The Member Story Project

The Member Story Project celebrates the powerful, personal moments between credit unions and the people they serve. Through heartfelt stories of real-life impact, this initiative highlights the moments when credit unions made a meaningful difference. Whether they offered support during a crisis, helped a dream come true, or simply showed up when it mattered most, these stories speak volumes.

They reflect the essence of the credit union movement: real people helping real people. We hope they inspire you as much as they inspire us.

Do you have a story to share? We’d love to hear it. Submit your story here and be featured on CreditUnions.com.

The Member Story Project is sponsored by Callahan & Associates

Helping Members Achieve Business Dreams

Navy Federal Credit Union

Bruce Reschke discovered his passion for hands-on work at 16, when he got a summer job at an electric motor repair shop in Jacksonville, FL. Over nearly three decades, Bruce climbed the corporate ladder, eventually making his way to a sales position at Westside Electric, a veteran-owned company that offers electric motor repairs, new motor sales, […]

Compassion Meets Credit

Our call center representative, Marcela, helped a non-member trying to take over his ill brother’s auto loan. When the member passed away without a will, Marcela coordinated with our collections team to pause repossession and support the grieving family. She then helped the sister become a member and secure a personal loan to retain the […]

From Transaction To Connection

Western Vista Federal Credit Union

This summer, one of our members stopped by the branch to make a quick deposit. As we chatted, she mentioned that she’d just finished her last round of chemotherapy. Her whole face lit up when she said it. You could feel the joy radiating from her. I congratulated her, and she smiled, her voice catching […]

Paycheck Program Eases Shutdown Fears

Navy Federal Credit Union

This spring, Army Veteran Cassandra Clouse was concerned about the impact a possible government shutdown would have on her finances. Now an engineer at the Air Force Research Lab in Ohio, Cassandra feared an indefinite furlough, which would leave her without income she needed to pay regular bills. At the time, Cassandra had taken out […]

“Mr. Mayor” Finds His Way Home

Navy Federal Credit Union

When Air Force Veteran Gil Petrosino didn’t return from his daily walk in Lake Elsinore, CA, his wife Sherry feared the worst. As she searched the town, she spotted a crowd — and to her relief, Gil, in his 80s, was at the center, flanked by a police car and the town’s mayor, Natasha Johnson. […]

Nobody Else Came But Her

Navy Federal Credit Union

Navy Federal Credit Union is known for safeguarding its members’ financial health — but for Angelo Stone, the credit union’s care extended far beyond the expected. A loyal member since Navy Federal protected him from fraud years ago, Stone’s appreciation deepened last fall when assistant branch manager Joi Parker came to his rescue during a […]

Operations & HR

Redwood Credit Union Names Kashi Moore-Stallworth Senior Vice President of People

Kashi Moore-Stallworth has been promoted to senior vice president of people for Redwood Credit Union.
Making A Difference

GTE Financial Donates More Than 23K To Metro Inclusive Health, Supports DEI and Pride All Year Long

GTE Financial, a leading community-focused credit union in Tampa Bay, is reaffirming its unwavering commitment to Diversity, Equity, and Inclusion ...
Strategic Partnerships

COCC Executes Strategic Partnership to Deliver Clover® State-of-the-art Merchant Services

COCC is thrilled to announce its partnership with First Data, a global leader in payments processing to offer the Clover® ...
Making A Difference

Perfect Alignment: How COCC’s Client Success Team Powers Community Financial Institutions Through Strategic Innovation

Imagine a partnership where every vision is perfectly realized, seamlessly aligned with advanced technology and comprehensive support—this is precisely the ...
Industry Analysis & Trends

Baker Market Update – Week in Review: July 26, 2024

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Charity Events

Education Foundation for California Schools Raises an Estimated $160,000 During Annual Golf Tournament Fundraiser

The Education Foundation for California Schools, a non-profit organization created by SchoolsFirst Federal Credit Union and the Orange County Department ...
Charity Events

SchoolsFirst Federal Credit Union Team Raises $56,390 for CHOC Walk in the Park 2024

SchoolsFirst Federal Credit Union, the largest credit union serving school employees and their families, today announced that its team raised ...
Other

