The Member Story Project

The Member Story Project celebrates the powerful, personal moments between credit unions and the people they serve. Through heartfelt stories of real-life impact, this initiative highlights the moments when credit unions made a meaningful difference. Whether they offered support during a crisis, helped a dream come true, or simply showed up when it mattered most, these stories speak volumes.

They reflect the essence of the credit union movement: real people helping real people. We hope they inspire you as much as they inspire us.

Do you have a story to share? We’d love to hear it. Submit your story here and be featured on CreditUnions.com.

The Member Story Project is sponsored by Callahan & Associates

Member Service Representative Prevents Fraud Loss Of $165,000

Navy Federal Credit Union

When Devina H., a member service representative mentor at Navy Federal Credit Union, received a call requesting a $2,100 Zelle transfer, her fraud instincts kicked in. The caller provided basic details but failed verification steps. Devina noticed another red flag: the caller seemed to impersonate someone with a deep voice. She declined the transaction and […]

Seeing The Full Picture When It Matters Most

Wellby Financial Federal Credit Union

I was at a physical therapy appointment yesterday when one of the therapists I regularly see noticed my Wellby polo and shared something personal. He and his wife had recently adopted a little boy, and Wellby played an important role in making that possible. When they needed a loan to assist with the adoption, he […]

A Different Kind Of Collections Story

Western Vista Federal Credit Union

A member was struggling to manage payments on two vehicles. She hoped to keep both, but recurring past-due issues made that unsustainable, and it was important that she be able to keep at least one reliable vehicle. Through several honest and sometimes difficult conversations, a solution was found: she surrendered one vehicle and wrapped the […]

Helping Suzie Make Her Savings Work Smarter

“Suzie” and her daughter recently visited University Credit Union to explore checking account options. Suzie currently holds a combined balance of $822,000 across her savings and checking accounts, including a recent $3,000 deposit. During our conversation, we introduced Suzie to our high yield savings account (HYSA) as a way to turn her existing savings into […]

When 1 Conversation Changes Everything

One afternoon, a member walked into a University Credit Union branch planning to make a simple deposit. During a friendly conversation, our team noticed she had a credit card with us that she’d held for quite some time … at an interest rate of 20%. Recognizing an opportunity to help her save money and improve […]

Every Interaction Matters: Building Trust Through Care

During a busy day in Member Services, one of our supervisors stepped in to support the team and assist members in the queue. A member was dealing with fraud on their Visa card and was understandably concerned. The member needed guidance on the dispute process and reassurance about their account security. What might seem like […]

Technology

Open Lending Launches ApexOne Auto to Expand Auto Lending Decisioning to Full Spectrum of Borrowers

Open Lending Corporation, a leading provider of automotive lending enablement and risk analytics solutions for financial institutions, has announced the ...

Central Willamette Credit Union Selects Cedric Bousquet as CFO

ALBANY, Oregon, November 5, 2025 — Central Willamette Credit Union has selected Cedric Bousquet to serve as its new Chief ...
Personnel Promotions

SchoolsFirst Federal Credit Union Names Michael Pfau SVP of Digital Experience

SchoolsFirst Federal Credit Union has named Michael Pfau as its new Senior Vice President of Digital Experience, a role focused ...
Strategic Partnerships

Synergent and Clutch Sign New Partnership

Synergent is proud to announce a new strategic partnership with Clutch, a cutting-edge fintech platform that provides credit unions with ...
Personnel Promotions

Meriwest Credit Union Announces Gene Fichtenholz as Vice President, Chief Technology Officer

Meriwest Credit Union announces Gene Fichtenholz as Vice President, Chief Technology Officer (CTO). We are confident his expertise will advance ...
Operations & HR

BECU names Carla Costa-Perales as Chief Impact Officer

BECU, the nation’s fifth largest credit union, today announced Carla Costa-Perales as executive vice president and chief impact officer. In ...
Making A Difference

TowerCares Foundation Donates $70,000 to Local Food Banks to Help Marylanders Impacted by the Government Shutdown

To help local food banks meet the increased demand brought on by the federal government shutdown, the TowerCares Foundation has ...
Strategic Partnerships

CUNA Strategic Services Announces Huloop Automation as Latest Alliance Provider Driving Efficiency Through Work Intelligence and Automation for Credit Unions

