The Member Story Project

The Member Story Project celebrates the powerful, personal moments between credit unions and the people they serve. Through heartfelt stories of real-life impact, this initiative highlights the moments when credit unions made a meaningful difference. Whether they offered support during a crisis, helped a dream come true, or simply showed up when it mattered most, these stories speak volumes.

They reflect the essence of the credit union movement: real people helping real people. We hope they inspire you as much as they inspire us.

Do you have a story to share? We’d love to hear it. Submit your story here and be featured on CreditUnions.com.

The Member Story Project is sponsored by Callahan & Associates

Homeownership Education Sparks Generational Change

A member successfully used GLCU’s homebuyer education and counseling program to reach her goal of becoming a first-time homeowner. She wanted a two-flat unit for her and her daughters. She wanted control over her living comfort. GLCU worked with the member to set a budget, improve her credit, and change her behavior. She eventually was […]

A Twinkie Can Save A Life

A TDECU Member sent us this heartwarming letter: “I came to the bank to do my usual business on Thursday morning. Rocio was a wonderful person. It was my birthday and she gave me a Hostess Twinkie as a small gift. I am an insulin-dependent diabetic, and I was doing some charity work when my […]

Marine Hockey Team Builds Brotherhood

Navy Federal Credit Union

Marine Tyler Bluder revived a Marine Corps hockey team in 2016 to reconnect veterans through the sport they love. Now, the team — made up of Marines, Navy Corpsmen, and active-duty service members from across the globe — heads into the season with deeper bonds and stronger support, thanks in part to Navy Federal Credit […]

Helping Members Achieve Business Dreams

Navy Federal Credit Union

Bruce Reschke discovered his passion for hands-on work at 16, when he got a summer job at an electric motor repair shop in Jacksonville, FL. Over nearly three decades, Bruce climbed the corporate ladder, eventually making his way to a sales position at Westside Electric, a veteran-owned company that offers electric motor repairs, new motor sales, […]

Compassion Meets Credit

Our call center representative, Marcela, helped a non-member trying to take over his ill brother’s auto loan. When the member passed away without a will, Marcela coordinated with our collections team to pause repossession and support the grieving family. She then helped the sister become a member and secure a personal loan to retain the […]

From Transaction To Connection

Western Vista Federal Credit Union

This summer, one of our members stopped by the branch to make a quick deposit. As we chatted, she mentioned that she’d just finished her last round of chemotherapy. Her whole face lit up when she said it. You could feel the joy radiating from her. I congratulated her, and she smiled, her voice catching […]

Other

BECU Expands Services in Spokane with New Neighborhood Financial Center in South Hill

BECU, Washington’s largest credit union, today announced plans to open a new Neighborhood Financial Center (NFC) in the South Hill ...
Other

myCUES Dashboard Gets Smarter: CUES Announces Upgrade Powered by Amazon Web Services

Talent development leader CUES is excited to announce a significant upgrade to its award-winning myCUES Dashboard. The dashboard, designed to ...
New Product Releases

Eltropy Leads Credit Unions and Community Banks into New “Safe AI” Era with Comprehensive AI Suite

Eltropy, the leading AI-powered conversations platform for community financial institutions (CFIs), today announced the general availability of the industry’s most ...
Making A Difference

BCU Announces 2024 Scholarship Program Recipients

BCU’s commitment to Empowering People To Discover Financial Freedom continues with the announcement of the 2024 scholarship program recipients. This ...
Making A Difference

Advia Credit Union Partners with ECHO, Inc to Support Wisconsin Tornado Relief Efforts with $11K Contribution

Advia Credit Union has contributed $11,000 to ECHO, Inc. through its Advancing Lives Grants to assist Wisconsin tornado victims following ...
Making A Difference

SchoolsFirst Federal Credit Union Recognized for Diversity, Equity and Inclusion

SchoolsFirst Federal Credit Union, the largest credit union in California and the largest in the country serving school employees and ...
Industry Analysis & Trends

Advia Credit Union Earns Forbes’ 2024 Best-in-State Recognition

Advia Credit Union has been named one of the Best-in-State Credit Unions by Forbes for 2024. This prestigious award is ...
Making A Difference

