The Member Story Project

The Member Story Project celebrates the powerful, personal moments between credit unions and the people they serve. Through heartfelt stories of real-life impact, this initiative highlights the moments when credit unions made a meaningful difference. Whether they offered support during a crisis, helped a dream come true, or simply showed up when it mattered most, these stories speak volumes.

They reflect the essence of the credit union movement: real people helping real people. We hope they inspire you as much as they inspire us.

Do you have a story to share? We’d love to hear it. Submit your story here and be featured on CreditUnions.com.

The Member Story Project is sponsored by Callahan & Associates

Protecting A Member In The Right Moment

Affinity Plus Federal Credit Union

When our member Steve came into the branch looking serious, member consultant Marisol started asking questions. He said he needed to take out $12,000 from a few different accounts because his daughter called him from jail and needed money to be paid to an attorney. Marisol asked if he spoke to his daughter, he said […]

A Cherished Presence And Notable Absence

Digital Federal Credit Union

In today’s fast-paced world, genuine human connections often feel rare. Yet, at DCU, the story of Larry and Duda is a powerful reminder that establishing relationships make a difference. Larry has been visiting one branch for years, long enough that his presence has become a cherished routine. He could easily be helped by anyone, yet […]

Finding The “Yes” In A Complex Car Deal

A member reached out to RCU Auto Services with questions regarding a complicated trade-in and private party purchase he wanted to complete. It involved trading in his current vehicle, which was underwater, while purchasing his brother-in-law’s car at the same time. Due to the complexity of the request, I knew I had to team up […]

The Power Of Priorities And Pressing Pause

I had the privilege of working with a Redwood Credit Union member, Linda, during a recent financial coaching appointment. She sought support in creating a budget to achieve her dream of homeownership while also planning for a comfortable retirement. My goal was to provide her with practical strategies and insights to help her balance these […]

A Business Member’s Journey From Struggle To Strategy

Being a Business Development Officer, I have the pleasure and opportunity to develop impactful relationships, create strategic partnerships, and help provide access to solution-based products and services to our business members and community. I reach out to new business members via a thank you email to ensure they have a resource for any immediate or […]

A Team That Said “Yes” — And Made It Happen.

When Luis and Marisol walked into our community homeownership workshop, they were carrying more than questions — they were carrying urgency. Their lease wasn’t being renewed, their move-out date was approaching fast, and they were expecting their first child any day. The mix of excitement and fear was unmistakable. After the workshop, our homeownership counselor […]

Making A Difference

Chartway Credit Union Recognized for Second Consecutive Year As One of the 50 Most Community-Minded Companies in Hampton Roads

Chartway Credit Union has been named an honoree of The Civic 50 Hampton Roads by VOLUNTEER Hampton Roads and Points ...
Making A Difference

SchoolsFirst Federal Credit Union Sponsors Sacramento Republic FC and Sacramento County Office of Education Teachers of the Year and Classified School Employees of the Year Recognition Event

SchoolsFirst Federal Credit Union, the largest credit union in California and the largest serving school employees and their families, recently ...
Other

eDOC Expands Mobile RDC Client Base in 2024

eDOC is pleased to announce significant growth in its RDC solution utilization in 2024. This year, 20 new financial institutions ...
Marketing

Grant Donation on Behalf of TruPartner

TruPartner Credit Union is proud to announce City Gospel Mission as the recipient of a $5,000 Community Partnership Grant. This ...
Personnel Promotions

United Federal Credit Union Names New Mortgage Advisor in Holland

United Federal Credit Union (United) is pleased to announce the appointment of Zulema Roa to Mortgage Advisor in Holland. Roa ...
Personnel Promotions

Chartway Credit Union Welcomes Desai Madrigal as New Associate Director on its Board of Directors

Chartway Credit Union is pleased to announce a new appointment to its board of directors: Desai Madrigal as associate director. ...
Technology

Greater Texas|Aggieland Credit Union Sees Quick Acceptance of New Tex-Line Virtual Assistant

In just a couple of months, implementing an AI-based system into its contact center has yielded impressive efficiency gains along ...
Personnel Promotions

Coastal Credit Union Promotes Marin Sawyer to VP of Deposit Operations

Coastal Credit Union has promoted Marin Sawyer to VP of Deposit Operations. In her role, Sawyer will develop and execute ...
Other

County Federal Becomes Mirastar Federal Credit Union

With a new brand, the same team, and commitment to service, Mirastar represents a bright new day for the credit ...
Personnel Promotions

