit Union Sees Quick Acceptance of New Tex-Line Virtual Assistant

In just a couple of months, implementing an AI-based system into its contact center has yielded impressive efficiency gains along ...
Personnel Promotions

Coastal Credit Union Promotes Marin Sawyer to VP of Deposit Operations

Coastal Credit Union has promoted Marin Sawyer to VP of Deposit Operations. In her role, Sawyer will develop and execute ...
Other

County Federal Becomes Mirastar Federal Credit Union

With a new brand, the same team, and commitment to service, Mirastar represents a bright new day for the credit ...
Charity Events

INTRODUCING TRIUNITY FOUNDATION: HELPING ELIMINATE DEBT FOR THOSE FACING TERMINAL ILLNESSES

St. Cloud Financial Credit Union is proud to announce the launch of TriUnity Foundation, a groundbreaking foundation in the credit ...
Personnel Promotions

United Federal Credit Union Promotes Natalie Polaskey to Senior Relationship Development Manager in Michigan

United Federal Credit Union (United) has promoted Natalie Polaskey to Senior Relationship Development Manager in Michigan. Polaskey is based at ...
Making A Difference

SchoolsFirst Federal Credit Union Recognizes Los Angeles County Teachers and Classified Employees of the Year

SchoolsFirst Federal Credit Union, the largest credit union in California and the largest serving school employees and their families, hosted ...
Making A Difference

SECU’s Annual Statewide Toy Drive is Happening Now

State Employees’ Credit Union (SECU) is excited to announce that its third annual statewide Toy Drive is officially underway and ...
Industry Analysis & Trends

Baker Market Update – Week in Review: November 8, 2024

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
New Product Releases

Seattle Credit Union Receives $900 Thousand In CDFI Funding To Support Their ITIN Affordable Housing Mortgage Product

SEATTLE, WA—Seattle Credit Union received $900 thousand in CDFI (Community Development Financial Institution) funding to support the development of their 30-year fixed below market rate ...
Strategic Partnerships

eDOC Adds Seven New In-House Imaging Clients through Strategic Partnerships

eDOC added seven new in-house imaging clients in 2024 driven by its strong relationships with key network partners and reflecting ...
Technology

LAFCU earns national recognition as finalist for Credit Union Times Luminaries Award

LANSING, MI – LAFCU has been named a finalist for the Credit Union Times Luminaries Award in the category of Innovation in Tech – AI/Cybersecurity/Mobile ...
Other

CUES Welcomes New Leader to Help Elevate Industry Partnerships

CUES is pleased to announce a new leadership position that will play a critical role in establishing and cultivating supplier ...
Charity Events

GTE Financial Proudly Awards $5,000 Grant to Tampa Bay Kayak Anglers at Tampa Bay Lightning’s Noche Latina Night

GTE Financial is proud to announce the awarding of a $5,000 grant to Tampa Bay Kayak Anglers (TBKA) during the ...
Making A Difference

Students Practice Real-World Financial Skills at Reality Fair Hosted by UMassFive and the MassHire Franklin Hampshire Workforce Board

UMassFive College Federal Credit Union and MassHire Franklin Hampshire Workforce Board (MFHWB) recently partnered to hold a Reality Fair for ...
Making A Difference

Clearview President & CEO Lisa Florian Honored with C-Suite Award for Leadership Excellence

Lisa Florian, President & CEO of Clearview Federal Credit Union, was honored with a Pittsburgh Business Times C-Suite Award for ...
Industry Analysis & Trends

Advia Credit Union Named Best Credit Union and Best Investments; Wisconsin & Illinois

Advia Credit Union is proud to announce its recognition as a Community Favorite in the categories of Best Credit Union ...
Personnel Promotions

Corporate One Federal Credit Union Promotes Regina Lewie to Senior VP and Chief Risk Officer

FOR IMMEDIATE RELEASE November 7, 2024 Corporate One Contact Adam Gibbs 614-581-5715 agibbs@corporateone.coop Corporate One Federal Credit Union Promotes Regina ...
Making A Difference

EECU Helps Victims of Hurricanes and Wildfires

EECU is helping its members who were impacted by recent hurricanes and wildfires by offering financial support through its disaster ...
Making A Difference

Lucy Daniels Center Receives $750,000 Grant for Youth Mental Health Facility and Resource Center

SECU Foundation has awarded a $750,000 challenge grant to Lucy Daniels Center (LDC) for the construction of a youth mental ...
Other

myCUmortgage Recognizes Partner Credit Unions for Trailblazing the Mortgage Frontier