Redwood Credit Union Birthday Benefit Bash Raises Over $24,000 for Local Nonprofits

A shared birthday party benefit hosted by two friends has ended on a high note, gifting a future filled with ...
Making A Difference

SECU Foundation Renews Support of Lead for North Carolina with $1 Million Grant

SECU Foundation has announced its renewed support of Lead for North Carolina (LFNC), a post-graduate fellowship program at the University ...
Industry Analysis & Trends

Baker Market Update – Week in Review: July 19, 2024

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Other

Illinois Credit Union League Announces 2024 Award Winners

The Illinois Credit Union League is excited to announce the 2024 Award winners.
Other

COCC Hosts Successful 2024 Spring Tech Forum and Partners Expo

On May 8-9, 2024, COCC proudly hosted its 2024 Spring Tech Forum and Partners Expo at the DoubleTree by Hilton ...
Personnel Promotions

TruChoice FCU expands leadership team with new promotions

SOUTH PORTLAND, ME, July 19, 2024 – Four TruChoice employees were recently promoted within its leadership team. Ryan Adams is ...
Making A Difference

SECU Joins North Carolina Governor’s Office for School Supply Drive to Benefit Teachers and Students

State Employees’ Credit Union (SECU) is pleased to announce its support for the 2024 Governor’s School Supply Drive to help ...
Operations & HR

TruPartner Credit Union announces Vice President of Lending

TruPartner Credit Union is pleased to announce Eric Jones as Vice President of Lending.
Making A Difference

SafeAmerica Credit Union Member Appreciation Week Winner

-SafeAmerica Credit Union Member Appreciation Week 2024- Thanks to everyone who stopped by and participated in the SafeAmerica Credit Union ...
Marketing

YMC Elevates Member Web Experience

For nearly 20 years, Your Marketing Co. has heard and seen first-hand web design companies that overpromise, underdeliver, and hide ...
Making A Difference

Christian Financial Awards $15,000 in scholarships to local high school graduates

Christian Financial Credit Union named 15 students as recipients of the Bathanti-D’Agostino Memorial Scholarship for 2024, awarding a total of ...
Marketing

AI, Fraud, Delinquency & Growth Strategies: Dive Deep at Eltropy’s Leadership Summit

Eltropy, the leading AI-powered conversations platform for community financial institutions (CFIs), announced its third annual Leadership Summit, scheduled for August ...
Strategic Partnerships

Open Lending Partners with Securian Financial Group

Open Lending announced a partnership with Securian Financial Group, Inc. that enables Open Lending to provide auto loan default insurance ...
Charity Events

Universal 1 Credit Union Hosts Free Community Shred Event to Benefit the American Heart Association

Dayton, Ohio – Universal 1 Credit Union (U1) is pleased to announce a Free Community Shred Event, benefiting the American ...
Industry Analysis & Trends

Baker Market Update – Week in Review: July 12, 2024

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Personnel Promotions

| Corporate Central Announces Promotion of Shannon Cate to Newly Created Member Experience Role

Corporate Central is thrilled to announce that Shannon Cate, NCP, CCUFC, has been promoted to Director of Member Experience. Cate ...
Marketing

CU Alliance CUSO and Affiliates Rebrand as FOCUSONE™

Houston, Texas, July 11, 2024 – CU Alliance and Affiliates, along with its business units, CUAC, Member Auto Center, Member ...
Personnel Promotions

OCCU adds associate board members, board director

OCCU has appointed two associate members to its board of directors: Jefferson Curl and Dena Putnam-Gilchrist. In addition, Justin Freeman ...
Personnel Promotions

Redwood Credit Union Welcomes Taylor McNeany and Michael Madsen as External Mortgage Loan Officers

Redwood Credit Union welcomes two external mortgage loan officers, Taylor McNeany and Michael Madsen, to help people aspiring to buy ...
Strategic Partnerships

Alogent Welcomes Honor Credit Union to the Alogent Family, Modernizing Deposits Automation and Enterprise Content Management Solutions

Alogent welcomes Honor Credit Union ($1.6B in assets, headquartered in Berrien Springs, MI) to the Alogent family. Honor will implement ...

