The Member Story Project

The Member Story Project celebrates the powerful, personal moments between credit unions and the people they serve. Through heartfelt stories of real-life impact, this initiative highlights the moments when credit unions made a meaningful difference. Whether they offered support during a crisis, helped a dream come true, or simply showed up when it mattered most, these stories speak volumes.

They reflect the essence of the credit union movement: real people helping real people. We hope they inspire you as much as they inspire us.

Do you have a story to share? We’d love to hear it. Submit your story here and be featured on CreditUnions.com.

The Member Story Project is sponsored by Callahan & Associates

It’s More Than Just A Pizza Delivery

Affinity Plus Federal Credit Union

I was at the grand opening of a new branch, and a member approached me and told me that she had some medical problems a few years back and while she was in hospital her son got into a car accident and ended up in the same hospital. On top of all that, her husband […]

Making A Difference

Coastal Credit Union Foundation Awards $438k in Grants

The Coastal Credit Union Foundation has awarded $438,000 to 16 nonprofits in North Carolina during its Q2 2024 grant cycle. ...
Charity Events

41st Annual Tower Classic Golf Tournament Raises Over $68,000 for the Johns Hopkins Children’s Center

TowerCares Foundation today announced that the 41st annual Tower Classic Golf Tournament broke its own fundraising record, raising over $68,000 ...
Operations & HR

UMassFive Introduces New Human Resources Manager

UMassFive College Federal Credit Union (UMassFive) is excited to announce Hilary Barnard in her new role as Human Resources Manager.
Making A Difference

SchoolsFirst FCU Honors Classified School Employees in Recognition Events Throughout California

SchoolsFirst Federal Credit Union, the largest credit union serving school employees and their families, recently recognized the exemplary school employees ...
Other

SchoolsFirst Federal Credit Union Ranked #1 in California by Forbes

SchoolsFirst Federal Credit Union, the largest credit union in California and the largest serving school employees and their families, today ...
Industry Analysis & Trends

Conquering Silent Attrition: Credit Union Leaders Invited to Discover Member Retention Strategies in Exclusive Webinar

Support EXP is proud to announce an exclusive webinar on Wednesday, June 26th, at 2:00 pm (Eastern) grappling with the ...
Making A Difference

Coastal Credit Union’s Daymark Realty Reaches Five Million Dollar Savings Milestone

Coastal Credit Union’s real estate subsidiary, Daymark Realty, reached another milestone this month, having saved Coastal members more than $5 ...
Strategic Partnerships

New Co-CEOs Lead with Vision and Resilience

Roanoke Valley Community Credit Union has started 2024 on fire, boasting an impressive $5.5 million in new loans under co-CEOs ...
Personnel Promotions

Tower Federal Credit Union Welcomes Susan Ralston as New Chief Operating Officer

Tower Federal Credit Union, one of the largest credit unions in Maryland, is pleased to announce the hiring of Susan ...
New Product Releases

Unitus Community Credit Union’s Tru Checking Receives National Certification by Banking Advocates as Safe, Affordable Account

The Cities for Financial Empowerment Fund’s Bank On National Account Standards Certification of Unitus Tru Checking indicates that it meets ...
Technology

Maxwell Partners with Mortgagebot LOS to Enable a Fully Digital Mortgage Experience

Best-in-class integrations securely sync data bi-directionally between the Maxwell Mortgage Point of Sale and the Mortgagebot LOS, ensuring data integrity ...
Other

Unitus Community Credit Union Rated a “Best in State” Credit Union by Forbes

In its annual rankings of “Best in State” credit unions, Forbes has named Unitus Community Credit Union the third best ...
Lending

CU Student Choice Launches Financing Option for Pilot Trainees with APCU/Center Parc Credit Union and AeroGuard Flight Training Center

CU Student Choice, the leading provider of higher education financing solutions to America’s credit unions, announced that it has collaborated ...
Making A Difference

Coastal Credit Union and Ripe for Revival Debut New Mobile Food Market

On June 13, Coastal Credit Union and Ripe for Revival hosted a ribbon cutting and announcement of their new partnership. ...
Industry Analysis & Trends

Baker Market Update – Week in Review: June 14, 2024

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Making A Difference

SchoolsFirst Federal Credit Union Sponsors 2025 Santa Barbara County Teacher of the Year and 2024 Classified School Employees of the Year Awards

SchoolsFirst Federal Credit Union, the largest credit union in California and the largest serving school employees and their families, today ...
Operations & HR

SECU Awarded PLANSPONSOR of the Year for Its Total Retirement Offering for Employees

State Employees’ Credit Union (SECU) has been named 2024 PLANSPONSOR of the Year for its Total Retirement Offering provided to ...
Industry Analysis & Trends

Optimizing Collections: Mitigating Risk Management in Estate Recovery

Inflation has affected many aspects of the economy, with the cost of nearly everything rising – from non-discretionary expenses like ...
Other

BECU Expands Financial Services for South King County Members with New White Center Location

BECU, Washington’s largest credit union, today announced its plans to open a new Neighborhood Financial Center (NFC) in the White ...
Strategic Partnerships