BECU Expands Services in Spokane with New Neighborhood Financial Center in South Hill

BECU, Washington’s largest credit union, today announced plans to open a new Neighborhood Financial Center (NFC) in the South Hill ...
Other

myCUES Dashboard Gets Smarter: CUES Announces Upgrade Powered by Amazon Web Services

Talent development leader CUES is excited to announce a significant upgrade to its award-winning myCUES Dashboard. The dashboard, designed to ...
New Product Releases

Eltropy Leads Credit Unions and Community Banks into New “Safe AI” Era with Comprehensive AI Suite

Eltropy, the leading AI-powered conversations platform for community financial institutions (CFIs), today announced the general availability of the industry’s most ...
Making A Difference

BCU Announces 2024 Scholarship Program Recipients

BCU’s commitment to Empowering People To Discover Financial Freedom continues with the announcement of the 2024 scholarship program recipients. This ...
Making A Difference

Advia Credit Union Partners with ECHO, Inc to Support Wisconsin Tornado Relief Efforts with $11K Contribution

Advia Credit Union has contributed $11,000 to ECHO, Inc. through its Advancing Lives Grants to assist Wisconsin tornado victims following ...
Making A Difference

SchoolsFirst Federal Credit Union Recognized for Diversity, Equity and Inclusion

SchoolsFirst Federal Credit Union, the largest credit union in California and the largest in the country serving school employees and ...
Industry Analysis & Trends

Advia Credit Union Earns Forbes’ 2024 Best-in-State Recognition

Advia Credit Union has been named one of the Best-in-State Credit Unions by Forbes for 2024. This prestigious award is ...
Making A Difference

Redwood Credit Union Birthday Benefit Bash Raises Over $24,000 for Local Nonprofits

A shared birthday party benefit hosted by two friends has ended on a high note, gifting a future filled with ...
Making A Difference

SECU Foundation Renews Support of Lead for North Carolina with $1 Million Grant

SECU Foundation has announced its renewed support of Lead for North Carolina (LFNC), a post-graduate fellowship program at the University ...
Industry Analysis & Trends

Baker Market Update – Week in Review: July 19, 2024

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Other

Illinois Credit Union League Announces 2024 Award Winners

The Illinois Credit Union League is excited to announce the 2024 Award winners.
Other

COCC Hosts Successful 2024 Spring Tech Forum and Partners Expo

On May 8-9, 2024, COCC proudly hosted its 2024 Spring Tech Forum and Partners Expo at the DoubleTree by Hilton ...
Personnel Promotions

TruChoice FCU expands leadership team with new promotions

SOUTH PORTLAND, ME, July 19, 2024 – Four TruChoice employees were recently promoted within its leadership team. Ryan Adams is ...
Making A Difference

SECU Joins North Carolina Governor’s Office for School Supply Drive to Benefit Teachers and Students

State Employees’ Credit Union (SECU) is pleased to announce its support for the 2024 Governor’s School Supply Drive to help ...
Operations & HR

TruPartner Credit Union announces Vice President of Lending

TruPartner Credit Union is pleased to announce Eric Jones as Vice President of Lending.
Making A Difference

SafeAmerica Credit Union Member Appreciation Week Winner

-SafeAmerica Credit Union Member Appreciation Week 2024- Thanks to everyone who stopped by and participated in the SafeAmerica Credit Union ...
Marketing

YMC Elevates Member Web Experience

For nearly 20 years, Your Marketing Co. has heard and seen first-hand web design companies that overpromise, underdeliver, and hide ...
Making A Difference

Christian Financial Awards $15,000 in scholarships to local high school graduates

Christian Financial Credit Union named 15 students as recipients of the Bathanti-D’Agostino Memorial Scholarship for 2024, awarding a total of ...
Marketing

AI, Fraud, Delinquency & Growth Strategies: Dive Deep at Eltropy’s Leadership Summit

Eltropy, the leading AI-powered conversations platform for community financial institutions (CFIs), announced its third annual Leadership Summit, scheduled for August ...
Strategic Partnerships

Open Lending Partners with Securian Financial Group

Open Lending announced a partnership with Securian Financial Group, Inc. that enables Open Lending to provide auto loan default insurance ...
Charity Events

