Taking the High and Low Road to Boosting the Auto Portfolio
Never has the competition for auto loans been so fierce. Find out how one credit union is rethinking strategies to aggressively capture these loans.
Never has the competition for auto loans been so fierce. Find out how one credit union is rethinking strategies to aggressively capture these loans.
There is what some will call financial illiteracy in this country. It is broad, deep and very widespread. It works much to the disadvantage of credit unions and to the advantage of banks and lending corporations. What can credit unions do to turn this around, help members and increase advertising success?
When Navy Federal decided to form a CUSO to offer investment and insurance services to members, it was a seismic indicator of the changing financial needs of members of the world’s largest credit union. Learn how they set program goals, what services they provide, and what they expect from the future.
Because privacy concerns are important to credit union members, Power 1 Credit Union Senior Vice President of eBusiness and Communication Brian Warfel said the CU approached its email marketing program very carefully.
note: This is part two of a two part case study profile by Carol Anne Burger on the importance of MBL for some credit unions. The recently released Treasury Study on member business lending in credit unions is a hot topic of discussion for many credit unions.
Credit unions exist to serve members, and the Return of the Member (ROM) scoring system is designed to measure how well credit unions live up to this task.
Superior experiences don’t start when members walk through the door; they start when employees commit to WOW service.
Planning ahead both retains talent and eases the transition when a talented manager leaves.
Product meets marketing meets members in this small-town credit union that delivers high-tech solutions.
This week, CreditUnions.com gets in the spring cleaning spirit by featuring articles and graphics on how credit unions are simplifying operations, paring down documents, and closing inactive checking accounts.

The annual conference offered insights on why service organizations remain a strategic asset for credit unions and how collaboration, AI, and advocacy are shaping what comes next.

Alltru FCU stopped treating education as the end goal. Now, financial empowerment guides product design, access, and risk decisions.

More than 50 million U.S. households earn less than the minimum average income needed to cover basic costs of living.

Automatic enrollment and community partnerships help the credit union foundation expand access to early savings for underserved families.

Studies show credit card debt and Buy Now, Pay Later usage continue to rise. Bigger increases could be around the corner.

The credit union completed a three acre headquarters campus in 2021 that offers 52% more space while consuming a fraction of the resources. It’s a model of how cooperatives can lead on sustainability without sacrificing performance.

CDFI credit unions might be fewer in number, but their impact reaches millions of members, and their footprint highlights how targeted mission can translate into broad, measurable reach.

Preventable fraud losses quietly erode credit union margins. The difference between a 25% and 6% loss rate isn’t risk. It’s execution.

Holy Rosary Credit Union has embedded itself into a local high school’s career and technical education program, offering scholarships, internships, and courses eligible for college credit.

Credit union leaders want to know where peers are placing their focus. These six priorities reflect how leadership teams are responding to change with intention and clarity.