The Member Story Project

The Member Story Project celebrates the powerful, personal moments between credit unions and the people they serve. Through heartfelt stories of real-life impact, this initiative highlights the moments when credit unions made a meaningful difference. Whether they offered support during a crisis, helped a dream come true, or simply showed up when it mattered most, these stories speak volumes.

They reflect the essence of the credit union movement: real people helping real people. We hope they inspire you as much as they inspire us.

Do you have a story to share? We’d love to hear it. Submit your story here and be featured on CreditUnions.com.

The Member Story Project is sponsored by Callahan & Associates

Homeownership Education Sparks Generational Change

A member successfully used GLCU’s homebuyer education and counseling program to reach her goal of becoming a first-time homeowner. She wanted a two-flat unit for her and her daughters. She wanted control over her living comfort. GLCU worked with the member to set a budget, improve her credit, and change her behavior. She eventually was […]

A Twinkie Can Save A Life

A TDECU Member sent us this heartwarming letter: “I came to the bank to do my usual business on Thursday morning. Rocio was a wonderful person. It was my birthday and she gave me a Hostess Twinkie as a small gift. I am an insulin-dependent diabetic, and I was doing some charity work when my […]

Marine Hockey Team Builds Brotherhood

Navy Federal Credit Union

Marine Tyler Bluder revived a Marine Corps hockey team in 2016 to reconnect veterans through the sport they love. Now, the team — made up of Marines, Navy Corpsmen, and active-duty service members from across the globe — heads into the season with deeper bonds and stronger support, thanks in part to Navy Federal Credit […]

Helping Members Achieve Business Dreams

Navy Federal Credit Union

Bruce Reschke discovered his passion for hands-on work at 16, when he got a summer job at an electric motor repair shop in Jacksonville, FL. Over nearly three decades, Bruce climbed the corporate ladder, eventually making his way to a sales position at Westside Electric, a veteran-owned company that offers electric motor repairs, new motor sales, […]

Compassion Meets Credit

Our call center representative, Marcela, helped a non-member trying to take over his ill brother’s auto loan. When the member passed away without a will, Marcela coordinated with our collections team to pause repossession and support the grieving family. She then helped the sister become a member and secure a personal loan to retain the […]

From Transaction To Connection

Western Vista Federal Credit Union

This summer, one of our members stopped by the branch to make a quick deposit. As we chatted, she mentioned that she’d just finished her last round of chemotherapy. Her whole face lit up when she said it. You could feel the joy radiating from her. I congratulated her, and she smiled, her voice catching […]

Making A Difference

GTE Financial Donates More Than 23K To Metro Inclusive Health, Supports DEI and Pride All Year Long

GTE Financial, a leading community-focused credit union in Tampa Bay, is reaffirming its unwavering commitment to Diversity, Equity, and Inclusion ...
Strategic Partnerships

COCC Executes Strategic Partnership to Deliver Clover® State-of-the-art Merchant Services

COCC is thrilled to announce its partnership with First Data, a global leader in payments processing to offer the Clover® ...
Making A Difference

Perfect Alignment: How COCC’s Client Success Team Powers Community Financial Institutions Through Strategic Innovation

Imagine a partnership where every vision is perfectly realized, seamlessly aligned with advanced technology and comprehensive support—this is precisely the ...
Industry Analysis & Trends

Baker Market Update – Week in Review: July 26, 2024

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Charity Events

Education Foundation for California Schools Raises an Estimated $160,000 During Annual Golf Tournament Fundraiser

The Education Foundation for California Schools, a non-profit organization created by SchoolsFirst Federal Credit Union and the Orange County Department ...
Charity Events

SchoolsFirst Federal Credit Union Team Raises $56,390 for CHOC Walk in the Park 2024

SchoolsFirst Federal Credit Union, the largest credit union serving school employees and their families, today announced that its team raised ...
Other

BECU Expands Services in Spokane with New Neighborhood Financial Center in South Hill

BECU, Washington’s largest credit union, today announced plans to open a new Neighborhood Financial Center (NFC) in the South Hill ...
Other

myCUES Dashboard Gets Smarter: CUES Announces Upgrade Powered by Amazon Web Services

