The Member Story Project

The Member Story Project celebrates the powerful, personal moments between credit unions and the people they serve. Through heartfelt stories of real-life impact, this initiative highlights the moments when credit unions made a meaningful difference. Whether they offered support during a crisis, helped a dream come true, or simply showed up when it mattered most, these stories speak volumes.

They reflect the essence of the credit union movement: real people helping real people. We hope they inspire you as much as they inspire us.

Do you have a story to share? We’d love to hear it. Submit your story here and be featured on CreditUnions.com.

The Member Story Project is sponsored by Callahan & Associates

Support Beyond Financial Recovery

Living alone and undergoing cancer treatment, an elderly Patelco Credit Union member  fell victim to a spoofing scam. When she came into the branch in May, a Patelco employee helped her dispute the fraudulent transactions and recover her funds. To protect her going forward, we restricted her online banking and set her up with Call-24 […]

From 540 To 710: A Credit Repair Success Story

When I walked into Patelco Credit Union three years ago, my credit score was 540 and I had 11 accounts in collections. I had no financial literacy. I didn’t know what ‘credit’ meant, nor did I know how to effectively repair my credit to attain my financial goals. At that time, my knowledge base as […]

Small Adjustments Make A Big Impact

At Patelco, our mission is to help members thrive through life’s financial challenges, and one member’s story highlights the power of personalized service. She had been consistently incurring a $13.23 monthly late fee due to a misaligned due date. By adjusting her payment schedule to match her income cycle, we eliminated those fees. The member […]

A Business Owner Puts Her Best Face Forward

Lake Trust Credit Union

Jessie Hayes is passionate about helping people feel and look their best. After building her business, Skinphorea Facial Bar & Acne Clinic, from the ground up, she was ready to expand. But then the COVID-19 pandemic hit. Jessie urgently needed additional funds to fulfill inventory and brave the challenges of owning a small business during […]

A New Path To Homeownership

A member came to me frustrated after 20 years in the United States without visible credit. He dreamed of owning a home but didn’t know where to start. We sat down together and talked through his options. I suggested he begin with a secured credit card and explained how to use it to build credit. […]

A Fresh Start For A College Dream

A young member walked into our branch feeling defeated. He’d just graduated high school and registered for college but missed the FAFSA deadline and needed $3,500 to cover his classes. With little employment or credit history, he wanted to try for a loan on his own before asking his parents. I listened to his story […]

Industry Analysis & Trends

Baker Market Update – Week in Review: September 06, 2024

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Lending

CU Student Choice and Directions Credit Union Offer New Financing Option for Aviation Maintenance Trainees

CU Student Choice, the leading provider of higher education financing solutions to America’s credit unions, announced that it has collaborated ...
Technology

Sound Credit Union and UW Tacoma’s Milgard Center for Business Analytics Announce Statewide FinTech Competition

For the fourth consecutive year, Sound Credit Union (Sound) and the University of Washington Tacoma’s (UWT) Milgard Center for Business Analytics are inviting entrepreneurs to ...
Marketing

Callahan & Associates’ Announces New 2025 CreditUnions.com Media Kit

Callahan & Associates, a trusted leader in the credit union industry for nearly 40 years, is pleased to announce the release of its 2025 Media ...
Operations & HR

Redwood Credit Union Welcomes Susanne Miller as Senior Vice President of Accounting and Finance

Susanne Miller has been hired as the new senior vice president over Accounting and Finance for Redwood Credit Union.
Other

State Employees Association of North Carolina (SEANC) Announces its Endorsement of SECU’s Board-Nominated Candidates Citing Their Representation for State Employees

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Industry Analysis & Trends

Eltropy Leadership Summit 2024 Concludes, Highlighting Community Focus and Financial Security in an AI Era

The third annual Eltropy Leadership Summit, held August 26-28, 2024, at the Sundance Mountain Resort in Utah, has concluded, leaving ...
Strategic Partnerships

ASA and Sharetec Partner to Transform Credit Union, Fintech Collaboration

ASA, an embedded App Store as a Service provider, today announced a long-term strategic partnership with Sharetec, a web-based core ...
Making A Difference

GTE Financial Celebrates Excellence: Dr. Traci’s House Among Top 15 Finalists At Inaugural Business Ambassador Awards