Garden Savings Federal Credit Union Awards Three Scholarships

Garden Savings Federal Credit Union, headquartered in Parsippany, NJ, is pleased to announce the recipients of the 2024 Book Scholarship.
Strategic Partnerships

Sharetec Experiences Rapid Growth in Puerto Rico with Three Key Partnerships

This spring, Sharetec, an emerging leader in the core processing industry, excitedly announced three new credit union partnerships in Puerto ...
New Product Releases

Corporate Central Pioneers the Future of Payments with Superior ACH Solutions and Beastro Platform Integration

Corporate Central is revolutionizing the payments landscape with cutting-edge ACH Solutions and its innovative Beastro platform, setting a new standard ...
Other

BECU Expands Services in Spokane with New Neighborhood Financial Center in South Hill

BECU, Washington’s largest credit union, today announced plans to open a new Neighborhood Financial Center (NFC) in the South Hill ...
Other

myCUES Dashboard Gets Smarter: CUES Announces Upgrade Powered by Amazon Web Services

Talent development leader CUES is excited to announce a significant upgrade to its award-winning myCUES Dashboard. The dashboard, designed to ...
New Product Releases

Eltropy Leads Credit Unions and Community Banks into New “Safe AI” Era with Comprehensive AI Suite

Eltropy, the leading AI-powered conversations platform for community financial institutions (CFIs), today announced the general availability of the industry’s most ...
Making A Difference

BCU Announces 2024 Scholarship Program Recipients

BCU’s commitment to Empowering People To Discover Financial Freedom continues with the announcement of the 2024 scholarship program recipients. This ...
Making A Difference

Advia Credit Union Partners with ECHO, Inc to Support Wisconsin Tornado Relief Efforts with $11K Contribution

Advia Credit Union has contributed $11,000 to ECHO, Inc. through its Advancing Lives Grants to assist Wisconsin tornado victims following ...
Making A Difference

SchoolsFirst Federal Credit Union Recognized for Diversity, Equity and Inclusion

SchoolsFirst Federal Credit Union, the largest credit union in California and the largest in the country serving school employees and ...
Industry Analysis & Trends

Advia Credit Union Earns Forbes’ 2024 Best-in-State Recognition

Advia Credit Union has been named one of the Best-in-State Credit Unions by Forbes for 2024. This prestigious award is ...
Making A Difference

Redwood Credit Union Birthday Benefit Bash Raises Over $24,000 for Local Nonprofits

A shared birthday party benefit hosted by two friends has ended on a high note, gifting a future filled with ...
Making A Difference

SECU Foundation Renews Support of Lead for North Carolina with $1 Million Grant

SECU Foundation has announced its renewed support of Lead for North Carolina (LFNC), a post-graduate fellowship program at the University ...
Industry Analysis & Trends

Baker Market Update – Week in Review: July 19, 2024

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Other

Illinois Credit Union League Announces 2024 Award Winners

The Illinois Credit Union League is excited to announce the 2024 Award winners.
Other

COCC Hosts Successful 2024 Spring Tech Forum and Partners Expo

On May 8-9, 2024, COCC proudly hosted its 2024 Spring Tech Forum and Partners Expo at the DoubleTree by Hilton ...
Personnel Promotions

TruChoice FCU expands leadership team with new promotions

SOUTH PORTLAND, ME, July 19, 2024 – Four TruChoice employees were recently promoted within its leadership team. Ryan Adams is ...
Making A Difference

SECU Joins North Carolina Governor’s Office for School Supply Drive to Benefit Teachers and Students

State Employees’ Credit Union (SECU) is pleased to announce its support for the 2024 Governor’s School Supply Drive to help ...
Operations & HR

TruPartner Credit Union announces Vice President of Lending

TruPartner Credit Union is pleased to announce Eric Jones as Vice President of Lending.
Making A Difference

SafeAmerica Credit Union Member Appreciation Week Winner

-SafeAmerica Credit Union Member Appreciation Week 2024- Thanks to everyone who stopped by and participated in the SafeAmerica Credit Union ...
Marketing

YMC Elevates Member Web Experience

For nearly 20 years, Your Marketing Co. has heard and seen first-hand web design companies that overpromise, underdeliver, and hide ...
Making A Difference

Christian Financial Awards $15,000 in scholarships to local high school graduates

