The Member Story Project

The Member Story Project celebrates the powerful, personal moments between credit unions and the people they serve. Through heartfelt stories of real-life impact, this initiative highlights the moments when credit unions made a meaningful difference. Whether they offered support during a crisis, helped a dream come true, or simply showed up when it mattered most, these stories speak volumes.

They reflect the essence of the credit union movement: real people helping real people. We hope they inspire you as much as they inspire us.

Do you have a story to share? We’d love to hear it. Submit your story here and be featured on CreditUnions.com.

The Member Story Project is sponsored by Callahan & Associates

Small Adjustments Make A Big Impact

At Patelco, our mission is to help members thrive through life’s financial challenges, and one member’s story highlights the power of personalized service. She had been consistently incurring a $13.23 monthly late fee due to a misaligned due date. By adjusting her payment schedule to match her income cycle, we eliminated those fees. The member […]

A Business Owner Puts Her Best Face Forward

Lake Trust Credit Union

Jessie Hayes is passionate about helping people feel and look their best. After building her business, Skinphorea Facial Bar & Acne Clinic, from the ground up, she was ready to expand. But then the COVID-19 pandemic hit. Jessie urgently needed additional funds to fulfill inventory and brave the challenges of owning a small business during […]

A New Path To Homeownership

A member came to me frustrated after 20 years in the United States without visible credit. He dreamed of owning a home but didn’t know where to start. We sat down together and talked through his options. I suggested he begin with a secured credit card and explained how to use it to build credit. […]

A Fresh Start For A College Dream

A young member walked into our branch feeling defeated. He’d just graduated high school and registered for college but missed the FAFSA deadline and needed $3,500 to cover his classes. With little employment or credit history, he wanted to try for a loan on his own before asking his parents. I listened to his story […]

Turning A Crash Into Confidence

Lake Trust Credit Union

Early one morning, 18-year-old Kadence was taking a familiar drive on her way to her job at a local animal shelter. Suddenly, three deer jumped out onto the road. Kadence swerved to avoid the first two but unfortunately hit the third. After pulling off the road and calling for help, she realized her car was […]

A Member Finds Financial Relief And Confidence

When Susan walked into GreenState’s Urbandale branch, she was looking for a way to ease the burden of high interest credit card debt. That’s when Sarah, a member service associate, stepped in to make a meaningful difference. Sarah carefully reviewed Susan’s situation and helped her transfer a balance from a credit card with a 24.9% […]

Lending

Centra Credit Union names Lynne Coverdale as new Mortgage Loan Consultant

Hello, Please see the attached press release announcing that Centra Credit Union has added Lynne Coverdale to their team of ...
Strategic Partnerships

Debbie Joins CUNA Strategic Services as New Alliance Provider

CUNA Strategic Services is excited to announce its newest strategic alliance provider, Debbie. Debbie offers a member growth and
Technology

U.S. Senate Federal Credit Union Showcases Innovative AI Use at VMware Explore 2024

The U.S. Senate Federal Credit Union (USSFCU) stood out at VMware Explore 2024, a global conference held at the Venetian ...
Making A Difference

GreenState teams up with local Brewery to make a greener Iowa

Big Grove Brewery and GreenState Credit Union have announced the release of the fourth annual A Greener State of Mind, ...
Charity Events

1st MidAmerica Credit Union Delivers $30,000 in Grant Funds

1st MidAmerica Credit Union delivered $30,000 in grant funds to local small businesses in partnership with the Federal Home Loan ...
Industry Analysis & Trends

Baker Market Update – Week in Review: September 13, 2024

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Making A Difference

SchoolsFirst Federal Credit Union Supports Successful Education Program at CSU Long Beach

SchoolsFirst Federal Credit Union, the largest credit union in California and the largest serving school employees and their families, today ...
Strategic Partnerships

Eltropy and Sync 1 Systems Announce Integration to Streamline Loan Origination for Community Financial Institutions

Eltropy, the leading AI-powered conversations platform for community financial institutions (CFIs), today announced an integration with Sync 1 Systems, a ...
Operations & HR

United Federal Credit Union Celebrates Allentown Branches, New Regional Market with Ribbon Cutting Ceremony

United Federal Credit Union (United) celebrated its newest region in Allentown, Pennsylvania with a ribbon cutting ceremony on Tuesday, September ...
Making A Difference

