The Member Story Project

The Member Story Project celebrates the powerful, personal moments between credit unions and the people they serve. Through heartfelt stories of real-life impact, this initiative highlights the moments when credit unions made a meaningful difference. Whether they offered support during a crisis, helped a dream come true, or simply showed up when it mattered most, these stories speak volumes.

They reflect the essence of the credit union movement: real people helping real people. We hope they inspire you as much as they inspire us.

Do you have a story to share? We’d love to hear it. Submit your story here and be featured on CreditUnions.com.

The Member Story Project is sponsored by Callahan & Associates

A Totaled Car Leads To Total Financial Care

A member came into the branch feeling overwhelmed after their car was unexpectedly totaled and they needed help securing a new auto loan. Kyle took the time to guide the member through the loan process, offering clear explanations and reassurance during a stressful moment. The member was approved for a new auto loan, bringing much-needed […]

Listening Beyond The Ask

Baton Rouge Telco Federal Credit Union

When longtime member Lesha came into my office, she was focused on getting preapproved for her next auto purchase. As we talked through what she was looking for and what she hoped to spend, I did what I try to do with every member: slow down the conversation and really listen. While we were chatting […]

Ramon — 2025 Nusenda Member Stories

Each year we capture stories from our more than 280,000 members and ask them about the impact Nusenda has had on their financial journeys. Learn more at Nusenda.org. Watch Ramon’s story.

A Quiet Save And Why Elder Abuse Prevention Matters

A longtime member — “Ms. Penny” — arrived at the branch visibly shaken while on a phone call. She asked staff to call 911 and was overheard saying, “I’m at my bank.” When we intervened, her phone showed an active call labeled “Police Non Emergency.” The call dropped, attempted to reconnect, and when answered, the […]

Stopping A Travel Scam Before Takeoff

Longtime members were planning a two-week European vacation to celebrate a retirement after 25 years as a college professor. They booked through a reputable travel agency specializing in European trips and soon received official travel documents. A few days later, a certified letter arrived offering optional excursion packages, hotel upgrades, and rental car add-ons. The […]

First Step: Financial Help; Second Step: Security

During one of my shifts in a branch, we had a member come in who looked absolutely distraught. I brought her to my desk and started talking to her. She told me her home had been recently broken into while she was working at night, and the intruders had ransacked her home. What’s more, they […]

Making A Difference

Coastal Credit Union and Foundation Earn Four Awards from Carolinas Credit Union Foundation

Coastal Credit Union and the Coastal Credit Union Foundation have earned four awards from the Carolinas Credit Union Foundation’s statewide ...
Other

Family Trust Federal Credit Union Hosts Coffee & Connections Event for Fort Mill Business Community

Family Trust Federal Credit Union (Family Trust) recently welcomed members of the York County Regional Chamber of Commerce to its ...
Making A Difference

$9 Million in Grants Awarded to 23 North Carolina Non-Profits by SECU Foundation

The State Employees’ Credit Union (SECU) Foundation Board of Directors has approved more than $9 million in funding for 23 ...
Lending

Rize Credit Union Adds CU Student Choice’s Student Loan and Refinance Solutions

CU Student Choice announced its student loan and refinance solutions will now be available to the members of Rize Credit ...
Industry Analysis & Trends

Baker Market Update – Week in Review: February 13, 2026

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Other

Vizo Financial’s 2026 Risk Management Conference to Feature Education on AI Risk, Cyber Threats & Payments Fraud

Vizo Financial Corporate Credit Union is holding its annual Risk Management Conference in Hershey, Pa., on April 22-24, 2026. Held ...
Making A Difference

Meriwest Community Foundation Celebrates Transformative Inaugural Year of Impact

The Meriwest Community Foundation is celebrating an incredible first year of impact. From expanding financial education to supporting underserved youth, ...
Technology

Energy One Federal Credit Union Implements AI-Powered Calculators from Appli

Appli, a provider of AI-powered financial calculators for credit unions and community banks, announced today that Energy One Federal Credit ...
Legal/Regulatory

NASCUS Supports NCUA Regulatory Modernization While Urging Clarity, Consistency, and Strong Supervisory Foundations

The National Association of State Credit Union Supervisors (NASCUS) submitted three comment letters to the National Credit Union Administration (NCUA) ...
Lending