Talent development leader CUES is excited to announce a significant upgrade to its award-winning myCUES Dashboard. The dashboard, designed to ...
New Product Releases

Eltropy Leads Credit Unions and Community Banks into New “Safe AI” Era with Comprehensive AI Suite

Eltropy, the leading AI-powered conversations platform for community financial institutions (CFIs), today announced the general availability of the industry’s most ...
Making A Difference

BCU Announces 2024 Scholarship Program Recipients

BCU’s commitment to Empowering People To Discover Financial Freedom continues with the announcement of the 2024 scholarship program recipients. This ...
Making A Difference

Advia Credit Union Partners with ECHO, Inc to Support Wisconsin Tornado Relief Efforts with $11K Contribution

Advia Credit Union has contributed $11,000 to ECHO, Inc. through its Advancing Lives Grants to assist Wisconsin tornado victims following ...
Making A Difference

SchoolsFirst Federal Credit Union Recognized for Diversity, Equity and Inclusion

SchoolsFirst Federal Credit Union, the largest credit union in California and the largest in the country serving school employees and ...
Industry Analysis & Trends

Advia Credit Union Earns Forbes’ 2024 Best-in-State Recognition

Advia Credit Union has been named one of the Best-in-State Credit Unions by Forbes for 2024. This prestigious award is ...
Making A Difference

Redwood Credit Union Birthday Benefit Bash Raises Over $24,000 for Local Nonprofits

A shared birthday party benefit hosted by two friends has ended on a high note, gifting a future filled with ...
Making A Difference

SECU Foundation Renews Support of Lead for North Carolina with $1 Million Grant

SECU Foundation has announced its renewed support of Lead for North Carolina (LFNC), a post-graduate fellowship program at the University ...
Industry Analysis & Trends

Baker Market Update – Week in Review: July 19, 2024

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Other

Illinois Credit Union League Announces 2024 Award Winners

The Illinois Credit Union League is excited to announce the 2024 Award winners.
Other

COCC Hosts Successful 2024 Spring Tech Forum and Partners Expo

On May 8-9, 2024, COCC proudly hosted its 2024 Spring Tech Forum and Partners Expo at the DoubleTree by Hilton ...
Personnel Promotions

TruChoice FCU expands leadership team with new promotions

SOUTH PORTLAND, ME, July 19, 2024 – Four TruChoice employees were recently promoted within its leadership team. Ryan Adams is ...
Making A Difference

SECU Joins North Carolina Governor’s Office for School Supply Drive to Benefit Teachers and Students

State Employees’ Credit Union (SECU) is pleased to announce its support for the 2024 Governor’s School Supply Drive to help ...
Operations & HR

TruPartner Credit Union announces Vice President of Lending

TruPartner Credit Union is pleased to announce Eric Jones as Vice President of Lending.
Making A Difference

SafeAmerica Credit Union Member Appreciation Week Winner

-SafeAmerica Credit Union Member Appreciation Week 2024- Thanks to everyone who stopped by and participated in the SafeAmerica Credit Union ...
Marketing

YMC Elevates Member Web Experience

For nearly 20 years, Your Marketing Co. has heard and seen first-hand web design companies that overpromise, underdeliver, and hide ...
Making A Difference

Christian Financial Awards $15,000 in scholarships to local high school graduates

Christian Financial Credit Union named 15 students as recipients of the Bathanti-D’Agostino Memorial Scholarship for 2024, awarding a total of ...
Marketing

AI, Fraud, Delinquency & Growth Strategies: Dive Deep at Eltropy’s Leadership Summit

Eltropy, the leading AI-powered conversations platform for community financial institutions (CFIs), announced its third annual Leadership Summit, scheduled for August ...
Strategic Partnerships

Open Lending Partners with Securian Financial Group

Open Lending announced a partnership with Securian Financial Group, Inc. that enables Open Lending to provide auto loan default insurance ...
Charity Events

Universal 1 Credit Union Hosts Free Community Shred Event to Benefit the American Heart Association

Dayton, Ohio – Universal 1 Credit Union (U1) is pleased to announce a Free Community Shred Event, benefiting the American ...
Industry Analysis & Trends