CUNA Strategic Services (CSS) announces its new alliance with HuLoop Automation, a leader in AI-powered work intelligence for financial institutions. ...
Operations & HR

Centra President and CEO Rick Silvers announces retirement; Centra’s Brad Davis named next President and CEO

COLUMBUS, IND. (October 31, 2025) — Centra Credit Union President and CEO Rick Silvers has announced his retirement effective January ...
Other

Vizo Financial’s November 2025 Education Calendar

At Vizo Financial we are committed to providing quality education to credit unions and their staff, which is why we ...
Making A Difference

Safelight, Inc. Receives $500,000 Grant from SECU Foundation for Domestic Violence Shelter Expansion

SECU Foundation is pleased to announce a $500,000 grant to Safelight, Inc. for the expansion of the non-profit’s domestic violence ...
Strategic Partnerships

Alogent Partners with Vine to Accelerate Commercial Lending Workflows

Vine, a commercial lending accelerator for banks and credit unions, has partnered with Alogent, a leading provider of software solutions ...

One Nevada Sets New Food Bank Donation Record During 75th Anniversary Year

LAS VEGAS, NV. – Each year, One Nevada Credit Union’s Shred Day events raise funds and collect food to fight ...
Personnel Promotions

ALM First’s 2026 Conference Calendar Announced

Dallas, TX – ALM First has announced its schedule of industry-leading, in-person events for 2026. Those interested in attending are encouraged ...
Operations & HR

Freedom First Announces CEO Retirement and Selection of New CEO

October 29, 2025 (Roanoke, VA) — Freedom First Credit Union would like to announce the retirement of Paul Phillips, President and ...
Personnel Promotions

1st Community FCU CEO Bill Nikolauk appointed to CU*Answers Board of Directors

The board of directors of cooperative CUSO CU*Answers recently announced that Bill Nikolauk has been appointed to serve as a ...
Making A Difference

LAFCU Breaks Ground on New Drive-up Teller Site in Perry

LANSING, Mich. — On a brisk, sunny October morning, LAFCU leaders joined local officials and community partners, to celebrate the ...
Marketing

SchoolsFirst FCU Opens 71st Branch in California – Burbank Now Open

SchoolsFirst Federal Credit Union opens New Burbank Branch, extending its footprint to 761 branches in California.
Other

myCUmortgage Recognizes Partner Credit Unions for Making Members’ Homeownership Dreams a Reality

Awards Luncheon is a key component of myCUmortgage’s annual Partner Conference, highlighting the best of the best in credit union ...
Making A Difference

Corporate Central Energizes the Credit Union Movement at Inaugural Momentum Conference

Corporate Central proudly hosted its debut Momentum: Insights, Innovation, and Connection conference October 7–9 at Chula Vista Resort in Wisconsin ...
Marketing

EECU Earns Prestigious Raddon Crystal Performance Award

FRESNO, Calif. (Oct. 27, 2025) – Educational Employees Credit Union (EECU) has been honored with the 2024 Raddon Crystal Performance ...
Making A Difference

Indiana Members Foundation Raises Over $90,000 to Support Local Nonprofits and Schools

Indiana Members Foundation, the charitable arm of Indiana Members Credit Union, raised more than $90,000 through three charity golf outings ...
Charity Events

Meriwest Community Foundation Honored as Financial Resiliency Champion for Youth Advocacy

Meriwest Community Foundation is proud to support the PARTI Program’s mission to end bullying and uplift youth. Being recognized as ...
Making A Difference

EECU and the Tulare County Office of Education Celebrate Excellent Educators

FRESNO, Calif. (Oct. 22, 2025) – Educational Employees Credit Union (EECU) partnered with the Tulare County Office of Education to ...
Strategic Partnerships

ASA Live for Sharetec Credit Unions, Shaping the Future of Securely Connected Finance

ASA, a leader in securely connected finance, today announced that it is now seamlessly embedded into Sharetec’s On-the-Go mobile banking ...
Strategic Partnerships

Greater Eastern Credit Union Partners with Synergent in New Technology Agreement

Synergent is pleased to announce a new partnership with Greater Eastern Credit Union. The credit union has signed a ten-year ...
Making A Difference

EECU Partners with SLO County Office of Education to Honor Educators

FRESNO, Calif. (Oct. 21, 2025) – Educational Employees Credit Union (EECU) partnered with the San Luis Obispo (SLO) County Office ...
Lending