SouthLight Healthcare Awarded $500,000 Grant to Help Expand Access to Outpatient Treatment Services

– SECU Foundation awarded a $500,000 grant to SouthLight Healthcare, one of the area’s leading non-profit providers of outpatient and ...
Marketing

Alloya’s Leadership Symposium Celebrates its Tenth Year in Nashville

Alloya Corporate Federal Credit Union proudly celebrated the tenth anniversary of its Credit Union Leadership Symposium in Nashville, Tennessee last ...
Making A Difference

SECU Foundation Supports Disaster Preparedness with $250,000 Contribution to Feeding the Carolinas

SECU Foundation has awarded a $250,000 grant to Feeding the Carolinas (FTC) for the non-profit’s disaster preparedness efforts in North ...
Charity Events

UMassFive Donates Thousands of Personal Care Items to Local Survival Centers

UMassFive College Federal Credit Union is thrilled to announce the success of its personal care items drive, which was held ...
Operations & HR

United Federal Credit Union Recognized as Global Workplace Leader

Already recognized as one of the Top 100 Workplaces in North America, United Federal Credit Union has earned a new ...
Industry Analysis & Trends

Baker Market Update – Week in Review: September 06, 2024

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Lending

CU Student Choice and Directions Credit Union Offer New Financing Option for Aviation Maintenance Trainees

CU Student Choice, the leading provider of higher education financing solutions to America’s credit unions, announced that it has collaborated ...
Technology

Sound Credit Union and UW Tacoma’s Milgard Center for Business Analytics Announce Statewide FinTech Competition

For the fourth consecutive year, Sound Credit Union (Sound) and the University of Washington Tacoma’s (UWT) Milgard Center for Business Analytics are inviting entrepreneurs to ...
Marketing

Callahan & Associates’ Announces New 2025 CreditUnions.com Media Kit

Callahan & Associates, a trusted leader in the credit union industry for nearly 40 years, is pleased to announce the release of its 2025 Media ...
Operations & HR

Redwood Credit Union Welcomes Susanne Miller as Senior Vice President of Accounting and Finance

Susanne Miller has been hired as the new senior vice president over Accounting and Finance for Redwood Credit Union.
Other

State Employees Association of North Carolina (SEANC) Announces its Endorsement of SECU’s Board-Nominated Candidates Citing Their Representation for State Employees

The State Employees Association of North Carolina has announced its support and endorsement for Robert Brinson, Mark Fleming, Stelfanie Williams, ...
Industry Analysis & Trends

Eltropy Leadership Summit 2024 Concludes, Highlighting Community Focus and Financial Security in an AI Era

The third annual Eltropy Leadership Summit, held August 26-28, 2024, at the Sundance Mountain Resort in Utah, has concluded, leaving ...
Strategic Partnerships

ASA and Sharetec Partner to Transform Credit Union, Fintech Collaboration

ASA, an embedded App Store as a Service provider, today announced a long-term strategic partnership with Sharetec, a web-based core ...
Making A Difference

GTE Financial Celebrates Excellence: Dr. Traci’s House Among Top 15 Finalists At Inaugural Business Ambassador Awards

GTE Financial is dedicated to providing financial solutions, personalized service, and exceptional value to small businesses. The Business Ambassador Awards ...
Marketing

UMassFive Voted ‘Best Credit Union’ and More in Local Reader Polls

UMassFive is once again proud to be honored with the title of Best Credit Union in The Valley Advocate’s annual ...
Industry Analysis & Trends

Baker Market Update – Week in Review: August 30, 2024

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Making A Difference

SchoolsFirst Federal Credit Union Donates 2,925 Filled Backpacks to 12 County Offices of Education Throughout California

SchoolsFirst Federal Credit Union, the largest credit union in California and the largest serving school employees and their families, today ...
Technology

Alogent’s Unify Platform Wins TAG Fintech ADVANCE Award for Innovation in Enterprise Deposits Automation

Alogent is proud to announce that its Unify platform has received the TAG Fintech ADVANCE Award, highlighting its leadership in ...
Charity Events

Gulf Winds Supports Escambia County Alabama Area Agency on Aging

I am sharing news about a gift Gulf Winds Credit Union recently made to the Escambia County Area Agency on ...
Personnel Promotions