For Immediate Release – Pasadena Federal Credit Union Selects Ozgun Ulupinar as Chief Information Officer (CIO)

Pasadena, CA, October 29, 2024. Pasadena Federal Credit Union proudly announces Ozgun Ulupinar as its new Chief Information Officer (CIO). ...
Making A Difference

SECU Foundation Awards $1 Million to SPCA Wake for State’s First Regional Campus for Pets & People

A $1 million challenge grant from SECU Foundation to SPCA of Wake County (SPCA Wake) will help the largest animal ...
Making A Difference

SchoolsFirst Federal Credit Union Extends Sponsorship for ‘Future Pathways: Superintendents Unplugged’ Podcast as Season 2 Wraps and Season 3 Recording Begins

SchoolsFirst Federal Credit Union, the largest credit union in California and the largest serving school employees and their families, today ...
Operations & HR

Corporate Central Welcomes Pete Paulson as Senior Vice President/Chief Operating Officer

Corporate Central is pleased to announce that Pete Paulson has joined the team as Senior Vice President/Chief Operating Officer (SVP/COO). ...
Lending

eDOC Expands eDOCSignature Footprint with 48 New Clients in 2024

eDOC is proud to announce the addition of 48 new clients to its eDOCSignature e-Sign platform in 2024. The surge ...
Industry Analysis & Trends

Baker Market Update – Week in Review: October 25, 2024

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Other

Unitus Community Credit Union Vice Chair Named Distinguished Director at MAXX Awards

Nicole Davison León recognized at annual awards ceremony for her leadership and commitment to community.
Strategic Partnerships

Teachers Federal Credit Union Partners With Filene Research Institute To Drive Digital Innovation And Member Growth

Teachers Federal Credit Union, one of the largest credit unions in the United States with more than $9.8 billion in assets and over 460,000 members ...
Marketing

Eltropy Earns Spot on Inc.’s Power Partner Awards List for Third Consecutive Year

Eltropy, the leading conversations platform for community financial institutions (CFIs), has been recognized in the prestigious Inc. Power Partner Awards, ...
Industry Analysis & Trends

St. Cloud Financial Credit Union and DaLand CUSO Announce Live Townhall on Key Innovations in Credit Union Operations

St. Cloud Financial Credit Union and DaLand CUSO will host a live virtual townhall on November 12, 2024, at 10 ...
Other

NASCUS Welcomes New Board and Advisory Council Members, Reflects on Positive Momentum at 2024 Annual Meeting

The National Association of State Credit Union Supervisors (NASCUS) announced the election and appointment of new officers and directors to ...
Industry Analysis & Trends

BCU PRESIDENT & CEO MIKE VALENTINE HONORED WITH 2025 HERB WEGNER MEMORIAL AWARD FOR OUTSTANDING INDIVIDUAL ACHIEVEMENT

BCU is proud to announce that President and CEO Mike Valentine has been honored with the 2025 Herb Wegner Memorial ...
Strategic Partnerships

Allegacy and Skyla Credit Unions Join United Members Title

Allegacy Federal Credit Union and Skyla Credit Union have joined United Members Title LLC., which offers affordable title insurance coverage ...
Making A Difference

Illinois Credit Union League Celebrates Record-Breaking CU Kind Day 2024

The Illinois Credit Union League (ICUL) is thrilled to announce another successful CU Kind Day®, its signature initiative dedicated to ...
Operations & HR

Webinar: Elevate Your Culture to Unlock High Performance with Team Engagement

Low employee engagement takes its toll on talent retention, productivity, workforce morale, customer service…and your bottom line. Join us Wednesday, ...
Marketing

Greater Texas|Aggieland Takes Home Three Awards from the Marketing Association of Credit Unions

The Marketing Association of Credit Unions (MAC) presented Greater Texas|Aggieland Credit Union with three awards at its annual conference in ...
Making A Difference

SECU Members Benefit from Suncoast Credit Union Mobile ATM During Storm Recovery

Florida-based Suncoast Credit Union generously provided State Employees’ Credit Union (SECU) with a mobile ATM to help support the financial ...
Personnel Promotions

BECU Promotes Bryan MacDonald to Chief Impact Officer

BECU, Washington’s largest credit union, today announced it has promoted Bryan MacDonald to executive vice president and chief impact officer, ...
Making A Difference

NASCUS Honors Cherie Freed with the Prestigious 2024 Pierre Jay Award at the 59th Annual State System Summit