Universal 1 Credit Union Hosts Free Community Shred Event to Benefit the American Heart Association

Dayton, Ohio – Universal 1 Credit Union (U1) is pleased to announce a Free Community Shred Event, benefiting the American ...
Industry Analysis & Trends

Baker Market Update – Week in Review: July 12, 2024

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Personnel Promotions

| Corporate Central Announces Promotion of Shannon Cate to Newly Created Member Experience Role

Corporate Central is thrilled to announce that Shannon Cate, NCP, CCUFC, has been promoted to Director of Member Experience. Cate ...
Operations & HR

Redwood Credit Union Names Kashi Moore-Stallworth Senior Vice President of People

Kashi Moore-Stallworth has been promoted to senior vice president of people for Redwood Credit Union.
Making A Difference

GTE Financial Donates More Than 23K To Metro Inclusive Health, Supports DEI and Pride All Year Long

GTE Financial, a leading community-focused credit union in Tampa Bay, is reaffirming its unwavering commitment to Diversity, Equity, and Inclusion ...
Strategic Partnerships

COCC Executes Strategic Partnership to Deliver Clover® State-of-the-art Merchant Services

COCC is thrilled to announce its partnership with First Data, a global leader in payments processing to offer the Clover® ...
Making A Difference

Perfect Alignment: How COCC’s Client Success Team Powers Community Financial Institutions Through Strategic Innovation

Imagine a partnership where every vision is perfectly realized, seamlessly aligned with advanced technology and comprehensive support—this is precisely the ...
Industry Analysis & Trends

Baker Market Update – Week in Review: July 26, 2024

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Charity Events

Education Foundation for California Schools Raises an Estimated $160,000 During Annual Golf Tournament Fundraiser

The Education Foundation for California Schools, a non-profit organization created by SchoolsFirst Federal Credit Union and the Orange County Department ...
Charity Events

SchoolsFirst Federal Credit Union Team Raises $56,390 for CHOC Walk in the Park 2024

SchoolsFirst Federal Credit Union, the largest credit union serving school employees and their families, today announced that its team raised ...
Other

BECU Expands Services in Spokane with New Neighborhood Financial Center in South Hill

BECU, Washington’s largest credit union, today announced plans to open a new Neighborhood Financial Center (NFC) in the South Hill ...
Other

myCUES Dashboard Gets Smarter: CUES Announces Upgrade Powered by Amazon Web Services

Talent development leader CUES is excited to announce a significant upgrade to its award-winning myCUES Dashboard. The dashboard, designed to ...
New Product Releases

Eltropy Leads Credit Unions and Community Banks into New “Safe AI” Era with Comprehensive AI Suite

Eltropy, the leading AI-powered conversations platform for community financial institutions (CFIs), today announced the general availability of the industry’s most ...
Making A Difference

BCU Announces 2024 Scholarship Program Recipients

BCU’s commitment to Empowering People To Discover Financial Freedom continues with the announcement of the 2024 scholarship program recipients. This ...
Making A Difference

Advia Credit Union Partners with ECHO, Inc to Support Wisconsin Tornado Relief Efforts with $11K Contribution

Advia Credit Union has contributed $11,000 to ECHO, Inc. through its Advancing Lives Grants to assist Wisconsin tornado victims following ...
Making A Difference

SchoolsFirst Federal Credit Union Recognized for Diversity, Equity and Inclusion

SchoolsFirst Federal Credit Union, the largest credit union in California and the largest in the country serving school employees and ...
Industry Analysis & Trends

Advia Credit Union Earns Forbes’ 2024 Best-in-State Recognition

Advia Credit Union has been named one of the Best-in-State Credit Unions by Forbes for 2024. This prestigious award is ...
Making A Difference

Redwood Credit Union Birthday Benefit Bash Raises Over $24,000 for Local Nonprofits

A shared birthday party benefit hosted by two friends has ended on a high note, gifting a future filled with ...
Making A Difference

SECU Foundation Renews Support of Lead for North Carolina with $1 Million Grant

SECU Foundation has announced its renewed support of Lead for North Carolina (LFNC), a post-graduate fellowship program at the University ...
Industry Analysis & Trends