LendKey Surpasses $8 Billion in Loan Originations, Accelerating Growth for Credit Unions and Banks Nationwide

LendKey today announced it has surpassed $8 billion in loan originations, a milestone achieved through its network of more than ...
Strategic Partnerships

Capital Area Federal Credit Union Renews Core Processing Partnership with Synergent

Synergent® is proud to share that Capital Area Federal Credit Union has renewed a ten-year agreement for hosted Jack Henry™ ...
Making A Difference

SECU Foundation Strengthens Support for Students, Communities with $1.95 Million Commitment to Public Fellows Internship Program

Building on a decade of impact, SECU Foundation has renewed its Public Fellows Internship Program for 2026 and increased funding ...
Making A Difference

Maine Credit Unions Raise Nearly $1.5 Million to Address Food Insecurity

Credit union representatives from across Maine came together to announce the latest fundraising results of their collaborative Maine Credit Unions’ ...
Personnel Promotions

Cumberland County FCU President & CEO Announces Retirement After 36 Years of Service

FOR IMMEDIATE RELEASE Cumberland County FCU President & CEO Announces Retirement After 36 Years of Service Cumberland County FCU has ...
New Product Releases

NASCUS Partners with the Tennessee and Mississippi Credit Union Association to Launch New Introduction to Credit Union Examination Training

The National Association of State Credit Union Supervisors (NASCUS), in collaboration with the Tennessee and Mississippi Credit Union Association, is ...
Making A Difference

ALM First Caps 30th Anniversary Celebration with Impact Report

Dallas, TX – ALM First, a strategic partner to over 450 depositories nationwide, closed out its year-long 30th anniversary celebration with the ...
Other

CU Strategic Planning Applauds Intact CDFI Fund Budget Following Brief Government Shutdown

CU Strategic Planning, a leading provider for mission-focused credit unions, expressed gratitude to Congress for maintaining the $334 million appropriation ...
Other

Meriwest Credit Union Celebrates New Morgan Hill Branch, Strengthening Local Community Ties

We’re growing with you, Morgan Hill! Our new branch is now open, complete with full personal & business banking, lending ...
Industry Analysis & Trends

Baker Market Update – Week in Review: February 06, 2026

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Strategic Partnerships

Freedom Bank Selects Square 1 Credit Suite by Suntell

Suntell, a leading provider of loan origination software for commercial and agricultural lending, is pleased to announce that Freedom Bank, ...
New Product Releases

TAPP Engine’s 9Squid Private Markets: First to Democratize Securitization for All Credit Unions*

TAPP Engine has launched 9Squid Private Markets*, an AI-powered securitization platform built to help credit unions of all sizes access ...
Other

Education Foundation for California Schools Awards $280,000 in Grants to California Educators

The Education Foundation for California Schools, a nonprofit created by SchoolsFirst Federal Credit Union and the Orange County Department of ...
Personnel Promotions

OCCU PRESIDENT & CEO NEUMANN RETIRING; SCHUMACHER TO TAKE REINS

OCCU President & CEO Ron Neumann has announced his retirement and the OCCU Board of Directors has unanimously selected current ...
Strategic Partnerships

First Independent Bank Selects Square 1 Credit Suite by Suntell

Suntell, a leading provider of loan origination software for commercial and agricultural lending, announced that First Independent Bank has selected ...
Making A Difference

PARK COMMUNITY CREDIT UNION FOUNDATION ANNOUNCES $97,960 IN GRANTS THROUGH PATHWAYS TO PROSPERITY PROGRAM

Louisville, KY- Park Community Credit Union Foundation is proud to announce the recipients of its 2025 Pathways to Prosperity grants. ...
Making A Difference

Call for Entries: LAFCU’s 2026 Write to Educate Essay Contest

LANSING, Mich. — LAFCU is once again turning student voices into opportunity, inviting Michigan high school seniors to share their ...
Making A Difference

LAFCU and Grassroots Giving Lansing to host entrepreneurship mixer focused on lending essentials

LANSING, Mich. — LAFCU and Grassroots Giving Lansing will host the second session of their Entrepreneurship Mixer Series, The Lending Essentials, ...
Other

CUES and TruStage® Launch Leadership Pathways to Expand Access to Executive-Ready Talent Across the Credit Union System

