Four Key Success Factors Drive Membership Growth
Focus. Excite. Network. Over deliver. In 2005, these four themes drove two SEG-based credit unions to succeed in a slow growth environment.
Focus. Excite. Network. Over deliver. In 2005, these four themes drove two SEG-based credit unions to succeed in a slow growth environment.
Learn how Maine credit unions are using cooperative advertising to gain new members and increase services per household of existing members.
The $1.1 billion Lake Michigan Credit Union (LMCU) in Grand Rapids, MI, will remain a credit union after less than two-thirds of voting members cast ballots in favor of a conversion to a mutual savings institution.
Corporate America Family Credit Union ($550m) in Elgin, IL, began two programs to serve the unbanked. Learn how these programs helped attract new members and strengthen its bottom line.
Chip Filson examines credit unions that are performing phenomenally well in an environment that has many financial institutions struggling. The common factor in all of these cases is a unique vision which drives strategy.
Repossessions are a money loser, many credit unions say. Most credit unions have little positive to say about repossessed autos. The economy has taken its toll in the past few years, increasing bankruptcies and subsequently increasing a credit union’s occasional need for repossessions, leaving credit unions with autos they do
What plan did one CU follow that has 30% of their members, well above the national average, using eStatements? Can it help your credit union too?
It’s hard to believe that the E-statement industry is already over 3 years old. In that short period of time, the concept has evolved from being a way to save time and money on statement delivery, to a powerful interactive marketing tool. Second generation E-statements are a powerful communication tool that can deliver value to your
During the past ten years, credit union strategy has been mostly the attempt to extend existing businesses’ capabilities. This includes adding new markets, improving balance sheet products and developing new channel outlets such as shared branches or indirect auto lending. The result is a bigger credit union, but with the s
Last Thursday and Friday, Callahan’s held its Quarterly Credit Union Trendwatch Call with Chip Filson leading a discussion on the latest topics in the credit union industry. Part of the discussion was centered on dealing with the recent large share inflows and managing a growing investment portfolio.

As Super Bowl LX nears, the Callahan Bowl prediction model says the Seahawks will see green en route to the Lombardi Trophy.

Two programs for aspiring volunteers are building a steady pipeline of ready-to-step-in leaders that trickles up to the director level.

Royal and American 1 credit unions share how their educational programs ensure incarcerated people are reentry ready.

Double‑digit net returns meet reliable credit performance when credit unions build a pipeline of high‑value members primed for deposits and engagement.

After years of merger-driven gains, a new senior leadership team and sales culture at Verve is powering a push for organic growth.

After years of declining membership, a new growth strategy and snappy catch phrase is paying off for the southern credit union.

Longer onboarding, focus groups, and peer leadership help Community First retain strong employees year after year.

Kelli Wisner-Frank serves as the linchpin between finance and innovation at Community Choice Credit Union, aligning automation, smarter processes, and cost discipline to turn front-line fixes into bottom-line wins.

Delivering human-centered service in a digital world is no longer a luxury for credit union contact centers — it’s a necessity.
The CEO of Adventure Credit Union shares tips to maintain credibility amid rapid executive turnover and organizational change.