The Member Story Project
The Member Story Project celebrates the powerful, personal moments between credit unions and the people they serve. Through heartfelt stories of real-life impact, this initiative highlights the moments when credit unions made a meaningful difference. Whether they offered support during a crisis, helped a dream come true, or simply showed up when it mattered most, these stories speak volumes.
They reflect the essence of the credit union movement: real people helping real people. We hope they inspire you as much as they inspire us.
Do you have a story to share? We’d love to hear it. Submit your story here and be featured on CreditUnions.com.
The Member Story Project is sponsored by Callahan & Associates
Every Interaction Matters: Building Trust Through Care
During a busy day in Member Services, one of our supervisors stepped in to support the team and assist members in the queue. A member was dealing with fraud on their Visa card and was understandably concerned. The member needed guidance on the dispute process and reassurance about their account security. What might seem like […]
Quick Thinking Stops A Scam In Its Tracks
An elderly member recently visited our branch to request a large cash withdrawal to pay a contractor for home construction. As our representative spoke with him, it became clear something was not right. The person claiming to be the contractor had actually driven the member to the branch and was waiting outside, which immediately raised […]
A Kind Gesture Makes All The Difference
A member recently visited our main branch to take care of a VISA card issue. While waiting, she had to leave abruptly for work and accidentally left without the card. Unfortunately, she was babysitting several children and was unable to return during business hours. One of our representatives stepped in right away, de-escalating the situation […]
Clothes And Kindness For A Member In Need
Affinity Plus Federal Credit Union
When Sarah walked into the Winona branch to open a new account, no one expected how much her visit would impact the day. She didn’t have proof of address, so after chatting with Neelie, she headed to the Winona State Housing office and returned shortly after. While waiting, staff overheard Sarah on the phone with […]
A Person, Not A Checklist
Affinity Plus Federal Credit Union
Anissa Keyes Powell founded Arubah Emotional Health Services to provide culturally responsive care for marginalized communities, integrating therapy and indigenous healing and expanding through partnerships to deliver mental health support where it’s needed most. Anissa’s entrepreneurial spirit also led her to purchase and renovate the Northside Epicenter, a 20,000-square-foot historic building that now houses 14 […]
Out-Of-This-World Member Service
Affinity Plus Federal Credit Union
Vanessa’s journey to increasing her credit score in two months started with a phone call about outer space. More specifically, a phone call about Affinity Plus employees in Bemidji potentially taking a celebratory outing to the Headwaters Science Center’s Starlab, a portable planetarium that gives a front-row seat to the stars. Vanessa works at the […]
Redwood Credit Union and SchoolsFirst Federal Credit Union Host an International Delegation of Industry Leaders
TUSTIN, Calif. (Nov. 14, 2025) – Redwood Credit Union in Northern California and SchoolsFirst Federal Credit Union in Southern California ...
Baker Market Update – Week in Review: November 14, 2025
Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Cloudvirga’s Loan Hub equips loan teams with modern tools for managing pipelines, tasks and borrower communication
Cloudvirga, a Stewart-owned provider of digital point-of-sale platforms for lenders, today announced the launch of its new Loan Hub for ...
One Nevada Ranked #1 Credit Union to Work for in 2025
LAS VEGAS, NV. – One Nevada Credit Union was ranked #1 nationally in the Best Credit Unions to Work For in 2025 by ...
Washington State College Students Innovate at First Hackathon Hosted By Sound Credit Union and UW Tacoma
TACOMA, Wash. – Sound Credit Union (Sound) and the Milgard Center for Business Analytics at the University of Washington Tacoma ...
Early-Bird Registration Now Open for 2026 ALM First Financial Institute
Dallas, Texas – Registration is now open for ALM First’s 2026 Financial Institute. This must-attend, three-day event was designed to equip financial professionals ...
RCU donates $59,000 to expand access to healthy food for International Credit Union Day
More people will have food on their table thanks to the commitment of Redwood Credit Union and other credit unions.
Advia Credit Union Responds to Nationwide SNAP Benefit Reductions with Community Support
Advia Credit Union is taking action to help combat food insecurity in response to the recent nationwide reductions in Supplemental ...