Baker Market Update – Week in Review: July 12, 2024

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Personnel Promotions

| Corporate Central Announces Promotion of Shannon Cate to Newly Created Member Experience Role

Corporate Central is thrilled to announce that Shannon Cate, NCP, CCUFC, has been promoted to Director of Member Experience. Cate ...
Marketing

CU Alliance CUSO and Affiliates Rebrand as FOCUSONE™

Houston, Texas, July 11, 2024 – CU Alliance and Affiliates, along with its business units, CUAC, Member Auto Center, Member ...
Making A Difference

GTE Financial Donates More Than 23K To Metro Inclusive Health, Supports DEI and Pride All Year Long

GTE Financial, a leading community-focused credit union in Tampa Bay, is reaffirming its unwavering commitment to Diversity, Equity, and Inclusion ...
Strategic Partnerships

COCC Executes Strategic Partnership to Deliver Clover® State-of-the-art Merchant Services

COCC is thrilled to announce its partnership with First Data, a global leader in payments processing to offer the Clover® ...
Making A Difference

Perfect Alignment: How COCC’s Client Success Team Powers Community Financial Institutions Through Strategic Innovation

Imagine a partnership where every vision is perfectly realized, seamlessly aligned with advanced technology and comprehensive support—this is precisely the ...
Industry Analysis & Trends

Baker Market Update – Week in Review: July 26, 2024

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Charity Events

Education Foundation for California Schools Raises an Estimated $160,000 During Annual Golf Tournament Fundraiser

The Education Foundation for California Schools, a non-profit organization created by SchoolsFirst Federal Credit Union and the Orange County Department ...
Charity Events

SchoolsFirst Federal Credit Union Team Raises $56,390 for CHOC Walk in the Park 2024

SchoolsFirst Federal Credit Union, the largest credit union serving school employees and their families, today announced that its team raised ...
Other

BECU Expands Services in Spokane with New Neighborhood Financial Center in South Hill

BECU, Washington’s largest credit union, today announced plans to open a new Neighborhood Financial Center (NFC) in the South Hill ...
Other

myCUES Dashboard Gets Smarter: CUES Announces Upgrade Powered by Amazon Web Services

Talent development leader CUES is excited to announce a significant upgrade to its award-winning myCUES Dashboard. The dashboard, designed to ...
New Product Releases

Eltropy Leads Credit Unions and Community Banks into New “Safe AI” Era with Comprehensive AI Suite

Eltropy, the leading AI-powered conversations platform for community financial institutions (CFIs), today announced the general availability of the industry’s most ...
Making A Difference

BCU Announces 2024 Scholarship Program Recipients

BCU’s commitment to Empowering People To Discover Financial Freedom continues with the announcement of the 2024 scholarship program recipients. This ...
Making A Difference

Advia Credit Union Partners with ECHO, Inc to Support Wisconsin Tornado Relief Efforts with $11K Contribution

Advia Credit Union has contributed $11,000 to ECHO, Inc. through its Advancing Lives Grants to assist Wisconsin tornado victims following ...
Making A Difference

SchoolsFirst Federal Credit Union Recognized for Diversity, Equity and Inclusion

SchoolsFirst Federal Credit Union, the largest credit union in California and the largest in the country serving school employees and ...
Industry Analysis & Trends

Advia Credit Union Earns Forbes’ 2024 Best-in-State Recognition

Advia Credit Union has been named one of the Best-in-State Credit Unions by Forbes for 2024. This prestigious award is ...
Making A Difference

Redwood Credit Union Birthday Benefit Bash Raises Over $24,000 for Local Nonprofits

A shared birthday party benefit hosted by two friends has ended on a high note, gifting a future filled with ...
Making A Difference

SECU Foundation Renews Support of Lead for North Carolina with $1 Million Grant

SECU Foundation has announced its renewed support of Lead for North Carolina (LFNC), a post-graduate fellowship program at the University ...
Industry Analysis & Trends

Baker Market Update – Week in Review: July 19, 2024

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Other

Illinois Credit Union League Announces 2024 Award Winners

The Illinois Credit Union League is excited to announce the 2024 Award winners.
Other