Celebrating the best of the best in credit union mortgage lending, myCUmortgage recognized 17 winners during the 19th Annual myCUmortgage ...
Personnel Promotions

Trent Hudson Joins Chartway Credit Union as Senior Vice President of Finance

Chartway is pleased to announce that Trent Hudson has joined the credit union as its new senior vice president of ...
Operations & HR

Corporate Central Welcomes Chelsea Menge as Relationship Development Manager

Corporate Central is excited to announce the addition of Chelsea Menge as Relationship Development Manager. In this vital role, Menge ...
Making A Difference

Unitus Community Credit Union Awards Community Impact Grant to Economic Development Nonprofit

In partnership with Federal Home Loan Bank of Des Moines, Business Impact Northwest will receive $100,000 in grant funds
Charity Events

Redwood Credit Union Donates More than $56,000 to Local Nonprofits for International Credit Union Day

On October 17, Redwood Credit Union (RCU) joined credit unions around the world in celebrating International Credit Union (ICU) Day, ...
Making A Difference

Chartway Credit Union Recognized for Second Consecutive Year As One of the 50 Most Community-Minded Companies in Hampton Roads

Chartway Credit Union has been named an honoree of The Civic 50 Hampton Roads by VOLUNTEER Hampton Roads and Points ...
Making A Difference

SchoolsFirst Federal Credit Union Sponsors Sacramento Republic FC and Sacramento County Office of Education Teachers of the Year and Classified School Employees of the Year Recognition Event

SchoolsFirst Federal Credit Union, the largest credit union in California and the largest serving school employees and their families, recently ...
Other

eDOC Expands Mobile RDC Client Base in 2024

eDOC is pleased to announce significant growth in its RDC solution utilization in 2024. This year, 20 new financial institutions ...
Marketing

Grant Donation on Behalf of TruPartner

TruPartner Credit Union is proud to announce City Gospel Mission as the recipient of a $5,000 Community Partnership Grant. This ...
Personnel Promotions

United Federal Credit Union Names New Mortgage Advisor in Holland

United Federal Credit Union (United) is pleased to announce the appointment of Zulema Roa to Mortgage Advisor in Holland. Roa ...
Personnel Promotions

Chartway Credit Union Welcomes Desai Madrigal as New Associate Director on its Board of Directors

Chartway Credit Union is pleased to announce a new appointment to its board of directors: Desai Madrigal as associate director. ...
Technology

Greater Texas|Aggieland Credit Union Sees Quick Acceptance of New Tex-Line Virtual Assistant

In just a couple of months, implementing an AI-based system into its contact center has yielded impressive efficiency gains along ...
Personnel Promotions

Coastal Credit Union Promotes Marin Sawyer to VP of Deposit Operations

Coastal Credit Union has promoted Marin Sawyer to VP of Deposit Operations. In her role, Sawyer will develop and execute ...
Other

County Federal Becomes Mirastar Federal Credit Union

With a new brand, the same team, and commitment to service, Mirastar represents a bright new day for the credit ...

Peninsula Community Credit Union Selects Alogent’s FASTdocs to Modernize Enterprise Content Management

Peninsula Community Credit Union has selected FASTdocs, Alogent’s enterprise content management (ECM) platform, to modernize its document management environment. Delivered as a cloud-based solution purpose-built ...

National Association of Latino Credit Union Professionals Honors SchoolsFirst Federal Credit Union President Jose Lara with Legacy Leader Award

Jose Lara, president of SchoolsFirst Federal Credit Union, received the Legacy Leader Award from the National Association of Latino Credit Union Professionals (NLCUP) during the ...

Family Trust Federal Credit Union recognized for housing-focused financial education efforts

Family Trust Federal Credit Union (Family Trust) has been recognized by the Carolinas Credit Union Foundation with the Desjardins Adult Financial Education Award for its ...

Gulf Winds Welcomes Christopher Tenney as Vice President of Cybersecurity

Gulf Winds Credit Union is excited to announce that Christopher Tenney has joined the senior leadership team as Vice President of Cybersecurity. In this new ...

Humanidei Welcomes Carolyn Reeves as Leadership & Organizational Development Consultant

Ontario, CA, February 17, 2026. Humanidei has announced the addition of Carolyn Reeves as its new Leadership & Organizational Development Consultant. In this role, Reeves ...

Coastal Credit Union and Foundation Earn Four Awards from Carolinas Credit Union Foundation

Coastal Credit Union and the Coastal Credit Union Foundation have earned four awards from the Carolinas Credit Union Foundation’s statewide awards program, recognizing remarkable and ...
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