Baker Market Update – Week in Review: July 19, 2024

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Other

Illinois Credit Union League Announces 2024 Award Winners

The Illinois Credit Union League is excited to announce the 2024 Award winners.
Other

COCC Hosts Successful 2024 Spring Tech Forum and Partners Expo

On May 8-9, 2024, COCC proudly hosted its 2024 Spring Tech Forum and Partners Expo at the DoubleTree by Hilton ...
Personnel Promotions

TruChoice FCU expands leadership team with new promotions

SOUTH PORTLAND, ME, July 19, 2024 – Four TruChoice employees were recently promoted within its leadership team. Ryan Adams is ...
Making A Difference

SECU Joins North Carolina Governor’s Office for School Supply Drive to Benefit Teachers and Students

State Employees’ Credit Union (SECU) is pleased to announce its support for the 2024 Governor’s School Supply Drive to help ...
Operations & HR

TruPartner Credit Union announces Vice President of Lending

TruPartner Credit Union is pleased to announce Eric Jones as Vice President of Lending.
Making A Difference

SafeAmerica Credit Union Member Appreciation Week Winner

-SafeAmerica Credit Union Member Appreciation Week 2024- Thanks to everyone who stopped by and participated in the SafeAmerica Credit Union ...
Marketing

YMC Elevates Member Web Experience

For nearly 20 years, Your Marketing Co. has heard and seen first-hand web design companies that overpromise, underdeliver, and hide ...
Making A Difference

Christian Financial Awards $15,000 in scholarships to local high school graduates

Christian Financial Credit Union named 15 students as recipients of the Bathanti-D’Agostino Memorial Scholarship for 2024, awarding a total of ...
Marketing

AI, Fraud, Delinquency & Growth Strategies: Dive Deep at Eltropy’s Leadership Summit

Eltropy, the leading AI-powered conversations platform for community financial institutions (CFIs), announced its third annual Leadership Summit, scheduled for August ...
Strategic Partnerships

Open Lending Partners with Securian Financial Group

Open Lending announced a partnership with Securian Financial Group, Inc. that enables Open Lending to provide auto loan default insurance ...
Charity Events

Universal 1 Credit Union Hosts Free Community Shred Event to Benefit the American Heart Association

Dayton, Ohio – Universal 1 Credit Union (U1) is pleased to announce a Free Community Shred Event, benefiting the American ...
Industry Analysis & Trends

Baker Market Update – Week in Review: July 12, 2024

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Personnel Promotions

| Corporate Central Announces Promotion of Shannon Cate to Newly Created Member Experience Role

Corporate Central is thrilled to announce that Shannon Cate, NCP, CCUFC, has been promoted to Director of Member Experience. Cate ...

Corporate Central Welcomes Vikram Israni to Board as Jay Magulski Retires

Corporate Central has announced a leadership transition on its board of directors, marking the retirement of longtime volunteer Director Jay Magulski and the appointment of ...

Coastal Credit Union Foundation Awards Nearly $1 Million in Community Grants

The Coastal Credit Union Foundation awarded nearly $1 million in grants to nonprofit organizations across the region in 2025, impacting more than two million lives. ...

Family Trust Federal Credit Union Named to Newsweek’s America’s Best Regional Banks & Credit Unions 2026 List

Family Trust Federal Credit Union (Family Trust) has been recognized by Newsweek as one of America’s Best Regional Banks & Credit Unions 2026, earning a ...

Blask and Randall Earn Certified Wisconsin Credit Union Leader Designation Through Leadership Institute

Corporate Central is pleased to announce that Frederick Blask, NCBSO, NCRM, Vice President of Governance Risk & Compliance, and Sierra Randall, CCUFC, Member Experience Specialist, ...

Sound Credit Union Welcomes Ian Crawford To Their Business Lending Team

TACOMA, Wash. – Sound Credit Union (Sound) recently welcomed Ian Crawford as their Business Lending Production Manager. Based in Bellingham, Washington, Crawford will focus on ...

Canvas Credit Union Becomes an Owner in DaLand CUSO

DaLand CUSO, the credit union industry’s definitive provider for core-integrated digital assets, today announced that Canvas Credit Union has become an owner in the CUSO ...
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