COCC Hosts Successful 2024 Spring Tech Forum and Partners Expo

On May 8-9, 2024, COCC proudly hosted its 2024 Spring Tech Forum and Partners Expo at the DoubleTree by Hilton ...
Personnel Promotions

TruChoice FCU expands leadership team with new promotions

SOUTH PORTLAND, ME, July 19, 2024 – Four TruChoice employees were recently promoted within its leadership team. Ryan Adams is ...
Making A Difference

SECU Joins North Carolina Governor’s Office for School Supply Drive to Benefit Teachers and Students

State Employees’ Credit Union (SECU) is pleased to announce its support for the 2024 Governor’s School Supply Drive to help ...
Operations & HR

TruPartner Credit Union announces Vice President of Lending

TruPartner Credit Union is pleased to announce Eric Jones as Vice President of Lending.
Making A Difference

SafeAmerica Credit Union Member Appreciation Week Winner

-SafeAmerica Credit Union Member Appreciation Week 2024- Thanks to everyone who stopped by and participated in the SafeAmerica Credit Union ...
Marketing

YMC Elevates Member Web Experience

For nearly 20 years, Your Marketing Co. has heard and seen first-hand web design companies that overpromise, underdeliver, and hide ...
Making A Difference

Christian Financial Awards $15,000 in scholarships to local high school graduates

Christian Financial Credit Union named 15 students as recipients of the Bathanti-D’Agostino Memorial Scholarship for 2024, awarding a total of ...
Marketing

AI, Fraud, Delinquency & Growth Strategies: Dive Deep at Eltropy’s Leadership Summit

Eltropy, the leading AI-powered conversations platform for community financial institutions (CFIs), announced its third annual Leadership Summit, scheduled for August ...
Strategic Partnerships

Open Lending Partners with Securian Financial Group

Open Lending announced a partnership with Securian Financial Group, Inc. that enables Open Lending to provide auto loan default insurance ...
Charity Events

Universal 1 Credit Union Hosts Free Community Shred Event to Benefit the American Heart Association

Dayton, Ohio – Universal 1 Credit Union (U1) is pleased to announce a Free Community Shred Event, benefiting the American ...
Industry Analysis & Trends

Baker Market Update – Week in Review: July 12, 2024

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Personnel Promotions

| Corporate Central Announces Promotion of Shannon Cate to Newly Created Member Experience Role

Corporate Central is thrilled to announce that Shannon Cate, NCP, CCUFC, has been promoted to Director of Member Experience. Cate ...
Marketing

CU Alliance CUSO and Affiliates Rebrand as FOCUSONE™

Houston, Texas, July 11, 2024 – CU Alliance and Affiliates, along with its business units, CUAC, Member Auto Center, Member ...

SchoolsFirst FCU Spreads Holiday Cheer at Rady Children’s Health

A team of SchoolsFirst Federal Credit Union employees sponsored a holiday gift giving opportunity for Rady Children’s Health in Orange County on December 18.

Los Angeles Mid-City Branch Extends SchoolsFirst FCU’s Footprint to 72 Branches in California

SchoolsFirst Federal Credit Union opened it 72nd Branch in Los Angeles on December 22.

ICUL Names Congressman Darin LaHood as 2025 Federal Credit Union Legislative Champion

The Illinois Credit Union League (ICUL) today announced Congressman Darin LaHood (R-IL-16) as its first Federal Credit Union Legislative Champion, recognizing his leadership and advocacy ...

SECU Foundation Awards $500,000 Grant to Feeding the Carolinas to Support Expanded Food Access During Holiday Season

SECU Foundation is pleased to announce a $500,000 grant to Feeding the Carolinas to help address widespread food insecurity and the increased demand on food ...

Corporate Central Promotes Sierra Randall and Alexis Dohm to Member Experience Specialists

Corporate Central is excited to announce the promotion of Sierra Randall and Alexis Dohm to Member Experience Specialists, recognizing their exceptional commitment to delivering outstanding ...

BCU Named A Computerworld 2026 Best Place To Work In IT

BCU has been ranked No. 2 among small organizations on Foundry’s Computerworld 2026 Best Places to Work in IT. This recognition highlights BCU’s belief that ...
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