GTE Financial is dedicated to providing financial solutions, personalized service, and exceptional value to small businesses. The Business Ambassador Awards ...
Marketing

UMassFive Voted ‘Best Credit Union’ and More in Local Reader Polls

UMassFive is once again proud to be honored with the title of Best Credit Union in The Valley Advocate’s annual ...
Industry Analysis & Trends

Baker Market Update – Week in Review: August 30, 2024

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Making A Difference

SchoolsFirst Federal Credit Union Donates 2,925 Filled Backpacks to 12 County Offices of Education Throughout California

SchoolsFirst Federal Credit Union, the largest credit union in California and the largest serving school employees and their families, today ...
Technology

Alogent’s Unify Platform Wins TAG Fintech ADVANCE Award for Innovation in Enterprise Deposits Automation

Alogent is proud to announce that its Unify platform has received the TAG Fintech ADVANCE Award, highlighting its leadership in ...
Charity Events

Gulf Winds Supports Escambia County Alabama Area Agency on Aging

I am sharing news about a gift Gulf Winds Credit Union recently made to the Escambia County Area Agency on ...
Personnel Promotions

United Federal Credit Union Names New Mortgage Advisor in Minden

United Federal Credit Union (United) is pleased to announce the promotion of Natalie Dufty to Mortgage Advisor in Minden. Dufty ...
Other

SchoolsFirst Federal Credit Union Receives Four National Awards for Financial Education Initiatives from Credit Union Financial Education Network

SchoolsFirst Federal Credit Union, the largest credit union in California and the largest serving school employees and their families, today ...
Personnel Promotions

GreenState Credit Union announces new CFO

GreenState has promoted Heather Stumpf to Chief Financial Officer.
Marketing

Corporate Central Announces Economic Outlook Conference with Keynote Speaker Kim Lear

Corporate Central is excited to announce its highly anticipated Economic Outlook Conference, scheduled for Thursday, September 12, at The Ingleside ...
Making A Difference

Credit Union Fans Raise Over $38,000 at Credit Union Day at the Ballpark

On Sunday, August 11, Corporate Central and The Wisconsin Credit Union League hosted Credit Union Day at the Ballpark, a ...
Making A Difference

INOVA names scholarship winners for 2024

INOVA Federal and the Tolson Center for Community Excellence are happy to name Gregory Williams and Raniaha Newson as their ...
Industry Analysis & Trends

Eltropy Leadership Summit 2024 to Spotlight “Safe AI” in Community Banking

Eltropy, the leading AI-powered conversations platform for community financial institutions (CFIs), today announced that its upcoming 2024 Leadership Summit will ...
Personnel Promotions

Hartford Federal Credit Union Selects Lucas Manzi as SVP-Chief Financial Officer

Hartford Federal Credit Union is pleased to announce the hiring of Lucas Manzi as the Credit Union’s new SVP-Chief Financial ...
Industry Analysis & Trends

Baker Market Update – Week in Review: August 16, 2024

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Strategic Partnerships

Maine’s Downeast Credit Union Partners with Synergent to Host Jack Henry’s Symitar Core Processing Solution

Synergent® is pleased to announce that Downeast Credit Union has signed a ten-year agreement with Synergent for hosted Jack Henry™ ...
Lending

Strategic Marketing Fuels 48% Loan Growth at UCCU

Serving mostly rural areas with limited access to services and infrastructure in Missouri and Illinois, United Community Credit Union is ...
Strategic Partnerships

Datava and Corridor announce a Strategic Partnership to Revolutionize Data and Decision Management for Credit Unions

Datava, a trailblazer in end-to-end data activation for credit unions, and Corridor, a next-gen decision analytics platform with a proven ...
Lending

ORIGENCE TO HOST ECONOMIC AND CREDIT UNION UPDATE WEBINAR WITH TRUSTAGE’S CHIEF ECONOMIST STEVEN RICK

Origence, the leading lending technology solutions provider for credit unions, is hosting a free webinar titled “Economic and credit union ...
Strategic Partnerships

Alogent and Mitek Announce Partnership to Tackle Ballooning Check Fraud Epidemic

Alogent and Mitek announce an expanded. Alogent will integrate Mitek’s Check Fraud Defender (CFD) into its web-based enterprise deposits automation ...
Charity Events