Appli Reaches One-Year Milestone with 10 Credit Union Partners and $1 Billion in Member Calculations

Appli, a provider of AI-powered financial calculators for credit unions and community banks, today announced its one-year anniversary since launch, ...
Technology

Corelation Continues Its Growth with 13 New Credit Union Signings in Third Quarter 2025, Totaling $9.9 Billion in Assets

Building on its record of growth, Corelation, Inc., welcomed 13 new credit union partners in the third quarter of 2025, ...
Industry Analysis & Trends

Baker Market Update – Week in Review: October 17, 2025

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Technology

Open Lending Launches ApexOne Auto to Expand Auto Lending Decisioning to Full Spectrum of Borrowers

Open Lending Corporation, a leading provider of automotive lending enablement and risk analytics solutions for financial institutions, has announced the ...

Central Willamette Credit Union Selects Cedric Bousquet as CFO

ALBANY, Oregon, November 5, 2025 — Central Willamette Credit Union has selected Cedric Bousquet to serve as its new Chief ...
Personnel Promotions

SchoolsFirst Federal Credit Union Names Michael Pfau SVP of Digital Experience

SchoolsFirst Federal Credit Union has named Michael Pfau as its new Senior Vice President of Digital Experience, a role focused ...
Strategic Partnerships

Synergent and Clutch Sign New Partnership

Synergent is proud to announce a new strategic partnership with Clutch, a cutting-edge fintech platform that provides credit unions with ...
Personnel Promotions

Meriwest Credit Union Announces Gene Fichtenholz as Vice President, Chief Technology Officer

Meriwest Credit Union announces Gene Fichtenholz as Vice President, Chief Technology Officer (CTO). We are confident his expertise will advance ...
Operations & HR

BECU names Carla Costa-Perales as Chief Impact Officer

BECU, the nation’s fifth largest credit union, today announced Carla Costa-Perales as executive vice president and chief impact officer. In ...
Making A Difference

TowerCares Foundation Donates $70,000 to Local Food Banks to Help Marylanders Impacted by the Government Shutdown

To help local food banks meet the increased demand brought on by the federal government shutdown, the TowerCares Foundation has ...
Strategic Partnerships

CUNA Strategic Services Announces Huloop Automation as Latest Alliance Provider Driving Efficiency Through Work Intelligence and Automation for Credit Unions

CUNA Strategic Services (CSS) announces its new alliance with HuLoop Automation, a leader in AI-powered work intelligence for financial institutions. ...
Operations & HR

Centra President and CEO Rick Silvers announces retirement; Centra’s Brad Davis named next President and CEO

COLUMBUS, IND. (October 31, 2025) — Centra Credit Union President and CEO Rick Silvers has announced his retirement effective January ...
Other

Vizo Financial’s November 2025 Education Calendar

At Vizo Financial we are committed to providing quality education to credit unions and their staff, which is why we ...
Making A Difference

Safelight, Inc. Receives $500,000 Grant from SECU Foundation for Domestic Violence Shelter Expansion

SECU Foundation is pleased to announce a $500,000 grant to Safelight, Inc. for the expansion of the non-profit’s domestic violence ...
Strategic Partnerships

Alogent Partners with Vine to Accelerate Commercial Lending Workflows

Vine, a commercial lending accelerator for banks and credit unions, has partnered with Alogent, a leading provider of software solutions ...

One Nevada Sets New Food Bank Donation Record During 75th Anniversary Year

LAS VEGAS, NV. – Each year, One Nevada Credit Union’s Shred Day events raise funds and collect food to fight ...
Personnel Promotions

ALM First’s 2026 Conference Calendar Announced

Dallas, TX – ALM First has announced its schedule of industry-leading, in-person events for 2026. Those interested in attending are encouraged ...
Operations & HR

Freedom First Announces CEO Retirement and Selection of New CEO

October 29, 2025 (Roanoke, VA) — Freedom First Credit Union would like to announce the retirement of Paul Phillips, President and ...
Personnel Promotions

1st Community FCU CEO Bill Nikolauk appointed to CU*Answers Board of Directors

The board of directors of cooperative CUSO CU*Answers recently announced that Bill Nikolauk has been appointed to serve as a ...
Making A Difference

LAFCU Breaks Ground on New Drive-up Teller Site in Perry

LANSING, Mich. — On a brisk, sunny October morning, LAFCU leaders joined local officials and community partners, to celebrate the ...
Marketing