CUES and TruStage® today announced Leadership Pathways, a yearlong, integrated leadership development experience designed to expand access to advanced leadership ...
New Product Releases

Coastal Credit Union Expands Mortgage Options with VA Loan Programs

Coastal Credit Union has announced the rollout of new mortgage programs designed to expand access to homeownership for more North ...
Lending

Appli Calculator Deployment Drives 23% Conversion Rate for First Source Federal Credit Union

Appli, a provider of AI-powered financial calculators for credit unions and community banks, today released year-one results from First Source ...
Making A Difference

Coastal Credit Union and Foundation Earn Four Awards from Carolinas Credit Union Foundation

Coastal Credit Union and the Coastal Credit Union Foundation have earned four awards from the Carolinas Credit Union Foundation’s statewide ...
Other

Family Trust Federal Credit Union Hosts Coffee & Connections Event for Fort Mill Business Community

Family Trust Federal Credit Union (Family Trust) recently welcomed members of the York County Regional Chamber of Commerce to its ...
Making A Difference

$9 Million in Grants Awarded to 23 North Carolina Non-Profits by SECU Foundation

The State Employees’ Credit Union (SECU) Foundation Board of Directors has approved more than $9 million in funding for 23 ...
Lending

Rize Credit Union Adds CU Student Choice’s Student Loan and Refinance Solutions

CU Student Choice announced its student loan and refinance solutions will now be available to the members of Rize Credit ...
Industry Analysis & Trends

Baker Market Update – Week in Review: February 13, 2026

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Other

Vizo Financial’s 2026 Risk Management Conference to Feature Education on AI Risk, Cyber Threats & Payments Fraud

Vizo Financial Corporate Credit Union is holding its annual Risk Management Conference in Hershey, Pa., on April 22-24, 2026. Held ...
Making A Difference

Meriwest Community Foundation Celebrates Transformative Inaugural Year of Impact

The Meriwest Community Foundation is celebrating an incredible first year of impact. From expanding financial education to supporting underserved youth, ...
Technology

Energy One Federal Credit Union Implements AI-Powered Calculators from Appli

Appli, a provider of AI-powered financial calculators for credit unions and community banks, announced today that Energy One Federal Credit ...
Legal/Regulatory

NASCUS Supports NCUA Regulatory Modernization While Urging Clarity, Consistency, and Strong Supervisory Foundations

The National Association of State Credit Union Supervisors (NASCUS) submitted three comment letters to the National Credit Union Administration (NCUA) ...
Lending

LendKey Surpasses $8 Billion in Loan Originations, Accelerating Growth for Credit Unions and Banks Nationwide

LendKey today announced it has surpassed $8 billion in loan originations, a milestone achieved through its network of more than ...
Strategic Partnerships

Capital Area Federal Credit Union Renews Core Processing Partnership with Synergent

Synergent® is proud to share that Capital Area Federal Credit Union has renewed a ten-year agreement for hosted Jack Henry™ ...
Making A Difference

SECU Foundation Strengthens Support for Students, Communities with $1.95 Million Commitment to Public Fellows Internship Program

Building on a decade of impact, SECU Foundation has renewed its Public Fellows Internship Program for 2026 and increased funding ...
Making A Difference

Maine Credit Unions Raise Nearly $1.5 Million to Address Food Insecurity

Credit union representatives from across Maine came together to announce the latest fundraising results of their collaborative Maine Credit Unions’ ...
Personnel Promotions

Cumberland County FCU President & CEO Announces Retirement After 36 Years of Service

FOR IMMEDIATE RELEASE Cumberland County FCU President & CEO Announces Retirement After 36 Years of Service Cumberland County FCU has ...
New Product Releases

NASCUS Partners with the Tennessee and Mississippi Credit Union Association to Launch New Introduction to Credit Union Examination Training

The National Association of State Credit Union Supervisors (NASCUS), in collaboration with the Tennessee and Mississippi Credit Union Association, is ...
Making A Difference

ALM First Caps 30th Anniversary Celebration with Impact Report

Dallas, TX – ALM First, a strategic partner to over 450 depositories nationwide, closed out its year-long 30th anniversary celebration with the ...
Other

CU Strategic Planning Applauds Intact CDFI Fund Budget Following Brief Government Shutdown