Hunter Pence’s Healthy Planet Project and Redwood Credit Union Team Up to Beautify San Francisco School

Redwood Credit Union recently teamed up with former San Francisco Giants All-Star Hunter Pence’s Healthy Planet Project to create a ...
New Product Releases

GTE Financial Launches Student Perks Program To Offer Rewards To Young Members

GTE Financial is happy to launch its new Student Perks program for members 16 and up. Student Perks is a ...
Industry Analysis & Trends

Baker Market Update – Week in Review: September 06, 2024

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Lending

CU Student Choice and Directions Credit Union Offer New Financing Option for Aviation Maintenance Trainees

CU Student Choice, the leading provider of higher education financing solutions to America’s credit unions, announced that it has collaborated ...
Technology

Sound Credit Union and UW Tacoma’s Milgard Center for Business Analytics Announce Statewide FinTech Competition

For the fourth consecutive year, Sound Credit Union (Sound) and the University of Washington Tacoma’s (UWT) Milgard Center for Business Analytics are inviting entrepreneurs to ...
Marketing

Callahan & Associates’ Announces New 2025 CreditUnions.com Media Kit

Callahan & Associates, a trusted leader in the credit union industry for nearly 40 years, is pleased to announce the release of its 2025 Media ...
Operations & HR

Redwood Credit Union Welcomes Susanne Miller as Senior Vice President of Accounting and Finance

Susanne Miller has been hired as the new senior vice president over Accounting and Finance for Redwood Credit Union.
Other

State Employees Association of North Carolina (SEANC) Announces its Endorsement of SECU’s Board-Nominated Candidates Citing Their Representation for State Employees

The State Employees Association of North Carolina has announced its support and endorsement for Robert Brinson, Mark Fleming, Stelfanie Williams, ...
Industry Analysis & Trends

Eltropy Leadership Summit 2024 Concludes, Highlighting Community Focus and Financial Security in an AI Era

The third annual Eltropy Leadership Summit, held August 26-28, 2024, at the Sundance Mountain Resort in Utah, has concluded, leaving ...
Strategic Partnerships

ASA and Sharetec Partner to Transform Credit Union, Fintech Collaboration

ASA, an embedded App Store as a Service provider, today announced a long-term strategic partnership with Sharetec, a web-based core ...
Making A Difference

GTE Financial Celebrates Excellence: Dr. Traci’s House Among Top 15 Finalists At Inaugural Business Ambassador Awards

GTE Financial is dedicated to providing financial solutions, personalized service, and exceptional value to small businesses. The Business Ambassador Awards ...
Marketing

UMassFive Voted ‘Best Credit Union’ and More in Local Reader Polls

UMassFive is once again proud to be honored with the title of Best Credit Union in The Valley Advocate’s annual ...
Industry Analysis & Trends

Baker Market Update – Week in Review: August 30, 2024

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Making A Difference

SchoolsFirst Federal Credit Union Donates 2,925 Filled Backpacks to 12 County Offices of Education Throughout California

SchoolsFirst Federal Credit Union, the largest credit union in California and the largest serving school employees and their families, today ...
Technology

Alogent’s Unify Platform Wins TAG Fintech ADVANCE Award for Innovation in Enterprise Deposits Automation

Alogent is proud to announce that its Unify platform has received the TAG Fintech ADVANCE Award, highlighting its leadership in ...
Charity Events

Gulf Winds Supports Escambia County Alabama Area Agency on Aging

I am sharing news about a gift Gulf Winds Credit Union recently made to the Escambia County Area Agency on ...
Personnel Promotions

United Federal Credit Union Names New Mortgage Advisor in Minden

United Federal Credit Union (United) is pleased to announce the promotion of Natalie Dufty to Mortgage Advisor in Minden. Dufty ...
Other

SchoolsFirst Federal Credit Union Receives Four National Awards for Financial Education Initiatives from Credit Union Financial Education Network

SchoolsFirst Federal Credit Union, the largest credit union in California and the largest serving school employees and their families, today ...
Personnel Promotions

GreenState Credit Union announces new CFO

GreenState has promoted Heather Stumpf to Chief Financial Officer.
Marketing

Corporate Central Announces Economic Outlook Conference with Keynote Speaker Kim Lear