Christian Financial Credit Union named 15 students as recipients of the Bathanti-D’Agostino Memorial Scholarship for 2024, awarding a total of ...
Marketing

AI, Fraud, Delinquency & Growth Strategies: Dive Deep at Eltropy’s Leadership Summit

Eltropy, the leading AI-powered conversations platform for community financial institutions (CFIs), announced its third annual Leadership Summit, scheduled for August ...
Strategic Partnerships

Open Lending Partners with Securian Financial Group

Open Lending announced a partnership with Securian Financial Group, Inc. that enables Open Lending to provide auto loan default insurance ...
Charity Events

Universal 1 Credit Union Hosts Free Community Shred Event to Benefit the American Heart Association

Dayton, Ohio – Universal 1 Credit Union (U1) is pleased to announce a Free Community Shred Event, benefiting the American ...
Industry Analysis & Trends

Baker Market Update – Week in Review: July 12, 2024

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Personnel Promotions

| Corporate Central Announces Promotion of Shannon Cate to Newly Created Member Experience Role

Corporate Central is thrilled to announce that Shannon Cate, NCP, CCUFC, has been promoted to Director of Member Experience. Cate ...
Marketing

CU Alliance CUSO and Affiliates Rebrand as FOCUSONE™

Houston, Texas, July 11, 2024 – CU Alliance and Affiliates, along with its business units, CUAC, Member Auto Center, Member ...
Personnel Promotions

OCCU adds associate board members, board director

OCCU has appointed two associate members to its board of directors: Jefferson Curl and Dena Putnam-Gilchrist. In addition, Justin Freeman ...
Personnel Promotions

Redwood Credit Union Welcomes Taylor McNeany and Michael Madsen as External Mortgage Loan Officers

Redwood Credit Union welcomes two external mortgage loan officers, Taylor McNeany and Michael Madsen, to help people aspiring to buy ...
Strategic Partnerships

Alogent Welcomes Honor Credit Union to the Alogent Family, Modernizing Deposits Automation and Enterprise Content Management Solutions

Alogent welcomes Honor Credit Union ($1.6B in assets, headquartered in Berrien Springs, MI) to the Alogent family. Honor will implement ...

Garden Savings Federal Credit Union Awards Three Scholarships

Garden Savings Federal Credit Union, headquartered in Parsippany, NJ, is pleased to announce the recipients of the 2024 Book Scholarship.
Strategic Partnerships

Sharetec Experiences Rapid Growth in Puerto Rico with Three Key Partnerships

This spring, Sharetec, an emerging leader in the core processing industry, excitedly announced three new credit union partnerships in Puerto ...
New Product Releases

Corporate Central Pioneers the Future of Payments with Superior ACH Solutions and Beastro Platform Integration

Corporate Central is revolutionizing the payments landscape with cutting-edge ACH Solutions and its innovative Beastro platform, setting a new standard ...

ALM First Promotes Sherwin to Principal, Adds New Role for Haley

Dallas, Texas – ALM First recently promoted Ryan Sherwin to Principal and named current Chief Investment Officer, Jason Haley, President of ALM First Financial Advisors, LLC, ...

Baker Market Update – Week in Review: December 19, 2025

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic developments.

For Immediate Release – Millennium Corporate Credit Union Appoints Haley DaVee as President/CEO

Wichita, KS, December 19, 2025. Millennium Corporate Credit Union announced today the appointment of Haley DaVee as its next President and Chief Executive Officer. A ...

SECU Contributes $125,000 to Support Hunger Relief Efforts in Western North Carolina

State Employees’ Credit Union (SECU) has provided a $125,000 donation to MANNA FoodBank to support hunger relief efforts in Western North Carolina, a region still ...

Appli Makes First Donations Through Data for Dogs Initiative, Supporting Ten No-Kill Animal Shelters

Appli, a provider of AI-powered financial calculators for credit unions and community banks, today announced its first round of donations through its Data for Dogs ...

SchoolsFirst FCU Expands Financial Planning Services for Members and Educators Across California

SchoolsFirst Federal Credit Union announced that its Third-Party Administrator (TPA) affiliate, SchoolsFirst Plan Administration, LLC, successfully onboarded a number of new school districts in California ...
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