Meriwest Credit Union Officially Launches Meriwest Insurance Services
Meriwest Credit Union proudly launches Meriwest Insurance Services, a full-service, digital insurance agency designed to deliver affordable, convenient coverage. Now ...
State Employees’ Credit Union Kicks Off Its Annual Holiday Toy Drive
State Employees’ Credit Union (SECU) is pleased to announce the kickoff of its fourth annual statewide Toy Drive to help ...
For Immediate Release – Humanidei Welcomes Katy Zaleski as Leadership & Organizational Development Consultant
Ontario, CA, November 10, 2025. Humanidei has announced the addition of Katy Zaleski as its new Leadership & Organizational Development ...
ALM First Wins Top Workplaces Culture Excellence Award
Dallas, Texas – ALM First is proud to announce that it is a 2025 Top Workplaces Culture Excellence winner, as the firm closes ...
Mid-Hudson Valley Federal Credit Union Selects Razi Qadri as President/CEO
Kingston, NY – Mid-Hudson Valley Federal Credit Union (MHV) has selected Razi Qadri to serve as its new President and ...
Baker Market Update – Week in Review: November 07, 2025
Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
FAMILY TRUST FEDERAL CREDIT UNION NAMED BEST MORTGAGE LENDER/BROKER IN THE POST AND COURIER’S BEST OF YORK COUNTY AWARDS
Family Trust Federal Credit Union has been voted Best Mortgage Lender/Broker in The Post and Courier’s Best of York County ...
Meriwest Credit Union Executive Named 2025 C-Suite Award Winner by Silicon Valley Business Journal
Congratulations to Chad Maze, Meriwest’s EVP & Chief Operating Officer, on receiving the Silicon Valley Business Journal’s 2025 C-Suite COO ...
EECU Sponsors Magic of Storytelling Event Bringing Books to Fresno Students
FRESNO, Calif. (Nov. 7, 2025) – Educational Employees Credit Union (EECU) was proud to partner with Disney, ABC30, and First ...
Synergent and Partner Credit Unions Honored with Four MAC Award Wins
Synergent® is pleased to announce it has received four Marketing Association of Credit Unions (MAC) Awards for creative marketing campaigns ...
Open Lending Launches ApexOne Auto to Expand Auto Lending Decisioning to Full Spectrum of Borrowers
Open Lending Corporation, a leading provider of automotive lending enablement and risk analytics solutions for financial institutions, has announced the ...
Central Willamette Credit Union Selects Cedric Bousquet as CFO
ALBANY, Oregon, November 5, 2025 — Central Willamette Credit Union has selected Cedric Bousquet to serve as its new Chief ...
SchoolsFirst Federal Credit Union Names Michael Pfau SVP of Digital Experience
SchoolsFirst Federal Credit Union has named Michael Pfau as its new Senior Vice President of Digital Experience, a role focused ...
Synergent and Clutch Sign New Partnership
Synergent is proud to announce a new strategic partnership with Clutch, a cutting-edge fintech platform that provides credit unions with ...
Meriwest Credit Union Announces Gene Fichtenholz as Vice President, Chief Technology Officer
Meriwest Credit Union announces Gene Fichtenholz as Vice President, Chief Technology Officer (CTO). We are confident his expertise will advance ...
BECU names Carla Costa-Perales as Chief Impact Officer
BECU, the nation’s fifth largest credit union, today announced Carla Costa-Perales as executive vice president and chief impact officer. In ...
TowerCares Foundation Donates $70,000 to Local Food Banks to Help Marylanders Impacted by the Government Shutdown
To help local food banks meet the increased demand brought on by the federal government shutdown, the TowerCares Foundation has ...
CUNA Strategic Services Announces Huloop Automation as Latest Alliance Provider Driving Efficiency Through Work Intelligence and Automation for Credit Unions
CUNA Strategic Services (CSS) announces its new alliance with HuLoop Automation, a leader in AI-powered work intelligence for financial institutions. ...
Centra President and CEO Rick Silvers announces retirement; Centra’s Brad Davis named next President and CEO
COLUMBUS, IND. (October 31, 2025) — Centra Credit Union President and CEO Rick Silvers has announced his retirement effective January ...