Corporate Central is excited to announce its highly anticipated Economic Outlook Conference, scheduled for Thursday, September 12, at The Ingleside ...
Making A Difference

Credit Union Fans Raise Over $38,000 at Credit Union Day at the Ballpark

On Sunday, August 11, Corporate Central and The Wisconsin Credit Union League hosted Credit Union Day at the Ballpark, a ...
Making A Difference

INOVA names scholarship winners for 2024

INOVA Federal and the Tolson Center for Community Excellence are happy to name Gregory Williams and Raniaha Newson as their ...
Industry Analysis & Trends

Eltropy Leadership Summit 2024 to Spotlight “Safe AI” in Community Banking

Eltropy, the leading AI-powered conversations platform for community financial institutions (CFIs), today announced that its upcoming 2024 Leadership Summit will ...
Personnel Promotions

Hartford Federal Credit Union Selects Lucas Manzi as SVP-Chief Financial Officer

Hartford Federal Credit Union is pleased to announce the hiring of Lucas Manzi as the Credit Union’s new SVP-Chief Financial ...
Industry Analysis & Trends

Baker Market Update – Week in Review: August 16, 2024

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Strategic Partnerships

Maine’s Downeast Credit Union Partners with Synergent to Host Jack Henry’s Symitar Core Processing Solution

Synergent® is pleased to announce that Downeast Credit Union has signed a ten-year agreement with Synergent for hosted Jack Henry™ ...
Lending

Strategic Marketing Fuels 48% Loan Growth at UCCU

Serving mostly rural areas with limited access to services and infrastructure in Missouri and Illinois, United Community Credit Union is ...
Strategic Partnerships

Datava and Corridor announce a Strategic Partnership to Revolutionize Data and Decision Management for Credit Unions

Datava, a trailblazer in end-to-end data activation for credit unions, and Corridor, a next-gen decision analytics platform with a proven ...
Lending

ORIGENCE TO HOST ECONOMIC AND CREDIT UNION UPDATE WEBINAR WITH TRUSTAGE’S CHIEF ECONOMIST STEVEN RICK

Origence, the leading lending technology solutions provider for credit unions, is hosting a free webinar titled “Economic and credit union ...
Strategic Partnerships

Alogent and Mitek Announce Partnership to Tackle Ballooning Check Fraud Epidemic

Alogent and Mitek announce an expanded. Alogent will integrate Mitek’s Check Fraud Defender (CFD) into its web-based enterprise deposits automation ...
Charity Events

Hunter Pence’s Healthy Planet Project and Redwood Credit Union Team Up to Beautify San Francisco School

Redwood Credit Union recently teamed up with former San Francisco Giants All-Star Hunter Pence’s Healthy Planet Project to create a ...
New Product Releases

GTE Financial Launches Student Perks Program To Offer Rewards To Young Members

GTE Financial is happy to launch its new Student Perks program for members 16 and up. Student Perks is a ...

CU Strategic Planning Applauds Intact CDFI Fund Budget Following Brief Government Shutdown

CU Strategic Planning, a leading provider for mission-focused credit unions, expressed gratitude to Congress for maintaining the $334 million appropriation for the Community Development Financial ...

Meriwest Credit Union Celebrates New Morgan Hill Branch, Strengthening Local Community Ties

We’re growing with you, Morgan Hill! Our new branch is now open, complete with full personal & business banking, lending solutions, and a team dedicated ...

Baker Market Update – Week in Review: February 06, 2026

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic developments.

Freedom Bank Selects Square 1 Credit Suite by Suntell

Suntell, a leading provider of loan origination software for commercial and agricultural lending, is pleased to announce that Freedom Bank, located in Indiana, has selected ...

TAPP Engine’s 9Squid Private Markets: First to Democratize Securitization for All Credit Unions*

TAPP Engine has launched 9Squid Private Markets*, an AI-powered securitization platform built to help credit unions of all sizes access institutional capital without the traditional ...

Education Foundation for California Schools Awards $280,000 in Grants to California Educators

The Education Foundation for California Schools, a nonprofit created by SchoolsFirst Federal Credit Union and the Orange County Department of Education, awarded 95 grants to ...
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