United Federal Credit Union Names New Mortgage Advisor in Minden

United Federal Credit Union (United) is pleased to announce the promotion of Natalie Dufty to Mortgage Advisor in Minden. Dufty ...
Other

SchoolsFirst Federal Credit Union Receives Four National Awards for Financial Education Initiatives from Credit Union Financial Education Network

SchoolsFirst Federal Credit Union, the largest credit union in California and the largest serving school employees and their families, today ...
Lending

Centra Credit Union names Lynne Coverdale as new Mortgage Loan Consultant

Hello, Please see the attached press release announcing that Centra Credit Union has added Lynne Coverdale to their team of ...
Strategic Partnerships

Debbie Joins CUNA Strategic Services as New Alliance Provider

CUNA Strategic Services is excited to announce its newest strategic alliance provider, Debbie. Debbie offers a member growth and
Technology

U.S. Senate Federal Credit Union Showcases Innovative AI Use at VMware Explore 2024

The U.S. Senate Federal Credit Union (USSFCU) stood out at VMware Explore 2024, a global conference held at the Venetian ...
Making A Difference

GreenState teams up with local Brewery to make a greener Iowa

Big Grove Brewery and GreenState Credit Union have announced the release of the fourth annual A Greener State of Mind, ...
Charity Events

1st MidAmerica Credit Union Delivers $30,000 in Grant Funds

1st MidAmerica Credit Union delivered $30,000 in grant funds to local small businesses in partnership with the Federal Home Loan ...
Industry Analysis & Trends

Baker Market Update – Week in Review: September 13, 2024

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Making A Difference

SchoolsFirst Federal Credit Union Supports Successful Education Program at CSU Long Beach

SchoolsFirst Federal Credit Union, the largest credit union in California and the largest serving school employees and their families, today ...
Strategic Partnerships

Eltropy and Sync 1 Systems Announce Integration to Streamline Loan Origination for Community Financial Institutions

Eltropy, the leading AI-powered conversations platform for community financial institutions (CFIs), today announced an integration with Sync 1 Systems, a ...
Operations & HR

United Federal Credit Union Celebrates Allentown Branches, New Regional Market with Ribbon Cutting Ceremony

United Federal Credit Union (United) celebrated its newest region in Allentown, Pennsylvania with a ribbon cutting ceremony on Tuesday, September ...
Making A Difference

SouthLight Healthcare Awarded $500,000 Grant to Help Expand Access to Outpatient Treatment Services

– SECU Foundation awarded a $500,000 grant to SouthLight Healthcare, one of the area’s leading non-profit providers of outpatient and ...
Marketing

Alloya’s Leadership Symposium Celebrates its Tenth Year in Nashville

Alloya Corporate Federal Credit Union proudly celebrated the tenth anniversary of its Credit Union Leadership Symposium in Nashville, Tennessee last ...
Making A Difference

SECU Foundation Supports Disaster Preparedness with $250,000 Contribution to Feeding the Carolinas

SECU Foundation has awarded a $250,000 grant to Feeding the Carolinas (FTC) for the non-profit’s disaster preparedness efforts in North ...
Charity Events

UMassFive Donates Thousands of Personal Care Items to Local Survival Centers

UMassFive College Federal Credit Union is thrilled to announce the success of its personal care items drive, which was held ...
Operations & HR

United Federal Credit Union Recognized as Global Workplace Leader

Already recognized as one of the Top 100 Workplaces in North America, United Federal Credit Union has earned a new ...
Industry Analysis & Trends

Baker Market Update – Week in Review: September 06, 2024

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Lending

CU Student Choice and Directions Credit Union Offer New Financing Option for Aviation Maintenance Trainees

CU Student Choice, the leading provider of higher education financing solutions to America’s credit unions, announced that it has collaborated ...
Technology

Sound Credit Union and UW Tacoma’s Milgard Center for Business Analytics Announce Statewide FinTech Competition

For the fourth consecutive year, Sound Credit Union (Sound) and the University of Washington Tacoma’s (UWT) Milgard Center for Business Analytics are inviting entrepreneurs to ...
Marketing

Callahan & Associates’ Announces New 2025 CreditUnions.com Media Kit

Callahan & Associates, a trusted leader in the credit union industry for nearly 40 years, is pleased to announce the release of its 2025 Media ...
Operations & HR