The National Association of State Credit Union Supervisors (NASCUS) is thrilled to announce that Cherie Freed has been named the ...
Personnel Promotions

First U.S. Community Credit Union Selects Tyler Welch as Chief Financial Officer (CFO)

Sacramento, CA, October 16, 2024. First U.S. Community Credit Union is excited to announce Tyler Welch as Chief Financial Officer ...
Industry Analysis & Trends

Baker Market Update – Week in Review: October 18, 2024

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Making A Difference

Chartway Credit Union Recognized for Second Consecutive Year As One of the 50 Most Community-Minded Companies in Hampton Roads

Chartway Credit Union has been named an honoree of The Civic 50 Hampton Roads by VOLUNTEER Hampton Roads and Points ...
Making A Difference

SchoolsFirst Federal Credit Union Sponsors Sacramento Republic FC and Sacramento County Office of Education Teachers of the Year and Classified School Employees of the Year Recognition Event

SchoolsFirst Federal Credit Union, the largest credit union in California and the largest serving school employees and their families, recently ...
Other

eDOC Expands Mobile RDC Client Base in 2024

eDOC is pleased to announce significant growth in its RDC solution utilization in 2024. This year, 20 new financial institutions ...
Marketing

Grant Donation on Behalf of TruPartner

TruPartner Credit Union is proud to announce City Gospel Mission as the recipient of a $5,000 Community Partnership Grant. This ...
Personnel Promotions

United Federal Credit Union Names New Mortgage Advisor in Holland

United Federal Credit Union (United) is pleased to announce the appointment of Zulema Roa to Mortgage Advisor in Holland. Roa ...
Personnel Promotions

Chartway Credit Union Welcomes Desai Madrigal as New Associate Director on its Board of Directors

Chartway Credit Union is pleased to announce a new appointment to its board of directors: Desai Madrigal as associate director. ...
Technology

Greater Texas|Aggieland Credit Union Sees Quick Acceptance of New Tex-Line Virtual Assistant

In just a couple of months, implementing an AI-based system into its contact center has yielded impressive efficiency gains along ...
Personnel Promotions

Coastal Credit Union Promotes Marin Sawyer to VP of Deposit Operations

Coastal Credit Union has promoted Marin Sawyer to VP of Deposit Operations. In her role, Sawyer will develop and execute ...
Other

County Federal Becomes Mirastar Federal Credit Union

With a new brand, the same team, and commitment to service, Mirastar represents a bright new day for the credit ...
Personnel Promotions

For Immediate Release – Pasadena Federal Credit Union Selects Ozgun Ulupinar as Chief Information Officer (CIO)

Pasadena, CA, October 29, 2024. Pasadena Federal Credit Union proudly announces Ozgun Ulupinar as its new Chief Information Officer (CIO). ...
Making A Difference

SECU Foundation Awards $1 Million to SPCA Wake for State’s First Regional Campus for Pets & People

A $1 million challenge grant from SECU Foundation to SPCA of Wake County (SPCA Wake) will help the largest animal ...
Making A Difference

SchoolsFirst Federal Credit Union Extends Sponsorship for ‘Future Pathways: Superintendents Unplugged’ Podcast as Season 2 Wraps and Season 3 Recording Begins

SchoolsFirst Federal Credit Union, the largest credit union in California and the largest serving school employees and their families, today ...
Operations & HR

Corporate Central Welcomes Pete Paulson as Senior Vice President/Chief Operating Officer

Corporate Central is pleased to announce that Pete Paulson has joined the team as Senior Vice President/Chief Operating Officer (SVP/COO). ...
Lending

eDOC Expands eDOCSignature Footprint with 48 New Clients in 2024

eDOC is proud to announce the addition of 48 new clients to its eDOCSignature e-Sign platform in 2024. The surge ...
Industry Analysis & Trends

Baker Market Update – Week in Review: October 25, 2024

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Other

Unitus Community Credit Union Vice Chair Named Distinguished Director at MAXX Awards

Nicole Davison León recognized at annual awards ceremony for her leadership and commitment to community.
Strategic Partnerships

Teachers Federal Credit Union Partners With Filene Research Institute To Drive Digital Innovation And Member Growth

Teachers Federal Credit Union, one of the largest credit unions in the United States with more than $9.8 billion in assets and over 460,000 members ...
Marketing

Eltropy Earns Spot on Inc.’s Power Partner Awards List for Third Consecutive Year