SchoolsFirst FCU Opens 71st Branch in California – Burbank Now Open

SchoolsFirst Federal Credit Union opens New Burbank Branch, extending its footprint to 761 branches in California.
Other

myCUmortgage Recognizes Partner Credit Unions for Making Members’ Homeownership Dreams a Reality

Awards Luncheon is a key component of myCUmortgage’s annual Partner Conference, highlighting the best of the best in credit union ...
Making A Difference

Corporate Central Energizes the Credit Union Movement at Inaugural Momentum Conference

Corporate Central proudly hosted its debut Momentum: Insights, Innovation, and Connection conference October 7–9 at Chula Vista Resort in Wisconsin ...
Marketing

EECU Earns Prestigious Raddon Crystal Performance Award

FRESNO, Calif. (Oct. 27, 2025) – Educational Employees Credit Union (EECU) has been honored with the 2024 Raddon Crystal Performance ...
Making A Difference

Indiana Members Foundation Raises Over $90,000 to Support Local Nonprofits and Schools

Indiana Members Foundation, the charitable arm of Indiana Members Credit Union, raised more than $90,000 through three charity golf outings ...
Charity Events

Meriwest Community Foundation Honored as Financial Resiliency Champion for Youth Advocacy

Meriwest Community Foundation is proud to support the PARTI Program’s mission to end bullying and uplift youth. Being recognized as ...
Making A Difference

EECU and the Tulare County Office of Education Celebrate Excellent Educators

FRESNO, Calif. (Oct. 22, 2025) – Educational Employees Credit Union (EECU) partnered with the Tulare County Office of Education to ...
Strategic Partnerships

ASA Live for Sharetec Credit Unions, Shaping the Future of Securely Connected Finance

ASA, a leader in securely connected finance, today announced that it is now seamlessly embedded into Sharetec’s On-the-Go mobile banking ...
Strategic Partnerships

Greater Eastern Credit Union Partners with Synergent in New Technology Agreement

Synergent is pleased to announce a new partnership with Greater Eastern Credit Union. The credit union has signed a ten-year ...
Making A Difference

EECU Partners with SLO County Office of Education to Honor Educators

FRESNO, Calif. (Oct. 21, 2025) – Educational Employees Credit Union (EECU) partnered with the San Luis Obispo (SLO) County Office ...
Lending

Appli Reaches One-Year Milestone with 10 Credit Union Partners and $1 Billion in Member Calculations

Appli, a provider of AI-powered financial calculators for credit unions and community banks, today announced its one-year anniversary since launch, ...
Technology

Corelation Continues Its Growth with 13 New Credit Union Signings in Third Quarter 2025, Totaling $9.9 Billion in Assets

Building on its record of growth, Corelation, Inc., welcomed 13 new credit union partners in the third quarter of 2025, ...
Industry Analysis & Trends

Baker Market Update – Week in Review: October 17, 2025

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...

One Nevada Announces Promotions for Five Leaders

LAS VEGAS, NV. – One Nevada Credit Union, one of the strongest credit unions in the country, recently announced five promotions within its leadership team ...

eDOC REPORTS ADOPTION GROWTH ACROSS DOCUMENT IMAGING AND eDOCSignature PLATFORMS

eDOC CUSO network and partnerships bring growth across document imaging and eDOCSignature solution adoption.

Arkatechture Announces Launch of AI Data Analyst Tool: ArkaIQ

Arkatechture’s new product, ArkaIQ, empowers teams to interact directly with trusted data with no reports or data requests required.

Indiana Members Credit Union Recognized at Best Regional Credit Union by Newsweek and Indianapolis Community Choice Awards

Indiana Members Credit Union has earned two major honors for the third consecutive year. Newsweek named IMCU one of America’s Best Regional Banks and Credit ...

SchoolsFirst FCU Raised More Than $3.3M for Children’s Miracle Network

I wanted to share some exciting news from SchoolsFirst Federal Credit Union: in 2025, the Credit Union contributed more than $3.3 million to support Children’s ...

Will Valadez Earns SPHR Credential, Advancing Strategic HR Leadership at Corporate Central

Corporate Central is proud to recognize Will Valadez for earning the Senior Professional in Human Resources (SPHR) certification, a prestigious credential administered by the HR ...
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