Redwood Credit Union Welcomes Susanne Miller as Senior Vice President of Accounting and Finance

Susanne Miller has been hired as the new senior vice president over Accounting and Finance for Redwood Credit Union.
Other

State Employees Association of North Carolina (SEANC) Announces its Endorsement of SECU’s Board-Nominated Candidates Citing Their Representation for State Employees

The State Employees Association of North Carolina has announced its support and endorsement for Robert Brinson, Mark Fleming, Stelfanie Williams, ...
Industry Analysis & Trends

Eltropy Leadership Summit 2024 Concludes, Highlighting Community Focus and Financial Security in an AI Era

The third annual Eltropy Leadership Summit, held August 26-28, 2024, at the Sundance Mountain Resort in Utah, has concluded, leaving ...
Strategic Partnerships

ASA and Sharetec Partner to Transform Credit Union, Fintech Collaboration

ASA, an embedded App Store as a Service provider, today announced a long-term strategic partnership with Sharetec, a web-based core ...
Making A Difference

GTE Financial Celebrates Excellence: Dr. Traci’s House Among Top 15 Finalists At Inaugural Business Ambassador Awards

GTE Financial is dedicated to providing financial solutions, personalized service, and exceptional value to small businesses. The Business Ambassador Awards ...
Marketing

UMassFive Voted ‘Best Credit Union’ and More in Local Reader Polls

UMassFive is once again proud to be honored with the title of Best Credit Union in The Valley Advocate’s annual ...
Industry Analysis & Trends

Baker Market Update – Week in Review: August 30, 2024

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Making A Difference

SchoolsFirst Federal Credit Union Donates 2,925 Filled Backpacks to 12 County Offices of Education Throughout California

SchoolsFirst Federal Credit Union, the largest credit union in California and the largest serving school employees and their families, today ...
Technology

Alogent’s Unify Platform Wins TAG Fintech ADVANCE Award for Innovation in Enterprise Deposits Automation

Alogent is proud to announce that its Unify platform has received the TAG Fintech ADVANCE Award, highlighting its leadership in ...
Charity Events

Gulf Winds Supports Escambia County Alabama Area Agency on Aging

I am sharing news about a gift Gulf Winds Credit Union recently made to the Escambia County Area Agency on ...
Personnel Promotions

United Federal Credit Union Names New Mortgage Advisor in Minden

United Federal Credit Union (United) is pleased to announce the promotion of Natalie Dufty to Mortgage Advisor in Minden. Dufty ...
Other

SchoolsFirst Federal Credit Union Receives Four National Awards for Financial Education Initiatives from Credit Union Financial Education Network

SchoolsFirst Federal Credit Union, the largest credit union in California and the largest serving school employees and their families, today ...

ALM First Executive Benefits Expands Team, Welcoming Cameron Kasteler and Rebecca Myers-Haeussler

Dallas, Texas – ALM First Executive Benefits, LLC, a subsidiary of ALM First that offers unbiased plan design, expert consulting, plan audits, and seamless administration and plan servicing, ...

Callahan & Associates And Quantum Governance, L3C™ Unite to Advance Credit Union Governance

Callahan & Associates has acquired Quantum Governance, L3C™, a consulting firm specializing in governance and strategy. This partnership combines Callahan’s industry leadership with Quantum Governance’s ...

Richland Federal Credit Union Partners with Synergent in New Technology Agreement

WESTBROOK, ME (January 7, 2026) – Synergent® is proud to share a new partnership with Richland Federal Credit Union, which has signed a ten-year agreement ...

Christian Financial Outreach & Impact Foundation Awards $52,427 in Grants to Local Nonprofits

Sterling Heights, Mich. (Jan. 7, 2026) – Christian Financial Credit Union’s Outreach & Impact Foundation finished the year by awarding $52,427 in community grants to ...

LGE Community Credit Union named to Newsweek’s America’s Best Credit Unions 2026

LGE Community Credit Union announced that it was recently recognized as one of America’s Best Credit Unions 2026 by Newsweek for the third consecutive year. ...

Sharetec Appoints New Chief Information & Security Officer

Sharetec, a leading digital banking and core processing technology company serving credit unions, is ringing in the new year with the appointment of Rob Zelinka ...
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