Eltropy, the leading conversations platform for community financial institutions (CFIs), has been recognized in the prestigious Inc. Power Partner Awards, ...
Industry Analysis & Trends

St. Cloud Financial Credit Union and DaLand CUSO Announce Live Townhall on Key Innovations in Credit Union Operations

St. Cloud Financial Credit Union and DaLand CUSO will host a live virtual townhall on November 12, 2024, at 10 ...
Other

NASCUS Welcomes New Board and Advisory Council Members, Reflects on Positive Momentum at 2024 Annual Meeting

The National Association of State Credit Union Supervisors (NASCUS) announced the election and appointment of new officers and directors to ...
Industry Analysis & Trends

BCU PRESIDENT & CEO MIKE VALENTINE HONORED WITH 2025 HERB WEGNER MEMORIAL AWARD FOR OUTSTANDING INDIVIDUAL ACHIEVEMENT

BCU is proud to announce that President and CEO Mike Valentine has been honored with the 2025 Herb Wegner Memorial ...
Strategic Partnerships

Allegacy and Skyla Credit Unions Join United Members Title

Allegacy Federal Credit Union and Skyla Credit Union have joined United Members Title LLC., which offers affordable title insurance coverage ...
Making A Difference

Illinois Credit Union League Celebrates Record-Breaking CU Kind Day 2024

The Illinois Credit Union League (ICUL) is thrilled to announce another successful CU Kind Day®, its signature initiative dedicated to ...
Operations & HR

Webinar: Elevate Your Culture to Unlock High Performance with Team Engagement

Low employee engagement takes its toll on talent retention, productivity, workforce morale, customer service…and your bottom line. Join us Wednesday, ...
Marketing

Greater Texas|Aggieland Takes Home Three Awards from the Marketing Association of Credit Unions

The Marketing Association of Credit Unions (MAC) presented Greater Texas|Aggieland Credit Union with three awards at its annual conference in ...
Making A Difference

SECU Members Benefit from Suncoast Credit Union Mobile ATM During Storm Recovery

Florida-based Suncoast Credit Union generously provided State Employees’ Credit Union (SECU) with a mobile ATM to help support the financial ...
Personnel Promotions

BECU Promotes Bryan MacDonald to Chief Impact Officer

BECU, Washington’s largest credit union, today announced it has promoted Bryan MacDonald to executive vice president and chief impact officer, ...
Making A Difference

NASCUS Honors Cherie Freed with the Prestigious 2024 Pierre Jay Award at the 59th Annual State System Summit

The National Association of State Credit Union Supervisors (NASCUS) is thrilled to announce that Cherie Freed has been named the ...
Personnel Promotions

First U.S. Community Credit Union Selects Tyler Welch as Chief Financial Officer (CFO)

Sacramento, CA, October 16, 2024. First U.S. Community Credit Union is excited to announce Tyler Welch as Chief Financial Officer ...
Industry Analysis & Trends

Baker Market Update – Week in Review: October 18, 2024

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...

Coastal Credit Union Headquarters Renovation Earns Multiple Honors

Coastal Credit Union’s headquarters renovation has earned top recognition from both the Triangle Business Journal and the Carolinas AGC, underscoring the project’s impact as a ...

Woodford State Bank Selects Square 1 Credit Suite by Suntell

Woodford State Bank Selects Square 1 Credit Suite by Suntell February 23, 2026 — Suntell, a leading provider of loan origination software for commercial and ...

Suntell Marks 30 Years Advancing Commercial and Agricultural Lending Technology for Community Financial Institutions

Suntell Marks 30 Years Advancing Commercial and Agricultural Lending Technology for Community Financial Institutions Suntell is celebrating its 30th anniversary, marking three decades of developing ...

Peninsula Community Credit Union Selects Alogent’s FASTdocs to Modernize Enterprise Content Management

Peninsula Community Credit Union has selected FASTdocs, Alogent’s enterprise content management (ECM) platform, to modernize its document management environment. Delivered as a cloud-based solution purpose-built ...

National Association of Latino Credit Union Professionals Honors SchoolsFirst Federal Credit Union President Jose Lara with Legacy Leader Award

Jose Lara, president of SchoolsFirst Federal Credit Union, received the Legacy Leader Award from the National Association of Latino Credit Union Professionals (NLCUP) during the ...

Family Trust Federal Credit Union recognized for housing-focused financial education efforts

Family Trust Federal Credit Union (Family Trust) has been recognized by the Carolinas Credit Union Foundation with the Desjardins Adult Financial Education Award for its ...
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