Vizo Financial’s November 2025 Education Calendar
At Vizo Financial we are committed to providing quality education to credit unions and their staff, which is why we ...
Safelight, Inc. Receives $500,000 Grant from SECU Foundation for Domestic Violence Shelter Expansion
SECU Foundation is pleased to announce a $500,000 grant to Safelight, Inc. for the expansion of the non-profit’s domestic violence ...
Alogent Partners with Vine to Accelerate Commercial Lending Workflows
Vine, a commercial lending accelerator for banks and credit unions, has partnered with Alogent, a leading provider of software solutions ...
Redwood Credit Union and SchoolsFirst Federal Credit Union Host an International Delegation of Industry Leaders
TUSTIN, Calif. (Nov. 14, 2025) – Redwood Credit Union in Northern California and SchoolsFirst Federal Credit Union in Southern California ...
Baker Market Update – Week in Review: November 14, 2025
Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Cloudvirga’s Loan Hub equips loan teams with modern tools for managing pipelines, tasks and borrower communication
Cloudvirga, a Stewart-owned provider of digital point-of-sale platforms for lenders, today announced the launch of its new Loan Hub for ...
One Nevada Ranked #1 Credit Union to Work for in 2025
LAS VEGAS, NV. – One Nevada Credit Union was ranked #1 nationally in the Best Credit Unions to Work For in 2025 by ...
Washington State College Students Innovate at First Hackathon Hosted By Sound Credit Union and UW Tacoma
TACOMA, Wash. – Sound Credit Union (Sound) and the Milgard Center for Business Analytics at the University of Washington Tacoma ...
Early-Bird Registration Now Open for 2026 ALM First Financial Institute
Dallas, Texas – Registration is now open for ALM First’s 2026 Financial Institute. This must-attend, three-day event was designed to equip financial professionals ...
RCU donates $59,000 to expand access to healthy food for International Credit Union Day
More people will have food on their table thanks to the commitment of Redwood Credit Union and other credit unions.
Advia Credit Union Responds to Nationwide SNAP Benefit Reductions with Community Support
Advia Credit Union is taking action to help combat food insecurity in response to the recent nationwide reductions in Supplemental ...
Meriwest Credit Union Officially Launches Meriwest Insurance Services
Meriwest Credit Union proudly launches Meriwest Insurance Services, a full-service, digital insurance agency designed to deliver affordable, convenient coverage. Now ...
State Employees’ Credit Union Kicks Off Its Annual Holiday Toy Drive
State Employees’ Credit Union (SECU) is pleased to announce the kickoff of its fourth annual statewide Toy Drive to help ...
For Immediate Release – Humanidei Welcomes Katy Zaleski as Leadership & Organizational Development Consultant
Ontario, CA, November 10, 2025. Humanidei has announced the addition of Katy Zaleski as its new Leadership & Organizational Development ...
ALM First Wins Top Workplaces Culture Excellence Award
Dallas, Texas – ALM First is proud to announce that it is a 2025 Top Workplaces Culture Excellence winner, as the firm closes ...
Mid-Hudson Valley Federal Credit Union Selects Razi Qadri as President/CEO
Kingston, NY – Mid-Hudson Valley Federal Credit Union (MHV) has selected Razi Qadri to serve as its new President and ...
Baker Market Update – Week in Review: November 07, 2025
Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
FAMILY TRUST FEDERAL CREDIT UNION NAMED BEST MORTGAGE LENDER/BROKER IN THE POST AND COURIER’S BEST OF YORK COUNTY AWARDS
Family Trust Federal Credit Union has been voted Best Mortgage Lender/Broker in The Post and Courier’s Best of York County ...
Meriwest Credit Union Executive Named 2025 C-Suite Award Winner by Silicon Valley Business Journal
Congratulations to Chad Maze, Meriwest’s EVP & Chief Operating Officer, on receiving the Silicon Valley Business Journal’s 2025 C-Suite COO ...
EECU Sponsors Magic of Storytelling Event Bringing Books to Fresno Students
FRESNO, Calif. (Nov. 7, 2025) – Educational Employees Credit Union (EECU) was proud to partner with Disney, ABC30, and First ...