Envisant Partners with Clutch

Envisant is excited to share the news below of our partnership with Clutch! Together Clutch and Envisant will empower credit ...
Operations & HR

ACUMA Seeks New Volunteer Board Member to Serve on Its Board of Directors

The American Credit Union Mortgage Association (ACUMA) seeks a Volunteer Board Member. The new candidate will join the association’s governing ...
Personnel Promotions

Kristen Mahlmann Promoted to Chief Financial Officer At Redwood Credit Union

Kristen Mahlmann has been promoted to chief financial officer for Redwood Credit Union.
Making A Difference

Vecinos Receives $1.6 Million from SECU Foundation for New Medical Center and Human Services Hub

SECU Foundation recently awarded a $1.6 million grant to Vecinos for a new medical center and human services hub in ...
Industry Analysis & Trends

Eltropy Heats Up Webinar Season: Equipping Credit Unions and Community Banks with Powerful Fraud Prevention Strategies

AI-powered fraud prevention and protecting from the impact of rising delinquencies takes center stage in Eltropy’s latest webinars SANTA CLARA, ...
Industry Analysis & Trends

Baker Market Update – Week in Review: June 07, 2024

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Personnel Promotions

CU Student Choice Announces Denise Stevens as New Board Member

CU Student Choice, the leading provider of higher education financing solutions to America’s credit unions, announced that Denise Stevens, EVP ...
Making A Difference

SchoolsFirst FCU Honors Innovative School Superintendent and District at Innovation in Education Awards

SchoolsFirst Federal Credit Union, the largest credit union in California and the largest serving school employees and their families, presented ...
Operations & HR

Coastal Credit Union Named to the 2024 Best Employers List by Business North Carolina Magazine

Business North Carolina magazine has announced that Coastal Credit Union has been named one of its 2024 North Carolina Best ...
Personnel Promotions

Coastal Credit Union Hires Doreen Duffy, VP of Human Resources

Coastal Credit Union has hired Doreen Duffy as VP of Human Resources. In her role, Duffy will develop and execute ...
Other

Yolanda Ford to Retire from the NASCUS Regulator Board of Directors

The National Association of State Credit Union Supervisors (NASCUS) is announcing that Yolanda Ford will retire from the NASCUS Regulator ...
Making A Difference

Coastal Credit Union Foundation Awards $438k in Grants

The Coastal Credit Union Foundation has awarded $438,000 to 16 nonprofits in North Carolina during its Q2 2024 grant cycle. ...
Charity Events

41st Annual Tower Classic Golf Tournament Raises Over $68,000 for the Johns Hopkins Children’s Center

TowerCares Foundation today announced that the 41st annual Tower Classic Golf Tournament broke its own fundraising record, raising over $68,000 ...
Operations & HR

UMassFive Introduces New Human Resources Manager

UMassFive College Federal Credit Union (UMassFive) is excited to announce Hilary Barnard in her new role as Human Resources Manager.
Making A Difference

SchoolsFirst FCU Honors Classified School Employees in Recognition Events Throughout California

SchoolsFirst Federal Credit Union, the largest credit union serving school employees and their families, recently recognized the exemplary school employees ...
Other

SchoolsFirst Federal Credit Union Ranked #1 in California by Forbes

SchoolsFirst Federal Credit Union, the largest credit union in California and the largest serving school employees and their families, today ...
Industry Analysis & Trends

Conquering Silent Attrition: Credit Union Leaders Invited to Discover Member Retention Strategies in Exclusive Webinar

Support EXP is proud to announce an exclusive webinar on Wednesday, June 26th, at 2:00 pm (Eastern) grappling with the ...
Making A Difference

Coastal Credit Union’s Daymark Realty Reaches Five Million Dollar Savings Milestone

Coastal Credit Union’s real estate subsidiary, Daymark Realty, reached another milestone this month, having saved Coastal members more than $5 ...
Strategic Partnerships

New Co-CEOs Lead with Vision and Resilience

Roanoke Valley Community Credit Union has started 2024 on fire, boasting an impressive $5.5 million in new loans under co-CEOs ...
Personnel Promotions

Tower Federal Credit Union Welcomes Susan Ralston as New Chief Operating Officer

Tower Federal Credit Union, one of the largest credit unions in Maryland, is pleased to announce the hiring of Susan ...
New Product Releases

Unitus Community Credit Union’s Tru Checking Receives National Certification by Banking Advocates as Safe, Affordable Account

The Cities for Financial Empowerment Fund’s Bank On National Account Standards Certification of Unitus Tru Checking indicates that it meets ...
Technology

Maxwell Partners with Mortgagebot LOS to Enable a Fully Digital Mortgage Experience

Best-in-class integrations securely sync data bi-directionally between the Maxwell Mortgage Point of Sale and the Mortgagebot LOS, ensuring data integrity ...
Other

Unitus Community Credit Union Rated a “Best in State” Credit Union by Forbes

In its annual rankings of “Best in State” credit unions, Forbes has named Unitus Community Credit Union the third best ...
Lending