CU Strategic Planning, a leading provider for mission-focused credit unions, expressed gratitude to Congress for maintaining the $334 million appropriation ...
Other

Meriwest Credit Union Celebrates New Morgan Hill Branch, Strengthening Local Community Ties

We’re growing with you, Morgan Hill! Our new branch is now open, complete with full personal & business banking, lending ...
Industry Analysis & Trends

Baker Market Update – Week in Review: February 06, 2026

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Strategic Partnerships

Freedom Bank Selects Square 1 Credit Suite by Suntell

Suntell, a leading provider of loan origination software for commercial and agricultural lending, is pleased to announce that Freedom Bank, ...
New Product Releases

TAPP Engine’s 9Squid Private Markets: First to Democratize Securitization for All Credit Unions*

TAPP Engine has launched 9Squid Private Markets*, an AI-powered securitization platform built to help credit unions of all sizes access ...
Other

Education Foundation for California Schools Awards $280,000 in Grants to California Educators

The Education Foundation for California Schools, a nonprofit created by SchoolsFirst Federal Credit Union and the Orange County Department of ...
Personnel Promotions

OCCU PRESIDENT & CEO NEUMANN RETIRING; SCHUMACHER TO TAKE REINS

OCCU President & CEO Ron Neumann has announced his retirement and the OCCU Board of Directors has unanimously selected current ...
Strategic Partnerships

First Independent Bank Selects Square 1 Credit Suite by Suntell

Suntell, a leading provider of loan origination software for commercial and agricultural lending, announced that First Independent Bank has selected ...
Making A Difference

PARK COMMUNITY CREDIT UNION FOUNDATION ANNOUNCES $97,960 IN GRANTS THROUGH PATHWAYS TO PROSPERITY PROGRAM

Louisville, KY- Park Community Credit Union Foundation is proud to announce the recipients of its 2025 Pathways to Prosperity grants. ...
Making A Difference

Call for Entries: LAFCU’s 2026 Write to Educate Essay Contest

LANSING, Mich. — LAFCU is once again turning student voices into opportunity, inviting Michigan high school seniors to share their ...
Making A Difference

LAFCU and Grassroots Giving Lansing to host entrepreneurship mixer focused on lending essentials

LANSING, Mich. — LAFCU and Grassroots Giving Lansing will host the second session of their Entrepreneurship Mixer Series, The Lending Essentials, ...
Other

CUES and TruStage® Launch Leadership Pathways to Expand Access to Executive-Ready Talent Across the Credit Union System

CUES and TruStage® today announced Leadership Pathways, a yearlong, integrated leadership development experience designed to expand access to advanced leadership ...
New Product Releases

Coastal Credit Union Expands Mortgage Options with VA Loan Programs

Coastal Credit Union has announced the rollout of new mortgage programs designed to expand access to homeownership for more North ...
Lending

Appli Calculator Deployment Drives 23% Conversion Rate for First Source Federal Credit Union

Appli, a provider of AI-powered financial calculators for credit unions and community banks, today released year-one results from First Source ...

BCU SHINES IN 2026 DIAMOND AWARDS HONORING MARKETING EXCELLENCE 

BCU was among 181 credit unions nationwide honored with the prestigious Diamond Awards at the America’s Credit Unions Marketing, PR & Development Council’s annual competition ...

LGE Community Credit Union recognized with Diamond Award for outstanding social media efforts

LGE Community Credit Union was recently named as a winner of a Diamond Award, the America’s Credit Unions Marketing, PR & Development Council’s annual competition ...

Baker Market Update – Week in Review: April 03, 2026

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic developments.

Great Plains FCU Selects Brad Schneider as New VP of Information Technology

Joplin, MO — Great Plains Federal Credit Union has selected Brad Schneider to serve as its new Vice President of Information Technology. He was placed by DDJ ...

LAFCU recognized as a 2026 Inclusive Workplace

LANSING, Mich. — LAFCU, a Michigan-based credit union, has been recognized as a 2026 Inclusive Workplace by Best Companies Group. The designation highlights LAFCU’s commitment to ...

Alogent’s Unify Shortlisted for Best PayTech Solution for Banks and FIs at the Banking Tech Awards USA 2026

Unify has been named a finalist for Best PayTech Solution for Banks & FIs at the 2026 Banking Tech Awards USA. This recognition reflects the ...
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