Synergent and Partner Credit Unions Honored with Four MAC Award Wins
Synergent® is pleased to announce it has received four Marketing Association of Credit Unions (MAC) Awards for creative marketing campaigns ...
Open Lending Launches ApexOne Auto to Expand Auto Lending Decisioning to Full Spectrum of Borrowers
Open Lending Corporation, a leading provider of automotive lending enablement and risk analytics solutions for financial institutions, has announced the ...
Central Willamette Credit Union Selects Cedric Bousquet as CFO
ALBANY, Oregon, November 5, 2025 — Central Willamette Credit Union has selected Cedric Bousquet to serve as its new Chief ...
SchoolsFirst Federal Credit Union Names Michael Pfau SVP of Digital Experience
SchoolsFirst Federal Credit Union has named Michael Pfau as its new Senior Vice President of Digital Experience, a role focused ...
Synergent and Clutch Sign New Partnership
Synergent is proud to announce a new strategic partnership with Clutch, a cutting-edge fintech platform that provides credit unions with ...
Meriwest Credit Union Announces Gene Fichtenholz as Vice President, Chief Technology Officer
Meriwest Credit Union announces Gene Fichtenholz as Vice President, Chief Technology Officer (CTO). We are confident his expertise will advance ...
BECU names Carla Costa-Perales as Chief Impact Officer
BECU, the nation’s fifth largest credit union, today announced Carla Costa-Perales as executive vice president and chief impact officer. In ...
TowerCares Foundation Donates $70,000 to Local Food Banks to Help Marylanders Impacted by the Government Shutdown
To help local food banks meet the increased demand brought on by the federal government shutdown, the TowerCares Foundation has ...
CUNA Strategic Services Announces Huloop Automation as Latest Alliance Provider Driving Efficiency Through Work Intelligence and Automation for Credit Unions
CUNA Strategic Services (CSS) announces its new alliance with HuLoop Automation, a leader in AI-powered work intelligence for financial institutions. ...
Centra President and CEO Rick Silvers announces retirement; Centra’s Brad Davis named next President and CEO
COLUMBUS, IND. (October 31, 2025) — Centra Credit Union President and CEO Rick Silvers has announced his retirement effective January ...
Vizo Financial’s November 2025 Education Calendar
At Vizo Financial we are committed to providing quality education to credit unions and their staff, which is why we ...
Safelight, Inc. Receives $500,000 Grant from SECU Foundation for Domestic Violence Shelter Expansion
SECU Foundation is pleased to announce a $500,000 grant to Safelight, Inc. for the expansion of the non-profit’s domestic violence ...
Alogent Partners with Vine to Accelerate Commercial Lending Workflows
Vine, a commercial lending accelerator for banks and credit unions, has partnered with Alogent, a leading provider of software solutions ...
Registration Now Open for ALM First’s 2026 Derivatives Symposium
Dallas, TX – Registration is now open for ALM First’s 2026 Derivatives Symposium—a premier in-person mini-conference designed for treasury and risk professionals to deepen their ...
Corporate One Successfully Closes Inaugural Multi-Seller Prime Auto Securitization
Corporate One Federal Credit Union today announced the successful closing of its inaugural multi-seller prime auto loan securitization. This $335 million transaction marks Corporate One’s ...
Newsweek names Redwood Credit Union one of America’s Best Credit Unions for third year in a row
Newsweek has named Redwood Credit Union one of America’s Best Credit Unions, recognizing its member satisfaction, financial strength, and community impact for the third consecutive ...
SchoolsFirst Federal Credit Union Lowers Down Payment Requirements to Expand Mortgage Access for School Employees
SchoolsFirst Federal Credit Union, the largest Credit Union in California, is helping make home ownership a reality for school employees. The down payment requirement has ...
Corporate Central Supercharges Business Onboarding with Next Generation Verification, powered by Middesk, in Beastro
Corporate Central and Middesk are turning business onboarding into a competitive advantage for credit unions. The organizations recently announced a partnership that delivers a powerful, ...
CUNA Strategic Services Expands Sparrow Alliance to Help Credit Unions Deepen Member Relationships Beyond the Branch
MADISON, WI – January 22, 2026 – CUNA Strategic Services (CSS) is pleased to announce the expansion of its alliance with Sparrow to include their ...