Happy Inter-Dependence Day: How Credit Unions Make Us More Free
July 3, 2018
No Comments
Profits aren’t un-American, but empowering economic freedom is the difference-maker in the credit union brand of patriotism.
All Topics
A Tale of Two Cards: Rewards v. Non-Rewards
July 2, 2018
No Comments
This session will educate attendees on how to successfully manage a rewards program for their card holders, including rollout and redesign planning considerations, ongoing portfolio management, expense control and vendor analysis considerations.
Budgeting For Your Credit Card Program
July 2, 2018
No Comments
With so many variables in play it can be very difficult to forecast and budget for your credit card program. This session will provide up-to-date information on market performance expectations for the coming year as well as suggested planning structures and expectations for any credit union that takes its card program seriously.
Underwriting & Risk Management: Balancing Risk, Reward, Value & Service
July 2, 2018
No Comments
Risk management for credit cards has never been more challenging. Our largest competitors have moved well beyond credit scores for their decisions, ongoing risk-management techniques become ever more sophisticated and bad decisions can haunt your credit union for years to come. This session will offer insights into developing trends as well as providing specific employable techniques for improving
Use Member Data to Perfect Your Credit Card Program
July 2, 2018
No Comments
Everyone knows that credit unions have advantages envied by many large banks. Many of these advantages have to do with member stability, information and affinity. This session will offer insights into how a credit union can use best-in-class information, both external and internal, to make the most of its credit card program.
Optimizing Your Card Portfolio in a post-CARD Act World
July 2, 2018
No Comments
In a post-CARD Act environment, all credit union credit card issuers need to understand their card program’s performance. With as many as one in five programs losing money, the need for action has never been more urgent.
Measuring and Managing Your Credit Card Program Profitability
July 2, 2018
No Comments
To keep your card program healthy, an understanding of current profitability levels and long-term pressures is critical. This session provides the tools, models, and techniques valuable to all credit unions that either currently issue credit cards or are considering doing so.
Product Set Design: Pricing, Rewards, and Overall Value
July 2, 2018
No Comments
In the battle to maintain relevance to your members, credit unions need to continually reassess the value provided by their credit card products. “Lowest Rate” is rarely enough (or even best). Understanding different member needs, segmenting your product set accordingly and targeting the value propositions carefully a credit union can increase penetration, grow its program, best serve individual m
Credit Card Management School: Card Marketing
July 2, 2018
No Comments
Successfully promoting and growing a card program requires a multi-faceted approach: new accounts, existing accounts, and inactive account all need your attention. This session will offer segmentation and marketing approaches that work at a credit union scale, and will include specific marketing campaign examples of what works (and what doesn’t).
Credit Card Management School: Market Review
July 2, 2018
No Comments
Every credit card program exists within a challenging competitive environment and overall economy. This first session will set the stage for the year, providing background on what the largest issuers are doing, what economic forces are in play, and what challenges are most important to credit union card issuers. As always, we look to identifying our advantages and ensuring we know how to make the
A Tale of Two Cards: Rewards v. Non-Rewards
This session will educate attendees on how to successfully manage a rewards program for their card holders, including rollout and redesign planning considerations, ongoing portfolio ...
Budgeting For Your Credit Card Program
With so many variables in play it can be very difficult to forecast and budget for your credit card program. This session will provide up-to-date ...
Underwriting & Risk Management: Balancing Risk, Reward, Value & Service
Risk management for credit cards has never been more challenging. Our largest competitors have moved well beyond credit scores for their decisions, ongoing risk-management techniques ...
Use Member Data to Perfect Your Credit Card Program
Everyone knows that credit unions have advantages envied by many large banks. Many of these advantages have to do with member stability, information and affinity. ...
Optimizing Your Card Portfolio in a post-CARD Act World
In a post-CARD Act environment, all credit union credit card issuers need to understand their card program’s performance. With as many as one in five ...
Measuring and Managing Your Credit Card Program Profitability
To keep your card program healthy, an understanding of current profitability levels and long-term pressures is critical. This session provides the tools, models, and techniques ...
Product Set Design: Pricing, Rewards, and Overall Value
In the battle to maintain relevance to your members, credit unions need to continually reassess the value provided by their credit card products. "Lowest Rate" ...
Credit Card Management School: Card Marketing
Successfully promoting and growing a card program requires a multi-faceted approach: new accounts, existing accounts, and inactive account all need your attention. This session will ...
Credit Card Management School: Market Review
Every credit card program exists within a challenging competitive environment and overall economy. This first session will set the stage for the year, providing background ...
Browse Topics
Markets Flip From Pricing Cuts To 50% Chance Of Hikes
Jason Haley
Look beyond the headlines to better understand what is driving current market trends and how they could impact credit union investment portfolios.
Keep The Mortgage. Ditch The Fees.
Savana Morie
A rethink of closing costs, rate relief, and employer partnerships helped 7 17 Credit Union build an affordable housing mortgage program that works.
Home Is Where The Heart (And More) Is
Aaron Passman
Where is mortgage growth coming from right now? This week, CreditUnions.com covers a mix of home equity campaigns, targeted affordability programs, and niche lending strategies that are bringing borrowers back into the market.
3 Ways To Market For HELOC Success
Aaron Passman
Home equity lending is a winning option for credit unions in today’s mortgage environment. Learn how three different shops meet members’ needs.
Small House, Big Opportunity: 2 Takes On Manufactured Home Loans
Aaron Passman
Manufactured home loans can provide members access to affordable housing, including those in rural areas. Two credit unions share how they approach the niche product.
Mortgage Lending Is Back, But It Looks Different
Tony Waltrich
After a prolonged slowdown, signs of life are returning to mortgage lending. Growth is uneven, with first-time buyers and shifting rate dynamics driving activity in select segments.
MSUFCU Turns A Break In Payments Into A Member Experience Moment
Aaron Passman
The Michigan cooperative keeps everyday payments working and members happy by using a common friction point to build brand loyalty.
Insights From The Outside: Don Rositano
Marc Rapport
How a former Sam’s Club finance leader adapted his member-first mindset to a not-for-profit credit union.
What’s In A Name: Vice President Of History And Culture
Aaron Passman
How a novel role instills SchoolsFirst FCU’s future leaders with an appreciation for its past.
Growth Is A Mindset, But Success Is In The Contract
Callahan & Associates
Arriba Advisors co-founder Tom Russell explores how credit unions can bridge the gap between a growth mindset and their technical reality.
Happy Inter-Dependence Day: How Credit Unions Make Us More Free