CU Student Choice Launches Financing Option for Pilot Trainees with APCU/Center Parc Credit Union and AeroGuard Flight Training Center

CU Student Choice, the leading provider of higher education financing solutions to America’s credit unions, announced that it has collaborated ...
Making A Difference

Coastal Credit Union and Ripe for Revival Debut New Mobile Food Market

On June 13, Coastal Credit Union and Ripe for Revival hosted a ribbon cutting and announcement of their new partnership. ...
Industry Analysis & Trends

Baker Market Update – Week in Review: June 14, 2024

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Making A Difference

SchoolsFirst Federal Credit Union Sponsors 2025 Santa Barbara County Teacher of the Year and 2024 Classified School Employees of the Year Awards

SchoolsFirst Federal Credit Union, the largest credit union in California and the largest serving school employees and their families, today ...
Operations & HR

SECU Awarded PLANSPONSOR of the Year for Its Total Retirement Offering for Employees

State Employees’ Credit Union (SECU) has been named 2024 PLANSPONSOR of the Year for its Total Retirement Offering provided to ...
Industry Analysis & Trends

Optimizing Collections: Mitigating Risk Management in Estate Recovery

Inflation has affected many aspects of the economy, with the cost of nearly everything rising – from non-discretionary expenses like ...
Other

BECU Expands Financial Services for South King County Members with New White Center Location

BECU, Washington’s largest credit union, today announced its plans to open a new Neighborhood Financial Center (NFC) in the White ...
Strategic Partnerships

Envisant Partners with Clutch

Envisant is excited to share the news below of our partnership with Clutch! Together Clutch and Envisant will empower credit ...
Operations & HR

ACUMA Seeks New Volunteer Board Member to Serve on Its Board of Directors

The American Credit Union Mortgage Association (ACUMA) seeks a Volunteer Board Member. The new candidate will join the association’s governing ...
Personnel Promotions

Kristen Mahlmann Promoted to Chief Financial Officer At Redwood Credit Union

Kristen Mahlmann has been promoted to chief financial officer for Redwood Credit Union.
Making A Difference

Vecinos Receives $1.6 Million from SECU Foundation for New Medical Center and Human Services Hub

SECU Foundation recently awarded a $1.6 million grant to Vecinos for a new medical center and human services hub in ...
Industry Analysis & Trends

Eltropy Heats Up Webinar Season: Equipping Credit Unions and Community Banks with Powerful Fraud Prevention Strategies

AI-powered fraud prevention and protecting from the impact of rising delinquencies takes center stage in Eltropy’s latest webinars SANTA CLARA, ...
Industry Analysis & Trends

Baker Market Update – Week in Review: June 07, 2024

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Personnel Promotions

CU Student Choice Announces Denise Stevens as New Board Member

CU Student Choice, the leading provider of higher education financing solutions to America’s credit unions, announced that Denise Stevens, EVP ...
Making A Difference

SchoolsFirst FCU Honors Innovative School Superintendent and District at Innovation in Education Awards

SchoolsFirst Federal Credit Union, the largest credit union in California and the largest serving school employees and their families, presented ...
Operations & HR

Coastal Credit Union Named to the 2024 Best Employers List by Business North Carolina Magazine

Business North Carolina magazine has announced that Coastal Credit Union has been named one of its 2024 North Carolina Best ...
Personnel Promotions

Coastal Credit Union Hires Doreen Duffy, VP of Human Resources

Coastal Credit Union has hired Doreen Duffy as VP of Human Resources. In her role, Duffy will develop and execute ...
Other

Yolanda Ford to Retire from the NASCUS Regulator Board of Directors

The National Association of State Credit Union Supervisors (NASCUS) is announcing that Yolanda Ford will retire from the NASCUS Regulator ...

CU NextGen Acquires Constellation Digital Partners

CU NextGen, a leading credit union service organization (CUSO) providing digital banking, award winning CRM, automation, as well as operational solutions and services to credit ...

Corporate Central Welcomes Israr Ahmad as Software Engineer – Integration Specialist

Corporate Central is pleased to welcome Israr Ahmad to the team as Software Engineer – Integration Specialist. Ahmad brings more than 13 years of experience ...

LAFCU Expands Marketing, Creative and Community Engagement Team With Promotions And New Hire

LANSING, Mich. — LAFCU is enhancing its marketing, creative and community engagement capabilities with the promotions of longtime leader Kellie Swiger to head of creative ...

Vizo Financial’s January 2026 Education Calendar

At Vizo Financial we are committed to providing quality education to credit unions and their staff, which is why we provide a wide array of ...

SchoolsFirst FCU Spreads Holiday Cheer at Rady Children’s Health

A team of SchoolsFirst Federal Credit Union employees sponsored a holiday gift giving opportunity for Rady Children’s Health in Orange County on December 18.

Los Angeles Mid-City Branch Extends SchoolsFirst FCU’s Footprint to 72 Branches in California

SchoolsFirst Federal Credit Union opened it 72nd Branch in Los Angeles on December 22.
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